Bokakademin i Östergötland AB möter framtiden ? En studie av studenters köpbeteende vad gäller kurslitteratur och ett förslag på marknadsföringsstrategi för Bokakademin (Bokakademin i Östergötland AB meets the future ? A study of students? purchasing behaviour regarding textbooks and a proposal for a marketing strategy for Bokakademin)Authors: Fabian Hamnqvist and Emma SvenssonBachelor?s thesis in business administration Linköping University, Department of Management and Engineering, 2013 Supervisor: Mehran NoghabaiAbstractThis paper examines the competition arising from online textbook retailers met by physical college bookstores. The paper examines the implications of college students' purchasing behaviour when buying textbooks, how a specific corporate clientele is composed and the purchasing habits of these customers to the specific company in question. The company used as a practical example is a bookstore located on a university campus of Linköping University in Sweden. Data have been collected using a paper and pen survey of 200 students from Linköping University as well as conducting interviews with eight students and the Managing Director of the company in question.

Several studies have shown that people misjudge and fail to correctly combine probabilities. An explanation for these tendencies is the conjunction fallacy. Basically, the conjunction fallacy refers to violations of the conjunction rule, which states that the probability of a combination of two independent events (A & B) cannot exceed the probability of neither event (A or B). In connection with the growth of the Swedish gambling market and the fact that betting is an everyday-event containing well-defined probabilities, it is considered to be both up-to-date and relevant to study whether the conjunction fallacy also occurs in betting. Previous studies have shown that people fall victims of the conjunction error, however, only in controlled laboratory settings.

5-hydroxytryptamin (5-HT) is biochemically derived from Tryptophan. Kynurenic acid and quinolinic acid are also known metabolites of tryptophan. 5-HT is considered to play a role in depression and today selective serotonin reuptake inhibitors (SSRIs) are used for treatment of depression. 5-HT may also play a role in pain perception. The aim of this study was to investigate whether a supplement of tryptophan may affect conditions such as depression and/or pain.

The standard housing of farmed mink provides little opportunities for them to behave naturally and abnormal behaviours such as stereotypic behaviour and tail biting may occur. To prevent abnormal behaviours animals in captivity are often provided with different kinds of enrichments. The aim of this study was to investigate what kind of enrichment farmed mink use when they have several kinds to choose from and to observe if abnormal behaviours can be decreased with a larger cage and a more multifaceted environment. Totally 20 silver blue, 10 months old female mink were kept in traditional cages (80x30x40 cm) for 7 days and in larger cages (195x80x40 cm) with several types of enrichments for 7 days. The enrichments were wire net- and wooden shelves, wire net- and plastic cylinders, water bath, plastic ropes, branches, straw and tennis balls. One-zero scan sampling on behaviour and choice of place were performed during 3 hours and 20 minutes prior to feeding during 7 days per treatment in April 2004.

Traditionally the content of fiction has not been described, analyzed, classified and/or indexed to the same extent as non-fiction. As a consequence, this lack of content analysis has resulted in unsatisfactory fiction retrieval in relation to users seeking and search behaviour. This fact is why this Master s thesis is written. The total of library users' seeking and search behaviour is investigated in order to suggest methods to improve user adapted fiction retrieval tools. Suggesting relevant fiction retrieval tools corresponding to users' seeking/search behaviour is another aim of the study.

The aim of this empirical study was to investigate how nurses on a ward within the emergency clinic deal with analgesia prescriptions and the pain management documentation. The used method was divided into chart reviews and qualitative interviews with nurses in clinical practice at the ward. This means that both a qualitative and quantitative approach was desired. The results incline that nurses generally apply to the laws and restrictions surrounding the nursing discipline, as used in pain treatment. Thus they generally fulfill the obligations accounting to documentation.

This thesis explores the conditions of painting artists in the former GDR. The conclusion after studying rather many artists excepted paintings is, that they had a very personal style within the figuration, considering the official prescription of Social realism. The main objective for the study is common motives and changes over time. It showed a development against greater freedom in expression. A closer analyse of one painter´s work (Susanne Kandt-Horn) and of the exhibitions in Rostock Art Museum during the 80´s illustrates the circumstances under which the artists lived..

