The prevention of age discrimination in Sweden did not have any solvent grounds until directive 2000/78/EG was implemented into Swedish law. Today age discrimination has been banned for just over two years. This ground of discrimination has, compared to other existing grounds of discrimination in Swedish law, a lot more opportunities to make exceptions from. Given the fact that the exemption rules are vague, it is difficult to determine whether the protection against age discrimination is in fact a protection at all. The purpose of this essay is to describe what the law regarding age discrimination means.

This study aims to describe how a company behind a well-established brand in the fashion industry has strategically chosen to communicate with their target market. Interviews with four individuals in different positions within the company have generated qualitative data, which is presented and analyzed in relation to the theoretical frame of reference in this study. The results show that the company does not use conventional marketing, but relies rather on marketing based word-of-mouth generated by its customer base due to its unique store concepts. Previous research has shown that this type of marketing strategy is effective and beneficial to the brand equity, a conclusion that is demonstrated to also apply to the survey object of this study. Furthermore, it is also shown that this is largely due to the distinct and coordinated image that the company maintains through strict standardization..

The purpose of my essay is on one hand to research and evaluate the measures that one intermediate school in Sweden, uses in order to prevent bullying and stop it in the event that one pupil happens to get bullied or harassed. In other words, I would like to show how that school is capable of creating a safe environment. Qualitative research is used to obtain these findings.On the other hand, I also wish to examine what pupils at the school think about these measures and how they perceive the attitudes of the school?s teachers and management regarding the prevention of bullying. In order to acquire this information quantitative research is used.The conclusions that I draw after conducting my research are as follows:1- Regarding the ?Anti ? bullying Performance Plan?, my essay shows that school teachers and management actively work in order to maintain a safe environment and as a result bullying is successfully prevented the school.

Goal: To describe which evaluation method is used by Swedish retailers to assess a potential retail location and to describe to what extent the retail brand effects this strategic decision. Design: Analysis of ten interviews with companies within five retail sectors in Sweden. Main study: Indication of what methods are used to evaluate a location and how a company's retail brand affects the decision. Results: Retailers use a mix of theoretical methods to evaluate the location attributes and possible profit. Most common among mixtures was an application of the analog method, residual method or the checklist method in combination with a financial assessment.

Det äldrepedagogiska arbetet kan se olika ut, beroende på var äldrepedagogen arbetar någonstans och vad äldrepedagogen har för resurser. Genom att studera det äldrepedagogiska arbetet vill vi ta reda på hur det kan se ut i kommunerna. För att få grepp om äldrepedagogiken och det äldrepedagogiska förhållningssättet har vi intervjuat chefer som har äldrepedagoger anställda i sin verksamhet. Vi vill ta reda på vad de chefer som har anställt äldrepedagoger har för tankar om äldrepedagogik och äldrepedagoger både innan och efter att de anställt äldrepedagoger. Vi har också intervjuat personer som arbetar som äldrepedagoger och undersköterskor för att se skillnader i synsätt.

During 2010, 1446 people committed suicide in Sweden. Research shows that groups that are less favored in society have an increased risk of suicide. Social services often encounter groups of people that have a high risk of suicide, for instance welfare recipients or substance abusers. The purpose of this study was to shed light on how social workers talk about suicide and how this might affect interactions with suicidal clients. The study is based on qualitative interviews with five social workers in Stockholm.

Duchenne Muscular Dystrophy (DMD) is a hereditary X-linked fatal disease that affects 1 in 3500 male births. It is the most common kind of muscular dystrophy in children and leads to death in the late teens or early 20s for many patients. The mdx mouse is a model of DMD that can be used to investigate experimental therapies. Overexpression of a glycosyltransferase, CT GalNAc, in mdx mice has been demonstrated to prevent the development of muscular dystrophy. Overexpression of another glycosyltransferase, LARGE, is currently being investigated as a treatment for another group of muscular dystrophies, the dystroglycanopathies. In this study, we overexpressed LARGE in mdx mice in order to investigate its effect on the development of muscular dystrophy.

This paper studies the fragmentation and reuse of early christian monuments ("eskilstunakistor") in churches in Östergötland during the medieval period. This is found to have been done in two stages. The first stage shows a collectivization of society. Within religion the change from ancestoral cult towards the saints' cult is important as the fragments are reused like relics. During the second stage the collectivization has been fulfilled, and the reuse is instead part of the christian churches' strategy for incorporating old powerful symbols from the landscape into their own church building..

