Title: What are you doing - A study in the Swedish Armed Forces marketingAuthors: Johanna Hillforth & Linda OlanderTutor: Josef PallasPurpose: The purpose of this thesis was to analyze the communicativefunctions as the Swedish Armed Forces uses in its marketing communications.Method and material: The used method in this study is a qualitativesemiotic content analysis, and the material analyzed is five ads from five oftheir latest advertising campaigns.Main results: The results of the study have shown that the Swedish ArmedForces primarily uses three of the four communicative functions in theircommunication, by being of informative, expressive and affecting nature..

Weber and Linder (2005) have enlightened that the focus of the current debate on the budget?s to be or not be, has been on trying to find a general tool, which fits best in all situations. They argue that the budget may be more appropriate for organizations in certain circumstances, than for others. They claim that there is a gap in research concerning the situations in which the budget may be appropriate, or when Beyond budgeting is preferred. It is this gap we are trying to fill with our thesis.The purpose of the thesis is to explain which situational factors that affect the organization's use of budgets for the functions the budget can fulfill.

Since the mid 1900s the organizational perspective in media producing companies has changed. The focus has shifted from just being a laborer to the person behind the effort. The most important for an efficient and smooth organization is the motivation of the employees and the social working environment. Former research argues that managers must be coaches and that crucial factors for the survival of organizations are creativity, innovation and adaptability. With this study we investigate what motivates employees to use their creative skills.

This paper, Personal safety when working with weather encapsulation constructions, is focused on weather encapsulation constructions and how the absence of Swedish standards and regulations is affecting the safety for the workers. The usage of weather encapsulation construction is increasing in Sweden therefore the needs for standards and regulations are becoming more and more urgent. The risks involving the rising and the demolition of the weather encapsulation construction and when the construction is transported along its rails are treated in the paper. Since there are no regulations companies have had to solve the safety issues without instructions, the paper regards how the companies have solved this problem without the support of formal institutions..

The aim of this thesis has been to achieve a deeper understanding of how librarians provide adult readers with individually adapted readers´ advisory in public libraries. The focus within this context, has been to find an answer to how the librarians understand what appeal factors the readers are attracted to and what kind of reading experience the readers are looking for to be able to match book and reader.To be able to find answers to our research question we conducted eight interviews with librarians working with readers´ advisory in eight different public libraries in Skåne. Our theoretical standing point for the thesis has been that of Marie L. Radford and Cathrine Sheldrick Ross. Sheldrick Ross provided theories concerning the appeal factors of books.

The aim for the study was to examine a harwarder´s (combined harvester-forwarder) productivity when harvesting forest fuel in first thinning stands that contains Lodgepole pine and calculate the economy of the harvesting work and estimate the quality of the thinning . The field study area where located near Arvån, about 15 kilometres south ?east from the city of Lycksele. The field studies were taken place in three different stands. All tree stands had the same tree age, but the tree species combination and the density varied.

The storm Gudrun in 2005 led to massive windthow damage in forests in southern Sweden. Since then there has been a growing interest in factors influencing wind damage in above all Norway spruce (Picea Abies) stands. Although many other interesting areas still need to be examined. In 2005 there where a lot of stands that suffered different degrees of damage, a lot of these stands weren?t cut, but instead left to grow. The future development of these stands is uncertain and the guidelines are unclear.

Swedish listed property companies report their investment properties under the standard IAS 40 that gives the opportunity to value investment properties to either historical cost or to fair value model. One problem with the fair value model is that there is no observable market price since the real estate market is far from complete which means that the price of the asset is hard to determine because of the limited information.IAS 40 gives companies the opportunity to choose between internal or external valuation and this study aims to show how the property companies? values appeared between the years 2007-2011. From the result we will study if there could be a difference in the outcome depending on if the company chose either internal or external valuation.To investigate this we observe all Swedish real estate companies listed on OMX Nordic Stockholm and their financial reports during this period of time and complement this information by interviewing people working with these matters in the property companies. The methodology for the study is therefore partly quantitative and partly qualitative since we collect data both from financial reports and from interviews.

Oscar Jacobson was founded in 1903 in Sweden, which at the timewas a leading country in the textile industry. During the 1960s morecompetitors arose as the fashion industry grew stronger and theglobalization became a fact. Today there is an abundance of brandsand products in the fashion- and textile industry. This has given thecustomers a greater range of products to choose from. We can seetendencies of customer not being as brand loyal as they used to.

To be able to provide the growing human population with food, the productivity of the animals as well as land use needs to be improved and intensified. Hence, understanding the behavior of animals is crucial both for animal welfare and productivity as well as the management of the cattle. There are many factors affecting the grazing behavior of cattle in tropical conditions, such as human-animal interactions, herd management, breed, season and temperature. The purpose of this study was to investigate the grazing behavior of two tropical cattle breeds, Ankole and Boran cattle. Kenyan Boran belongs to a zebu type of cattle and is preferred to many other breeds due to the higher productive and reproductive capacity and adaptability to tropical conditions.

With climate change, the temperature and relative humidity in Sweden are increasing. The majority of historical environments lack protection against this increase, which also increases the risk of mold infestation in these environments. One of these environments is N??s Slott, in which several rooms have recurring mold growth on objects and furniture. By examining one of the rooms in the castle that is in the risk zone or has mold growth, factors behind the mold growth can be investigated in order to create a basis for future actions against mold.

A couple of hundred years ago half of the earth?s surface was covered by forest. Today, only half remains and every year an area the size of Nepal is disappearing. Deforestation, together with the burning of fossil fuels, is also one of the reasons for the increasing greenhouse effect. Another relatively unknown problem for the world?s forests is the trade with illegally harvested timber.

To be competitive in the corporate climate of today it is important to have effective logistic activities. A common resource within the internal logistics is forklift trucks, which are used to lift and transport material. It becomes more and more important to decide whether to buy, lease or rent the forklifts to obtain an optimal economic situation. Many companies have issues with internal pricing. It is difficult to price products and services correctly. It is common to price the overall instead of what it really costs.The purpose of the thesis is to present a model for the acquisition of forklifts for internal logistic operations, regarding financing and internal pricing, to obtain economic effectiveness and an optimal forklift fleet size. The study focused on a specific research question, and for this purpose interviews with experts were held, observations were made and a literature study was done.

Over the last decades there has been a steady increase in the representation of women on the political arena. Despite of this there are still fewer women in comparison to men in political organs particularly at the municipal level. It is therefore of great importance to examine which different factors that tend to effect the female representation at this level. Doctor of philosophy at Umeå University Jessika Wide presented in a study from 2000 that the share of women in the municipal councils tended to depend upon cultural, socio-economical and political factors. Other scholars also mean that women have specific interests and therefore are more represented in some areas.

Abstract Background: In 1997 the Kyoto Protocol was signed, it?s an international agreement which is aimed to reduce greenhouse gas emissions. Sweden's goal is to reduce energy using in buildings with 20 percent by 2020 and 50 percent by 2050. This is a comparison with levels from 1995 (Glad, 2006). For Sweden to be able to reach its goals, they need to construct more low-energy buildings (Åhman, Wahlström & Lundblad, 2010).