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1938 Uppsatser om Positioning strategies - Sida 33 av 130

"Och vilka ska förändra näringslivet om inte kvinnorna?": En studie av fyra kvinnliga entreprenörer som arbetar med förändringsarbete

Sweden is described as one of the most forward-thinking countries in the world when it comes to equal opportunities, yet still management is being dominated by men. Looking at entrepreneurship and gender, the author has written four herstories about female entrepreneurs working, through enterprise, to bring about change to the male domination of top level management. The primary purpose of this master's thesis has been to look at theories on entrepreneurship/ management and gender to analyse how the entrepreneurs relate to their roles as [i] entrepreneurs, [ii] agents of change, and [iii] women. The findings show that they attach particular emphasis to their roles as entrepreneurs. As regards the work for change, being female is described as both advantageous and irrelevant, or insufficient.

Implementering av forskningsprojektioner om havsnivåhöjning i kommunal planering : Gränsorganisationer som redskap vid riskkommunikation mellan forskning och praktik

Climate change and the sea level rise that it contributes to is an ever more pressing issue for costal municipalities around the world. Today there is a great deal of scientific reports and projections on what these changes could entail. However, resent studies on south Swedish costal municipalities have shown great discrepancies when it comes to how these scientific projections are implemented in the municipal planning and adaptation strategies. In an effort to understand the underlying reasons for this lack of concurrence, this paper has applied Rolf Lidskogs theory of the hetrogenity of science. The theory gives an explanation to the complications in the science-policy interface, by describing complicating factors in the communication between these actors.

The effect of abolishing milk quotas : a study of comparative advantages amongst European member states

The European Union provide 27 % of total volume raw milk produced in the world. This number is steadily decreasing due to that the world milk production increase is more rapid than EU production growth. The growing middle-class change the demand for food, a higher standard of living increase the demand of milk products as well as other various animal products. Since 1984 the EU milk quota has limited the supply from EU, but the quota will expire April 1st 2015. The European Milk Board expect that the removal of quotas will make the farm gate price decline.

MONOLITH : TCP/IP kommunikation och seriell dataöverföring

Bofors UwS (Underwater Systems) har påbörjat utvecklingen av ett nytt centraliserat system för att koordinera alla torpedhanterare ombord på ett fartyg till en central enhet. Detta system måste kunna ta emot och i vissa fall sända data till de övriga delsystemen ombord på fartyget. För att lyckas med detta behöver de en kommunikationsapplikation till denna centrala enhet. MONOLITH är en prototyp av en sådan applikation. Dess huvudändamål är att demonstrera hur detta kan utföras och att testa enheter som kan kontrollera ett antal torpeder.

(MAR)DR?MMARNAS MONUMENT? En kvalitativ argumentations- och retorikanalys av kulturdebatten kring konstverket Dr?mmarnas monument.

When the public artwork Dr?mmarnas monument was installed at G?taplatsen in Gothenburg in the summer of 2023, it became the starting point for one of Gothenburg's most talked about and controversial cultural events. Politicians, journalists, artists and the public made their voices heard, either criticizing the art installation or defending it. The local newspaper G?teborgs-Posten became a central arena for this cultural debate.

Analys av incidenter rörande DP-operationer inom "500-meterzonen" - En studie baserad på incidenter under 2008-2009

Detta examensarbete är en undersökning av The International Marine Contractors Association (IMCA) statistik rörande operationer med dynamisk positionering (DP) inom 500-meterzonen. Statistiken har sedan jämförts med resultaten från en enkät som skickats ut till berörda nautiker och personal i land. I enkäten har deltagarna fått ge sin personliga uppfattning om hur fem övergripande kategorier för orsaker till incidenter, härledda ur IMCAs inrapporterade material, bör rangordnas efter vilken kategori som anses mest trolig att orsaka en incident. Resultatet visar på en skillnad vad gäller operatörens roll i IMCAs statistik och vad som upplevs inom offshore-industrin. Samma resultat återfinns oavsett hur lång arbetslivserfarenhet man har av DP och oavsett om man arbetar till sjöss eller på en säkerhetsavdelning i land..

Lönsamheten av analytikers riktpris - En studie av svenska bolag handlade på Stockholmsbörsen

We acknowledge the lack of empirical studies of the performance of analyst target prices in the Swedish stock market by examining the profitability of target prices for stocks publicly traded on the Stockholm Stock Exchange. We use consensus target prices issued between 2006-2010 and create two different strategies to observe the abnormal returns generated during this period. Going long in the top decile stocks with the best target prices and going short in the bottom decile stocks with the worst target prices generates a statistically significant abnormal buy-and-hold return of 8.9%. An active strategy with daily portfolio rebalancing and a timely response to target price changes generates a less significant monthly alpha of 1.4% against CAPM. The results show to be robust against the size effect discovered by Fama and French.

Folkhälsa - "Inte bara en morot i handen" - en kvalitativ studie av det kommunala folkhälsoarbetet i Västra Götalandsregionen

ABSTRACT. Introduction: In the Swedish government?s public health policy the municipalities are emphasized as one of the most important actors. Based on their broad range of operations the municipalities have good opportunities to influence the health situation of its citizens. Aim: The purpose of this study is to investigate how the local public health coordinators in Region Västra Götaland are working and what barriers they experience in their work.

