In my exam-project, ?For Götha Kendo Club ? an athletic clubs new graphical profile? at HDK ( School of Design and Crafts ) i chose to redesign the visual identity of Götha Kendo Club, a kendo-club in Gothenburg. Kendo is a japanese fencing sport, where swords of bamboo are used, together with protective armor.My work consists of a new logotype for Götha Kendo Club; three different Posters for recruiting beginners; a website layout, presented with a pdf-file; and a beginners folder, with an introduction to kendo.The aim was, not only to give Götha Kendo Club a new fresh look, but also to attract a target group to the sport, namely people who are interested in competition, exercise and athletics.To achieve this I created a though look where tension and focus was the lead; using only three colours, red, white and black, and with progressive typography set in with the modernistic HouseGothic typeface I created this fresh and exciting look. The photography by Ida Nordung where shoot with white backdrop, creating a hard contrast to the dark clothed kendo models.Finally I collected rules and guidelines for the graphical and visual elements of Götha Kendo Club new style in a graphical guide..

A reading campaign, Läsrörelsen The Reading Movement took place in Sweden 2000 until 2002. It was started by some adult educationists, and was supported by over 120 organizations. The aim of my study was to examine which messages the campaign wanted to mediate. As the campaign meant that reading was important for democracy, I wanted to study if there was any public debate about reading around 1900 when the democracy process had just started in Sweden. I have also studied if reading is regarded in the same way by the rulers of Sweden as it was by the campaign.

The Royal Library (KB) of Sweden harbours great collections of different objects through a special law from 1661. This master degree paper is exploring a part of KB?s digitisation of those collections. It deals with the questions about what the KB had chosen for digitisation, why those choices were maid and who is responsible for making these decisions. The paper will also for example seek out different patterns and trends in the information.

This paper presents the creation of a strengthening visual profile for StretchFlex UF. The project consists of an external as well as an internal part. The external part is on the order of the company StretchFlex. The company is created under the education concept by the name of Ung Företagsverksamhet (Young Entrepreneurship) and has passed on to the Swedish Championships in Young Entrepreneurship at the Stockholm International Fairs. Of that we have been commissioned to develop an updated logotype for the company, for the current does not keep proper quality according to the client.

The purpose of this thesis was to create a visual identity to the café Trädgårdscafét. This was to increase the awareness of the cafe among the population of Borlänge. To make the company's visual identity visible, we also organized a guerrilla marketing. The outcome of the guerrilla marketing were then measured by calculating the number of guests during a certain period of time and also through a survey conducted in Borlänge.Graphic material, such as a graphic identity, business cards, feel good-cards, store signs, standing information folders to place on the tables and pavement board was created. Flyers and Posters were also created for the guerrilla marketing.

The purpose of this thesis is to analyze DVD covers for the genre romantic comedy from the 2000s as a way to obtain patterns and codes provided by the genre. The theoretical framework consists of previous research that analyzed various Posters, theories about semiotics, genre, and visual rhetoric.  These theories will help answer the main question and help with the analysis.The objects for observation are ten DVD covers from the genre romantic comedy and a qualitative content analysis is used for this thesis. The movies are from the US and they are all high in Box Office. Box Office stands for how many tickets were sold and how much money a film has earned.

Svenskt Rockarkiv is an organization located in Hultsfred, Sweden. Its goal is to collect and document the history of Swedish rock music. The archive contains several types of documentation, such as audio recordings, photographs, Posters, video recordings and books representing Swedish rock music history. In order to store information about the audio recordings in the archive, Svenskt Rockarkiv uses a SQL Server 2000 database and a client application written in Microsoft.NET C# and Windows Forms. The purpose of this degree project is to audit the database and windows client, since the organization has needs of new functionality.

Titel: I fädrens spår för framtids valsegrar - En kvalitativ studie om valaffischeringens roll i den lokala valkampanjenFo?rfattare: Daniel Hermansson & Albin NordinHandledare: Nicklas HåkanssonUppdragsgivare: Göteborgs universitetKurs: Examensarbete i Medie- och kommunikationsvetenskapInstitution: Institutionen fo?r journalistik, medier och kommunikation, JMGSidantal: 47 (inklusive abstract, referenslista och bilagor)Antal ord: 17346Syfte: Studiens syfte a?r att undersöka hur svenska partiers kommunala valledare ser på valaffischens roll i en alltmer professionaliserad och medialiserad politisk kommunikation.Metod: Den kvalitativa samtalsintervjunMaterial: Studien bygger pa? sex samtalsintervjuer med valledare i tva? kommuner.Huvudresultat: Vår studie visar på att valaffischering i mångt och mycket upprätthålls av traditioner och förväntningar på hur en valrörelse ska se ut. Affischeringen upplevs som resurskrävande och det är ofta de personella resurserna som sätter ramarna för omfattningen. De lokala partiföreningarna gynnas av att partierna centralt har professionaliserats och är imånga fall beroende av stöd uppifrån. Man hanterar ändå affischeringen på ett professionellt sätt med målgruppsanpassning och en insikt om betydelsen av en lokal valkampanj som budskapsmässigt och grafiskt harmonierar med den nationella.

