Background and Problem discussion: Consumers are reached by an average of 3000 marketing messages daily which proves that a company?s marketing needs to be strong and characteristic in order not to lose customers. It is of even greater importance that marketing reaches the chosen target group and is designed in accordance with the company?s vision and is shown where the target group sees it.Purpose: The aim of this bachelor thesis is to study how small businesses use marketing and to recommend appropriate marketing measures given their size, limited budget and secluded location.Method: This study has been made in accordance with a qualitative method with an analytical abduction approach using a case study where the case is Vita Renen. To achieve the aim of this study the authors combined secondary and primary data such as previous conducted research with interviews with the owners and staff of Vita Renen.Result and Conclusion: The result demonstrates that untraditional marketing would be the best option for Vita Renen because they are a company with limited marketing budget and this type of advertising is based on creative thinking and design on pre-existing resources.

The high and seemingly increasing degree of consumer avoidance and disliking of television advertising breaks should raise many questions for commercially financed television networks as it can be argued that benefits sought by both viewers [seeking a fulfilling viewing experience] and advertisers [seeking advertising effectiveness] are eroded by this effect. This thesis studies effects on advertising effectiveness [RecallBRAND; AttitudeBRAND; AttitudeAD] as well as on the viewing experience [SatisfactionPROGRAM/CHANNEL; Attitude PROGRAM/CHANNEL; IntentionPROGRAM/CHANNEL] given a reduced degree of advertising clutter. By conducting an experiment two breaks are compared, one having the standard primetime nonprogram time units (5 min and 30 sec *3?16minutes/hour) and the other the standard nonprogram content cut in half (2.45 min *3 ?8min /hour).Results show that the reduced breaks award advertisers with higher commercial effectiveness. Measures of RecallBRAND demonstrates no differences between the standard and the reduced break, implying a significantly increased likelihood to be recalled and an equivalently lowered risk to be forgotten in the reduced break.

Slaughter of animals should consist of two steps in order to be considered humane. The first step of the slaughter process is stunning, with the purpose of inducing unconsciousness and insensibility in the animal. The second step is exsanguination, which causes bleeding and eventually death. What death really means in these situations has been discussed intensively, but still no agreed definition has been accepted. Nonetheless, it is conceded that animals are declared dead when consciousness is irreversibly lost, and absence of respiration and blood circulation are observed.

A common perception is that fungicide treatments increases yield, but that the nitrogen of the particular grain is diluted so that the overall removal of grain nitrogen from the field remains unchanged. The aim of this paper is to demonstrate that a healthy crop reduces the risk of nutrient loss from agricultural land. The results from genotype and plant protection trials often show constant nitrogen content in the grain, although the yield has been increased. Results from such experiments are therefore processed in order to confirm this and show that it is no statistically significant difference between the protein content (and also nitrogen content) in crops which have undergone fungicide treatment compared to crops which remained untreated. The trials processed have been carried out in the southernmost part of Sweden and are distinguished to concern winter wheat production.The explanation to the results is that a healthy crop is able to maintain the biological functions of the plant in a more efficient way than a crop damaged by a fungal infection.

Lining techniques such as nap bonding and mist lining were developed in the late 20th century and have gained popularity alongside with the increased use of acrylic emulsions as adhesives. The ability of the adhesive to create a nap bond to the canvases without penetrating the fibers has shown advantages regarding reversibility. In addition, the use of moisture, heat and pressure is reduced, which can be advantageous for more sensitive paintings. These lining techniques have been included in several studies where reversibility, minimal intervention and respect for the individual requirements and problems of each object have been the focus. The adaptability of the methods has been confirmed and to further explore the adaptability, this study consists of three simpler application techniques with the adhesive Lascaux 303 HV on mockups.

Directive 2006/54/EG from the European Union concerns the equal rights between men and woman and the principle of equal rights. The purpose of the directive is that the member states provide the equal rights between men and woman. Affirmative action is one exception from the principle of equal rights which is settled in directive 2006/54/EG, article 3. The purpose for the affirmative action must be to encourage the equal rights between men and women.EU has specific criteria to use affirmative action, which is created by praxis of the Court of Justice of the European Union. These criteria are that the affirmative action must involve an objective assessment, there must be equal qualifications between the person which is affirmative action and the person who is not, the positive action cannot be automatically decisive and this special treatment should be proportionate to the purpose.

Ungefär en fjärdedel av den klimatpåverkan som de svenska hushållen orsakar kommer från maten vi äter, eller närmare bestämt från de utsläpp av växthusgaser som maten ger upphov till på sin väg från jord till bord. Om maten slängs innan den konsumeras har denna miljöpåverkan skett i onödan. Uppsatsen undersöker VIS (Välgörenhet Istället för Svinn), en svinnåtgärd där fullvärdiga livsmedel istället för att slängas, skänks till välgörenhet. Målet är att undersöka hur VIS fungerar, samt att bidra till ökade kunskaper om detta för Sverige nya sätt att bemöta svinnproblematiken. VIS styrkor och svagheter, liksom de hot och möjligheter som kan finnas, har undersökts med hjälp av en SWOT-analys.

