Huruvida det ska finnas en västerländsk kanon i skolan eller ej är ett omdiskuterat ämne. Från att ha varit en självklarhet i svenskundervisning och sedd som någonting berikande har den kommit att bli uppfattad som elitisk och uteslutande i vissa hänseenden. I den här uppsatsen diskuteras detta vidare genom att undersöka frågor som vad som egentligen är västerländsk kanon och vilken litteratur som ingår i den, varför man ska läsa denna litteratur, samt ta reda på verksamma lärares och elevers åsikter om kanons legitimitet i skolan.Undersökningen är baserad på kvalitativa intervjuer med två verksamma svensklärare på gymnasiet, samt fyra elever varav hälften läser studieförberedande gymnasieprogram, och den andra hälften yrkesförberedande dito. Undersökningen visade att lärarna hade både skilda åsikter men även kunskaper om kanons legitimitet i skolan; den ena var emot den, men använde sig av litteratur ur den, medan den andra förespråkade den. Elevernas kännedom om kanon var mindre, likväl stämde deras kunskaper om varför den är berättigad i skolan väl överens med rådande forskning som menar att den är allmänbildande, för vidare kulturarvet, och mer språkutvecklande än exempelvis populärlitteratur.

I denna uppsats jämförs i ett posthumanistiskt perspektiv två svenska romaner som diskuterar medvetandets natur och gränserna för det mänskliga. I En levande själ från 1980 av Per Christian (PC) Jersild (f. 1935) konfronteras vi med djur som utsätts för plågsamma djurförsök och med uppfödandet och programmerandet av aborterade mänskliga fosterhjärnor som skall utnyttjas som biodatorer i intelligenta maskiner. I Sången ur det kinesiska rummet från 2014 av Sam Ghazi (f. 1967) står i stället möjligheten till en rent artificiell intelligens i fokus.

Despite narrative advertising being an increasingly popular strategy among brands today, little research has examined the different expressions of repetition variation strategy in comparison to its alternative, argumentative advertising. Still unexplained is whether the appreciation and recognition created from successful storytelling-based commercial campaigns is a result of execution or the format itself. This study aims to investigate four repetition variation strategies, three narratives and one argumentative, to determine which one is the most effective and also which one that generates the highest advertising equity. An experiment was conducted through exposing four groups of Swedish High School students to text-based advertising manuscripts customized after format, where each group was exposed to ads on two separate occasions. The result showed evidence of narrative advertising being easier to comprehend, which according to theory should lead to higher advertising effectiveness.

In the last few years there has been an ongoing debate concerning the methods of assessing the quality of public libraries and their services. This study investigates the opinions and needs of the users at four different public libraries in Malm : the local libraries in Bellevueg rden, Limhamn, and Kirseberg, and the main library in central Malm . The purpose was to find out whether different user groups display different patterns in their library use and, in addition, to identify what library services they prefer. The data were collected through interviews with users and librarians, and by means of a user survey ccarried out at the four libraries. The results indicate that certain differences in the usage patterns do exist between the main library and the local libraries.

Time changes, so also in sport. The small venues become larger and more modernized. As stadiums grows, so also does sponsorship and its popularity, around them. Is it enough as a sponsor only to expose yourself these days, or does the new times require more creativity to stand out from all the media?This work is done for Stadium AB in Norrköping, and treats questions such as; what type of sposnorcummunication that is proper to use around the soccer stadium, and if it is possible for new ideas in the future when Stadium is hosting a game? To answer these questions theory has been read about sponsorship and data has been gathered through qualitative interviewswith soccer clubs and sponsorship consultants.The work result shows that there are some general rules that the company should follow tosucceess when hosting a game.

 The image of the poet Gustaf Fröding is the main theme of this essay. It opens with an analysis of the chamber opera Flickan i ögat. This opera has never been translated but a direct translation would be The Girl in the Eye. It refers to a story that when a man looks into the mirror and sees a picture of a girl in his eye, she will be his future love.  Fröding has written a poem "Flickan i ögat" where the person in the poem only observes himself.

I denna magisteruppsats undersöks Julia Donaldsons engelska bilderböcker i svensk översättning av barnboksförfattaren Lennart Hellsing. Huvudsyftet med denna studie är att avgöra om de svenska måltexterna även bär drag av Hellsings egen författarstil. För att kunna undersöka detta har Kårelands tidigare forskning (2002) om Hellsings litterära produktion använts för att ta fram stilvariabler. Dessa stilvariabler har sedan applicerats på måltexterna i denna fallstudie. Det teoretiska ramverket orienterar sig inom deskriptiv översättningsvetenskap och Tourys (1995) modell för rekonstruktion av översättningsnormer används.

