Denna uppsats har haft som ändamål att undersöka hur kvinnor i topposition beskrivs av media. Utgångspunkten har varit studier av medias bild av kvinnor i topposition på nationell nivå i Sverige, Storbritannien och USA. Även mediebilden av kvinnor i absolut topposition i internationell miljö, dvs. kvinnliga presidenter och statsministrar, har studerats. Det som undersökts är bland annat huruvida kvinnor i topposition har samma tillgång till media som män i motsvarande position och om de skildras utifrån genusstereotyper.

This study is intended to study how the social worker in financial assistance relates to the social workers exercise of its authority, regarding the Social Services Act and the Administrative Procedures Act. In concerning how the social worker treats and handles the cases of their clients, but also what significancethe organization's policies and goals have on the social worker?s role and the formation of their professional identity. To answer these questions the study chose a qualitative approach. Because the purpose of this study is to investigate the social worker?s personal beliefs about their way of conducting social work.

In order to evaluate different afforestation methods for exposed heath lands a field experiment was established in Mosfell on southern Iceland in 1989. The trial comprised six different site preparation methods (control, herbicide application, tree shelters, patch scarification, TTS trenching and mounding). In total 960 container seedlings (1+0) and 960 Nisula roll transplants (2+1) of lodgepole pine were planted. Various planting positions (furrow, hinge, no site preparation (control) and on top of mounds) were tested within the site preparation treatments. This study involves renewed measurements and analyses of the trial.After 19 years the overall survival was 51,7 %.

The aim of this study was to explore and gain understanding of the situation between managers in different forms of human service organizations. I chose to use a qualitative method and conducted semi-structured interviews with five professional middle managers in the public sector. To accomplish my purpose, I worked on the basis of several questions. The questions dealt with the role of middle management and what it involves, how it is perceived and what the middle managers think of the specific requirements for them and their leadership in organizations that provide services relating to people.  As a result of the analysis I have used the theory of social roles that describes the meaning of the different roles and role conflicts that arise in connection with various and conflicting expectations. The review of the results shows that middle managers in human service organizations experience to have to deal with a complex leadership role.

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

Studiens syfte är att belysa mellanchefers komplexa arbetsvardag och hur detta påverkar deras välbefinnande. Denna undersökning genomfördes inom den privata sektorn med fem mellanchefer. Underlaget för resultatet grundas på delvis strukturerade intervjuer och detta resultat visar att mellancheferna i den studerade organisationen i hög grad uppvisar tillfredsställelse i sin position. Undersökningen pekar på att mellancheferna har de resurser som krävs för att de ska kunna utföra sitt arbete på ett tillfredsställande sätt. Upplevd kontroll över arbetssituationen, socialt stöd, delaktighet samt stolthet i sin yrkesroll generar ett tillstånd av välbefinnande för mellancheferna i undersökningen.

To make a company or an organization reach a goal it requires the right way of thinking when recruiting new employees. One mistake and one wrong recruitment can cause a company or an organization huge expense, which are possible to avoid. A right recruitment is about having a good recruitment process which will support the right decision when choosing new employees. The purpose of this thesis is to do an analysis on three recruitment companies recruitment process and show the significance of the recruitment process for hiring the right person for the right position. The information for this paper has been collected through interviews and literature which concerns this subject.

Dressage schooling is not a subject that rests on science, it is a matter of dependable experience. So far there hasn?t been so much research about it, but more and more is done. Especially the interaction between rider and horse is a nearly uninvestigated field. Riding skills is much about having the right position, and having the horses head and neck in different positions, but there are no research done that support or deny that this old ?knowledge? is for the best for the horse. This study was performed to evaluate if the head and neck position of the horse, and the velocity, has any influence on the position of the rider.

