The purpose of this study is to create an understanding of how a company selling commodity products works to create interest and loyalty among customers and how to stand out relative to competition. Based upon present theories within marketing communication, a comparison is made with actual market information to understand how well the theory can predict reality. The study is applied to the dairy industry with the company Valio as the bench mark. In total four persons have been interviewed, marketing manager and category manager at Valio Sweden, and also project manager and art director from their advertising agency. The qualitative data obtained has been compared to predications given by theory.

This study analyses five different picture books from the last few decades. The aim of the analysis was to investigate how relations between children and adults are presented in the picture books. One way to achieve this has been to focus on the adults? presence or absence in the narrative, and also what kind of authority the adult(s) can have in the action and how it can affect relations between children and adults. The idea is that this degree project can be adapted for practical use in school.

Uppsala University Library owns eight volumes of manuscripts attributed to the academy equerry Johan Leven Ekelund (c.1701?1775). In this thesis, I apply methods from the field of material culture studies in order to establish which of the volumes that formed the donation from Leven to the library mentioned in his will. By mapping certain markers such as places, names and dates I am able to identify to some extent where Leven gained his practical skills and which writers influenced him. By analysing the texts, I draw the conclusion that the manuscripts can be divided into groups aimed for different audiences.

This thesis is a report concerning the practical aspects on exhibition techniques. During an internship at the National History Museum in Stockholm I participated in the work with their new, temporary exhibition Gränslöst - en global utställning på Historiska museet [Boundless - a global voyage of discovery at the National Historical Museum]. I was part of a small project team of museum staff. The purpose of this exhibition was to show how cultures have met and influenced each other throughout history. The National Historical Museum has in its collections and exhibitions several examples of objects that has been imported from or inspired by other cultural areas.

AbstractThe dependency of fossil fuels in the transport sector causes large emissions of carbondioxide. This problem can we reduce by using vehicle gas from digested solid manure and leftover of pasture. I have studied the potential for this in the county of Västernorrland. Thepurpose is to investigate how much vehicle gas that can be extracted.One central, large scale digestion and upgrade plant should be placed in Härnösand. Theamount of pasture and manure that is economical and practical available is enough to produce2,7-3,5 millions Nm3 vehicle gas.

The municipality, of Gatukontoret in Local government of Borås has in the long run, a required need to look after the current heating devices (the gas production plant) in sewage treatment plant, called Gässlösa. The practical work of the examination is about, trying to find a better way to take care of the current heat recovery. That may be one way or another, rather easy to implement in the existent construction.Through the work to increase the efficiency of the gas engine, implement of some external cooling system by heating exchange device. That gives an opportunity to heat (primary) the digester, (but even all internal public areas) with its own superfluous heating.The report shows that if the management group may invest 422 704 crown to implement a heat exchanging device, it gives more space to reduce the need to buy expensive external energy. Gatukontoret´s pay off time, for buying machines, is 20 years, with reservation to calculate with 4 percent internal interest, leads to the yearly mount of 31103 crowns.If Gässlösa increases the gas engine time in (effective) duty approximately (correspondingly) 48 hours a month the entire investment will generate a profit in January in year seven after the implementations.

During my practical training I have seen what after-school offers children. Large groups of children and little staff, often results in that the children had to play freely until they go home. Few activities are offered to the children and the staff is busy looking after the children and ensures that they are not fighting.The purpose of this study is to find out how children feel about their leisure activities and if they think they are being offered a meaningful leisure. The main research questions were:How do children experience their leisure-time?Do after-school offers children a meaningful leisure and is it the children's interests and needs that govern the activities and the environment?How do the number of children in the leisure group affect the leisure time?The methods to collect data in the study are observations and interviews.

The purpose of this study was to find out what thoughts some preschool teachers had about gender andgender work. The aim was also to investigate whether preschool educational orientation had any impacton how teachers thought about gender and gender work.The scientific method for the study was qualitative research interviews. The interviews were conductedindividually with four preschool teachers from two different preschools. The first preschool was agender-oriented school and the other was a non-gender-oriented school.The results of the study show preschool teachers have good knowledge of gender and gender work andwhat they mean in preschool, and this is regardless of the pedagogical approach the preschool they?reworking for has.

The purpose of this thesis is to contribute to a further understanding of the complexity in green consumer behaviour by examining how and why individuals priorities values, personal norms and identity in green consumer behaviour. The thesis employs a qualitative approach with an abductive strategy. The empirical data was produced through in-depth interviews with green consumers. Based upon the empirical findings and theoretical concepts, a conceptual model was introduced to illustrate how consumers prioritise between several values when assessing green products. The prioritisation is dependent on internalised values as well as the product function and the need that the consumer seeks fulfilled.

Individuals of today are living in a community that encourages an inactive life. For many individuals exercise is an important part in their life and can be a health factor and contribute to the joy of living. Some environments in the individuals? everyday life are of supportive character. These supportive environments can make it easier for the individual to make healthier choices.

Denna vetenskapliga essä har som syfte att undersöka ett konstnärligt kunskapsutövande.Utgångspunkt tas i berättelser kring det egna görandet för att därefter lyfta in teoretiskaperspektiv på kunskapsprocesserna. Essän prövar att se på det konstnärliga utövandet som enform av praktisk kunskap och reflekterar kring hur denna kunskapsform kan beskrivas. Texten försöker speciellt fånga det som är svårast att beskriva i en konstnärlig process ? inte det tekniska hantverkskunnandet, inte den teoretiska omgivande diskursen, utan den ickelinjära process där tankar och infall transformeras till en konstnärlig gestaltning. Vikt läggs vid att belysa reflektionsbegreppet och undersöka var, när och hur konstnärenreflekterar i sitt görande.

The technological progress of the world has had a massive effect on how we communicate with one and other, it also has had an big impact on how companies communicate with their customers and consumers. Today you cannot only communicate a ?promise to your costumers and consumers you also have to ?deliver? what it is you promise. Strategic communication is today not only to market your product but to ensure that your strategic communication is shown even in you innovation, design and product development.  This thesis is conducted in collaboration with No Picnic AB.The purpose of this study was to get an insight in how Swedish companies use their strategic communication. We aim on bringing a new point of view of strategic communication with innovation, design and product development also as a communication channel.

Background:About 250 000 children develops cancer every year. Most of them has a parent and a family who also is getting affected. During this time the parents go through a crisis and the nurse had a central role to help them through the hard time. Aim: The aim of this study was to illuminate parent´s experiences of living with a child with a cancer diagnose during the illness. Method: A literature -based study, qualitative content analysis of 14 qualitative articles.

The purpose of this study was to depict some elderly people?s experiences of personal safety alarms. Furthermore, the aim was to look into whether there is any difference in experience between men and women and depending on their level of care. Using a qualitative method, semi-structured interviews were carried out with eight elderly people; six women and two men. The main questions of the study were: How do the elderly people experience the practical use of personal safety alarms? In what ways, if any, do the elderly people experience that the personal safety alarm has changed their daily life? In what ways do the elderly people experience that the personal safety alarm effects their ability to stay in their own home? A cognitive perspective was mainly used to analyze the results.

THE THIN RED LINE ? Identity in theory and method With this essay I want to explore some possibilities with the term identity within archaeology. Identity is a term best understood in the light of different scientific approaches. For instance the anthropological and historical angel combined with the quality of archaeology, as is the case in this essay. By combining these approaches, I create a (clarification) method of exploring traces of identity.By analysing two different graves from Scania, having a negligible number of artefacts from the Viking Age, and three graves from Bornholm, known for its large number of finds from this period, I test the ability of my method.