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7453 Uppsatser om Press and communication sciences - Sida 35 av 497

Chatt - ett nytt sätt att kommunicera med bibliotekarien

This thesis presents a new way of providing library users with reference services, namely chat (text based digital reference service in real time). Our research questions focus on the role of reference service, a comparison of chat reference to other reference forms, and the interest for real-time, digital reference. Our literature review covered the areas of digital reference and reference theory, the results of which showed that an ongoing debate hardly exists among Swedish librarians on the topic of reference work. We interviewed librarians from the three different Swedish chat reference projects existing at the time of our study. Most interviewees were very positive about chat reference.

Ett bortspolat paradis - Längtan efter exotiska platser med svensk hjälp : En studie i myndigheters och organisationers kriskommunikation efter tsunaminkatastrofen

Syfte: Att undersöka: Hur samarbetet mellan de olika myndigheterna och organisationerna fungerade på det kriskommunikativa planet i samband med tsunamikatastrofen annandag jul 2004. Hur tilliten till de abstrakta systemens experter påverkades vid katastrofen. Hur det senmoderna samhället och globaliseringens allt större rörlighet ställer nya krav på svenska myndigheters insatser utomlands.Bakgrund: Tsunamikatastrofen i Sydostasien annandag jul är den enskilda händelse som har krävt flest svenskars liv i modern tid. Det är mycket ovanligt att ett samhälle har full beredskap för en händelse av den här storleken. Katastrofen var fullbordad oerhört fort, långt innan någon blivit förvarnad.

IDAG OCH IMORGON - En studie av internkommunikationen i en organisation : / TODAY AND TOMORROW - A study of the internal communication in an organization.

A central question is what view of communication is dominating in a municipality in the southern part of Sweden. The study deals with communication theory from two different perspectives; the view of transmission and the view of creation of meaning. Falkheimer and Heide (2003) claim that the view of transmission is one-way communication where the receivers apprehend passivly. In the view of creation of meaning the goal is to develop and strengthen the common notion that exists in a group. Empirical studies were done, that consisted of qualitative interviews with politicians, directors of the municipality, and principals from three childcare and school areas, and also from one upper secondary school.

Schymans ben i Let?s Dance som kommunikationsstrategi : En fallstudie av Feministiskt initiativs kommunikation i valkampanjen 2010

Schyman?s legs in Let?s Dance as a communication strategy- a case study of ?Feministiskt initiativ? in the election campaign 2010.(Schymans ben i Let?s Dance som kommunikationsstrategi, en fallstudie om Feministiskt initiativ i valkampanjen 2010).Author: Joanna Morell, Tutor: Ann-Marie Morhed2009 was the first time where Swedish political parties were entitled to have TV- commercials, another sign of political communication taking one step closer to the strategic marketing communication. A type of communication that also is expensive.The Swedish political party Feministiskt initiativ (Fi) have existed since 2005 and is not yet a part of the Swedish parliament. They have not been entitled to the economic support that is given to Swedish parties with more than 2,5 percent of the votes in the last two elections. As a result Fi is completely dependent on economic contributions.

Fibonacci och hans matematik : En titt på Fibonaccis matematiska liv och det han lämnat efter sig

This project investigated the current market regarding wireless net and the communication between the tools used for diagnostics/maintenance and an embedded system. Based on documentation obtained through interviews a demo system was created based on Bluetooth Low Energy (BLE) communication between an embedded system and an Android device.This report intends to describe the tools and methods used in the design of the demo system and the result of an analysis of the BLE communication.Bluetooth Low Energy is an exciting protocol with wide applicability within the industrial field. This project investigated the communicational possibilities between a Smartphone and a Raspberry Pi and based on the results that emerged the conclusion can be drawn that BLE is a protocol with many beneficial applications within industrial IT..

Jakten på talang : En studie i hur employer branding kommuniceras effektivt till studenter

Purpose/Aim: To identify which channels of communication are most effective in conveying consumer brands to students. The main areas of research are social media, brochures , employees, and face-to-face interaction as with job fairs, study visits and lectures.Material/Method: Group interviews, literature, electronic sources, Internet sources.Main results: The results of the study show that employees are seen as the most trustworthy source since they are thought of as the most honest. Social media are seen as the communication channel with the broadest range of information but with the possibility of appearing unproffesional. Brochures were considered to be the least effective communication channel as these are rarely read and when they are, often seem contrived and give an overly rigid impression of the company. Face-to-face communication was considered to be the most effective way to gain a professional connection but was as viewed upon with certain skepsis due to the companies tendencies to at times present a false projection of themselves at events such as job fairs.

Non-Identity. Att undkomma ett moralfilosofiskt moment 22

Can we harm future people? According to our commonly used contractarian theories, it seems we cannot. This is because our actions of today not only influence what they are supposed to influence, but also who mates with whom and when, and thus which particular persons will ever live in the future. Had we not performed a particular action, the future people born as a result of that same action, would not have been born. It therefore seems they cannot reasonably reject our actions.

