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1159 Uppsatser om Price positioning - Sida 46 av 78
Dold samäganderätt : Är det nuvarande systemet konsekvent?
The meaning of the covert co-ownership is that the parties must have intended that the property should be their common. A party must, to be able to claim ownership, have con-tributed to the acquisition financing through the financial contribution. Further shall the fact that the property should be their common be agreed or have been assumed by the par-ties. There are the circumstances for the purchase that should be considered in determining if covert co-ownership is presumed. Covert co-ownership has been established although one party only contributed a small part to the acquisition.
Country of origin - consumers?perception at the point of purchase of meat : a means-end chain analysis
Focus of this study was on the underlying values behind consumers buying motives at the point of purchase of meat products in Sweden. Meat consumption in Sweden has increased and in 2012, almost 50% of all meat consumed was imported (SJV, 2013). This is the case despite of the fact that consumers frequently state the importance of Swedish country of origin on the meat products they purchase (www, LRF, 2, 2006). A rising public awareness about health, environmental issues, animal welfare and food safety coupled to meat consumption and meat production is scrutinized both from media and consumers. Due to rising concerns of production-methods of meat, consumers wants to make informed purchasing decisions of the meat they purchase (BEUC, 2013).
E-handel med Kläder : en marknadsundersökning
ABSTRACT Purpose: The purpose of the thesis is to examine and explain which consumers who choose to, or not choose to, shop for clothes via Internet. This will give businesses, and the reader, a better understanding on the views, of customers, on E-business with clothes. Procedure: A quantitative market research has been performed through a survey. Also the gathering of the material and the analysis is done with quantitative methods. The primary sources dominate the thesis.
The Trivial Pursuit: Den modererande effekten av kunskap och engagemang på utvärderingen av produkter med triviala attribut.
Research has concluded that meaningless differentiation with trivial attributes sometimes can be a successful strategy. However, the effect varies with respect to certain aspects such as the price of the product and the decision context. How the characteristics of the consumer influence the effect of trivial attributes has until now been unknown. This thesis investigates how the consumer?s level of knowledge and personal involvement influence the effects of trivial attributes on product preferences and product attitudes.
Självgående renslastare till sockerbetor :
Our greatest interest within crop farming is to grow sugarbeets, that?s why we want to
write about something new in this sector. We heard that a new concept had come to
Sweden so we wanted to find out everything about this machine.
This new technique was a self-propelled cleaning loader for sugarbeets. This machine is
supposed to replace a loader and a cleaning machine when the sugarbeets is going to be
loaded, cleaned and delivered to the sugerbeet factory. The cleaning loader picks up the
sugarbeets with rollers from the pile, which is placed close to the road.
Köpbeteendet av impulsvaror inom partihandeln
Purpose: The study aims to increase knowledge of dealers' purchasing behavior of impulse goods in wholesale trade.Methodology: An exploratory survey method has been selected in order to investigate the relatively unexplored topic; buyer behavior of impulse goods in the wholesale. Data has been collected through interview of 27 dealers that conduct business with bulk confectionery sales across Sweden. A semi-structured interview technique has been selected, with a predetermined interview schedule but with space for follow-up questions and discussion.Conclusion: The background to this work argued that there is not much research on how retailers reasons when buying convenience products, or also called as impulse items. It is usually the sale of goods such as several of the informants believe is critical to their business existence. Impulse goods which do not require any effort, has little search time and usually are cheap and suits many customers pockets.
Ett modef?retags v?g mot mer h?llbart mode & h?llbar konsumtion
The world is facing huge challenges to overcome the climate crisis. A contributing actor to the environmental footprints are the textile industry and their production processes, which highlights the importance to act. The purpose of this study is therefore to investigate how a middle size company's purchase- and design department work to contribute to sustainable fashion and sustainable consumption. As well as to examine the challenges and possibilities that the fashion company faces in its sustainability work. The qualitative study has been prepared and is based on 15 interviews with employees in the purchase- and design department.
Prissättning av IPO:s på den svenska aktiemarknaden
Title: Pricing of IPO:s on the Swedish stock market
Authors: Mikael Gustavsson
Martin Kvist
Henrik Wannberg
Tutor: Anders Hederstierna
Problem: There are certain sets of problems for underwriters when they are
pricing potential stock-exchange companies. The problem partly consists of
estimating the demand at an IPO and also to accurately value the business in
comparison to the market.
To set the price per share is problematic, since the company carrying out the
public offering wants to optimise the amount of capital at the same time as
they want the share to be subscribed in full. If the IPO would not be carried
out, it could cause harm to the position of the underwriters.
Purpose: To investigate whether underpricing exists associated with IPO:s on
the Swedish market during the period 1995-1999.
Method: The collection of data has been achieved by means of: Internet, E-mail
and telephone calls.
Conclusions: We have reached the conclusion that oversubscribing in comparison
to the return at an IPO has an average growth of 3.3 per cent the first day, on
every occasion of oversubscribing.
For the studied population, including 138 initial public offerings, the average
market value rise is 15 per cent the first day. When we made our calculations,
adjustments have been made for the general index of Affärsvärlden (AFGX).
