En stor utmaning för ett säljföretag i dag är inte bara att identifiera och attrahera en specifik målgrupp. Det bör även skapa sig en bild av hur organisationen bör kommunicera med den presumtiva kunden för att skapa en stadig relation, som i sin tur kan borga för återköp. Situationen som uppstår då en försäljare för första gången interagerar med en kund kallas sanningens ögonblick. Det är vid detta ögonblick som grunden till en hållbar relation mellan säljare och kund förhoppningsvis läggs. Det är av högsta vikt för ett företag att försäljaren är införstådd i det beteende som företaget anser vara korrekt, och på så sätt återspeglar den attityd och kundbild som organisationen har för avsikt att förmedla gentemot kunden.

Syfte: Syftet med denna uppsats är att utröna hur events kan påverka boendeattraktionen till en stad och åskådliggöra andra påverkande faktorer. Metod: I vår uppsats har vi valt att använda oss av en kombination av kvalitativa intervjuer och en kvantitativ enkätundersökning. Vi utförde personliga semistrukturerade intervjuer med representanter från studieobjektet Trelleborgs kommun, medan enkätundersökningen genomfördes under två dagar i de centrala delarna av Trelleborg stad. Teoretiska perspektiv: Det huvudsakliga teoretiska perspektivet i vår uppsats utgörs av teorier kring Place marketing, Event marketing och Boendeattraktion. Dessa sammankopplas i en teoretisk referensram som ligger till grund för analysen.

 Problem   Are there any abnormal changes in the parent company's share price at the news of a spin?off.ObjectiveThe main purpose of the study is to investigate how the news of a spin-off affects the parent company's share price. In other words if the news of the Spin-off gives an abnormal return on the Stockholm Stock Exchange during the specific period of 1998?2008. In addressing this, the paper will also investigate the following sub sections: are there any differences in the abnormal returns in various sectors and what the reasons to perform a spin?off in the Swedish market are.MethodAn event study in which market data is used to measure specific events? impact on the value of the company and on the effects on the stock market.

This study is about organizing major sporting events. Sporting events? numerous positive outcomes for the hosting region has resulted in a growing number and size of sporting events globally. The aim of this study was therefore to provide further knowledge about how organizations in major sport events practically and strategically operate and how processes related to organization and leadership can contribute to the success of the event. The study focuses the context of a Swedish national multi-sport event hosted and held by three different cities, three different years.

Objective: Our purpose with this study is to demonstrate the impact of natural disasters on banks' share prices.Method: Quantitative survey method, an event study.Conclusion: There is no association or a very weak correlation in this study between natural disasters and the Swedish banks' share prices..

This essay is a meta-theoretical study that aims to show normative and ethical implications that might follow from theories concerning representation of traumatic events in four essays from Shoshana Felman and Dori Laub?s Testimony. Crises of Witnessing in Literature, Psychoanalysis, and History and in Hayden White?s essay ?The Modernist Event?. Through a comparative analysis the essay mainly discusses how these writers deal with the problem of narrative.

Endocrine disruptive chemicals (EDCs) are found in many everyday products and can cause adverse effects on human health. Small children are particularly sensitive to EDCs and they are also exposed to them in a greater extent than adults. Despite this, EDCs are only banned in a few toys and childcare products. There are many sources of exposure and if no steps are taken to reduce the incidence of EDCs we may face an increasing number of people diagnosed with obesity, diabetes type 2 or various types of cancer.The Swedish Government has set a number of environmental objectives, one of which is calleda non-toxic environment. The Swedish Chemicals Agency was instructed to produce and conduct a national action plan to achieve this goal.

Recent accounting scandals, often led by managers trying to improve results and thereby their own bonuses, have severely damaged the publics view of management. In the aftermath of scandals such as Enron, Parmalat and Skandia, demand has increased for Corporate Governance codes and similar regulation. The Swedish code for Corporate Governance came into effect on July 1, 2005. The code requires all Swedish companies listed on the Swedish Stock Exchange (OMX A- and O-list), with a turnover exceeding 3 billion SEK, to disclose a report regarding Corporate Governance, attached to the annual report.The purpose of this paper is to examine whether the new disclosure required by the Swedish Corporate Governance code will have a measurable effect on stock prices. The authors have applied event study methodology examining daily returns around the announcement of the Corporate Governance reports.

