A rhetorical analysis of the educational interactive film ?Riskprofilen?, produced by the Swedish Civil Contingencies Agency (Swedish: Myndigheten för Samhällsskydd och Beredskap). This essay uses the theories and methods of Procedural Rhetoric, as described by Professor Ian Bogost, and Visual Rhetoric, as described by Professor Brigitte Mral to analyse the interactive and visual component parts of the artefact, and compares them to the intended purposes of the artefact as stated by documents pertaining to its creation, found to be those of educating the public; marketing the agency; and driving traffic to its webpage. The artefact is through analysis found to fulfil the purposes of marketing the Agency and of likely increasing traffic to the website upon which it is hosted. Regarding the primary, educational purpose this analysis finds that the artefact does not teach a user the accident-avoidance strategies it claims to do, but is dependent upon further materials..

The purpose of our master?s thesis is to study the diversity discourse, used in Sweden, particularly the so-called ethnic diversity at the work place discourse.Our aims are to map and analyze the conceptualization of difference used in the diversity rhetoric. We intend to pursue our aim by studying the rhetoric of diversity, used for diversity promotion in the private and public sectors. Also, we will investigate into what conceptualizations of difference are used in the organizations in the name of ?diversity?.

In Sweden, a new feminist political party (?Feministiskt initiativ?) was founded in 2005. The main objective of this thesis is to study the reasons and driving forces behind the establishment of the party, as well as to explain the timing of its foundation in 2005. The theories that are used in the study are focused on the individual founders, and the empirical material comprise in essence of interviews with founders.The study reveals that several individuals, as well as political movements were involved in the process of the party establishment. Various interacting factors influenced the founders to choose the strategy of setting up a political party.

With a background in the 17th century?s English political events, but also the ideological scene of that time, the purpose of this essay is to analyze two concepts, freedom and happiness, in Thomas Hobbes?s political writings. Hobbes is well known for his political works, mostly for Leviathan, where his thoughts about government and religion are exposed. But what does he say about freedom? And what about happiness? The study shows that Hobbes?s political thought is quite original from this aspect too.

The purpose of this thesis was to gain an understanding of how Swedish political parties gain knowledge of their voters. The assumptions taken in the thesis were that political parties are using same methods as businesses do to find interesting segments. To attain insight into the purpose of the thesis, two research questions were formulated: how are Swedish political parties obtaining insights in who their potential voters are? With the second question, an attempt is made to answer how the very same parties are using their knowledge about their voter segments. To find answers to those questions, personal interviews were performed with seven political parties.

Political marketing has changed the way political parties internationally behave in relation to the voters. The purpose of this study was to investigate how political marketing is conducted on a local level in Swedish political parties, and how the local and national level of the political parties coordinate the message they send out to the voters. An explorative study was performed by interviewing experts in the field in the form of politicians on both a local and a national level. Initially the local parties' methods were investigated, followed by a second stage where we researched the link between parties on the local and the national level. Marketing of parties on a local level turned out to a large extent to follow traditional methods.

AbstractWhy do Political Parties emerge? ? A Study of "Sjukvårdspartiet i Värmland"Political Science, Johan UtterThe political parties have important roles to play in contemporary society. They act as bearers of power and presents the voters with finished packages of ideas on how society should grow, develop and change. Political parties are essential to the survival and wellbeing of representative democracy. Many theories have been developed over the years concerning matters related to political parties, but one area of research remains largely unexplored, namely the topic on why political parties do emerge in the first place.

With a background in the 17th century?s English political events, but also the ideological scene of that time, the purpose of this essay is to analyze two concepts, freedom and happiness, in Thomas Hobbes?s political writings. Hobbes is well known for his political works, mostly for Leviathan, where his thoughts about government and religion are exposed. But what does he say about freedom? And what about happiness? The study shows that Hobbes?s political thought is quite original from this aspect too.

Var står ursprungsfolk i den internationella politiken?.

  Purpose/Aim: To achieve a deeper knowledge and better understanding of how Hillary Clinton and Barack Obama use rhetoric figures and body language to convince the people that they are the individual who should be elected as the democratic nominee and if and in which way Internets characteristics take practical expressions in the supply of videos on YouTube and Barack Obamas and Hillary Clintons official websites.Material/Method: Quantitative content analysisMain results: Hillary Clintons and Barack Obamas ability to spread out exactly the information they want on their official websites takes expression in form of videos with only positive information. Hillary Clinton and Barack Obama try to create a form of advertising on their official websites through the publication of these videos. Internets special characteristics are highly visible and realized in the videos on YouTube. Users are very active which take expressions in creative creations of videos. On YouTube there also exists negative information about Hillary Clinton and Barack Obama.

Several previous studies have in different ways tried to explain how new social movements are affected by the different sets of political and social contexts within different states and societies. This essay asks the question how much the institutional aspects within the theory of Political Opportunity Structures (POS) have determined how the rather successful animal rights movements in the Netherlands and Great Britain have mobilized and acted to gain progress. Since the Netherlands and Great Britain contains different kinds of political and institutional contexts, these two states are found to be suitable for a comparative analysis of the theory's durability. A qualitative portrayal of both state's institutional political opportunity structures are presented. Then the mobilization, progress, and actions of the political party ?Party for the Animals? in the Netherlands, and a wide group of animal rights organisations in Great Britain are determined.

A question that is asked far to seldom is what it means to be a good leader. The answer is not all that simple. It is a comlex and multi-faceted question that varies between the values and what ethical perspective you choose to have. As the title indicates, this essay has one particular ethical-theoretical perspective in focus, virtue ethics. According to the virtue ethics perspective a good political leader is a virtuous leader.

This paper begins to observe two non-socialist parties in Sweden,Kristdemokraterna and Moderaterna, before and after they won an election. Thetwo parties formed an alliance with other parties and manifested a politicalprogram. The main focus lies on their campaign promises and their premierpolitical area as a single party before the election and what results that has beenproduced a year after. The method is a comparative analysis between the twocampaign programs and the result, parliamentary decision etc. The largest partyModeraterna has completed or started on their main political issue, butKristdemokraternas development has not been that successful.

Engblom, Gustav (2009) De nya riksdagspartierna och den politiska dagordningen ?The new parilament parties and the political agenda.?1988 and 1991 the swedish parties Miljöpartiet, Ny demokrati and Kristdemokratiska samlingspartiet made it over the 4 percent threshold and successfully entered the Swedish parliament. Sweden was once described as one of the most stable political systems in the world, but the parliament elections of 1988 and 1991 showed that Sweden was no exception from the growing instability in west democratic political systems.The stability and instability that followed in the west democratic political systems is believed to be explained by the political parties? efforts to adjust to changes in their political environment. This has lead them to cartelize and the cartel party is believed to prefer stability over triumph for various reasons.The established political parties are believed to be able to manipulate the political agenda in such a way that political topics that would have caused great turbulence in the political system, if debated, are kept away from the political agenda.

Political consumption is a manner of impinging politically that has become more frequent lately. Adolescents seem to be attracted by the idea of expressing oneself politically through ones wallet. The purpose of this analysis is to elucidate this essay?s participants? manner of expressing political consumption and analyze how they discuss motives against and for political consumption with a sociological perspective. To accomplish this, this essay will aim to answer the following questions: In what manner do the participants express their political consumption and what are their motives for and against political consumption?  In order to answer the essay?s purpose and questions, two focus group interviews have been made.