The purpose of this bachelor?s thesis is to evaluate how the marketing campaign ?Låna dig rik? has been received by the residents of Kalmar. A series of questions are asked: was the campaign noticed by the residents of Kalmar? Through which marketing channels has it been noticed? Is the residents? opinion of the library in line with the marketing message? Is the campaign moving in the desired direction?The study was done through a questionnaire that was handed out to a number of people in Kalmar. The residents were asked to answer if they had noticed the campaign, where they had noticed it and what their opinion of the library was.

Shopping is one of the most important social activities today and the majority of all shopping takes place in Shopping Centres. The number of Shopping Centres has increased and it is important to attract visitors by using the right marketing strategy. Christmas is an extra important period because the turnover normally increases three times in December compared to a ?normal? month. The purpose of this study is to analyze the marketing of Shopping Centres during the Christmas period, and analyze how this marketing contributes to the visitors? choice of Shopping Centre. This is a positivistic study that combines a quantitative and a qualitative method.This study concludes that range of stores and distance are the most important factors when a visitor decides which Shopping Centre to visit. During Christmas it is important to create a Christmas feeling, preferably made by offering decorations and music.

In this paper we have studied possible future uses for Additive Manufacturing (commonly referred to as 3D-printing) in Space. More specifically we have sought to establish how Additive Manufacturing can be used to construct structures on the Moon. Our studies have shown that Additive Manufacturing has great potential for establishing colonies on not only the Moon, but perhaps even further away from our home planet. With Contour Crafting-technology in combination with ISRU (In Situ Resource Utilization) we could, with material already present in the sediment layers of the Moon, construct advanced structures without having to transfer any extra material from Earth. This would lower the costs of establishing a colony on the Moon to such extents that it could actually be fiscally possible..

Abstract Westerholm, I. (2011). Gravidas hälsovanor. Hälsopedagogiska programmet. Akademin för hälsa och arbetsliv, Högskolan i Gävle.This study aimed to investigate whether pregnant women change their health habits following recommendations and, if so, find out where they get this information from.

The purpose of this bachelor thesis is to study, describe andimprove the understanding of voluntary driven libraries. How doesthe library staff view their role? How is the library operationworking in respect of economy, organization structure and systemsof rules? Research methods I used were semistructured interviewsand document research.The theoretical framework was based on Joacim Hansson´sdiscussion about libraries in a local community, Henning Bang´sdiscussion about organization culture and the Swedishgovernment´s non- profit advisory group`s discussion aboutvoluntary work.The results of this study shows that the library staff are enthusiastsmotivated by a wish to spread literature to people who find itdifficult to visit municipal libraries. Other motives for theirvoluntary work is the opportunity for being a part of a socialcommunity, to be surrounded by books and to activate body andsenses. The results of this study also shows that the voluntarylibrary system differ from the traditional, municipal library systemconcerning economy, organization structure and set of rules..

Sten Jonsson wants to start a production of an advertising catalogue for small companies in Sweden. Acatalogue where the advertisingcost is so low that most of the companies can afford to participate. Thecompanies who will advertise should be manufacturing companies in trades of carpentry, sheet metalworkshops, forging workshops and engineering workshops.The catalogue will facilitate for the manufacturer to reach the costumer without any middleman.Without a middleman creates a possibility for an opinion about the product at the same time as theprice can be held low. A catalogue of this type would benefit the marketing of the companies at the sametime as it would generate an occasion for innovations.The possible target groups are property companies, construct companies and farmers.A market research has been carried out contained a postal interview and a phone interview. Themarket research carried out to get an understanding in what the companies think about the idea butalso to see if the companies are in interest of advertise in the catalogue.

The purpose of this master's thesis is to investigate how the students at Chalmers University of Technology at Lindholmen in Gothenburg use libraries in their schoolwork. The empirical material consists of the answers of questionnaires that were handed out to two classes of students, on the second year of their education. To illustrate the topic there are a theoretical frame and examples of earlier studies. The theoretical frame is Limbergs texts that deal with for example information seeking and how important it is in all education. The earlier studies are about student's different ways of using libraries.

