This bachelor thesis explores how librarians are portrayed in fiction literature. The aim is to see how the librarian and their work tasks are described. Our material consists of 12 fiction novels from the years 2000 to 2012 (with an exception of a book from 1998). We have used discourse analysis in order to examine the picture of the librarian.We have used three major questions: How is the librarian portrayed in our selected fiction literature from year 2000 until today (the beginning of 2013)? How are the librarians profession portrayed in our selected fiction literature? Does our selection of the fiction literature give a positive or negative image of the librarianand how can that affect the view of the profession?Our analysis resulted in the discourses the librarian and literature and the librarian and the library.

The purpose with this studie was to examine how individuals with experience of a long-term drugabuse describe their transformationprocess, and if this process has contributed to a change in their selfdescription. The studie was delimit to examine the transformationprocess, not in relation to what sort of abuse the informants had, or in relation to gender. The studie anwered questions concerning motivation to stop abusing, how the informants started the drugcareer, and how life as an abuser is described. In the studie qualitative method was used, five semi-structured interviewes were made with individuals who had a long-term addiction in the past. Symbolic Interactionism was the theoretical frame of referense that was used for analyse.

Background:Every year, in Sweden, 250 children and adolescents below 15 years of age are diagnosed with cancer. Over 75% of those diagnosed are cured. Cancer affects not only the child but the whole family. Siblings of the affected child can easily suffer from a lack of attention.Aim:This study aimed to illuminate siblings' experiences of living in a family with a child affected by cancer.Method:A literature-based study based on nine qualitative studies.Results:The result showed that it was important for siblings to have someone close and not be alone, they needed to feel a community. Not to know and not to understand what has happened made them to feel grief, fear, stress and jealousy.

Patients with mental illness experience dissatisfaction with their care due to lack of understanding and ignorance from the nurses. The nurses? approach might influence these patients' experience of their care. The purpose of the literature review was to describe nurses' approach in care of patients with mental illness. The literature review is based on an inductive approach and the result is based on 14 scientific papers, of which eight used a qualitative design and sex used a quantitative design.

Theory has concluded that consumers evaluate advertising not only based on what the advertiser's message aims to communicate, but also how the message is communicated. As the most popular activity on the world's largest social media channels is to upload and share photos, it has become crucial for advertisers to define strategies that maximize the reach of photo posts. Two observed variations of images used in posts are graphical images and digital photographs. The aim of this study is to investigate which of these two strategies that generate most positive impact on the sender and its brand. 230 users of the Chinese Facebook and Twitter counterpart, Sina Weibo, were exposed to manipulated Sina Weibo posts after which they answered a survey.

Title: Register now and stay in touch ? a study about the relationship between CRM-system and business performance.Purpose: The purpose with the study is to identify if there is a positive relationship between CRM-system and business performance in Swedish multinational companies in the industrial sector.Audience: This essay is addressed to the Swedish multinational companies in the industrial sector.Methodology/ Approach / Design: We have applied a qualitative method, with a deductive approach. Through an in-depth interview with the case company Benzlers AB, which provided the empirical basis, supplemented with the CSI-values.Conclusion: The study has presented evidence, that there is a positive relationship between CRM-system and business performance which has been confirmed by the positive increase in the CSI-value after the implementation of the CRM-system.Originality/ Value/ Contribution to knowledge The study contributes with its own results that fill in the knowledge gap about the subject in Sweden. The study finds that the CRM-system effectives the interaction with the customer and thereby business performance increase, with the CSI-value as unit. This therefore increases the value and importance of investigation of Swedish multinational companies, whose purpose is to satisfy the customer and at the same time, increase the business performance.Future research: For future research we suggest publishers to base the empirical basis through additional in-depth interviews with added case companies. In order to confirm the relationship between its validity in the industry, and also indentify what happens between inputs and outputs, which leads to increased business performance.Keywords: Customer Relation Management (CRM), CRM-system, customer satisfaction, business performance, Customer-Satisfied-Index.Thesis type: Business economy 61-91, Bachelor essay, Marketing (15 credits), spring 2010th..

ABSTRACTParental support is needed because it promotes a positive development in children, because parents ask for it and because it has positive effects on the public economy. Those responsible in Sweden for Child health care have shown an increased interest in supporting parenthood.Aim: The overall purpose of this study was to investigate what kind of support parents today desire from child health care. An additional purpose was to investigate if they feel their needs and wishes are met.Method: The study has a descriptive and qualitative design. The selection was eight parents of children under eighteen months of age: four mothers and four fathers. None of the participants were couples.

