Människors yrkesval och syn på framtida arbetsliv influeras av olika faktorer som i sin tur har formats av evolutionen eller den sociala omgivningen. Människans kognitiva förmågor är ett av elementen som påverkar yrkesvalsprocessen, men är också kanske en bidragande orsak till könssegregeringen på arbetsmarknaden. Hur människor ser sig själva i den framtida yrkesrollen kan också vara en anledning till varför det finns en könsskillnad på arbetsmarknaden. Markus and Nurius (1987) har myntat begreppet ?Possible self?, vilket de definierade som självbilden i framtida situationer.

Many? luxury? companies? within? the? fashion? industry? today? choose? to? extend? their? brands downwards? in? order? to? reach? new? customer? segments? and? hence? increase? their? profitability.? A? brand? extension? strategy? that? leverages? the? core? values? of? the? luxury? brand? is? a ?new ?possibility ?for ?luxury ?brands ?to ?position ?themselves ?towards ?a ?broader ?customer ?base.?? Meanwhile? there? is? a? risk? that? the? extension? dilutes? the? image? of? the? luxury? brand? and? has? a? negative? effect? on? the? company? in? the? long? term.? Thus? a? tradeoff? exists? between? becoming? more? accessible? and? maintaining? the? exclusivity? of? the? luxury? brand.? The? objective? of? this? thesis ?is ?to ?investigate ?how ?luxury ?brands ?that ?perform? downward ?brand ?extensions ?to? reach? new? markets? can? succeed? with? this? strategy? without? diluting? the? brand? image.? This? is? achieved? by? studying? the? perceptions? of? the? new? target? segment? towards? the? extension? of? luxury? brands.? The? results? of? the? study? show? that? the? risk? of? brand? dilution? is? minimized when? the? core? values? of? the? luxury? brand? are? transferred? to? the? brand? extension? while? the extension ?at ?the ?same ?time ?is ?successfully ?targeted ?towards ?the ?specific ?customer? segment..

Through the collection and analysis of negotiations surrounding the gay magazine Destroyer, the intention of this paper is to identify norms of sexuality within a contemporary sex-radical discourse. These negotiations are collected from interviews with individuals whom, at the time of the inter-view, consider themselves or their politics sex-radical. In order to allow for a more general under-standing of the context in which these negotiations have come about, material about Swedish law is also included in this text, together with the interview material, and serves as a base for analysis through the application of Gayle Rubin?s theory on the hierarchical value system of sexuality.Following, are the main themes throughout the paper: The meaning of the context; Sexualized children; The possibility to (not) participate: differences of power; The decision whether or not to sell the publication and The position of the pedophile and crossgenerational love/sexuality within the LGBTQ community.Key words: sex radicalism, pornography, boy-love, kiddy porn, pedophilia, Destroyer, Gayle Rubin..

Tekniken idag utvecklas ständigt, barnen i dagens förskola föds in i en digital värld fylld av teknik. Användandet av surfplattor har ökat kraftigt bland förskolebarn jämfört med år 2012. Syftet med vår studie var att undersöka vilka sociala positioner barn intar när de använder iPaden i den fria leken. Vi har använt oss av Agneta Ljung Djärfs avhandling Spelet runt datorn ? datoranvändande som meningsskapande praktik i förskolan (2004). I avhandlingen presenterar Ljung Djärf positionerna ägare, deltagare och åskådare.

This study has a qualitative approach and deals with difficult issues that arise in connection to male violence against women in close relations. The purpose of this study is to bring clarity to why women stay in violent relationships. I have been studying two leading theories, one called the Normalization Process of Violence represented by Eva Lundgren (sociology and theology). The other leading theory is the Neutralization of Violence represented by Margareta Hydén (fil dr and leg psycho therapeut).I have also studied the fight between these two theories for the leading position in the research on male violence against women. Eva Lundgren presents her theory through a structural perspective.

The purpose of this essay was to increase the knowledge of and understanding about how teenage girls form their attiutdes towards sexuality and relations. The focus has been on discussing the research-question from four factors of influence chosen by the writers; sexual education, media, friends and family. Our intention with the study was also to take part of the teenagegirls´thoughts, attitudes and opinions in the matter, which is to keep the discussion on a structural level. The study is based on qualitativ interviews, in so called focusgroups, with all toghether eight girls in the ages 14-15 years, students in the ninth grade. The study has a postmodern feministic approach combined with a fenomenological and hermeneutic position.

The aim of this essay is to illustrate a fundamental question; what is a democracy allowed to do to protect itself from enemies? I´ve chosen to analyze the conflict between the two values; individual integrity and state´s security. The individual integrity refers to every person's right to have a protected sphere, and the stat´s security refers to its right to protect itself, and these two positions are often time incompatible. This conflict of value is shown in a normative analysis, where depending on which perspective or normative logic is seen as primate, it gives different conclusions to what a democracy should do to defend itself.To demonstrate how severe the threats are against the society, I choose to examine a specific part of the organized crime, the outlaw motorcycle gangs. They have a special position in affecting the legal system because they have an explicit aim to influence the judicial system with scaremongering and threats.