The aim of this study was to investigate patients? experiences of pain during dental hygienist treatment and scaling. The study is based on a questionnaire and includes 129 patients, from four dental clinics in Skåne, Sweden. The questionnaire consisted of ten questions with a Visual Analogue Scale as a main question. Questions about age, gender and dental anxiety were also included.

Bakgrund: Personer över 80 år har ökat med nästan 22 % under åren 1992 ? 2005. Under samma tid har vårdplatserna inom hela akutsjukvården nästan halverats. Detta har lett till ökat vårdbehov och större belastning på framför allt akutmottagningar, medicinkliniker, primärvården och kommunen. Tidigare studier har visat att inadekvata akutmedicinska inläggningar sker ofta runtom i Europa.Syfte: Syftet med studien var att studera inskrivning och utskrivning av patienter vid akutmedicinska avdelningar på ett sjukhus i Sverige.Metod: Studien genomfördes under 2007 på en akutmedicinsk klinik i Sydöstra Sverige.

Nursing and care for the pregnant bitch and her neonatal puppies is an important part of the animal nursing profession either if it concerns normal reproductionphysiology, pregnancies, diseases or complications at home of the animalowner. This piece of work gives a guidance of what a Veterinary nurse at a clinic should have in mind while given treatments, complications and normal physiology with the bitch and her neonatal puppies in order to be able to perform a professional cooperation with the veterinary surgeon at emergency teatmentcases and to make the animal owners satisfied with enough knowledge to answer their questions about the subject..

Syfte: Syftet med denna uppsats är att undersöka hur bilden av Dalarna förmedlas genom internet och massmedia.Frågställning: Hur ser Dalarnas platsmarknadsföring ut via Visit Dalarna? Hur förmedlar kommunikationsföretaget VisitSweden bilden av Dalarna till omvärlden? Hur förmedlas bilden av Dalarna i massmedia?Metod: För att svar kopplade till frågeställningen har en text- och bildanalys använts där icke sannolikhetsurval har legat till grund. Vidare har forskaren valt att använda hermeneutiken som förklaras som läran av tolkning. Studien är skriven utifrån en induktiv ansats där en kvalitativ metod används.Resultat: Efter att ha analyserat insamlad data blev slutsatsen att Dalarna har en platsmarknadsföring som stämmer överens mellan olika kanaler. Dessa kanaler förmedlar Dalarnas identitet med hjälp av texter och bilder.

This report brings up the question - ?Is BIM profitable when planning a single-family home??.The methodology for finding the answer to this question is firstly to state the definitions of BIMand the company that is projecting by using the BIM-model. The answer is then obtained byanalyses of the factors of profitability with respect to: time, opportunity of revision, problemvisualization, preference adjustments and energy. A BIM-model has been made simultaneously asthe writing has proceeded to get a perception of how a BIM-model really matters for the analysis.The analysis shows that the answer for the question depends on further factors. The factors thatare mostly discussed are the company?s intentions and the complexity of the house.

This thesis aims to spread some light over the phenomena of gender construction in the upper secondary school. The background of this thesis is the gender gap in education. Girls are more successful in school and receive better grades than boys. The explanation that is given for this is that pupils are limited by far to rigid gender roles (DEJA 2010). The question is how these gender roles ? and specifically masculinity ? are constructed.

Background: The patient meets nurses in the emergency department that provide both nursing and has medical skills. The care that the patients are receiving should be individually adjusted. The care is shaped by the individual meeting with the patient according to the nursing theorist Orlando. There are large variations between the number of patients in an emergency department and it sets high demands on the staff, both physically and mentally. When the emergency department is highly loaded there is a priority for medical care and psycho-social and aesthetic aspects will have to wait.

Today, nine out of ten municipalities are active on social media and it has become increasingly popular among municipalities that make use of placemarketing to promote their particular region. A problem that is raised in this study is that the population of the municipalities in northern Sweden often is in decline. The purpose of this study is to investigate how a democratic-controlled organization such as Luleå Municipality uses the social media Facebook in its placemarketing, to highlight a place of scale and to attract new residents and stakeholders to move to or visit the city. In order to answer the purpose I have with the help of a critical discourse analysis examined how Luleå Municipality using social media Facebook in their marketing of Luleå as a place. The results were then analyzed using theories of placemarketing, Norrland and the market-oriented municipality.