This study highlights the stereotypical depictions of journalists in film using a narrative analysis of four major Hollywood productions, starting with All the President?s Men from 1976 through The Girl with the Dragon Tattoo from 2011. Its purpose is to highlight traits given to journalists in the movies and re-occuring themes in the portrayal of the media and the journalistic occupation. Differences and commonalities between the films are concluded in a discussion of ethics, personalities and the media?s self image.

This essay investigates how teacher sees and uses mainstream movies as a teaching method. The main question approached is: How does teachers use feature films as a teaching method? Which movies are used and how does their working methods surrounding the movies look like? The purpose of the essay is to make the reader reflect over what influence mainstream media has over the historic knowledge of the students and how teachers use that for educational purposes. The business around historical film has grown over the years and is now a million dollar industry. The conclusion is that teachers mostly use feature films to provoke emotional reactions from the students.

The aim of this study was to examine if an organisation that strives for democracy and participation, also possess an open information culture. This study deals with the information culture in a social movement organisation, Attac Gothenburg. To achieve the aim, following questions were asked: What is the organisation culture like, is it open or closed? What is the information culture like, is it open or closed? What is the information culture like, in relation to the identity of the organisation? The focus has been put on earlier research in social movements, organisation and information culture. In this qualitative study I have collected material mainly from interviews.

Since time immemorial, nature has been conceived of as a female entity. This ancient concept is also a recurring element in contemporary Swedish horror fiction. The purpose of this thesis is to compare the feature of nature in the selected works of Anders Fager, Andreas Marklund and Frida Arwen Rosesund and in what ways these respective depictions rely on a tradition where nature is gendered female. The theoretical starting-point for this comparative study is ecocriticism and its subcategory ecofeminism, which are modes of literary criticism where the role of nature in general, and its female connotations in particular, are appreciated as significant literary features. For executing an analysis that goes beyond what is explicit, the exploration of these three writers? texts also adopts a psychoanalytical perspective.

On October 17, 2012, TV4 broadcasted an episode of the documentary series Kalla fakta. The episode received a lot of attention when it revealed that Parken Zoo, a very popular destination for families, was not as well maintained beneath the surface as it gave the impression of being. The case attracted attention in all possible media for a long time, which led to a beginning of an extensive investigation of the Zoo.The purpose of this study is to examine how Parken Zoo handled the media after the examination of TV4?s Kalla fakta, and how it affected people?s confidence in the Zoo. This paper consists of an overall case study of Parken Zoo that can be divided into two different methods.

The aim of this study is to examine marriage as something both desirable and normal in three popular novels from the 1860s about marriage: Rosa Carlén?s Agnes Tell: en äktenskapshistoria (1860), Marie Sophie Schwartz?s Alma eller De moderna äktenskapen (1860) and Sara Pfeiffer?s Aurora Trampe (1867). Using a theoretical perspective from Michel Foucault and Judith Butler, I have analysed the novels as being producers of, and resistance against, norms.The good marriage is partly depicted as a utopian vision in the novels, which therefore functions as fantasies for the readers. But it is also depicted as a realistic possibility. Though difficult to achieve, the main characters reach the goal through individual improvement towards correct behaviour.The question for the main characters is not whether they are going to marry or not, but how to make their marriages good ones.

As companies exert themselves to find new ways of achieving market dominance and stronger brands, the phenomenon co-branding has become increasingly popular. By cooperation between two different firms the combined effects can result in synergies not only on the balance sheet, but even through softer values such as Brand recognition, equity and larger market share. Recently the fashion company H&M launched a collection together with the esteemed fashion designer Karl Lagerfeld. The objective of this paper is to examine the effects the collaboration had on consumer?s attitudes towards the two brands.

Swedish studies concerning children?s reading habits show that detective stories have become more popular in recent years. The aim of this bachelor?s thesis is to examine how the gender system is described in four detective stories written for children at the age of 9 to 13 years. Our main question is: How is the gender system reflected in the four selected detective stories for children? We also pose the question: How are femininity and masculinity described? Our study is based on three theories.