The ordinary phone of today is not the same as it was 10 years ago. We still use them tomake phone calls and to send text messages, but the ordinary phone of today has muchmore uses, it is essentially a computer. To put into context to 10 years ago, it is a verypowerful computer, capable of processing wide array of information and presenting it tothe user. Nearly every single device today has a wireless connection, which makes everyuser connectable and able to use online services and internet at any time and place.This gives the user the possibility to integrate his or hers everyday actions with socialmedia and different search functions. Being able to search the internet for persons,restaurants, public transportation and a lot more is very useful to most.

Chefsrollen förknippas främst med egenskaper som traditionellt sett anses vara av manlig karaktär, vilket medför att kvinnor uppfattas mindre lämpade som chefer. Kvinnor kan därmed ha svårare att se sig själva i en ledande position. Konsekvensen blir ett felaktigt fokus på kvinnors svårigheter att bli chefer snarare än att titta på deras möjligheter. Syftet med föreliggande studie var att definiera gemensamma faktorer hos framgångsrika kvinnliga chefer. Urvalet bestod av tio unga chefer som intervjuades med hjälp av fokuserade intervjuer.

The purpose of my research has been to analyze the communi-cation of three cultural heritages and how they are being ex-posed on their respective webpages. The essay has also touched the subject as to how webpages can, through marketing of cul-tural heritages, create a connection to the marketed locations and their cultural environment. A phenomenon you could call ?creating a location?. My study has also resulted in an under-standing of how historical sites as cultural actors position them-selves to attract visitors to the location.

AbstraktSyftet med min undersökning är utarbeta metoder för att synliggöra betraktarens meningsskapande position vid tillägnandet av bilder. Den kunskap jag i och med detta etablerar vill jag sedan använda i mitt arbete som bild- och mediepedagog. Arbetet fokuserar på eleven som ett aktivt meningsskapande subjekt i enlighet med de feministiskt poststrukturalistiska teorier jag anammar i min undersökning samt då jag utvecklar min gestaltning. Det didaktiska syftet med mitt arbete är att elever ska kunna använda sin medvetenhet vid tillägnandet av bilder för att kunna förankra kunskaper och utveckla de förmågor bildämnet syftar till att de skall få.Mitt arbete tar avstamp i min personliga erfarenhet av att, genom familjefotografier, medvetande göra mitt eget tillägnande av bilder. Jag har därför valt att använda vardagsfotografier (i form av just familjefotografi) som utgångsmaterial i min undersökning .Eftersom mitt arbete syftar till att jag som pedagog ska kunna använda mina kunskaper i en lärandesituation med elever, har jag valt att använda mig av ett litet antal informanter som fått läsa och tolka två fotografier.

2. SUMMARY A small garden exposed to a harsh coastal climate can be difficult to design. Limitations in space and in plant varieties increase the needs of an in-depth knowledge to achieve wanted goals. In this degree project the challenge has been to create a functional and position adapted garden for a very small beach house lot in Mölle, a little harbour village at the south coast of Kullaberg. ?Villa Malm?, is situated directly on the bedrock in a close settlement where the gardens, in most cases are very small and exposed to strong salty winds.

Syftet med uppsatsen är att urskilja faktorer i distributionskanalen som för varumärkesinnehavaren kan vara betydelsefulla för att bygga varumärke, samt att undersöka hur dessa faktorer tar sig uttryck för varumärkesinnehavare av LMV respektive EVM. Metod: I vår undersökning har vi använt en abduktiv förklaringsmodell. Skapandet av den teoretiska modellen har vuxit fram genom en pendling mellan teori och empiri, även om den haft sin utgångspunkt i teorin. Den empiriska undersökningen har genomförts i form av fallstudier av två fallföretag, Coop Sverige och Findus. Dessa har valts främst utifrån sin position som varumärkesinnehavare av EVM respektive LMV.

This study examines whether the ownership structure of Swedish firms contributes to explain the variations in executive pay. A regression analysis was performed on 102 companies listed on the Stockholm Stock Exchange. The analysis suggests a negative relationship between ownership structure and executive pay after taking company profitability and size into account. The result is in line with previous studies and the agency theory. This indicates that large shareholders have a stronger position in Swedish companies or that large shareholders monitor the management to a larger extent, rather than providing incentives.

The aim with the study is to find key factors relating to internal marketing and to improve the process between the operating organization and its customers. A qualitative study is carried out within an organization active in the Swedish healthcare. The qualitative approach is carried out by collecting empirical data through observations, personal interviews and group interviews.The Physiotherapy Clinic at the Karolinska University Hospital is in the focus of the empirical study. The study locates existing differences in perceptions and comes up with recommendations for actions to improve the process of organisations within the Swedish healthcare and their customers. The study's results are that internal marketing can bring a lot to service-selling organizations and that the organizations internal conditions are as important as the external ones.Communication appears to be a key factor for an organization that has applied internal marketing.