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242 Uppsatser om Positioning - Sida 1 av 17

Positionering för överlevnad? : - en kvalitativ studie om nystartade företags arbete med sin positionering

Purpose:Only 60 percent of the newly started companies survive their three first years. The purpose of this report is to obtain a deeper understanding regarding how newly started companies work with their Positioning and if there are some kind of a relationship between Positioning and the survival rate of newly started companies.Research questions:Do newly started companies know what position is? Do they incorporate Positioning in their day to day marketing?Approach:We have used a hypothetical-deductive way of reasoning and a qualitative study to gather the information needed. We have through interviews asked our questions to six newly started companies in three different cities.Findings:In our essay, we reached the conclusion that newly started companies do not spend sufficient time or energy on Positioning their products. The companies interviewed only market their product as a good product.

Utveckling av nytt koncept för positioneringsslid

A manufacturing machine at the engineering company Sandvik Coromant has a Positioning table which task is to move an item linearly. The Positioning table has a linear motor capable of high velocity and acceleration. This makes it possible to achieve short cycle times and a more profitable production.The purpose of this thesis is to bring forward a new concept which is more adapted to the requirements of the Positioning table. The reason is that the current Positioning table provides an unnecessarily Positioning accuracy of 0.01 mm, while the requirement for the Positioning accuracy is just 0.1 mm. The goal is to reduce manufacturing and component costs.To develop a suitable solution an approach for the concept development process has been performed.

Positionering av industriella tjänster

This thesis aims to investigate the Positioning concept of industrial services. We chose to identify the reasons why Positioning is used as well as to describe the Positioning process. The research strategy chosen for this thesis was a case study of a consultancy firm Benima AB. This firm was chosen due to the fact that a new Positioning concept during the latest year hade been implemented and therefore seemed like a good choice for our study. Of the six available theoretical reasons for Positioning, we found that Benima AB had two of them: namely change in target market or their needs and demands and renewed company identity/personality.

Corporate Brand Positioning

PURPOSE: To investigate to what extent product brand Positioning models can be used to analyzecorporate brand Positioning;METHODOLOGY: The phenomenon is observed from a positivist epistemological position within a primarilyinductive research design. The research strategy is defined as qualitative, while the method of ethnographiccontent analysis is implemented to analyze primary data;THEORETICAL PERSPECTIVE: Product and brand Positioning literature; Product brand Positioning rhombus;EMPIRICAL DATA: Ethnographic content analysis of brand commercials;CONCLUSION: As shown by the extensive literature review product brands (PB) and corporate brands (CB) coexistin corporate environments. One of key insights of this study shows that product brand Positioning(PBP) and corporate brand Positioning (CBP) processes can also co-exist in the same corporate environment.Moreover, PBs can be built based on the CB, making the investment in CB a long term return on investment.The study also observes that PBP messages include the ?against whom? attribute, highlighting differentiationin the competitive environment; when on the corporate level, this evolves, and in some cases becomes quitethe contrary, when the concept of ?from whom? or ?by whom? is stressed more than the differentiation amongother CBs in the competitive environment. This stresses the importance of including brand identity elementsin CBP..

Application development for automated positioning of 3D-representations of a modularized product

This thesis presents an application that performs Positioning of modules automatically based on given data for every module, and the development of it. The basis of the application is from a previous thesis code. On top of that code, more features and error handling has been added, as well as fixes for various bugs. A stress test has been performed and further development possibilities are being presented.The thesis work was carried out at Toyota Material Handling Mjölby (TMH) and was made in parallel with another thesis by Fredrik Holden who was generating data for the application. For a complete understanding of the theory and background, please also read Holden?s thesis report ?Development of method for automated Positioning of 3D-representations of a modularized product?, as well as the former thesis  ?Analysis for Automated Positioning of 3D-representation of a Modularized product??..

Positioneringsbeslutsmodellen : För ett litet B2B företag

The purpose of this essay is to analyze theories about Positioning that will create an image of the Positioning process, which we later on shall benchmark with other companies way to position their brand. By this, we want to obtain a well-documented work on how Luma Metall AB should work with the Positioning on its brand in the future. This essay is based on a qualitative method that is characterized by an abductive approach. The empirical materials we have gathered through interviews with 5 selected persons that are well experienced on the subject have given us important information. We have come to a conclusion how a small company in a B2B market can position itself.

Sensorfusion för undervattensrobot i kärnteknisk miljö med Kalman filtrering

WesDyne TRC AB is a fully owned subsidiary of the global WestinghouseElectric Corporation. WesDyne is a world leader in non-invasive methods for theinspection of nuclear power plants. One of the inspection platforms used to scanfor defects in and around the welds in the reactor vessel is called the T-crawler.The T-crawler operates under water in a radioactive environment by stepping onthe vessel (reactor tank) inner wall using suction cups. The environment is harshand many traditional Positioning sensors are not suitable for implementation. Thisthesis investigates the possibility to use a gyroscope and a pressure sensor tocreate an alternative and independent Positioning system.

