The aim of this essay is, by using tree conductive Swedish newspapers, see how thesubmarine violations that Sweden suffered during 1980s, was depicted in the Swedish press in terms of threats. Two major submarine violations will be investigated in this paper, U137-incident in Karlskrona archipelago in 1981 and Hårsfjärden-incident in Stockholm archipelago in 1982. To achieve the purpose, I use a qualitativ method and a threatperspective to answer my questions. These questions are for instance- From which nation, according to press reports, comes the threat?- What is, according to the press, threatened?The results show that the press saw the submarine violations as a major and serious threat that mainly come from Soviet Union.

2 (45)AbstractAuthors: Gunnel Forssell Ehrlich & Alexandra WinbergTitle: Gender in local press ? a quantitative study of four local newspapers Level: BA Thesis in Media and Communication StudiesLocation: Linnaeus UniversityLanguage: SwedishNumber of pages: 50The report shows a quantitative study of balance in gender and position of power in the local press. The study aimed to shed light on the distribution of space in the newspaper between men and women, those within power and those without in Swedish local press. The study was conducted with four newspapers, during a month of time with local editorial news material. In our study, we have assumed Lippmann?s and Strömbäck?s theories of pseudo-reality and distribution of gender and position of power in Sahlstrand and Jarlbro.

Pressen, makten och journalistiken behandlar mediekoncentrationen och den svenska pressen..

AbstractÖrebro UniversityDepartment of HumanitiesMedia and Communication StudiesBachelor Thesis, Spring 2007Title: Bajen is the name ? The study of the information business of a professional soccer clubBy: Erik Johansson and Markus WelinSupervisor: Göran ErikssonPurposeThe purpose of this essay was to examine how a professional and multinational sport organisation works to present a positive image of it. The object of our study was Hammarby, one of the by media most intensive covered Swedish clubs. We have also investigated the relation between the sport communication strategies and the media.TheoriesWe have used prior research in the areas of sport and media, Sport Management, journalism and Public Relations. We have also applied Public Relations and Marketing theories.MethodWe chose to use the methods of qualitative interviews, and participant observations.

The aim of this thesis is to examine how the Swedish daily press portraits librarians and the profession. I have used a discourse analytic study in my purpose to examine the image of librarians and the profession. I have analysed 34 articles between January 1, 2009 until January 1, 2010 from Aftonbladet and Dagens Nyheter, which are the two daily newspapers with the largest circulation in Sweden. I have used three major questions to answer the aim of my study: In what context do librarians and the profession appear in the daily press?What qualities are librarians assigned in the daily press?What views and attitudes about librarians and the profession appear in the articles?My analysis resulted in three discourses; discourse about librarians? relation to literature, discourse about librarians and the labour market and discourse about librarians and information.

The purpose of this paper is to analyze the ongoing changes in German family policy. It explores the issue of whether the German welfare state, in this policy field, can still be regarded as a conservative welfare model or rather approaches a more liberal or social democratic model. A qualitative method is used to analyze the material, especially from the German government, including Press releases, other public documents and also articles from the political weekly magazines Der Spiegel and Die Zeit. The changes analyzed are the new parental benefit, the expansion of child care, the concept of whole-day schools and the system of joint taxation. The point of departure is Gösta Esping-Andersen?s categorization of three types of welfare states: the social democratic, the conservative and the liberal.

En undersökning av vinnarbilderna i World Press Photo of the Year mellan 1999-2008. World Press Photo är världens största fototävling och är prestigefylld att vinna för pressfotografer. Syftet var att undersöka vad de senaste årens bildjournalistik förmedlar till sina betraktare genom nyhetsbilderna som vunnit World Press Photo of the Year under 2000-talet. Syftet har förgrenat sig i frågeställningarna:Vilka teman har vinnarbilderna i World Press Photo of the Year mellan 1999-2008?Vad förmedlar innehållet i bilderna?Vad finns det för likheter och skillnader mellan bilderna?Studien är en kvalitativ undersökning där vi gjort bildanalyser av vinnarbilderna i World Press Photo of the Year mellan 1999-2008.

