Celebrity endorsement has been a popular advertising strategy all over the world for the past few years. The purpose of this thesis was to find out why companies choose celebrity endorsement as advertising strategy and how the celebrity endorsement process appeared in companies. We choose to interview two companies in the retail business and the interviews were conducted with the marketing managers for each company. This study provided that companies utilize celebrity endorsement to increase their sales, and it is important that the whole company is in the celebrity endorsement process discussion before the company choose which celebrity they will work with. .

Uppsats för avläggande av filosofie kandidatexamen iKulturvård, Bebyggelseantikvariskt program15 hpInstitutionen för kulturvårdGöteborgs universitet2014:20.

In 2009, the estimated number of residents in China was 1.331 billion, representing approximately 22% of the total world population. China is the world's most populous state and is in constant growth. This is also a market that offers huge opportunities. The major cultural differences between China and the rest of the world can often cause problems for companies that choose to expand in China. A major problem with the cultural differences is that Chinese employees feel that foreign managers do not understand the Chinese culture which is said to be the reason why Chinese people tend to change jobs often.

Uppsats för avläggande av filosofie kandidatexamen iKulturvård, Trädgårdens hantverk och design22,5 hp, 2014.

Uppsats för avläggande av fiosofie kandidatexamen i Kulturvård, Ledarskap i slöjd o kulturhantverk 15 hp. Institutionen för kulturvård Göteborgs universitet. 2014:32.

Yahtzee is a popular dice game around the world. The complexity makes the game interesting to play and analyze. This report compares the effectiveness of the mathematically optimal strategy with a strategy that can be used for casual play. The rules used are those of the Nordic variant Yatzy, in which a few but important rules are different from the American Yahtzee. To evaluate the everyday strategy 100,000 games was simulated in a java program written specifically for this purpose.

The Sami people are a national minority in Sweden, but are also considered as native citizens of Sweden, Norway, Finland and Russia. The world has however a very limited knowledge about the Sami?s and their cultural background.The aim of this proposal is to examine six different history schoolbooks which depict the Sami people in Sweden. In addition, one of the key elements of this proposal is to understand how the selected literature represents the Sami people.Lastly, the proposal also seeks to review if the literature in the schoolbooks represents the elementary curriculum goals (Lpo94).The selected method was to do a text analysis of the literature and to illustrate that is presented in the reviewed schoolbooks. The text analysis is completed with an analysis of the illustrations and pictures that are presented in the selected schoolbooks.The key findings were that the review in majority of schoolbooks has stereotypical descriptions of the Sami people. The Sami people are generally depicted with the hut and the reindeer management in majority of the reviewed schoolbooks.The research about the Sami people is inappreciable in majority of the reviewed literature. In addition, the Sami people are often presented in connection with ?other? history, such as the silver ore in the mines or the territory dispute with settlers from the south of Sweden.

Sexual violence in armed conflict is not a new phenomenon. Although it has a long history, it's only in recent years from 1990 that is has been given more attention in science and media. I will in my thesis look at the conflicts of former Yugoslavia and Congo (DRC) and I will use two theories to investigate how the use of conflict-related sexual violence best can be explained. The two theoretical frameworks I have chosen are Feminist theory and Rational Choice theory. The conflicts will be at the center of analysis.

The aim of this Master?s thesis is to investigate if the reading habits of teacher students are influenced by merit and descent. The empiric material consists of six questionnaires answered by students at the teacher training with Swedish at the upper secondary school as their first topic. The questionnaire comprised questions about reading habits in the childhood and today and information concerning merits and descent.Pierre Bourdieu?s sociological ideas about cultural capital transmitted from parent to child and the concept of habitus are used as a theoretical framework regarding descent.

Martina Haag?s method of self-mockery used in her chronicles is characterized by her wish to live up to various ideals. This essay brings out the subversive power of self-deprecatory hu-mor expressed in her book Hemma hos Martina. The author?s strategies and kinds of humor are being studied, leading up to what this humor accomplishes.

The purpose of this essay is to try and bring clarity to the question, what is Chick Lit and which factors make it so popular. My thesis  endeavors to explain that it is not only the promise of light entertainment that draws the reader, but also the possibility that in an easy way they can read about existential questions such as self-development  and life -choices.As well as mapping out Chick Lit´s specific characteristics, followed by previous research on the subject and the litterateur?s history, I have found it interesting to discuss the female characters, their personalities and life choice?s against a backdrop of existentialistic philosophy.In my research of this form of literateur I have discovered that chick lit often deals with existential universal problems, and that in order to be entertaining these books must contain a serious element..

[Saknas].

Clearcutting systems have been the dominating silvicultural approach during the last decades in the Nordic countries. While economically rational, it is also leading to a trivialisation of the flora and fauna, and may result in negative reactions of people in urban settings. As a consequence of this, and a more diversified view on which goods and services forests should deliver, there is an increasing interest in broadening the range of silvicultural methods that are used. The term continuous cover forestry (CCF) represents a suite of methods that have gained increasing interest in the Nordic countries. In CCF a considerable amount of the trees are left after harvest to favour values that require a continuity of tree-covered areas. There are thus hopes that this method will meet the needs for maintaining biodiversity and satisfy social and cultural values.

The aim of this study is to compare how three local librarieshandle their collections, and to compare this with handlingcollections at national level. I have investigated librarian?sopinions of their collections and how they take care andpreserve them for the future. It has also been studied if thelibraries collections of old material contains more than justold book rarities.In this study I had compared my respondents answer withSvante Beckman and Magdalena Hillström`s theory ofmuseum`s four idealtypes. Their view of a museum is in theforms of a treasury, archive, school and a theatre.

India is home to every sixth person in the world, some 30 million dogs and a quarter of the total world cattle population. A vast majority of Indians are Hindus, and even though the Hindu religion proclaims love, nurturing and worshipping of animals, sometimes the same religion constitutes an obstacle for animal welfare in practice. This paper investigates the significance of historic and religious symbols to the way animals are perceived in modern Indian society, as well as the different social factors which underlie attitudes to animals. The concept of karma, as well as that of good versus bad deaths, is probably the foundation of the general Hindu reluctance to euthanasia in any form. Although in theory all species are generally regarded as equal in Hinduism, in practice there seems to be a differentiation; for cultural, religious, medical and financial reasons.