Samband mellan identitet och positionering vid matematiskt samarbetslärande i grupp

The aim of this study is to fill the gap in mathematics education research concerning the relationship between identity and Positioning in mathematical collaboration in groups. This study elaborates on the relationship between how pupils see themselves as math students in sixth grade, how they show their identities as math students, in contrast to how they position themselves reflexively in group collaboration while engaging in mathematical problem solving. The theoretical concepts linked to this study are discourse, identity and Positioning. Discourse is used to describe and form the setting and context of the study. Identity is seen as a transient and elusive concept formed by the students own perceptions of self through narratives.

Indoor Positioning Using WLAN

This report evaluates various methods that can be used to position a smartphone running the Android platform, without the use of any special hardware or infrastructure and in conditions where GPS is unavailable or unreliable; such as indoors. Furthermore, it covers the implementation of such a system with the use of a deterministic fingerprinting method that is reasonably device independent, a method which involves measuring a series of reference points, called fingerprints, in an area and using those to locate the user.The project was carried on behalf of Sigma, a Swedish software consulting company..

Inomhuspositioneringssystem : Utvecklande av server-funktionalitet, klient-kommunikation och en grafikmotor

The projects goal was to make an already existing indoor Positioning system useful forthe average smartphone user. This was achieved by creating an Android applicationwhich, along with a running server, continuously presents the user with all the currentneeded information. It uses the graphics engine andEngine to create the graphical userinterface. The application was created in the development environments Eclipse andAndroid Studio..

Strategier för positionering av kontorslokaler

The report aims to examine how property owners position themselves to reach their targetmarket, and which strategies they use when Positioning their product. The investigation has beencarried out mainly in the form of a case study in which a number of interviews with Stockholmreal estate companies has been conducted, focusing on commercial property market segment.The interviews have resulted in identification of common and specific strategies among thecompanies. These strategies have been analyzed in the light of the theory by Philip Kotler andKevin Lane Keller, focusing on how an offer should be designed to reach a competitive position.It can be concluded that Positioning is a key activity for successfully addressing the targetmarket. Successful Positioning mandates three key requirements to be met; determining thecategory to which the offer belongs, identifying similarities and differences compared to thecompetitors and developing a brand mantra. The result of the case study concludes that theproperty companies work similar in many ways.

?Vilka lärare skickar ni ut från högskolan och vilka lärare får vi ute?? : samtalets betingelser för handledning under verksamhetsförlagd del av lärarutbildning

This article elucidates the professional dialogue between student teacher and supervisor and it´s conditions as a supervising method in professional academic education. The aim of the study is to discuss how students articulate the conditions of the professional dialogue and the Positioning of themselves and supervisors are made. The student taped discussions were analysed. Inspired by Positioning theory we analysed the students discussions in order to interpret and elevate patterns showing the conditions concerning the professional dialogues for the students teacher education. The main findings are the students Positioning themselves as listener and the supervisor is positioned as communicator of rights, obligations and oughtness.

Optimering av ultraljudssändare- och mottagare avseende räckvidd, strålningsvinkel och energiförbrukning

Embedded Systems Lab at Umeå University is currently part of a research project with the purpose to examine the behavior of dairy cows inside a barn. Each cow needs to be tracked with a precision of 50 cm, and since GPS-technique has poor functionality at indoor environments, an indoor Positioning system needs to be developed.Embedded Systems Lab has already developed an indoor Positioning system using IR-light and radio, but since this system demands extensive infrastructure and is rather expensive, an alternate Positioning system using ultrasonic pulses and radio is being examined.In this report the range, beam angle and current consumption of ultrasonic transmitters- and receivers are investigated. Three different driver stages for the transmitter is tested, and two amplifier solutions for the receiver. The report also describes how the length of the transmitted ultrasonic pulse affects the received signal, accessibility of a ?shadowed? signal, and the effect of different sound frequency..

Från rätt till röst En diskursanalys av samtalet kring barnkonventionen i Sverige och Sydafrika

In this thesis the Positioning of children and adults in the context of children?s rights in SouthAfrica and Sweden are examined. With theoretical terms as children in vulnerability and adults incharge the analysis examines how South Africa and Sweden has been using the UN children?sconvention to empower children and for what consequences in the Positioning of children that hasshown. And that adults are positioned as a powerful group with a responsibilty of protectingchildren.

Konsten att positionera sig : En studie om festivalers identitet, positionering och om kunders relation till festivalers märkesidentitet.

The purpose of this study is to examine what characterizes brand identity and Positioning regarding festivals on the current Swedish festival market. In relation to our purpose we are also going to analyze how festival attendees relate to a festivals brand identity. Our research question is as follows:What characterizes festivals brand identity and Positioning on the current Swedish festival market?This study has been written with a qualitative research method and an inductive approach. Our empirical foundation is built on a rich content based on personal interviews.

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