Titel: Brödrafolkens bro. Ett byggprojekt i tre norska och tre svenska tidningarFörfattare: Anders JalakasAntal sidor: 72 inklusive bilagor, innehållsförteckningar mmInstitution ochuniversitet:Institutionen för Journalistik och masskommunikation (JMG)vid Göteborgs UniversitetSyfte: Syftet med undersökningen är att undersöka innehållet i nyhetsrapporteringenom Svinesundsbroprojektet i norsk och svensk press samt att undersökaom det finns skillnader mellan svensk och norsk press i rapporteringenom broprojektet.Frågeställningar:Frågeställning A. Vilka delar av Svinesundsbroprojektet beskrivs mestfrekvent i norsk respektive svensk press? Hur ser frekvensrangordningenut i norsk jämfört med svensk press.Frågeställning B. Vilka tema är mest frekventa i nyhetsrapporteringen omSvinesundsbroprojektet i norsk respektive svensk press? Hur ser frekvensrangordningenut i norsk jämfört med svensk press?Frågeställning C.

Avslut. Många bra artikeluppslag föds i den plötsliga reaktionen över något. Så även här. En text i Göteborgs-Posten satte fart på tankarna om hur romer egentligen behandlas i svensk media..

Before the general election 2006 all of the Swedish parties represented in the Parliament held their political party conference. At each political party conference, the leader for respectively party held their opening speech, a speech that was covered by the press. This essay deals with how the press covers these speeches. Analysing how the different speeches were covered by the press, some tendencies regarding how the press report could be visualised. In this comparison the ?quantitative content analysis? was used.

Inspired by the current debate over the effectiveness of Public Relations (PR), the authors of the following thesis have sought to analyze how PR and advertising differ in terms of how they affect consumers. The subject of the thesis was chosen due to the lacking knowledge of how PR shapes consumer attitudes and intentions. The authors wish to upset the institutionalized myths which dominate in the PR-business. One example of such a myth is that the effectiveness of PR can be measured by the number of Press releases an activity produces and that PR?s superiority over advertising is due to its higher trustworthiness.

AbstractKent Klang: Ett omusikaliskt genombrott: Mottagandet av Elvis Presley i svensk press under rockmusikens etableringsfas 1956-1958. Uppsala Universitet: Institutionen för musikvetenskap, uppsats för 60p. 2007När Elvis Presley gjorde sitt stora genombrott i USA i mitten på 1950-talet kom han att angripas hårt i bland annat amerikansk press. Upprördheten hade sin grund i Elvis sexuellt utmanande kroppsrörelser och rhythm and blues betonade musik. De här artistiska stildragen avslöjade också Elvis influenser från den svarta kulturen i ett USA som vid tiden var präglat av rasism och segregation.

Essay in Political Science, C-level, by Camila Alvarez Cea, spring semester 2010. Tutor: Alf Sundin?Reality or a Political Mirage? ? A Study of the Swedish Press Views on the Health Insurance Reform in the USA? The purpose of this essay is partly to examine whether the picture that Swedish press presents of the health insurance reform in the US, which is part of the Patient Protection and Affordable Act bill, will be of crucial importance to the possibilities that the American population has to receive health insurance. The main research question is accordingly: ?Does the picture that Swedish press presents of the health insurance reform in the USA, seem like something that will be of radical importance to the possibilities of the population to receive healthcare?? The purpose is also to examine in which model (demand or market) the opinions of the Swedish press fits. This purpose will be answered by using three specific questions asking whether their opinions differ when it comes to three criterions: organization, financing/resources and delivery systems.

Background: Mergers and acquisitions have evolved from initially almost exclusively having been an American phenomenon, to becoming a common occurrence throughout the world. Companies though, are not defenseless against hostile bids, but must take many factors into account when selecting defense measures. Purpose: This paper aims to enhance the understanding of acquisitions through hostile bids on the companies studied. More specifically, this study aims to create a deeper understanding in how Scania and Skandia have chosen their defense measures, or could have chosen, before and during their hostile bidding processes with specific concern for their strategic credibility. Method: This paper is based on two companies listed on the Stockholm Stock Exchange exposed to hostile takeover attempts in a similar time period.

The aim of this bachelor?s thesis is to investigate how the activities of the public library are portrayed by the Swedish press. It poses the following questions: What kinds of public library activities are portrayed in the Swedish press? What image does this depiction purvey to the general public about the societal role of public libraries?A model of four library spaces developed by Skot-Hansen, Hvenegaard Rasmussen, and Jochumsen is used as the theoretical framework for this study. Qualitative content analysis is applied to 173 Swedish newspaper articles that describe public library activities.The analysis reveals that articles about many kinds of public library activities get published in the Swedish press, but that some activities occur more frequently than others.