In the current study, the aim was to investigate whether tail posture and motion can be an indicator of the emotional state of pigs and if the tail posture of the pig is affected by social breeding value (SBV), coping style and/or housing. Emotional state can be defined in two dimensions: valence and arousal. Two batches of 96 finishing pigs were studied in a one generation selection experiment with a 2x2 set up and were housed in a barren or straw bedded pen. In each pen, 6 pigs (3 male, 3 female) were housed. A back-test was done to determine the coping style of the pigs with two categories; high resister and low resister pigs.

This paper seeks to investigate whether there is a positive relationship between bonus as a part of total executive compensation and lower accounting quality among Swedish companies. In this study, accounting quality is defined as the degree by which a company's earnings are subject to earnings management. To detect earnings management accrual-based modified Jones model is applied to companies listed on the Large-, Mid- and Small-Cap lists on the Stockholm stock exchange during 2011. We find a statistically significant positive relationship between bonus as a part of total executive compensation and lower accounting quality. Thus, in line with prior research, our results suggest that managers, interested in maximizing their bonus, will select income increasing accruals to manage earnings upwards.

The aim of the study is to investigate attitudes about rapists and to determine whether it is felt that they need treatment, imprisonment or a combination of the two. The study examines differences in attitudes between two different educational groups. The first group of students is comprised of those studying on programs that lead to careers working with people, whilst the other contains students who will work in business administration. The investigation also includes views on which punishment alternative the informants believed to be the most appropriate. The same differences are also investigated between gender and age.

This thesis investigates the 200 year old phenomena of savings banks and if they increase the economic growth (GDP) in the local region they act in. That is being done by testing three hypotheses; the savings banks increase the attractiveness of the region they act in; the savings banks increase the entrepreneurship in the region they act in; and the savings banks increase the economic growth in region they act in. This quantitative cross-sectional study with data from the year 2010, finds that the savings banks increase the attractiveness of the local region, most likely through the efforts and financials they put into different local projects. A positive result is also found for increased entrepreneurship in the regions that have a local savings bank. The result is explained by the savings banks relationship lending, which increase the likeliness for a company to get the credit they need to start and develop.

The purpose with the essay is to illuminate four former clients? personal stories about the meeting with the authority in the Swedish welfare system and the institutionalization theywent through. The questions being asked in the essay focus on communication, the relationship concerning power and the former clients attitude towards the institutionalization as a treatment. Four interviews were held with former clients who were institutionalized sometime between the ages of 15-25. The results were then analyzed by theories focusing on communication as a way to gain power and how social interaction may influence the individual attitudes towards authorities.

This Masters thesis is made as the first of two visitor surveys of three urban forest areas. These areas are; Skutan recreational area in Haninge, Ugglevikskällan on Norra Djurgården in Stockholm and the Paradiset Reserve in Huddinge. The study is made in cooperation with the managers of the three areas operating within the European Union Life Project regarding Urban Woods for People. The goal has been to collect data through studies of visitors and close by residents in the three areas. The results are to be used as primary values for the follow-up as well as a basis for managerial decisions. The interviews and surveys are also constructed in a fashion so that they can be used for the follow-up study. For the Skutan recreational area the mode of contact was by sending forms to the nearby residential areas.

Previously studies have shown that the way companies explain outcome in their annual report is not totally trustworthy. Studies show that the management has a self serving bias when they explain the result to give a positive image of the company. Our study is based on investigations into this phenomenon in the telecom market in Sweden. Turbulent market conditions with, among other, deregulation of the monopoly of fixed telephony and a huge technical evolution, which has led to an increase in competition, is the reason to why we have chosen to study the telecom market in Sweden. As a benchmark in our study the attribution theory will be used.

The aim with this thesis is to study the risk management in construction projects at the Swedish Road Administration, SRA. Furthermore, the aim is to find the effects of the risk management. The theorem of this thesis is that the positive effects of the risk management in construction projects create additional value to the project. These additional values are that the project itself becomes resilient and that the project goals are achieved without any significant disturbances.This thesis shows that the risk management in construction projects do not follow the guidelines set out by the SRA. This is due to a lack of education in the method and a difficult method all together.