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1660 Uppsatser om Price psychology - Sida 28 av 111

Fortsatt gran eller självföryngrad björk efter stormfällning? : en ekonomisk analys

The southern part of Sweden, Skåne, is frequently exposed to storms causing great damage to Norway spruce (Picea abies L. Karst.) stands. A storm during the winter 1999/2000 raised the attention of the problem. A lot of forest owners got large areas of spruce stands wind thrown during this storm. Can naturally regenerated birch (Betula sp.) be an alternative on these wind-exposed sites? This was the main question I was facing when discussilig the problems with Esben Möller Madsen, Söderåsens forest district. The aim of this master thesis was to present an economic analysis of Norway spruce versus birch.

Prisspridning på den svenska e-handelsmarknaden - vilka är förklaringsfaktorerna?

Vi vill med denna uppsats undersöka vilka faktorer som styr prisspridningen på den svenska e-handelsmarknaden. De faktorer som studerats är produktens pris, popularitet, bransch, antal säljare och i vilken period som materialet samlats in. Undersökningen kom fram till resultatet att samtliga faktorer, förutom perioden för datainsamling, är statistiskt säkerställda på ett eller flera av våra prisspridningsmått. Det innebär att fyra av de fem faktorer som vi studerat påverkar prisspridningen..

Kommunikation inom e-handel : En undersökning ur konsumentperspektiv

AbstractDespite that e-business nowadays is established scepsis against it amongst consumers exists. We, as consumers, suppose that this skepticism is caused by bad communication from the e-business companies. This has lead to our suggestion that some con-sumers refrain from e-business because of bad communication or deficient trust.Our purpose with this paper was to investigate factors of communication between companies and consumers within e-business (B2C) from the consumers? point of view. We thereby have drawn conclusions regarding consumers? choice of e-business company.

SATS och Friskis & Svettis - Var och för vem?

The aim of this study is to investigate where and why the fitness clubs, Sats and Friskis & Svettis in Stockholms county, choose to locate their facilities in certain places and which their primarily targetgroups are. Furthermore, the aim is to gain knowledge of people?s health status in areas where the facilities are located, in order to see if they are located where exercise is most needed. Interviews were conducted with members of the fitness clubs but also with non members, i.e. people who lived in areas with an absence of fitness facilities.

Image i förändring : En fallstudie av SAS Sverige AB

During the early 1990´s, the Swedish commercial air traffic was de-regulated and the new market-condition made it possible for low-budget airlines to enter the Swedish market. The former monopolistic airline company, Scandinavian Airline Systems (SAS), was facing a new type of competition which had the advantage of offering much cheaper air trips than SAS. Adding the decrease of profitability that struck SAS as well as other airline companies after the terrorist attacks on the 11th of September, forced them to carry out a mayor reorganization programme. The programme, called ?Turn Around 2005?, was a direct economical measure that begun in 2002 and lasted until 2005 and resulted in a cost saving of 14,5 billion SEK as well as a notice or a transfer of 6000 employees.The purpose of this essay is to investigate if the opinion of the consumer, the image, corresponds with the profile that SAS wishes to mediate today.

Hur fungerar egentligen ko?pbeslutsprocessen inom e-handel? : En kvalitativ studie om konsumenternas beteende vid konsumtion pa? Internet.

Title: How does the buying decision process really function within e-commerce? - A qualitative study of consumer behavior when they consume on Internet.Institution: School of Economics, Linnaeus University, Va?xjo?.Course code: 2FE16E.Authors: Sara Hja?rne, Mathilda Perem, Ewelina Wallin.Tutor: Dan Halvarsson.Examiner: A?sa Devine.Key words: Buying decision process, purchase decision process need recognition, information search, evaluation, purchase decision, postpurchase behavior, consumer decision making, E-commerce, E- commerce channels, online shopping, online purchase, e-retail, internet shopping, electronic shopping, consumer behavior, online appereal shopping, social media, decision making, online retailing, website design, customer satisfaction, webshopping, perceived risk, convinience, price, online consumption behavior.Background: Buying decision process is a model that marketers use to get a better understanding of their customers and their behavior when purchasing a product. This process consists of five different steps; need recognition, information search, evaluation of alternatives, purchase decision and evaluation. Buying decision process has for a long time been an accepted model but scientists argue that the introduction of Internet as a channel for consumption has changed this process. The Internet has also led to a change of power in which customers today have greater influence, which greatly affects the buying decision process in e-commercePurpose: The purpose is to explore how consumers perceive their behavior when they consume through e-commerce.Research questions:How do consumers perceive the buying decision process they experience when they consume through e-commerce?How do consumers perceive different factors that are important to them when they consume through e-commerce?Methodology: Qualitative study, cross-sectional design, semi-structured interviews.Conclusion: This thesis shows that the traditional model of the buying decision process is not consistent with consumers' perception of how they are undergoing the process when applied to an e-commerce context.

