AbstractA useful tool for companies to use in their differentiation process is proposed to be employee branding. Employee branding is developed and put forth by the management with the main task to formulate the brands vision and values, and communicate them to the employees. To promote the employee engagement and their relationship with the company, corporate storytelling can be applied, with is an internal communication that strengthens the internal rumour and values that represent the brand. Since engagement and motivation is important factors when creating a strong employee brand, there is a need for further research on how corporate storytelling is used by companies to influence employee engagement and motivation, as corporate storytelling leads to deeper commitment among employees.PurposeThe purpose of this paper is to explore how companies use corporate storytelling to influence their employee branding.MethodologyThe authors conducted a qualitative case study on how the retail organization Boomerang. The empirical material was collected thru semi-structured interviews with Boomerangs management and employees.ConclusionThe conclusion shows that the employees prefers when corporate storytelling and various communication is put in context, this because it?s easier for the employees to understand.

The purpose of this thesis is to shed light on a present trend of professionalization in Swedish local environmental politics, which have recently seen a decline in active participation of the citizens in favor of an increased governmental regulation. With the aim to closer investigate this relatively new phenomenon, the paper is a qualitative single case-study of environmental policies in the Swedish municipality of Karlskrona. In this case, the municipality is obviously balancing between regarding the interests of the national level and the interests of its own citizens at the same time. This motivates the use of system-theory, and relates to the classical political paradox between participation and efficiency which is also a present theme in the paper.This text-analysis based on interviews with personnel and documents from the municipality shows a visible trend of professionalization in the local politics of the municipality of Karlskrona, from a large grade of participation and a strong bottom-up approach in the days of Agenda 21 to now being more strongly top-down defined by national environmental objectives and principally operated on a professional level..

With the expansion onto the international market almost a decade ago, Swedish energy corporation Vattenfall began it's breaking and burning of coal on German soil. Criticism aimed at Vattenfall peaked in the mid 2000s with the revelation of large quantities of carbon dioxide emissions and the re-location of villages and graveyards in German states Brandenburg and Saxony. The purpose of this thesis is to show where the responsibility for these activities lie. By analyzing the history of, and the political debate surrounding, Vattenfall, I will show that the prevailing policies of right- as well as left-wing parties in the 20th century were all, regarding this matter, market oriented. I will also show that these market promoting policies made possible a situation where the transparancy of, and state control over, Vattenfall were close to eliminated.

The aim of this thesis is to study the cause of Egypt´s failed development of the transition to democracy and vice versa, the reason why Turkey succeeded in democratic transition. Thesis methodology is a comparative analysis between design units Egypt and Turkey. Thus, the most similar design used in the investigation.European Commission began in 1998 to review Turkey´s political and economic reforms to fulfil the Copenhagen criteria. 2005 began negotiations on a Turkish- EU membership. U.S and Egypt have enjoyed close economic, security and democratic cooperation since 1975.

I denna empiriska undersökning analyserar vi argumenten som framkom i diskussionen före och under Natos intervention i Förbundsrepubliken Jugoslavien 1999. Som en bakgrund till vår analys beskriver vi det folkrättsliga regelverket samt två teoriskolor och deras syn på staten, internationella relationer och humanitär intervention. Vi genomför därefter en argumentationsanalys enligt Naess pro et contra-modell, där vi kategoriserar argumenten och bedömer deras beviskraft. Vid bedömningen av argumenten drar vi paralleller till folkrätten och till de olika teoriskolorna..

This thesis compares different justifications of human rights with the philosophy of Axel Hägerström. Hägerström´s philosophy uses a strict logic and discards the notion of the existence of absolute values and moral right and wrong. The justifications that are examined are those of Robert Nozick, Alan Gewirth and the postmodern view. Nozick emanates from arguments of natural law, which is rejected by Hägerström as metaphysics. Gewirths logical justification emanates in part from moral arguments and hence differentiates from Hägerström, but it can be used for constructing a practical application of Hägerström's philosophy and thereby motivate a legislation relating to human rights.

AimThe aim of this interview study was to examine how PE teachers related to factors (ramfaktorer) affecting the implementation of outdoor recreation in school.MethodWe conducted a qualitative interview study with six PE teachers in the Stockholm area. These were selected after all the PE teachers in Stockholm were contacted via e-mail. In the e-mail they declared the number of outdoordays (friluftsdagar) conducted at their school, for grades four, five and six. The selection was carried out in that we chose the PE teachers who declared the most and least number of outdoor days. After the transcription of the interviews we divided the teachers in to two groups, based on the width of outdoor activities in their teaching.