Syfte: Syftet med studien är att undersöka hur aktivt förvaltade fonder presterar jämfört med indexfonder, när avkastningen har justerats för förvaltningsavgiften. Indexfonden representeras av ett jämförelseindex och studien omfattar en tioårsperiod, 2000-2009.Det faktum att en apa vann aktie SM 1993, framför professionella placerare, visar att aktiekurser är slumpmässiga. Varför ska en investerare då lita på att en förvaltare är bättre på att utvärdera marknaden och dess placeringsmöjligheter än andra?Metod: En kvantitativ metod har använts i uppsatsen, där data har erhållits från Morningstar och SIX Telekurs. Det insamlade materialet har bearbetats i Microsoft Excel för att beräkna fondernas avkastning och prestationsmått.

This is a study with a qualitative approach and a social psychological perspective. Our purpose is to describe and analyze authority officials descriptions of individuals with a social disability and their perception of how the interaction in the encounter with its implementation. We are interested in how they experience their power as authority representatives. The following issues are highlighted.? How do people in authority describe individuals with a social disability?? What is the authority officials view on the interaction in meetings with individuals with a social disability?? How do authority officials experiencing his or her position of power in relation to the meeting?Our results are based on semi-structured interviews with five persons in authority, which is active in Insurance and Employment Service in Örebro County.

This thesis is ordered by Peab Sweden AB Regional Jönköping and concerns of warranty inspections.The intention is to work out a basis, which show the most common complaints is the warranty inspections, and make a small analysis on what causes them to be. The report also presents possible solutions to prevent the occurrence of defects. It also covers the issue of how the client looks at Peabs way to overcome the objections of warranty inspections. The report has the following issues:?What are the most common errors observed during the warranty inspection??What are the causes of complaints??What can be done to reduce the number of complaints??How the customer thinks that the complaints be addressed?Twenty-five Guarantee survey records from the projects Peab has done in recent years has been the starting point for the investigation.

Quality assurance means to systematically work for better understanding of the customers needs, demands and expectations. The goal for this study was to investigate how quality can be assured in the job follow up that is made by forestry contractors after soil scarification and planting. The study consisted of a description over the current follow up process at SCA forest AB Jämtlands forest administration, analysis of current follow up situation and an investigation of follow up process made by contractors in other line of business. The first step was a statistical comparison where the own follow up made by contractors were compared with follow up made by SCA them selves over 100 stands. Two soil scarification contractors and two planting contractors carried out the silvicultural measures. The results showed that significant differences between a number of quality factors measured, for example number of approved plants or approved scarification points, average score on stand and number of totally planted plants.

Detta examensarbete på 15 högskolepoäng har som syfte att undersöka några åtgärder för minskade uppvärmningskostnader. Då det byggs mycket nytt idag får man inte glömma bort alla befintliga byggnader. Det första steget mot minskad energianvändning är att minimera uppvärmningsbehovet. I detta arbete har vissa utvalda åtgärder beräknats på en 70-tals villa för att se vad man sparar in. Genom mätningar och information från villans byggnadsbeskrivning beräknas byggnadsdelarnas U-värden.

Smålands museum, the museum of Småland, is a museum for the county of Kronoberg, a mission given to the museum by the state and county council. The main fields of the museum are the cultural heritage and the history of culture of the region. The museum of Småland is also the Swedish museum of glass. This Master s thesis focuses on the information requirements of the employees at the museum of Småland. Because of the financial status of the museum, the librarian that worked at the museum had to quit about four years ago.

The purpose of this thesis is to evaluate the combination of bibliographic coupling and three hierarchical cluster analytic techniques: average, complete and single linkage. Bibliographic coupling is applied as a measure of similarity between recently published articles and the cluster techniques are used for the partition of a set of articles into subsets of articles with similar research focus. The field of information science is applied as the test arena and the selection of data, i.e., the article population to be partitioned, is based on a number of central journals. Methods of evaluation include both quantitative approaches as well as a qualitative one. For comparing the resulting partitions, adjusted Rand index is utilized and for the establishment of cluster coherence and isolation, measures of average normalized coupling strength is applied.

The title of this study is: The Swedish assimilation of Scania during the period 1658-1720 - In descriptions of Danish and Swedish popular historians` during 20th century to current view. View of history, nationalism and science .                                                                                                                                              The study concerns the Swedish, after the conquest of Scania 1658, attempts to induce feelings of Swedish nationality to the people in former Danish province of Scania 1658-1720. The goal of this study was to analyze 20th century and present Swedish and Danish historians? descriptions of the Swedish and Danish treatment of the native Scania population. The aim was further to describe this historians` view of native rebellious group called ?snapphanar? and which measures were taken to assimilate the Scanian population to Swedish realm.