In the year of 2001, China launched their new international marketing strategy Going Global. As an effect of this, the frequency of Chinese establishments in Sweden has increased heavily in the last ten years. One of the larger Chinese establishments in Sweden happened in 2003, by the telecom company Huawei. This essay illustrates the obstacles that a Chinese company faces when setting up their business on the Swedish market. Previous studies have focused on Swedish establishment abroad.

Titel:                                      Leverera mera ? En fallstudie på Volvo Trucks Författare:                                             Erik Bylund & Johan Kristensson Handledare:                                            Ulf Aagerup Nivå:                                      Kandidatuppsats, Internationell Marknadsföring (15hp), VT 2014. Nyckelord:                                              Sponsring, Leveraging och Ambush Marketing Problemformuleringar:       - Hur använder Volvo Trucks leveraging i samband med deras sponsorskap?- Hur motverkar Volvo Trucks Ambush Marketing i samband med deras sponsorskap?                                           Syfte:                                      Syftet med uppsatsen är att undersöka och beskriva hur ett aktivt sponsrande multinationellt företag på B2B-marknaden använder sig av leveraging i samband med deras sponsorskap för att öka nyttan av deras investering. Vi vill även undersöka undersöka och beskriva hur de motverkar Ambush Marketing i samband med deras sponsorskap för att skydda deras investering.                      Teoretisk referensram:         Kapitlet inleds med grundläggande teorier kring sponsorskap för att sedan gå vidare till beskrivning av termerna leveraging och Ambush Marketing. Metod:                                   Fallstudien har genomförts med en kvalitativ undersökningsmetod och en induktiv ansatts. Personliga intervjuer med högt uppsatt och kompetent personal inom Volvo Trucks legat till grund för insamlingen av våra data. Empiri:                                   Empirin presenterar de kvalitativa intervjuer som gjorts med respondenter inom Volvo Trucks. Analys:                                   Analysen jämför den insamlade empirin gentemot den teoretiska referensramen. Slutsats:                                 Volvo Trucks använder sig av en omfattande leveragingstrategi där de genom sin 360-approach försöker vara närvarande på samtliga plan och kanaler. Det finns ett klart fokus på aktiverande leveraging med avsikt att bygga och stärka kundrelationer.

Syftet med denna uppsats är att beskriva och analysera innebörden av företeelserna spam och Permission Marketing via e-post. Vi vill undersöka vad som påverkar konsumenternas uppfattningar om spam och Permission Marketing i praktiken. Uppsatsen är en kvalitativ studie. Insamling av material har skett genom studier av litteratur och artiklar samt kvalitativa intervjuer med studenter vid Lunds Universitet. Våra intervjuer har visat att det inte finns någon klar skiljelinje mellan Permission e-post och spam.

This thesis aims to explore and investigate the use of the cliché ?68 in a contemporary Swedish debate. The sixties and especially 1968 is a historically significant year,and it is marked by political murders, protesting students and political energy. InSweden one of the most notable happenings was the occupation of the student union?s headquarters in Stockholm.

Knowledge is frequently discussed in modern society, and has been since ancient Greece. Our goal is to examine the content of two political documents with the desire to point out their visions about how the Swedish school system should be shaped, in relations to knowledge. More precise this essay is going to concentrate on two specific political parties, Folkpartiet and Vansterpartiet and their official programs on the subject school and education, to see what they say about knowledge. The choice is made on the basis that these parties political standings differ most from each other, in the left/right scale in politics. The qualitative analysis takes its main base from Aristotels concepts of knowledge; Episteme, techne and fronesis, and Bernt Gustavssons modern defenitions of them.

The increased competition in e-commerce puts pressure on e-businesses which makes it even more important to influence the visitors on their e-commerce sites. An often overlooked marketing tool is atmospherics. With the increased focus on e-commerce from both traditional and new e-businesses this marketing tool becomes even more relevant. The aim of this thesis is to investigate how the atmosphere on an e-commerce site influences the customers' thoughts, emotions and behaviors. We examine the effects the level of stimulus on a website has on the customer's emotions, attitudes, intentions, behaviors as well as the relationship between these variables.

Intense competition among companies and luck or unavailability of certain resources in country of company?s origin force last to cross the borders, and start to hunt for new markets and cheaper inputs. However, by investing abroad the company is not only facing and dealing with cultural differences and new regulatory framework, but also becomes dependent on decisions and actions of different and to large extend unknown government. Moreover, the majority of the investments? flows are directed to developing countries, where power and capabilities of state authorities are considered to be more extensive than in countries of developed economies.

