ABSTRACTTitle: The defend of the picture ? a comparison of recruitment advertisements from the Swedish Armed Forces / Bilden av försvaret? en jämförande studie av Försvarsmaktens rekryteringsannonserNumber of pages: 35Author: Greta SimonssonTutor: Mats LindCourse: Media and Communication Studies CPeriod: Autumn Semester 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: Do the messages in the recruitment advertisements from the Swedish Armed Forces differ between such advertisements produced in the ?defense against invasion? era and those produced in the present, more internationally oriented era, when analyzed using semiotics? And, how are these advertisements understood by their receivers?Material and method: Interviews, a focus group and semiotic analysis.Main results: The messages in the recruitment advertisements have changed. In line with the changed focus of the Swedish Armed Forces to more international cooperation and missions, the present day advertisements do indeed have a more international and aggressive focus.Keywords: Swedish Armed Forces, information, recruitment, advertisements, semeiotics..

The purpose of this paper is to identify the current status of fuel cell technology and to establish whether said technology is mature enough to be implemented into the Swedish Armed Forces. The question to be answered in this paper is as follows: Can hydrogen gas and fuel cells be used as an alternative source of energy within the Swedish Armed Forces?This paper is based on theoretical studies and reports from prior research done on fuel cells. By studying these facts a predictive answer has been obtained. The answer I have come to, is that the maturity of fuel cell technology is currently inadequate for the Swedish Armed Forces to implement, especially considering its harsh working conditions..

The project contains a force analysis of the vertical axis wind turbine Lucia's supporting arms and a measuring device to experimentally measure the forces is made. The forces between the supporting arms and the tower are calculated theoretically and then simulated by a computere. A measuring devise is then designed to measure the forces experimentally. The forces acting on the attachment between the supporting arms and the tower is primarily the centripetal force, gravitational force and the aerodynamic forces on the rotor wings. The maximum forces were theoretically calculated and is 13.38 kN along the x-axis, -0.25 kN along the y-axis and then 0.5 kN along the z-axis.

Purpose: The purpose of this paper is to create an understanding of how customer engagement, communication / interaction and customer insight are driving forces behind the use of Social CRM from a leadership perspective.Method: The purpose of the study, we believed it was appropriate to use a qualitative approach to conduct the study. The empirical data were collected through semi-structured interviews. The sample consisted of 10 companies located in the Gävle area who are active on social media. The interviews were coded to obtain keywords and patterns. These patterns and keywords are then analyzed to arrive at the study's results.Results and contributions: Our results suggest that all the identified benefits, customer engagement, customer insight and communication are driving forces to make use of social CRM.

This study aims to analyse the Swedish Armed Forces website. Through a content analysis with a gender- and organisational culture perspective the study attempts to see how the Swedish Armed Forces portrays women and men. The Swedish Armed Forces is one of the strongest masculine gender coded organisations in our time. Distance caused by gender roles between women and men has been a problem within the organisation, and at the same time they have expectation?s from the society to alter these problems.

The number of female officers employed in the Armed Forces is low. Of the total proportion officers, female stand for 4.8 %. The Armed Forces are currently working actively to level out the distribution. This paper is intended to create a better understanding of the slow increase in female officers in the Swedish Armed Forces. The study is qualitative and the results from the data collection have been based partly on a text analysis, partly on a theme-based group interview in which three themes have been discussed.

Background: Officers in the Swedish Armed Forces educates their soldiers in various skills and arenas. The Officers get their educational training in officer training courses conducted by the Swedish Armed Forces or the Swedish national defence college. The aim of this study was to find out how the cadets, belive that they are formed into educators, their views on the literature being used in the Swedish armed Forsces, and their views on leadership and educational science.Methods: The data for analysis were collected in spring 2010, by use of a questionnaire among cadets studying the tactical/operational program Ta/Op 07/10 at the Swedish national defence college. The respons rate was 69, 6 %.Results: The majority of the cadets thought that experience was the most important factor in becoming a good educator. Most of the cadets also thought that the literature being used by the Swedish armed forces was good, however, few cadets stated that they will use the material for reflection on their own teaching when working as officers.Conclusions: The Cadets had a positive attitude towards the educational philosphy and literature being used, but few will use the literature in reflecting on themselves as teachers.

The transformational leadership and the Swedish Armed Forces? basic outlook on pedagogy are two factors that affect a Swedish military officer. The author has identified a need of understanding the process of personal development. An understanding that couldn?t be supplied by the transformational leadership but that was found in the Swedish Armed Forces? basic outlook on pedagogy.