Titel: Pole Position ? en komparativ studie om hur Volvo kan anpassa sitt positioneringsarbete på grund av skillnad i varumärkesuppfattning.Författare: Robin Karlsson och Robert WibergHandledare: Thomas HelgessonNivå: Kandidatuppsats i marknadsföring, 15 HP, vårtermin 2012Nyckelord: Varumärken, varumärkesidentitet, varumärkesuppfattning, märkeskännedom, positionering, positioneringsstrategierProblemställning: Hur kan ett företag, verksamt på olika geografiska marknader, anpassa sitt positioneringsarbete på grund av skillnad i varumärkesuppfattning?Syfte: Syftet med denna uppsats är att utifrån den teoretiska referensramen genom kvantitativ och kvalitativ forskning förklara hur ett företag, aktivt på olika geografiska marknader kan positionera sig på de olika marknaderna på grund av skillnad i varumärkesuppfattning.Metod: I uppsatsen har vi haft en abduktiv ansats och en kvalitativ datainsamlingsmetod. Vi har jämfört ett företags verksamhet i två länder och har således utfört en komparativ uppsats.Teoretiskt perspektiv: Inledningen av den teoretiska referensramen beskriver varumärken i allmänhet. Teorin övergår sedan till en förklaring av varumärken ur ett internt- samt externt perspektiv. Avslutningenav teorin belyser ämnet positionering och strategier för ändamålet.Empiriskt perspektiv: Empirisk data är insamlad genom en kvalitativ intervju med Volvo Personvagnar AB i Sverige och en intervju via mailmed motsvarigheten i Brasilien.

This thesis is a part of the DySCAS (Dynamically Self-Configuring Automotive System)project which has the overall purpose of creating a middleware for the electronics in an automotive environment. The thesis has been made with collaboration with ENEA AB who is a member of the DySCAS project. ENEA AB has developed a demonstration platform to test the fundamental ideas which the DySCAS project is built on.The purpose of this thesis was to design and implement a GPS application to be added to the demonstration platform. This was done by adding a GPS receiver to the original DySCAS demonstration platform and designing and implementing an application to be able to extract the information from it. The resulting application is able to present cur- rent position and absolute time to the DySCAS networks as services to be used by other applications or by the network it self.

The colour choice of spiders and the effects of competition on this phenomenon were examined in the laboratory using the sit-and-wait predator goldenrod crab spider (Misumena vatia, (Thomisidae)). This species can  be both white and yellow (could also change colour)  and it was here examined whether individuals preferred to sit on flowers which has the same colouration as their bodies. I found that M.vatia showed preference for flowers that matched their own body colour, but when competition was introduced this preference disappear. It seems, however, that position is a factor that can influences the substrate decisions of M. vatia, where the edge of the flower is preferred..

Many companies choose to position themselves in New York. The city is one of the main cities when it comes to advertising. The competition is strong and for new companies, it is hard to survive on the market.In our thesis we have investigated how Swedish people, who open new advertising agencies in New York, should market themselves to be successful on the market in New York.To gain as much information as possible about this subject, we traveled to New York and interviewed three advertising agencies, who were started by Swedes, and also the Consulate General of Sweden, and Swedish Trade Council.Our investigation resulted in that the best way to be successful on the American market is to differentiate your work from what the market has to offer. By doing this potential customers may find your work interesting and thereby chose to work with your company..

The purpose of this masters´ thesis is to examine the attitudes of public librarians towards easy-to-read literature and see whether a connection between these attitudes and accessibility can be made. The study has been performed with a qualitative approach and consists of four depth interviews with emphasis on how librarians relate to and experience easy-to-read literature and its´ users. As complement to the depth interviews, two micro interviews were made. The study can be seen as a follow up to a survey I made 2005, commissioned by The centre for Easy- to-Read. As analytical tools the cultural sociological theories of Pierre Bourdieu, with his concepts field, cultural capital and habitus, have been used.

SyfteSyftet med denna studie är att undersöka hur idrottslärare upplever möjligheterna att förverkliga friluftsundervisning mot bakgrund av dess position i ämnet idrott och hälsa i den nya läroplanen Lgr 11. Med följade frågeställningar till hjälp:- Hur ser idrottslärarna på uppbyggnaden av nya kursplanen för idrott och hälsa?- Hur ser idrottslärarna på friluftslivets position i nya kursplanen för idrott och hälsa, Lgr 11 i jämförelse med Lpo 94?- Hur ser idrottslärarna på möjligheten att förverkliga friluftsundervisning i relation till den nya kursplanen, Lgr 11?- Arbetar hela skolan tillsammans för att eleverna ska uppnå målen inom friluftsliv? MetodStudien är gjord med en kvalitativ forskningsansats för att få en ökad förståelse inom det valde området. Studie innehåller intervjumaterial från fem utvalda idrottslärare som jobbar på skolor runt om i storstockholmsområdet. Detta val är delvis strategiska då jag fick kontakt med idrottslärarna genom mina studiekamrater.