Consumers today seek added value to the ordinary products/services that companies are offering. Consumers must get their emotional need satisfied - a need for experiences worth remembering. At the same time, the consumers are engaged in ethics and morals. Companies use events frequently as a marketing approach to meet the customer?s demand of added value.

 Problem   Are there any abnormal changes in the parent company's share price at the news of a spin?off.ObjectiveThe main purpose of the study is to investigate how the news of a spin-off affects the parent company's share price. In other words if the news of the Spin-off gives an abnormal return on the Stockholm Stock Exchange during the specific period of 1998?2008. In addressing this, the paper will also investigate the following sub sections: are there any differences in the abnormal returns in various sectors and what the reasons to perform a spin?off in the Swedish market are.MethodAn event study in which market data is used to measure specific events? impact on the value of the company and on the effects on the stock market.

This thesis examines art exhibitions, literature events and music events in public libraries in Sweden. The aim is to study which event occurs most in the libraries in Sweden. I also examine who takes responsibility for the events, who the libraries engage, how much the events cost, and how often the libraries have the events. I also study Swedish cultural politics in purpose to see if the libraries follow the aims and directions decided by the Swedish government. One aim of the Swedish culture politic is to give every citizen in Sweden the same possibility to experience culture, no matter where they live.

A large part of the Iranian population resented the west, in particular USA and Great Britain, during the Islamic revolution in Iran 1979. The people were also resenting the adverse effects of the trumped up frame made in Iran. The last shah of Iran, Mohammad Reza Pahlavi was detested by many in Iran for its west-oriented regime. The resentment among many Iranians is a consequence of the violations of e.g. the lack of political and civil rights, there were no existing legal security in the society, there were no economic distribution and the regime of Mohammad Reza Shah violated the human rights.The resolution from an Iranian perspective for riot is not new, during the last centuries the abomination against the despotic kings have been existing varyingly and big riots have been raised.  The Islamic revolution in 1979 was new because the revolution added adverse effects of west, the population detested west and expressed it by protesting through demonstration.  The significance of the revolution in 1979 was also attributable to Islam.

 Problem   Are there any abnormal changes in the parent company's share price at the news of a spin?off.ObjectiveThe main purpose of the study is to investigate how the news of a spin-off affects the parent company's share price. In other words if the news of the Spin-off gives an abnormal return on the Stockholm Stock Exchange during the specific period of 1998?2008. In addressing this, the paper will also investigate the following sub sections: are there any differences in the abnormal returns in various sectors and what the reasons to perform a spin?off in the Swedish market are.MethodAn event study in which market data is used to measure specific events? impact on the value of the company and on the effects on the stock market.

The purpose of this essay is to elucidate if there is a liability to damages for cardholders, in case of unauthorized use of bankcards, in the event a liability for payment, according to 34 § the Swedish Law concerning Consumer Credits, should not be established between card issuer and cardholder. The purpose is also to elucidate if card issuing companies, in the event a liability for payment is established between card issuer and cardholder, have any possibility to get a larger sum than is allowed by 34 § the Swedish Law concerning Consumer Credits, by demanding damages from the cardholder. Finally there is a judgement of how a court could do if it wanted to hold a cardholder liable to damages because of unauthorized use of bankcards..

Vid köp av en upplevelse får du enbart en tjänst, med ett löfte omett mervärde. Att köpa en upplevelse är ofta förknippat med enviss osäkerhet och ett risktagande från kundens sida då man intemed säkerhet vet vad man köpt förrän efter arrangemanget ärgenomfört. I eventbranschen hittar vi denna typ av problematikoch därför har vi valt att fokusera på eventföretag och desskunder. Syftet med detta arbete är att undersöka vadföretagskunden värdesätter och förväntar sig i en relation medeventföretag. Vi har utgått ifrån frågeställningarna: Vadvärdesätter och förväntar sig företagskunden i utvecklandet av enrelation med ett eventföretag? Vad värdesätter och förväntar sigföretagskunden i en befintlig relation med eventföretaget?Påverkas eventföretagets relationsmarknadsföring av kundensförväntningar och i så fall hur?.