Konkurrensstrategier : En studie om konkurrensen på den svenska kontaktlinsmarknaden

Title: Strategies for competition ? a study of the Swedish contact lenses market.Authors: Pernilla AArskog and Annika Lange.Background: As a market gets more mature and the competition increases, it is more important for a company to apply the right strategic perspective. There are four fundamental strategic perspectives for a service-oriented business: a core product-, a price-, an image- and a service perspective. This study is a about service management and take its point from the theories from the Nordic School about strategies for competition, customer value, perceived customer quality and customer loyalty.Purpose: The main purpose with this study is to analyze and evaluate how the actors at the Swedish market of contact lenses should compete to gain further competitive advantages.Method: The study includes four qualitative interviews with two traditional opticians and two Internet based businesses, but also a survey with 106 contact lens users is included.Analysis: In the analyse part of this thesis it was concluded that the traditional opticians conception about their customer not agrees with what the customer evaluate as important. Many of the customers have thought about changing their optician, and besides that do not recommend their optician, and can there for not be categorize as loyal customers.

Prediktiv validitet hos Assessment Centres: en studie av Assessment centre bedömningar utförda av PAT Management för Ericsson Mobile Platforms.

The purpose of this study was to investigate a Swedish assessment centre and more specifically the predictive validity of its assessments of ten managers from a Swedish technological company. The study was made by interviews with these managers' executives in order to find out how well their opinion about their employees matched the assessments made by the assessment centre consultants. The results showed that the congruence of the managers' strengths was 74% whereas that of their weaknesses was 59%..

Spelindustrins Paradox : En eventstudie om lansering av tv-spels påverkan på aktiekursen

Purpose: To examine how video-game releases affect the share price, and if video-game reviews have any impact on the share price of gaming corporations. Method: A quantitative deductive research approach is applied with event study methodology used as basis. The investigated companies were the five largest gaming companies listed on the U.S. NASDAQ exchange. A total of 29 video-game launches and 85 reviews where examined.  Theory: The study is based on The Efficient Market Hypothesis, Agent Theory, Public Relations Theory, Nextopia and previous research.Results: The result contains 114 observations in five companies.

Med fokus på körsång i musikundervisning : En studie av musiklärares interaktion med kör i musikklass

In musikklasser (a special musical training which focus on choral singing is offered in the Swedish compulsory school from the age of ten until the age of sixteen) teachers are working in a tradition where conventions relating to singing with children have developed in accordance with the Swedish choral tradition. In these classes, students are trained in large groups, usually around 30 students in one class. Furthermore, one teacher and 60 students is also frequent in schools with two or more parallell grades. In a large choir group, students develop their skill in choral singing, which includes the development of general musical knowledge as well as the development of the individual singing voice of each student in order for the choir to be able to interpret and perform music with a communal musical expression. Thus, the complexity in this teaching and learning setting places high demands on the choir teachers? ability to use appropriate teaching and learning strategies in order to develop the specific musical skill required in a choir.In this study, two choral teachers´ interaction with their choir class were investigated.

Val och valregler inom kooperativa företag : en studie om hur människor gör val och hur val påverkar människor

This work summarises some of the new choice theories and compares them with the neo-classical theories. It will deal with choice behaviour in situations with complex choice, such as may be encountered by board members or members of a co-operative company. The thesis discusses how choice may change if the rules of choice change. The hypothesis that people will vote differently depending on whether they choose a desired alternative or remove the undesired alternatives will be tested. .

"Fettskatten" - ett sätt att banta de samhällsekonomiska kostnaderna till följd av övervikt?

The rise in prevalence and severity of obesity and related diseases imposes increasing costs on society. The objective of this thesis is to discuss and estimate the possible effects of a so-called fat tax as a tool for minimizing these costs. Two alternatives for differentiation of the value-added tax (VAT) on food are compared. The first alternative is an increase of the VAT levied on food containing saturated fatty acids. The second alternative is a subsidy on fruit and vegetables in the form of a VAT at zero percent, instead of today?s twelve percent.

En liten Midsommarnattsdröm : - en föryngrindsdramatisering

What psychologial processes are activated in experiencing mourning after a loss of a belovedperson? How is death described in other authors? novels and short stories compared to mine?This essay aims at analysing my two short stories The follower and The price for love fromdifferent aspects. I discuss the psychological realism and the spirituality using the method ofclose reading, interpreting and applying ideas of texts from other authors in my short stories.Death is a central phenomenon in both of my texts. Therefore I discuss death frompsychological and philosophical aspects in this essay. To get a philosophical frame of death Iturn to Jacques Derrida, Emmanuel Levinas and Martin Heidegger.

Design of Production Contracts : an examination of the Findus pea production contract

The Swedish processor Findus contracts approximately 500 pea producers annually to secure the company?s supply of green peas for human consumption. A production contract, which has had roughly the same design for decades, regulates the relation between Findus and the pea producers. Agriculture is typically a risky business. The main sources of risk in agricultural production are production risk and price risk.

?Man gör det man tycker om att göra? ?En kvalitativ studie i hur killar i åldrarna 11- och 14 år ser på sig själva och sin psykosociala utveckling

Abstract Syftet med detta arbete är att ta reda på hur killar i åldrarna 11 och 14 ser på sig själva och sin psykosociala utveckling. Vad påverkar killars syn på sig själva i sin psykosociala utveckling i åldrarna 11- och 14 år? Har killar i dessa åldrar behov av samtal om sin psykosociala utveckling? Genom enskilda intervjuer fick killarna berätta om sina personliga upplevelser och erfarenheter. Resultatet visar att familjen och främst mamman är viktig för killarna. Kompisar är även viktiga för killarna.

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