ABSTRACT Title:                                                Retargeting- When display advertising builds                 loyalty Authors:                                           Mikaela Johansson och Anna Svensson Kjällberg Advisor:                                           Thomas Helgesson Level:                                               Bachelor´s in thesis in Marketing, (15 Swedish       credits) Spring 2014. Keywords:                                        Retargeting, branding Question:                                                    In branding, how should small e-enterprises            work with retargeting? Purpose:                                           The purpose with this essay was to identify how    retargeting should be used in small e-enterprises                             when branding. This was done by comparing two e-enterprises practical use of retargeting, with two                           brand consultants and two retargeting consultants theoretical knowledge within each expertise.   Method:                                            A qualitative method with a deductive approach    has been used to answer the problem statement.  Theoretical framework:                              Earlier theories about retargeting, brand building    and recommended practices, related to marketing                       on the internet, were presented in the frame of       reference. Empirical framework:                                 Primary data were presented by two respondents   representing each area: Companies, Retargeting                        consultants and Brand consultants.Conclusion:                                                   The          marketing tool allows companies and      their               brands to get the chance to appear in                        wide area                      networks on the internet.    The tool is primary used                                                                for a sales                      purpose but the tool also has potential in brand-                                                                       building purposes.

Aim/Objective: The purpose of this paper is to investigate and analyze the early effects that could arise between entrepreneurs and lenders in connection with the auditing requirement, which has now been abolished. Through, empirical data identify the impact from the credit provider?s perspective and small business perspective and then make an overall assessment.Method:The authors are to achieve the purpose for this thesis through the use of both primary and secondary data. Primary data gathered through interviews and secondary data in the form of earlier thesis as well as articles.Result and conclusion: Banks have not prepared for the change in connection with the abolition of the audit requirement. Lenders look at repayment ability as the most important aspect of giving credit.

Syftet med denna uppsats var att undesöka varför så få tjejer väljer Energiprogrammets inriktning drift och underhåll. Som metod för insamling av data valde jag intervjuer, dessa har genomförts med fem tjejer som varit elever på programmets inriktning..

In focus of this study lie students of an upper secondary school in a multicultural district, where more than 60 % of the students fail to reach the national goals for education. Since this particularly exposed group of students receives little attention during my studies in the Special Educational Teacher Programme, I have felt an ever growing urge to examine this group closer. As a basis for this study stands theories on how children and youths, in particular those of immigrant background, need holistic consistency and continuity in order to be able to build a positive development of identity. The purpose of this study is to explore the possibilities of developing parent cooperation in a multicultural district, through finding out what teachers and parents expect and desire from parent cooperation. I also want to find out how parents and teachers think that a working parent cooperation affects the student.

The overall aim with this essay was to study how counsellors at upper secondary school work with mental illness among youths and compare this with what research and theories advocate. This because there has been a rise in the number of people, especially in the age-group 16-24 years, suffering from different degrees of mental illnesses. The school can in some aspect contribute to cause mental illness but it also consists of good opportunities to offer counselling and work to prevent mental illness among the students. This study consists of five qualitative interviews and two short telephone interviews with school counsellors. During the interviews they expressed their thoughts concerning factors that causes mental illness among youths and gave an account of how they work with prevention, counselling and collaboration.

Concentration problems have been discussed from a variety of angles and have been problemized in different ways. One approach is to place the major part of the problem on the child independent of its environment. The terms used as an explanatory model are ?attention disorder, impulsiveness, difficulty at finding suitable activity levels, difficulty in understanding rules and instructions? (Kadesjö 2007). Others place the root of the problem in the environment prevalent at pre-school and school.

This paper examines how pupils with a non-Swedish background, in a secondary school in Stockholm?s suburban, Sweden, interpret and absorb the contents of school-room classes. It also examines whether the interpretations are influenced by a power-relation between teacher and pupils. The pupil?s interpretations, including their values and perceptions as regards to the content, are central to our study.Firstly, classes on world conflicts and corporal punishment for children were observed and these observations were the foundation to this study.

The purpose of this study is to examine teachers and school-leaders attitude to the school library. Both the cause of and the consequences of these attitudes are examined. In order to fulfil my purpose I have examined this through both literature and empirical studies. I have interviewed the headmaster, the school librarian and two teachers at two comprehensive schools. As theoretical framework I have used David Loertschers taxonomy containing theories about the levels in an ideal school library and Miles model of school development.