The workplace is for many associated with joy and commitment, for others it is associated with fatigue, inadequacy and cynicism that is explained as the three dimensions of burnout. A general view of burnout is that it is an individual problem that many companies ignore, because a preventive task does not generate immediate profits. This has been a growing problem for years. Burnout costs not only money but also time and knowledge. Unfortunately, the popular belief is that "If it ain?t broke, don?t fix it." Organizations that think this way are sacrificing future benefits for short-term gains.

The essay discusses how to look at a equality plan of a academic department experiences the, gender equality in general and how power is portrayed from a gender perspective in the academic department. Through the use of qualitative interviews and a short survey the results have shown that few of the staff members have knowledge about the equality plan and few are familiar with its contents. Furthermore results show that the academic department is run hierarchyilly and that both vertical and horizontal gender segregation exists.The climate at the academic department is characterized by the will to work with gender equality but so far there have only been few exercised or planned efforts to do so. The gap between theory and practise is wide, the will to be seen as an equal academic department concerning equality of men and women seems important. The conscious or unconscious strategy of covering up the real gender equality seems to be done by focusing on the numerical equality..

PurposeThe purpose of this paper is to assess whether the overreaction found in ?Does the Stock Market Overreact?? by DeBondt and Thaler still persists today, and by equivalence test if a trading strategy based upon these assumptions would generate abnormal returns. MethodThe research has been carried out by studies of the stocks that for a prior period of one year has over or underperformed their benchmark. The stocks used in my study are all part of S&P500 index, and the period of study runs from three to five overlapping years over the last twenty years. ResultsMy tests indicate that the type of overreaction proposed by DeBondt & Thaler still is present, at least considering the stocks that during the formation period were winners..

The purpose of this thesis is to increase the understanding on how market leading pharmaceutical companies in Sweden limit the market share decrease when these companies patent expires. In order to respond to the purpose, two research questions have been asked: how do pharmaceutical companies deal with market strategies prior to the expiration of a patent: and how the market strategies is used when a patent has expired and as a consequence, generics entered the market. A case study was implemented based on two interviews with a brand manager and a therapy area manager within the company Pfizer AB in Sweden. The results suggest that pharmaceutical companies implement strategies in numerous ways which differs substantially from the theories, this having to do with Swedish legislation. The main aim with the execution of the strategy, before and after patent expiration is not to limit a decrease in market share hence, rather to retain the pharmaceutical companies strong brand image.

Den svenska säkerhetspolitiken har genomgått stora förändringar sedan kalla kriget. Den tidigare inriktningen av alliansfrihet och neutralitet har ersatts av en solidaritetspolitik. Syftet med uppsatsen är att undersöka om synen på användning av det militära maktmedlet har förändrats i takt med den säkerhetspolitiska omställningen.Uppsatsen antar karaktären av en innehållsanalys, med utgångspunkt i den strategiska hierarkin och fyra konstruerade jämförelsedimensioner: mål, medel, metoder och hot. Två försvarspropositioner analyseras, från år 1982 och år 2008. Undersökningen visar att både hotbild och den förändrade säkerhetspolitiska inriktningen har medfört en förändrad syn på det militära maktmedlet. Försvarsmaktens exklusivitet för användning i krig har minskat, till förmån för funktionen som krishanteringsinstrument i samverkan med andra maktmedel..

In this study we have examined the possible quality standards and methods for applications with service workshops in the forest industry. The purpose of the methods presented here was to start the work of standarardising the maintenance service in the industry and be of use for service providers in their quality effort.The methods we used to accomplish the study were interviews and field visits together with a comprehensive literature research. Our results are presented in the form of four solution proposals: a standard based on existing SIS standards for terminology and key indicators, checklists that are filled in by mechanics with customer participation, the construction of a instructions database, and the implementation of the method 5s.We believe our suggestions can help the service providers in the four problem areas that we have identified: long term strategy, documentation, recruitment of competent technicians, and standard procedures in their operations. These improvements will be beneficial for both the service provider and the customer..

Ångestsyndrom tillhör den vanligaste psykiatriska problematiken hos barn. Ångestsyndrom börjar ofta i tidig ålder, medför stort lidande och predicerar psykiatrisk problematik senare i livet. Det är viktigt att undersöka hur ångestsyndrom kan förebyggas eftersom få barn med denna problematik kommer i kontakt med behandling. Syftet med studien var att undersöka om FRIENDS, ett preventionsprogram från Australien, fungerar i en svensk kontext. Femtio barn i nioårsåldern undervisades i FRIENDS under tio lektioner.