Sök:

Sökresultat:

4692 Uppsatser om Political marketing - Sida 52 av 313

Vad är viktig kunskap i Samhällskunskap? : En analys av läraruppfattningar

Title: What is important knowledge in social studies- An analyse of opinions among teachers in social studiesThe aim of this paper is to increase the awareness about how teachers in Social studies think about goals and substance in the subject. I also want to get a picture about what kinds of problems teacher?s experiences when teaching Social studies. My expectations told me that Social studies are complex to teach, because it derives from several university disciplines such as Political science, Economics, Sociology, Law and Geography, which I believe makes the subject harder to define and what to give priority to. Finally, I want to increase the awareness, if it seems to be any fundamental essence in Social studies as a subject.To achieve my goals with this paper I have studied relevant literature about Social studies.

La Russie douze points - En studie i Ukrainas identitetspolitik

After the fall of the Iron Curtain the European Union was challenged partly by an institutionalized organization of the union, as well as by a socio-psychology awareness concerning the meaning of the European Union. The increase in European integration has generated a political collaboration where national understandings in identities are constantly being exposed for reconstruction. This results in a collective European identity where states are united in diversity.National identities are created when boundaries are set up in a relation to other states. In these identity constructions there are thoughts and questions raised such as who we are and who we are not. Ukraine and the European Union has, during a long time, had diversified preconceptions concerning who has been the others.

Deltagardemokrati i de svenska kommunerna

The overall purpose of this essay is to study in which degree the democratic model that is called participant democracy works in the Swedish municipalities. To achieve what I set out to do I will focus on a central political area in which the Swedish municipalities has sovereignty versus the state, in other words in an area where they rule themselves. That political area will then represent how well the participant democracy works in the Swedish municipalities. The research questions then becomes:Does the participant democracy at Swedish Municipality level work in a satisfying way?Does the participant democracy in a large Swedish Municipality in a central political area work?Does the participant democracy in a small Swedish Municipality in a central political area work?Are there similarities and differences between the municipalities?If so, how can that be explained?To answer these questions I will study documents regarding the planning and building area.

"Vi" och "Dem" -en studie beträffande identitetskonstruktionsprocesser hos invandrade män i samband med integration i Helsingborg

To create fair conditions between majority and minority in Sweden is a challeging project. Male immigrants usually do not get same opportunities for a success identity structure and integration into Swedish society as women and children. The aim of this thesis is therefore to critically examine and analyse the processes regarding identity structure and integration for male immigrants with a specific focus on Helsingborg. The object of this study is Mansgrupp, a project which helps men to build up a secure ground for identity structure and which further helps them to integrate into the society. To be able to reach the results I have made a literature study as well as a minor field study in Helsingborg, where I conducted interviews with men from the above mentioned project.

Svängda hyllor - den raka vägen till en attraktiv butik? En kvantitativ studie om konkava hyllors effekter på kundens perception av sortimentet, upplevelse av butiksmiljön och köpbeteende.

Due to the harsh competition among Swedish food retailers, in-store marketing is a crucial component in the stores marketing strategy. In an attempt to differentiate among its competitors, COOP Sweden has begun to use concave store shelves. Although the food retailing industry is one of the most studied, no research has been conducted on the concave store shelves. The objective of this study is to describe how these shelves effect the customer perception of the assortment, their experience of the store environment and their buying behavior. An S-O-R framework is used as an overall basis in order to outline the effects investigated in this paper.

Sociala medier och integrerad marknadskommunikation : En fallstudie av Facebook-kampanjen Sambotestet

The evolution of the media landscape and the introduction of social media have increased thenumber of communication channels tremendously during the last decade. These new channels have also made an impact on the information control, which has shifted focus from organisations to consumers. In order to communicate one coherent image in the numerous existing channels, organisations need to create strategies that take this into account and makes sure the same messages are communicated through all channels. One way to do this is to use integrated marketing communication (IMC). Since the social media is a relatively new phenomenon, there is no clear way of how to include social media into an IMC strategy.

EMU som ett exempel på konstitutionell självbindning

This essay presents an alternative approach to the predominant democratic analysis of the European Monetary Union. As the Treaties stipulate the political conduct within Monetary Union and put certain restrictions on the European politicians they are to some extent constitutional in their character. Essential for constitutional theory is the concept of precommitment; according to which a decision is made in t1 purposing to obstruct certain actions in t2. In light of this the aim of this essay is to investigate whether or not delegating monetary responsibility to the ECB can be seen as an example of constitutional precommitment and if so, if this constitutional perspective can add something to the predominant democratic analysis of the EMU. According to the author the EMU is by and large a form of precommitment as the leading politicians in Europe figuratively have tied their hands from intervening in the common monetary policy.

Är klassröstningen fortfarande signifikant? - en studie om kommunalvalen i Stockholm och Göteborg 2002

The association between social parameters (i.e. socio-economy and level of education) and voting behaviour has been reviewed and analysed based on data from municipal council elections in Stockholm and Gothenburg in 2002. Some social scientists argue that the class voting is in decline and that new social cleavages have emerged. However, by using regression analysis techniques, this study implies a strong dependence of voting behaviour on social parameters, such as socio-economic status (SES) and level of education. Socio-economy appears to be a dominant predictor in the analysis.