The globalization of political and economic processes is a growing moral concern for theologians and political philosophers alike. My thesis aims to outline, analyze, and compare church studies of globalization with global theories of justice.To do this, I draw upon recent studies of globalization made by the World Council of Churches (WCC) and the Lutheran World Federation (LWF). The WCC and LWF are two global reaching church organizations. They have a common aim of uniting churches for ecumenical dialogue and are involved in social, economic, political, and ecological questions. The WCC and LWF analyze globalization by applying biblical and theological principles from the Christian tradition.

Syfte: Syftet med denna uppsats är att beskriva och precisera innebörden av entreprenöriell marknadsföring sett ur småföretags perspektiv samt huruvida marknadsföringsmetoderna karaktäriseras av entre-prenören eller av den bransch som denne är verksam i. Metod: För att uppnå vårt syfte valde vi att genomföra en kvalitativ studie. Studien bestod av fem djupintervjuer med entreprenörer i Karls-krona. Vid intervjutillfället lade vi även fram ett case för att få en djupare insikt i hur entreprenörerna skulle agera i en given situa-tion. Detta för att de verkar i olika branscher. Vi utgick i stor ut-sträckning från Carson och Gilmores modell av småföretags entre-prenöriella marknadsföring.

This thesis focuses on politically active women within The Swedish Social Democratic Women?s Association, also known as S-women. By applying discourse analysis to interviews with active s-women and to meeting conversations between the association?s members, the study approaches ideas of feminism, feminist politics and political commitment. ?Solidarity? ? the central concept of the labour movement ? serves as the point of departure for a feminist discussion about class, gender, ethnicity and age/generation.

Aim: The aim of this study is to describe which messages and by which rhetorical means were communicated in political TV-advertisement in Finland and Sweden. The study also aims to analyze how the rhetorical choices were influenced by the political and social context in these countries.Material: Two TV-commercials from the latest parliamentary elections in each country were chosen. The leading left-wing and right-wing parties were chosen from each country.Theoretical perspective: This study is based on theories on political parties? vote maximization and the development of the modern electoral campaign.Methodology: The method used in this study is rhetorical analysis.Results: All commercials had similar themes and were characterized by a low level of conflict. This is related to the common Nordic context in the two countries.

This thesis aims to investigate how the interests of women are handled in political parties whose opinion programs are based on class interests. The essay constructs a theoretical framework, which shows that the descriptive representation of women is a prerequisite for their subjective interests being represented, however not a guarantee.By studying how the Social Democratic party deals with the demands from the Women's federation, the empirical material sheds light on the theoretical discussion. The study's methodological foundation consists of an ideology critical textual analysis, which focuses on the debate on the design of parental allowance that took place within the party during 2005. During the party's congress the women's federation advocated a proposition for increased individualization of the parental allowance, however the party did not accept it. The analysis confirms the theoretical argumentation that descriptive representation is not a guarantee for the representation of women's interests.

Media society is under a constant development and in line with this change, firms must adapt to the market. We have investigated what fashion companies in fact are doing to communicate in the dynamic market. We wanted to find out how to communicate and how they can market themselves in a new and innovative way to create long-term customer relationships. We have used a theoretical frame of reference based on marketing communication, fashion marketing, branding and relationship marketing theories. We have assumed four themes throughout the survey which are: customer contact and relationships, emotion in communication, branding and relational communication.

Marketers of today are confronted by the fact that it is increasingly difficult to gain the customer's attention, as they first have to break through the ad clutter. In a landscape where the general attitude towards advertising is negative, one way to successfully deliver the message to the customer involves communicating through personal impact. By using stimuli containing identical information with different senders, this thesis seeks to quantitatively explore whether brands can make use of the personal networks of its employees, in their social media marketing strategy. The purpose of the study is to investigate if communication via the employees could enhance traditional communication effects, such as buying intention and electronic WOM intention. Furthermore, the study aims to examine which role the employee should hold when communicating on behalf of the brand, and if the communication effects vary with the degree of product involvement.

Over the last years there has been a considerable change in Swedish municipals. The number of municipals run by a rainbow coalition, a coalition made up of parties from different political blocks, has increased dramatically. Despite this clear pattern little research has tried to explain this increase. My thesis? aim is to try and clear the water around this subject by answering three questions about this type of coalitions.