The purpose of this study is to investigate what kind of idea a group of students in third grade, who attends a school in the Stockholm area, have on group work in school and how they think it affects their learning.The study is based on two questions:What opinion do the students have about group work?What opinion do the students have about how group work affects their learning?The method I have used to retrieve information has been to interview six different students, where the interviews were both individually and in groups. I started by interviewing students individually and then had a group interview. The idea with the group interview was to end it all with a brief discussion about the thoughts that came up during the individual interviews. I chose a selection of six students, four girls and two boys which they all were at the age of 9 and go to the same school.The socio-cultural and structural perspectives, is those theoretical perspectives that my study is based on.

Date: June 10, 2011Level: Bachelor Thesis in Business Administration, 15 credits.Authors: Erica Halvarsson Caroline Lundberg Moa RydbeckSupervisor: Peter SelegårdTitle: A comparison between a traditional and a new bank ? from a leadership perspectiveProblem: The study focuses how different organizational structures and leadership styles appear in a traditional bank compared to a young bank. The questions we asked ourselves in this study is whether there is any differences?Purpose: The purpose of the study is to from a leadership perspective see if there are any differences between organizational structures, leadership and communication depending on whether it is a traditional or a new bank.Method: In this study, primary and secondary data was used to best obtain comprehensive information, which was analyzed on the basis of a set of question. In order to obtain our raw data, interviews with staff from Swedbank and IKANO bank were conducted.

The purpose of this study is to investigate the tendencies among pupils concerning their attitudes towards History and some of the stated goals in the present and in the proposed course plan of History, since there is, probably, a change coming in 2011. The study is built on questionnaires answered by one hundred pupils at a Swedish upper-secondary-school. The results point to the fact that most of these pupils like history, but still they do not wish to make it an obligatory subject, which is a government proposal at the moment. Furthermore, the answers about sources, democracy, the use of History and the consciousness about History, have a clear tendency; there have been too little education about these areas during the pupils former nine years in school, still the pupils think that these are important areas to work with. Moreover, this study shows a disheartening picture when it comes to pupils knowledge of their cultural heritage. Only half of the pupils know which century Gustav Vasa lived in and just a third know what year universal suffrage was introduced in Sweden, two facts that ought to be set in most Swedes? mind..

This thesis is about School libraries and the honour "School library of the year". I have examined the questions - Whats to say about school libraries in the curriculum and the library law? - Who administer the honour "School library of the year" and whats demanded to get it? - What have made the school libraries I have examined to school libraries of the year"? As theory I have used the Taxonomies of the School Library Media Program by David V. Loertscher. I have given a background to and defined the school library as a function, a room and in the teaching among others.

In today?s´ multicultural society increasing numbers of school librarians are faced with a relatively new target group of pupils. This group is linguistically less homogenous than previously and this requires modern adaptations of pedagogic methods.Information literacy and reading promotion are two important topics that school librarians work with. Information literacy is essential for problem based tuition and to increase it requires a well developed language. This study is focusing of the school librarians work with reading promotions.

This essay is a comparative research between pupils' experience of how the headmaster, teachers and other school staff interpret and apply the democratic education. The results are based on a survey carried out in senior high school, as well as interviews with the school staff. The democratic education charge has a long history of Swedish school system and is the basis for the maintenance of a democratic society. Both policy paper of state investigations and researchers in the field, regard to school as the primary and unique instance in order to promote and develop democratic skills in children and young people. However, it is shown that those who come out from school lack of knowledge and awareness of democracy and the will to speak their mind.

This essay is a study about the school introduction of immigrant pupils in the Swedish compulsory school. The purpose if this study is to examine the organisation municipal school introduction for immigrant pupils in the compulsory school in Södertälje. The method I have used is qualitative research method which depends on interviews and analysis of documents.The result shows that the municipal is without a plan for the school introduction of the immigrant pupils and that the individual compulsory school has the main responsibility for the school introduction of the immigrant pupils. The result also shows that there is a need of increased teaching of mother tongue. There is also a need of competence development within intercultural pedagogy.My conclusions are that a municipal plan for the school introduction of immigrant pupils should increase the immigrant pupils? possibility to a shorter time of introduction to the compulsory school..