Och nu blir det reklamfilm : En kvalitativ innehållsanalys av de sju svenska politiska reklamfilmerna inför EU-valet 2009

Och nu blir det reklamfilm - En kvalitativ innehållsanalys av de sju svenska politiska reklamfilmerna inför EU-valet 2009Seminar date: 2010-01-14Department: Media- and Communication scienceReport category: Degree project undergraduate levelAuthors: Johan Heikensten and Elin LarssonAdvisor: Kristoffer HoltPurpose: When TV4 for the first time offered advertising time to the Swedish political parties for the upcoming election of the European Parliament in 2009, a huge debate broke loose in the media. Regardless of opinions on the matter, we find it safe to say that political television commercials will have a great influence on future election campaigns in Sweden. Hence, we find it of great interest and importance to examine these seven commercials in order to look for tendencies, strategies and trends within the material. Theories: The theory chapter includes Communication, Political communication, Videostyle, Commercial strategies, Rhetoric and Semiotics. Methodology: The survey is based upon two qualitative analyses, a rhetorical analysis and a semiotic analysis.

Möbelbranschen - hur små företag kan överleva på den svenska marknaden

The furniture retail industry in Sweden has gone trough large changes during the last decades. Today the industry is tough and in the maturity stage where few new companies enter, especially if they do not have a unique offer. The furniture companies have become larger and fewer, the changes have lead to difficulties for smaller and medium sized companies to grow and be profitable.Our purpose is to analyse, evaluate and compare three smaller companies in Stockholm with the intention to find what kind of marketing strategies they are using to survive on the Swedish market. First we interviewed the three companies to see what they do to survive on the market, then we asked 100 persons to fill in a questionnaire to see if they had the same opinion as the companies described.With help from theories we prepared questions which laid the foundation to the empirical part of the essay.The result from this study shows that the three companies differ from each other when it comes to using relationship marketing and placing the customer in the centre. All of them are aware of the importance of doing so, but because of different limits and possibilities they can not fully adjust everything to the customer.

Försvarsministerns försvar : En studie i kriskommunikation

A politician on the peak of his career suddenly sees himself in the middle of not one or two, but five different crisis, that demand a fitting response and a well planned crisis management strategy. While focusing on ethos and its development, the following paper analyses the communicative strategies used by Germany's ex-minister of defense, Karl-Theodor zu Guttenberg. Within his one and a half year tenure he had to handle continuing accusations against policy and character. Guttenberg, who in many eyes was seen as Germany's most popular politician and whose ethos, therefore, prior to the first crisis could be described as strong, is loosing his trustworthiness among the military and other politicians the longer each crisis continues.The purpose of this study is to identify the communicative pattern of Mr. Guttenberg, which in the end lead to his resignation, while his popularity continues to be strong.

Strategier och beteenden bakom en varaktig viktminskning : en enkätundersökning gjord på individer som bibehållit sin vikt i mer än ett år

AimThe purpose of this degree thesis was to find out what strategies and behaviours earlier overweight individuals have used to maintain their weight loss.- What strategies did the participants use to loose weight?- Which behaviours are related with maintained weight loss?MethodThe study is based on an encase research with earlier overweight individuals who had lost weight with help of the Cambridge method. The chosen population who further more had maintained their weight for over one year have answered questions about their successfully maintained weight loss.ResultsThe results are based on 32 overweighed individuals, 9 men and 23 women, who had maintained their weight loss for over one year. After the initial weigh loss by help of the Cambridge method their main strategy was to change eating behaviour ? by eating on regular schedule, choose food with less fat ? and to increase their physical activity.

Internationell diversifiering i portföljinvesteringar av institutionella investerare.Internationell jämförelse med fokus i Japan

Background: The global capital markets have enlarged investment opportunities and thus also the sources of funds for companies which increasingly face global markets for their services and products. Huge capital movements show that investors are constantly searching ways to minimise risk and maximise returns. In the light of the substantial growth of assets in institutional funds, an important question for international finance is the degree to which institutional investors have diversified their portfolios internationally. Purpose: The purpose of this study is to examine the international diversification of portfolio investments of institutional investors in Japan, the US and the UK and deepen into international diversification in portfolios of Japanese institutional investors. Demarcations: Institutional investors can use their power directly in companies or indirectly through capital markets.

Fluidrörelse- och värmetransportsmodellering i götugn

The purpose of this thesis for Sapa Heat Transfer is to examine a furnace in which aluminium is pre-heated before hot rolling. The project is modeled in a computer environment in which the air flow in the furnace and the heat transfer to the aluminium solids are included. The computer environment and its governing equations, as well as boundary conditions and generalizations, are presented and explained.The simulations are based on two models. The first model has an asymmetric solid placement, which is how it looks in today's ovens. It is validated against collected data.

Made in Sweden : En studie av svensk jordbruksproduktions villkor på en konkurrensutsatt marknad

Background: The situation for Swedish agricultural production today is characterized by an increased competition, particularly after the country joined the European Union. Swedish agricultural production laws guarantee safe, high quality foodstuffs. However, due to these strict laws, Swedish farmers face higher production costs than their competitors. Meanwhile, cheaper imported goods compete freely on the Swedish market. Swedish agricultural production must find new ways to survive in the increasing competition.

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