The aim of this study was to examine how the political party Sweden Democrats is represented in two Swedish newspapers. The study included a national newspaper and a local newspaper, Aftonbladet and Blekinge Läns Tidning. We studied 35 articles from both papers, from 2005 and from 2009. We analyzed the texts using the linguist Norman Faircloughs (1995) method for discourse analysis. Based on his theories, we created our own model to examine the texts. Our model primarily focused on representation. The study was conducted at a time when Sweden Democrats was given much support in opinion polls and knocked on the door to the Swedish Parliament. The study showed that Sweden Democrats in both newspapers, primarily by descriptions, the choice of interviewees, etc., often are represented as racists.

The aim of this report was to investigate which factors determine municipal taxes in Sweden.The aim was also to find out whether and how the forms of political rule are significant covariates. A multiple regression analysis was performed using data from 289 municipalities. The analysis resulted in five dierent models, of which a model based on municipal grouping was found to be most satisfactory. In all of the models, there are effects from the form of political rule. The results indicate that socialist municipalities have higher tax rates than non-socialist.

Today Europe is faced with an identity crisis concerning its borders. Turkey stands at the threshold for an EU-membership while the EU-Commission is trying to formulate what constitutes a European identity. This identity seeking process will determine the future not only for Turkey, but also for immigrants now living in Europe.In this thesis a discourse analysis, underpinned by socialconstructionist theory, is conducted to explore how the European identity has been constructed throughout history up until today. A starting point is that identity always is defined through a dialectical relationship to "otherness". Therefore the analysis is focused not only on what a European identity consists of but also what and who it excludes.

In 1998 a new regional development policy was introduced by the Swedish government. A central feature in the policy was the formation of partnerships at the regional level. The partnerships were meant to consist of local and regional stakeholders, representing a great variety of interests, who would collaborate in order to improve regional development. The new policy was promoted, besides being more efficient, as a way to broaden political participation and to break male-dominated structures.This thesis discusses whether the regional partnership actually favours ?women's interests?, in terms of how the relationship of power between women and men is constituted by the model.

This comparative linguistic textstudy focuses on the relationship between a newspapers own outspoken political standpoint and it´s ambition of being an unbiased provider of objective information. This connection becomes particulary interestering in times of election when a newspapers role as provider of information is of great importance for the citizens. When a newspaper reports an event to the public, the reporter always has to choose from a small selection of possible linguistic forms when representing the story. Through linguistic analysis of these forms we can see that the final choice is often not a complete arbitrary one. We compared two daily newspapers, Dagens Nyheter and Dala-Demokraten, that stod on opposite sides in the Swedish EMU-elections 2003.

Youth unemployement in Sweden is at an all-time high, a fifth of all university and college students live in poverty and the number of young on welfare is increasing. This study attempts to answer the question of how youth deprivation has been made possible as a consequence of political action, focusing on youth unemployment. I critically examine the role of the Swedish government, the Swedish Labour Organisation (LO), and the various government departments through text analysis, in order to answer the question of how the current discourse on youth position in the labor market. Because youth unemployment is not an isolated phenomena the analysis covers several policy areas, such as education policy, labor market regulation and housing policy. I use discourse theories drawn from Laclau and Mouffe to expose how language is used as an instrument of political power. I conclude that the current situation is a result of policy choices where the young have fallen behind due to lack of political organization. Their situation is not problematized to the required degree and is often explained on an individual level rather than on a structural level. .

AbstractIn the literature on multiculturalism and group rights there is a strong tradition that sees diversity as something directly paradoxal to unity. In this tradition, scholars put forward a view of multiculturalism as a divisive and exclusionary process which breaks down the cohesion and unity of society. Related to this notion is that of a neutral and universally valid frame of reference in which political dilemmas can be solved; for example a neutral civil sphere where the ?true essence? of society lies. In this essay I attempt to criticise these two notions.

Denna uppsats är ett resonerande argument kring massmedias roll i det demokratiska samhället.Vi diskuterar inledningsvis ett antal demokratiideal generellt, med syftet att ur dessa kunna identifiera ett gemensamt karaktärsdrag: att demokrati kräver politiskt medborgerligt engagemang. Detta karaktärsdrag används sedermera för att fälla ett normativt påstående kring massmedias roll och innehåll. Detta normativa påstående appliceras slutligen på tre stycken skilda demokratiska ideal med utgångspunkt i en specifik massmedial innehållstyp, personcentrering..