Kungafamiljens sommarparadis, en pärla på Öland : En fallstudie om Sollidens slott och dess image, varumärke och positionering

This essay is based on a mission from Anna Schibli, Director of Tourism at Solliden Palace. The thesis aims to investigate the image that Solliden Palace has, and the picture that local and regional tourist offices have of the Sollidens Castle brand and what position Solliden include in these markets. A total of six in-depth interviews with tourist offices, at local and regional level, has been carried out and an initial in-depth interview with Anna Schibli of Solliden Palace. The responses of the respondents have since been interpreted and processed based on an inductive approach, in order to interpret the image that Solliden Palace has. Scientific papers have been studied and analyzed in order to generate an explanation and understanding of the research area.

Miljöpartiet - ett parti i förändring : En komparativ textanalys av Miljöpartietspartiprogram mellan 1994 och 2005

Following changes in society and other influences, the ideology of political parties can evolveover time. For example, theories exist claiming that all parties in Sweden strive towards the"middle".A good example of a political party in Sweden which recently has gained entry toparliament is the Swedish Green Party (Miljöpartiet, MP).MP was initially influenced by a green ideology (ecologism) which started as a globalmovement stating that no other ideologies shared their concerns about the environment. Thegoal of the ideology was to, via an increased influence within the political system and throughsmall-scale production, increases both natural values and people's well being. By becomingelected into parliament it is plausible that the ideology of MP could have changed due to theinfluence of for example, the realities that parliamentary every day represent.The aim with this essay was to study the changes in MP's party program from the yearof 1994 and the most recent, to see if any changes have occurred related to MP's officialideology. The study was conducted using a comparative text analysis.

Marknadsföringens anpassning till målgruppens karaktär : En kvalitativ fallstudie på Findus AB

The purpose with this project has been to investigate how a company`s marketing and product development can adapt to a specific target group..

Yes Logo

Abstract Title: Yes logo! What defines a good logo? Authors: Fredrik Dahlin and Vladimir Zunkovic Supervisor: Klaus Solberg Söilen. Department: School of Management, Blekinge Institute of Technology. Course: Bachelor?s thesis in Business Administration, 10 credits. Purpose: To find out which are the defining characteristics of a good logo, from a scientific point of view. Method: We have used a qualitative method consisting of interviews with experts within the marketing area with the goal to test the Swedish point of view against the one in the litterature. We also used a quantitative method to investigate the publics attitude towards the testlogos we created. The purpouse of this poll is to test different colourcombinations and how the marketsegments feel about them. In this poll we used statistical methods to make sure that the agelimits and the number of male and female respondents are correct. We executed another quantitative study towards Swedish marketing companies to create an idea of the businesses thoughts about a good logo are. Results: A good logo is a simple symbol or geometrical form consisting of a combination of colours that reflect the company?s core values, visions and goals.

Att planera ett storskaligt krishanteringsprojekt : En fallstudie om MSB:s ebolainsats i Västafrika 2014-2015

In 2014-2015 a large-scale Ebola epidemic occurred in West Africa. The Swedish Civil Contingencies Agency was given the order to conduct the Swedish response. The purpose of this case study was to investigate the impact on project planning of the three factors: the nature of the crisis, political initiative and developing countries. In this case study the crisis was an epidemic, and the project was initiated by the Swedish Government and conducted in two developing countries. The results were intended to contribute to developed understanding and recommendations for future project managers in similar projects.

Individen i det offentliga, familjen i det privata - en jämställdhetspolitisk paradox? : en diskursanalys av regeringens arbetsmarknads- och familjepolitik

This paper takes it points of departure in a gender equality perspective and the perceived paradox between the governmental labour market policy and family policy. The first policy area has the aim to put people to work, whereas the other introduces a reform, vårdnadsbidraget, that point in the opposite direction. Which are the problem representations within the two policy areas and are the problem representations concordant or contradictive? From a constructivist perspective, langue is closely related to power through defining and ascribing meaning to reality. Drawing on political documents, speeches and articles formulated within the government, this paper analyzes problem representations through the use of discourse analysis and feminist political theory.

Varför varierar kvinnorepresentationen i världens demokratier? En jämförande studie

Den här uppsatsen söker svaret på vad som genererar hög kvinnorepresentation iparlamenten. Vi har valt att göra en kvantitativforskning av alla världens friademokratier som inledning, sedan en fallstudie av Sydafrika, Mongoliet ochGhana. Avslutningsvis följer en jämförande studie mellan dessa tre länder, för attytterligare fördjupa vår forskning. Vi kommer med hjälp av våra analyser påvisaatt organisering av och nätverkande mellan kvinnor är den mest betydandevariabeln för att ett land ska kunna höja sin andel kvinnor i parlamentet..

<- Föregående sida 52 Nästa sida ->