Främjandet av expansivt lärande i samband med en organisationsförändring : En studie med utgångspunkt i Engeströms teori

In connection with that the last few decades have been characterized by major changes where also the rate of change has increased, changes in organizations has become a natural part of today's organizational activities. Every change involves a learning challenge and because of that every change is unique, its output is unclear. However, there is much research that highlights various factors critical to creating an effective change, among others internal communication.The purpose of this study is to investigate whether Engeström's theory can be applied to a completed organizational change and see whether an expansive learning has been promoted in connection with this. This is accomplished through interviews with six employees, all working in one of Sweden's leading property companies. Engeström's theory of expansive learning is applied in order to analyze whether learning is promoted in connection with the organizational change.The result of the study shows that Engeström's theory can be applied to a completed organizational change in order to analyze whether an expansive learning has been promoted in connection with this.

CSR i sociala medier - Möjligheter och risker med att kommunicera CSR i sociala medier

This B.Sc. Thesis examines how Swedish Large Cap companies communicate CSR in social media. We describe the current state of CSR communication in four different social media channels, Twitter, Youtube, Facebook, and blogs. This research, supported by interviews with stakeholders and a quantitative survey, analyses the potential risks and benefits from communicating CSR via social media and provides concrete advice on the development of a CSR communication strategy for social media. Although some benefits have been realized, many companies have failed to truly reap the potential benefits from an effective social media strategy for CSR.

Distribuerade fastighetsautomationssystem : - En implementation av kommunikationsprotokollet BACnet

Building Automation Systems in commercial buildings are often designed and installed by different contractors, using equipment and components from different manufacturers. The lack of an accepted communication standard has resulted in a few different standards. Many manufacturers of building automation systems only support one, a few or none of these standards, while developing proprietary system solutions. Regin, who develop such equipment, are planning to adopt an open communication protocol specially designed for building automation - BACnet. As a step in that direction this thesis was announced with the purpose to investigate the possibility to implement BACnet in one of their products and to gain more knowledge of the BACnet protocol.

Mental press på fotbollstränare? : - en undersökning av elitfotbollstränares användande av idrottspsykologiska färdigheter i samband med match

Syfte:Att undersöka elitfotbollstränares användande av de idrottspsykologiska färdigheterna målsättning, visualisering, inre samtal, avslappning och refokusering för sin egen förberedelse och för att bli mer effektiv i sin tränarroll i samband med match.Frågeställningar:Arbetar tränaren medvetet med idrottspsykologiska färdigheter för sin egen förberedelse och för att bli mer effektiv i sin tränarroll i samband med match? Hur och när arbetar tränaren med idrottspsykologiska färdigheter för sin egen förberedelse och för att bli mer effektiv i sin tränarroll i samband med match?Metod:Sex manliga tränare i åldern 36-57 år med erfarenhet som ansvarig tränare på elitnivå deltog i undersökningen. Semistrukturerad intervju har använts som metod för datainsamling. Frågor och följdfrågor i intervjun var inriktade mot de fem idrottspsykologiska färdigheterna i syftet, mot tre scenarion (före, under och efter match) och mot mental press.Resultat:Alla tränare är överens om att det finns en mental press på elittränare i fotboll i samband med match. Alla sex tränare arbetar med de fem idrottspsykologiska färdigheterna, men det är bara i 13 fall av 30 som tränaren svarar att han arbetar medvetet med idrottspsykologiska färdigheter.

Statusuppdateringar på Facebook : Förhållningssätt och vanor hos användare

A common form of communication within Facebook is the communication between users via status updates. If you write a status update all your friends have the opportunity to read and to respond to the update. The overall issue of this survey is: how are Facebook users to commu- nicate with status updates?  The survey aims to gain insight and greater understanding of communication patterns and user awareness of social contexts when they write status  updates. The study will act as an attempt to understand a small part of a complex interaction taking place in a social situation.

Utspelstratt och nyhetsjakt ? en kvalitativ intervjustudie av relationen mellan journalister och politiker/pressekreterare

In this study we have explored and investigated how journalist experience the relationship with politicians/press secretaries in the making of political news. The study examines how journalists see the balance of power between them and their political sources in the setting of the news agenda. To do this we have used a qualitative interview analysis. Our theoretical starting points have been based on the social exchange model. The social exchange model has a social psychological and sociological perspective that explains the interaction, social exchange and stability as a process of negotiation exchanges between parties and operators.

Subkultur och kommunikation : påverkar olika kulturer den hierarkiska kommunikationen i en organisation?

The essay studies the relationship between communication and organizational culture; to determine if there are any cultural differences between the management of an organization and its employees and to examine how a difference can affect the communication of organizational policies. A case study, where the public school was examined, was used to answer the research question, and interviews were held with relevant people on different levels in the organization.The interviews were analyzed with the theoretical frame of reference as a benchmark. Cultural differences could be identified between different levels in the organization and between the two schools studied. The differences affected how and why people communicated but not how well the respondents understood each other.Keywords: Organizational culture, subculture, Organizational communication, affects, hierarchy..

Om superpedagoger och vanliga lärare : en analys av hur media konstruerar läraryrket

School and education are topics that are frequent in Swedish media. The intention of this essay has therefore been to investigate the image of teachers and their profession in Swedish daily press. The overall aim has been to analyze how teachers are portrayed in the debate that followed the TV-show Klass 9A, and by that find how the debate defines the concept of a good teacher. The representation that was found was then compared to earlier studies. The series was shown on Swedish television between January and March 2011.26 articles were chosen and the ambition was to have various perspectives represented, such as different voices and also papers from different areas of the country.

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