Krukväxter med mervärde till dagligvaruhandeln :
The supermarkets are taking more and more market shares for potted plants the last years, and a greater part is bought without prior planning. Signals from several European countries, for example Denmark and UK, indicate that potted plants with added value have become more and more popular and the added value is based on present trends. The meaning of added value in this thesis is fancy pots, packaging, pins or arrangements. Potted plants with added value sold in supermarkets offer the consumer the advantage of getting a ?ready product? quick and easy.
?Lämna tistlarna kvar!?? : Om att ta lärande till hjälp för att lyckas gå från ord till praktisk handling i organisationens interna kommunikation.
Utgångspunkten i uppsatsen är, att om en kommunikation av ett budskap inom en organisation skall ha förutsättningar att lyckas, måste budskapet:1. först och främst bli mottaget, d v s uppfattas av en tänkt mottagare.2. därefter tolkas korrekt, d v s avsändarens och mottagarens förståelse måste stämma överens.3. sist, men inte minst, väcka engagemang, d v s vilja att ta till sig budskapet, samt skapa självförtroende, d v s tro att kunna omsätta budskapet i praktiken.Tre metoder analyseras utifrån ett lärandeperspektiv vilket bygger på fenomenografiska principer om att förmedla lärande samt erfarande av lärande genom att skapa variationens arkitektur och bygga relevansstruktur. De tre metoderna som analyseras är:1. Ifråga om att mottagande - den duala annonseringsmodellen.2. Ifråga om förståelse - Ongstads triadiska positioneringsmodell.3. Ifråga om att väcka engagemang och självförtroende att formulera en aktivitet - Palmers multimodala coachningsmodell.Det visar sig att samtliga metoder bör kunna användas för att förmedla lärande enligt det i denna uppsats valda fenomenografiska lärandeperspektivet. En slutsats som dras är, att en möjlig brist och förklaring till att kommunikation inte alltid fungerar, är att mottagaren som en människa med personliga egenskaper och problem glöms bort. Om fokus istället läggs på att utforma kommunikationen så den stämmer överens med hurdan människan (mottagaren) är, är det tänkbart att chansen ökar att få fler åhörare vilka förstår och tar till sig ett förmedlat budskap.Eftersom de tre analyserade metoderna rör olika aspekter av människan, bör användning av samtliga tre tillsammans bidra till att underlätta ett budskaps passage genom de barriärer som hindrar mottagande, förståelse och formulering av aktivitet..
Skattekonsekvenser av generationsskiften i fåmansföretag : -En analys av befintliga regler
A change of generations occurs several times during a company?s lifetime. It is a process that requires planning and time. If the current owner wants to keep the company within the family, he has two options; he can either sell the company to a family member, or give the company to the new owner, like a gift. When the owner sells the company, it is common that he accomplishes it to a losing price.
Förebyggande djuromvårdnad mot post-anestetisk myopati hos häst
Post-anaesthetic myopathy (PAM) is a serious occasional complication of general anaesthesia in horses. It causes not only pain and suffering to the horse, but also suffering (trauma) to the owner with increased veterinary costs. In the worst case PAM can be fatal. The anaesthetic nurse must know which parameters have to be taken into consideration in the prevention of PAM, to be able to prevent it, and use that knowledge for the animals safety. The aim of this literature review was to investigate and make a presentation of the factors and measurements associated with PAM, with focus on how to monitor these measurements to prevent it from happening, and the advice a Veterinary nurse can give to the horse owner regarding this condition.
According to literature there a few factors that greatly increase the risk of PAM, these include- hypotension, periods less than 60 mmHg significantly increases the risk.
Oh, look - It's coffee o'clock! : En studie om konsumentens beslutsprocess vid köp av homogena produkter, samt studiet av ett företags arbete med varumärkesstärkande aktiviteter på en homogen produktmarknad
It is important, for companies operating on a homogeneous product market, to understand and adapt to customer needs. Since coffee is a homogeneous product in food retail it is vital for coffee companies to work extensively with differentiation and the fierce competition. The prevailing homogenity makes it difficult for companies to develop the product itself and must therefore work to create added value to the product.The purpose of this thesis is to carry out a study on consumer decision-making when purchasing homogeneous products, and to examine how companies work to strengthen their brand and gain market share in a homogeneous product market. The market that this thesis highlights is the coffee market.To answer the purpose of this thesis the writers have conducted a questionnaire survey regarding consumers? decision-making process and interviewed two marketing managers for two major actors on the coffee market.
Strategier och kanaler vid marknadsföring för fysiska researrangörer och traditionella resebyråer
The tourism industry in Sweden has expanded in recent years and the increasing industry has meant that customers are in need of a reseller for their trips abroad. Today there are three types of retailers available. These are : Traditional travel agencies , tour operators and online travel agencies.Online Travel agencies are the most modern online option for customers. Their existence has made it easier for the customer and reservation can be made anytime and anywhere. The competition has intensified between the three retailers and the traditional alternatives must find new ways to survive.
Koldioxidsutsläppsbesparing vid biogasproduktion
Society has depended on fossil-based fuel for a long time, which has led to a fundamental increase of greenhouse gases in the Earth?s atmosphere. To tackle this problem the international community has agreed that action is necessary. Focus is now directed towards local extraction of energy from renewable sources such as biogas.Utö is participating in the Green Island project, which aims to investigate the possibility of making the island climate neutral. This report has been implemented on behalf of Skärgårdsstiftelsen, the main partner responsible for the Green Island project in Sweden.