The challenge that companies currently face in their attempts to break through the media clutter has resulted in an increased use of provocative advertising worldwide. History shows that this strategy can result in a brand crisis due to negative consumer sentiment. Despite this fact, advertisement generated crisis remain a relatively unexplored field in the academic world of marketing. The objective of this thesis is to further explore crisis creation from provocative advertising, evaluate the affiliated negative consumer consequences, and to examine the effects of two contrasting company strategies to remedy these types of crisis situations. An experiment was conducted on Swedish and Norwegian students in order to examine whether the communication and information sharing between the target consumers and others could explain the development and consequences of provocative advertisement crisis due to its psychological effects.

Litteraturstudiens syfte var att beskriva vilka copingresurser som individer med långvarig smärta använder sig av samt hur dessa resurser förbättrar eller försämrar individernas möjlighet att acceptera sin smärta. Designen för litteraturstudien var deskriptiv och studien baserades på 17 vetenskapliga artiklar med både kvantitativ och kvalitativ ansats. Litteratursökningarna utfördes i databaserna Medline (via PubMed) samt CINAHL. Huvudresultatet visade att individer med långvarig smärta använde sig av inre copingresurser som fysiska och psykosociala copingresurser samt förmågor vid acceptans av långvarig smärta. Individer använde sig även av yttre copingresurser som socialt stöd och materiella copingresurser.

The purpose of this study is to explore the relations between foster parents and their foster children, what kind of motivation there is behind their involvement in foster children, how they experience the commission and what good parenting mean to them. The study is including eight foster parents. They have experience of both long and short placement of foster children. The results show that all these foster families have at least one child that they have a good relationship with. It is important to know that those children either have spent many years in foster families or arrived to foster families when they were very young or as infants.

The aim of our study is to gain increased knowledge and understanding of how young people who has been sentenced to closed institutional care experience their own possibility to participate and influence the transition and aftercare, and which, if any, importance they believe this has for their readjustment to society. The study is based on a qualitative method. The data consist of interviews with four young persons, of which three, at the time for our interviews, where in the transitionphase, and one had left the institution a few years ago. The study?s theoretical framework is based on Erving Goffmans theory about stigma and the empowerment theory.

Events are a growing channel for companies and organizations to reach out to their customers. The com-munication channel opens up to satisfy all human senses. Which are required for a message to go into the receiver and be memorized. The research gap we decided to contribute to we made a case study of an event that is not sport related and looking at both the transmitter perspective and receiver perspective. Thus, the purpose of our study is to increase the understanding of how the transmitter should be able to convey the purpose and goal of the event to the receiver.

Different forms of relaxing methods can be used in rehabilitation for individuals with tinnitus and Ménièré?s disease. Research continues to find convincing proof of effects from the different methods. This study presents methods of relaxing, massage and Mindfulness, as possible complementary rehabilitation tools.The purpose of this study was to investigate opinions about relaxing from professionals working with hearing care. A qualitative approach with phenomenological influence was chosen for the study.

The multicultural society of today where individuals have varied cultures and languages is different to the homogeneous society of the past, and sets new demands upon the school. The school library can play an important role when it comes to the integration and the acceptance of students with a different mother tongue. Provision and access to literature in the student?s mother tongue is seen as a strong indicator of a school that promotes a multicultural environment, and it?s also linked to the student?s feelings of identity and self-confidence. Their knowledge in their mothers tongue is crucial to the acquisition of a second language, and learning in extension.The purpose of this bachelor is to examine how school librarians work with multilingual students in junior high school, and what they consider to be their roles in this context.Confirming previous research, mediation of information and promotion of reading was a central task to the school librarians we interviewed.

Det debatteras inom psykoterapiforskningen om hur förändring går till. Accep-tans beskrivs av två relationella teoretiker, Safran och Muran (2000), som hjärtat i psykoterapi. Acceptans tycks inte ha studerats som common factor inom psykoterapiforskningen. Frågeställningarna är: Hur kan förändringsproce-ssen beskrivas i psykodynamisk psykoterapi med hjälp av begreppet acceptans? Har patienterna nått en ökad acceptans, vilken slags acceptans ar de uppnått och hur hänger det samman med förändring? Framträder acceptans i intervjuer-na på ett sådant sätt så att man kan se det som en common factor av betydelse?  Arbetet har en kvalitativ ansats där intervjuer med sex vuxna som genomgått långtids psykoanalys eller psykodynamisk terapi analyserades med tematisk analys.