Background: From a public health perspective it is of great interest to prevent the risk of noise induced hearing loss, because in addition to hearing loss, tinnitus and sound sensitivity also may lead to other health problems. About 1,4 million people in Sweden live with some form of hearing loss and 25000 of them are children under the age of 16. Studies have shown that hearing loss among adolescents is increasing and it is often associated with sound environments in their leisure time. Lectures in hearing prevention has been conducted in schools for adolescents but have not reached the desired results. Objective: To enquire caregivers? attitude, behaviour and perceived knowledge about sound exposure and its risks.

Relationship between social behaviour, feeding behaviour and performance of boars using single-space feeders A study on the behavioural patterns of growing boars is presented. The study was preformed at Quality Genetics? boar testing station Månseryd in Sweden. The boars were purebred Yorkshire, Hampshire or Landrace, born in nine different nucleus farms. The study is based on two batches of boars, with 63 and 69 boars respectively.

The abrupt and early weaning of intensively kept lambs may have serious animal welfare implications, but relatively little is known about this. Weaning includes the breaking of the mother-young bond and abrupt replacement of milk by solid food, often coinciding with changes in the (social) environment. Altogether, these changes are likely to affect lamb welfare significantly. This study aimed to establish how strong and persistent lamb welfare is impaired following abrupt weaning by means of measuring behaviour parameters indicative of affective state. Also, we investigated the existence of a diurnal rhythm in play behaviour, which is considered an important indicator of positive affect and good welfare.

The purpose of this thesis is to examine Skogsstyrelsens event Skogens Dag as an information channel by looking at information use and information behaviour during the communication process of the event. This is done by examining the aims of Skogsstyrelsens information distribution during the event in relation to its outcomes. The evaluation is focused on long term effects on the target group and it is restricted to Skogens Dag in Borås 2005. The question this thesis intends to answer is: How does the event Skogens Dag function as a tool for information distribution? The theoretical background gives an account of the communication process as well as the relevant aspects of marketing, social marketing, campaigns and public relations, as these are communication attempts that can use an event as a medium.

It is reported that adolescents' health is deteriorating, when their mental illness has increased. Adolescents' social conditions have also become worse. The mental illness is linked to the individual living conditions. The purpose of this study is to investigate which factors adolescents experience have been contributing to making a lifestyle change. The apparent factors can be used to promote adolescents´ health.

The use of marketing research panels are a more and more frequently used source of information for studies within many different branches. The purpose of this report is to investigate the demographic composition of panels and compare it with the population of Sweden, a possible change in behaviour of respondents, and if the source of recruitment is the cause of possible differences in study results. The study was commissioned by Norstats Linkoping office. Sources for the data material include Norstat?s recruitment process and their two main panels with different recruitment sources.

Oestrus in dairy cattle has changed over the last decades; the intensity of oestrus has declined and the duration decreased. Several studies have shown that not all dairy cows stand to be mounted, and that oestrus expression in many cases may be characterized by other behaviours. The aim of this study was to investigate oestrus behaviour in a herd of todays? high producing dairy cattle. The study was carried out at Jälla naturbruksgymnasium in Uppsala during one week in January 2011.

Our purpose with this research has been to obtain a deeper insight and understanding for the phenomenon and term ?weekday-luxury.?Through our research, we have found a link between value, service, brands and consumer behaviour into a relationship that we termed ?weekday-luxury.? This link of values is particularly interesting to us and we are curious about the underlying motivation to ?weekday-luxury? and the driving forces underlying the phenomenon. We have noticed in society that people need something extra in their daily lives and we attempt to speculate where their perceived value lies through the concept of ?weekday-luxury." Our goal is to determine a deeper understanding and insight into this phenomenon and how it meets our needs through an identifiable pattern. We also analyze the nature of ?weekday-luxury? and its meaning.