Ungdomsland är ett produktområde som återfinns på en av Nolias besöksmässigt största mässor, Stora Nolia mässan, som detta år anordnas i Piteå. Ungdomsland inriktar sig främst till personer i 8?12 års ålder och har därmed aktiviteter på området som ska locka denna målgrupp. Inför årets mässa har Ungdomsland valt att göra mer reklam för området i form av en hemsida, en banner på Nolias hemsida, rörlig reklam på Digital Posters samt en halvsida reklam i Stora Nolias mässkatalog. För att få mer information om målgruppens vetskap om Ungdomsland och vad de skulle vilja finna för aktiviteter där skedde en öppen diskussion samt en enkätstudie på två lågstadieskolor.

The report describes the production of graphic correspondence and marketing material for DUCIS(Dalarna University Centre for Irish Studies).A logotype symbol is created on the basis of an element from the Celtic art, and a graphic material thatharmonies with this ideal of style is built around the symbol. A unique visiting card, correspondence cardand letterhead is produced to strengthen the identity of DUCIS outwards.The work proceeds with an international education folder which is an important element in the marketingwork for the MA-education which starts in the autumn of 2003. Two Posters, one for the opening ofDUCIS in may 2003 and one for a conference in 2004, are produced. Finally, a redesign of the book coverfor NIS, Nordic Irish Studies, is carried out.The report describes the working process consisting of meetings, practical work and other elementswithin the process. The conclusion is that the work has been quite successful and that this, to a largeextent, depended on an engaged and supporting commissioner.

This two years master?s thesis takes interest in the concept of marketing related to the Children?s Library. The purposes have been to investigate the perception of marketing among a few librarians working at the Children?s Library in the Swedish region of Halland and further to analyse their perception of marketing in the daily work at the library. Eventually to analyse the consequences of these librarians approach to marketing related to their perception of the library?s mission.

?Claiming the right to space? is an argument frequently used by street artists for justifying illegal art in the public space. The public city space as a room of democracy and right to free speech is by some people considered threatened by commercial interests, and street art has become a way to demonstrate disapproval towards this. Street art is illegal and often anonymously performed in our cities. It developed in the late 1970s from the urban graffiti scene in America, and has therefore a lot in common with the graffiti movement.

The purpose of this study was to examine the political party ?Feministiskt initiativ? (Fi) and their communication during the election campaign 2006. We wanted to find out what the intention was and how the communication was received by the public. We also looked for signs of congruence between those two sides.Fi is the first political party with a feministic ideology to candidate for the parliament in Sweden. The party is rather new and their political standpoints and internal affairs have often been subject of for debate in the media.We wanted to investigate people?s individual opinions of the matter, and therefore we chose to personally interview a number of people.

Titel Hundra år av svenska valaffischer: Ett kulturarv som rymmer dramatik, klasskamp, ideologiska motsättningar, propaganda, smutskastning, humor och en unik bildskattFörfattare Tina HildebrandKurs Examinationsarbete i Medie- och ommunikationsvetenskap, Institutionen för journalistik, medier och kommunikation, Göteborgs universitetTermin Höstterminen 2013Handledare Nicklas HåkanssonSidantal 44 inklusive bilagaSyfte Syftet med denna studie är att belysa förändringar i hur partierna har använt valaffischer för att locka väljare under det senaste seklet.Metod Kvantitativ innehållsanalysMaterial En databas med 1 410 svenska valaffischer från åren 1911-2010Huvudresultat Studien visar att andelen ideologiska budskap minskar och att andelen sakfrågor ökar över tid. De sakfrågeområden som dominerar är arbetsmarknad och social välfärd. Partierna är i huvudsak trogna sina ideologier, vänsterpartierna i något högre grad än höger- och mittenpartier.Tillsammans med sakfrågor används logos, till ideologiska budskap används pathos. Kombinationen sakfråga & logosargument används främst av vänsterpartier under åren 1911-1985 sedan av mittenpartier, 1988-2010.Kombinationen ideologi & pathos används mest av högerpartier (1911-1973), sedan av vänsterpartier (1976-2010). Layouten består i 24 procent av affischerna endast av text och det finns en ökande trend att använda textaffischer, 60 procent består av text & bild.

Sammanfattning Abstract Titel: Strävan för företaget Karlskrona Musikfest att uppnå maximal publiktillströmning ? En analys av Nyårsrevyn DNA 2003/04 och dess promotionmix Title: The Company Karlskrona Musikfest´s efforts to reach maximum attendance ? An analysis of the New Years review DNA 2003/04 and their promotion mix. Författare/Authors: Carina Assarsson & Ing-Marie Åkesson-Blomberg Handledare/Supervisor: Tom Michel Institution: Institutionen för Ekonomi och Management, Blekinge Tekniska Högskola Department: Department of Business Administration, Blekinge Institute of Technology Kurs: Kandidatarbete i företagsekonomi, 10 poäng Course: Bachelor thesis in Business Administration, 10 credits. Syfte: Studien undersöker hur Karlskrona Musikfest har marknadsfört Nyårsrevyn och om den valda promotionmixen var bra. Undersökningen svarar även på frågan om vilken ålderskategori som främst tilltalas av Nyårsrevyn.