The purpose of this Master thesis is to investigate how the relation between users and librarians is affected by higher education librarians? talk about information literacy. The thesis uses Norman Fairclough?s critical discourse analysis in analysing four articles written by Swedish higher education librarians and in answering how information literacy, users and librarians are constituted. The analysis indicate that the questions have no distinct answers, there are discrepancies between, as well as within the texts.

In this paper we take a look at digital applications to help the user with public transportation. The main goal was to evaluate the problem a user can face when aiming to use the public transportation system, and to create a application for Apple Iphone that can enhance and help the user, no matter if he is familiar with the local public transportation system, or if he is less familiar with it. The aim was that the user wouldnt need any previous knowledge to be able to use our application. We combined Location-Based Services with Realtime-travelinformation and trip planning to examine if this combination could make both of the two different user-groups satisfied. To understand the problematics a user faces when approaching the public transportation-scene, Scenario-Based Design is evaluated as a method to grasp this problem.

This is a qualitative analysis that, based on systemic functional linguistics, or SFL, and genre theory, has aimed to study the genre pedagogical implications on written language as they occur in narrative stories and expositions whilst the model is introduced. Systemic functional linguistics is a linguistic theory that views the organisation of language as functional options for meaning; language is a set of resources to channel meaning through realisation. Genre theory elucidates the pragmatic and educational uses of SFL in the categorizing of language in configurations of meanings as they are set and understood in different cultures.  The purpose of the survey is to do so with focus on successful and less successful writers by attempting to answer two primal issues:How is development of written language in reference to the introduction of the genre pedagogical model visible in the studied texts?How does genre pedagogical teaching influence successful and less successful writers as visible in their writing with a certain purpose?To answer these issues the survey is based on narratives and expositions written by high school students who have been divided into two groups according to the purpose of the survey. One text in each genre has been written by the students before and after lessons based on the genre pedagogical learning wheel explaining the relevant genres.

Nuclear power production carries potential risks both for the environment and for the work force. Different safety measures are employed and they stem from local rules as well as from regulatory authorities. This work describes the development of a safety promoting tool at Forsmark Power Plant, one of Sweden?s three Nuclear power plants. We describe the development of a computer based system for Pre-Job Briefing and Post-Job Debriefing.

INTRODUCTION: Attempted suicide is very common. Those who arrive to a hospital by reason of attempted suicide need a nurse with qualifications in the care of suicidal patients. OBJECTIVE: The aim of this study was to compile and elucidate research which describes how patients in care for their attempted suicide experience the care that is received. METHOD: A literature review was chosen for this study. Scientific articles sought in the database CINAHL.

The purpose of this paper is to create increased understanding of how pupils learn statistics. This includes gaining insight into pupils' use of their own experience and group experience to help to get a better understanding of statistical problem solving. The study's research questions are about how pupils learn to work with data in tables and diagram and how pupils learn to work with measures.The theoretical framework consists of two approaches to studying learning. One approach is based on pupils? cognitive conditions, called set-befores, and the pupils' previous experiences, called met-befores.

Bakgrund: Sällskapsdjur har ett flertal positiva hälsoeffekter på människor och det har lett till att viidag använder djur inom vården, främst hundar.Syfte: Syftet med denna litteraturstudie var att undersöka hundens användande inom vården, attbeskriva och förklara dess effekt på människor.Metod: Metoden var en litteraturstudie och elva vetenskapliga artiklar granskades. Dessaanalyserades och sammanställdes utifrån gemensamma teman.Resultat: Vårdhundar inom vården kan i de flesta fall reducera ångest och acceptansen av vårdhundär mycket god både bland patienter, anhöriga och personal. Minskning av blodtryck ochhjärtfrekvens råder det delade meningar om, då vissa studier visar en minskning av dessa och andragör det inte. Vårdhundar kan användes till att vara motivationshöjande för patienten.Slutsats: Vårdhundar har många positiva effekter på människor, men fler studier behövs för att seom dessa resultat inte bara gäller för de grupper som har undersökts i studien utan även äröverförbara till andra grupper..