This essay is a case study about the Swedish Armed Forces during the years 1988-2004; when it transformed from a force constructed to meet an invasion, to an international force with the primary mission to help subdue conflicts around the world. The essay uses texts and documents to examine what happened between these years and to find out what drove that change.By asking the questions A) ?What happened between the years 1988-2004?? and B) ?What is the difference between the Armed Forces in 1988 and in 2004??, it is possible to also ask C)?Why did the Swedish Armed Forces change??.The essay is divided into three main parts; 1) a theory-part focused on three main theories of international relations: liberalism, realism, and constructivism, 2) a historical case study examining the evolvement of the Armed Forces during these years, and 3) a conclusions section that uses thethree theories of international relations to examine why this change happened.In examining the historical period and making conclusions about the differences between these years it was also necessary to construct a scale of military power, on which the historical case study is based..

The veterans in Sweden is a group that is steadily growing, one of the reasons is the new employment agreement that requires the soldiers and officers to commit to Foreign Service. The Swedish Armed Forces have received critique from the government in their investigations concerning the Swedish veteran politics. Since then the Swedish government has introduced a new law that gives the Swedish Armed Forces an utmost responsibility concerning the veteran?s physical and mental health. The purpose of this study is to qualitatively investigate ?The Peace berets?, a non-government organization which have had, and is still having a cooperation with the Swedish Armed Forces as a result of the investigation conducted by the Swedish government.

Purpose: The purpose of this paper is to create an understanding of how customer engagement, communication / interaction and customer insight are driving forces behind the use of Social CRM from a leadership perspective.Method: The purpose of the study, we believed it was appropriate to use a qualitative approach to conduct the study. The empirical data were collected through semi-structured interviews. The sample consisted of 10 companies located in the Gävle area who are active on social media. The interviews were coded to obtain keywords and patterns. These patterns and keywords are then analyzed to arrive at the study's results.Results and contributions: Our results suggest that all the identified benefits, customer engagement, customer insight and communication are driving forces to make use of social CRM.

Over the past thirty years the political parties in Sweden have lost five out of six members. In order to retain existing members leadership in these organizations has become increasingly important. The aim of this paper is to identify what group leaders for party groups within the municipal council believe are the driving forces that underlie the councillors' voluntary commitment, identify the group leaders' leadership style and identify whether there exist a relationship between these driving forces and the leadership style. The approach applied is qualitative consisting of twelve interviews with twelve group leaders from six different municipalities in Stockholm county. The theoretical framework of this paper includes the Volunteer Functions Inventory and the Full Range Leadership Theory.

Hur vi än lever våra liv så påverkar det alltid naturen runt omkring oss på något sätt. Bland annat bygger vi hus och infrastruktur, odlar, konsumerar och reser, vilket i olika utsträckningar inverkar på naturen. Idag pågår en aktiv global debatt om de negativa konsekvenserna som människors fotavtryck har satt på Jorden i form av miljöförstöring. Miljöförstöringen handlar till stor del om effekterna av Jordens ökande medeltemperatur, vilket i sin tur i stor utsträckning beror på våra levnadsvanor i form av produktions- och konsumtionsmönster. Ett internationellt arbete har påbörjats sedan en tid tillbaka för att skapa hållbara samhällen.I det här arbetet jämförs två aktörers texter angående deras relation till naturen.

The main issue of the essay were to create a picture of how the Swedish Armed Forces is and are supposed to be controlled with documents within the field of personnel management. The documents that are at hand in the essay´s field of problem, ?personnel idea? and ?personnel policy?, does not show a unitary or apparent picture of how control are meant to be executed; for which reason an explorative examination turned out to be important. Data was collected with interviews as a method. The persons interviewed have had different roles in the essay´s field of problem.

The objective of this paper is to examine narrative techniques used by the Swedish author Stig Claesson, especially his transformations of texts out of the own authorship into new stories. In order to achieve my objective, I will specifically study two novels; Rosine (1991) and Efter oss syndafloden (2002) and the method practiced will be intentional reading, as described by H. Porter Abbott. For the analysis I will, with the complementary support of Abbott and Beata Agrell, turn to Gerard Genette and his theories concerning transformation and transtextuality, in particular its sub idiom hypertextuality. As a result of my analysis, various subgroups of transformation used by Claesson are identified, but also proven is how Claesson, largely by utilizing two of them; transvocalisation and transvaluation, provides the reader with the implied author of his own choice.