A reform of higher education in Sweden in 1993 led to stiffer competitive climate among educational institutions. The reform meant that educational institutions now had the opportunity to plan their curriculum autonomously. Prior to the reform educational planning was restricted to the Swedish government. The new rules spelled a greater opportunity for educational institutions to profile themselves based on their educational offerings. The higher degree of competition means that marketing becomes increasingly important when recruiting new students.

Direct marketing is an area within marketing that is growing rapidly. Many companies has realised the benefits of using direct marketing, such as receiving direct response from customers and gaining a better customer relation. The growth within direct marketing means that traditional mass marketing today face harder competition than ever. This thesis examines and look in to three well recognised Swedish companies use of direct marketing. Our main purpose is to establish how companies spend their marketing budget between direct marketing and traditional marketing activities.

Today?s Sweden becomes more and more multicultural, with a mixture of many different languages. Many children are raised to learn two or more parent languages. If you work as an educationalist in preschool you will probably come in contact with these children. The question is how you should treat them and ease their development of languages.The purpose with this work is to find answers to the question if bilingual children develop their languages by the same method as monolingual and how one as an educationalist can make these children?s development of language easier.The papers preface is a part of literature that describes different researchers view on the bilingual children?s development of language and how one, as an educationalist, can ease it.To my study I have chosen to interview three educationalists in preschool who all work with bilingual children.

It is important that children develop their communicating skills to be able to interact withother persons in different social contexts. Without the necessary skills, the child will struggleto understand others, as well as to be understood. My qualitative research takes place in a preschoolclass at a primary school in Stockholm, where I from a sociocultural perspective onteaching and learning aim to clarify how the students? ability to develop their linguisticperformance and their communicative competence is stimulated within this primary preschool?seducational framework. Empirical data was collected both through observations ofthe daily activities in the pre-school class as well as through interviews of three employedteachers.My research indicates that the educational framework in this pre-school class is structured tocomply with the official Swedish Curriculum, Lpo.

Children?s use of mobile devices is constantly increasing and has become very popular withchildren as young as toddlers. Schools in Sweden have made large investments to expand theuse of information technology (IT), and the use of mobile devices in preschools is already acommon support tool for learning. Children?s use of IT is a relatively new phenomenon,which means that is it also a relatively new area of research.

The aim of this thesis is to ascertain how primary school teachers would like to improve their mathematics teaching. The central questions for this research are:In what ways do teachers want to improve their mathematics teaching?How do the teachers justify their statements?What main features can be distinguished out of the teachers answers?Three interviews and seven surveys have been used to collect information from a total of nine teachers, at one primary school. Teaching pupils from preschool to sixth grade. The results have been analysed, interpreted and discussed using a drama pedagogical perspective, inspired by a holistic approach to learning.

This report is about a couple of specially chosen peatlands in eastern Uppland, Sweden. It concerns their development between the year 1922 and 2012. The historic fact originates from a large investigation of peatlands in the south of Sweden made by the Swedish Geological Survey, SGU, in the 1920?s. To be able to choose peatlands an analysis in GIS were made, in which we were able to find locations good enough for our field investigation. During the field investigation we bore to find nice peat cores that later went through several analyses in a lab.

LENGTH OF STAY IN PRESCHOOLA qualitative study based on nine pre-school teachers.

This is a qualitative study about Art transformation and commodification in the digital age. The study applies a rhetoric analysis with the aim to understand how art sellers, gallery owners and entrepreneurs take part in this transformation process through their websites? presentation texts ?about us?. The analysis is related to communication theories but it is also inspired by other theories such as Gramsci?s hegemony theory and Bourdieu?s cultural critical theory.

This study aims to seek knowledge about what preschool teachers think about gender issues, and if it affects their work. The study has been performed in a multicultural district in Stockholm. A working party of three teachers, one male and two females, has been interviewed and observed. The empirical material from the interviews and observations has then been analyzed based on theories about gender, femaleness, maleness and cultural behaviour. The result proves that one of the three teachers considers that there are general typical female and male behaviour.

SammanfattningDen här studiens syfte har varit att undersöka vilka uppfattningar pedagogerna har om barns kroppsliga rörelser i verksamheten, både i den fria spontana leken och i de planerade rörelseaktiviteterna. De har även fått dela med sig av sina tankar om barns möjligheter till rörelser i verksamheten och hur de ser att det påverkar barnens motoriska utveckling, inlärning och rörelseglädje. Detta har möjliggjorts genom att använda sig av det fenomenologiska perspektivets ?glasögon? där människan erfar världen genom kropp och sinne. Tidigare forskning visar att det finns ett samband mellan rörelse, utveckling och inlärningsförmåga.

Vårt syfte var att studera begreppet interkulturellt förhållningssätt och undersöka hur det uppfattas av olika aktörer i förskoleverksamheten i den mångkulturella Stockholmsförorten Vantör. Vi har utgått från ett socialkonstruktivistiskt perspektiv, och utifrån detta tittat på fyra olika delar som vi anser vara viktiga för ett interkulturellt förhållningssätt. De fyra vi valt att titta på är, fysisk och psykisk miljö, språk, barns identitet och föräldrar. Vi har även gjort en kvalitativ undersökning, där vi har intervjuat människor med olika roller i förskoleverksamheten i Vantör. Vi ville höra deras tolkning av begreppet interkulturellt förhållningssätt, och vad de ansåg var viktigt för att få detta att fungera.

This master thesis is based on the sociocultural perspective. A qualitative research study was conducted to investigate children's attitudes towards reading, texts and libraries.The theoretical background is constituted by ideas from the new sociology of childhood, literacy-studies and reader-response theory.The study was conducted with 23 children, 13 girls and 10 boys, participating in focus groups.The results of the study reveal that children's literacy-activities in school are strongly influenced and limited by adults. Children's interest in pictures and non-fiction-reading do not correspond to the school institution that favors traditional media and fiction. The study also reveals a gender division between children's literacy-activities that tends to grow with age. All the children in the study regard libraries as book-houses and wished for libraries that combine activity and serenity.The thesis shows the importance of being aware of, and engage in, children's reading-interests and reading-practices if the reading stimulating activities in schools and libraries are to be successful.

Test is an area in system development. Test can be performed manually or automated. Test activities can be supported by Word documents and Excel sheets for documenting and executing test cases and as well for follow up, but there are also new test tools designed to support and facilitate the testing process and the activities of the test. This study has described manual test and identified strengths and weaknesses of manual testing with a testing tool called Microsoft Test Manager (MTM) and of manual testing using test cases and test log templates developed by the testers at Sogeti. The result that emerged from the problem and strength analysis and the analysis of literature studies and firsthand experiences (in terms of creating, documenting and executing test cases) addresses the issue of the following weaknesses and strengths.

This study is about fourteen-year-old boys, who are not interested in reading. It deals with what thoughts and feelings some boys have around books, reading and libraries. Further the study investigates the boys' leisure activities and their making of identities. The study is built on interviews among twelve boys in a secondary school. The result is compared to earlier reports and research.