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3232 Uppsatser om Point of purchase - Sida 58 av 216

Den goda webbplatsen : ? en undersökning om användbarhet med fokus på liseberg.se

Usability is a way to study how good a website is which is what our research builds upon. On a mission from Liseberg our purpose is to find out if their website liseberg.se is good from a user?s perspective. Our way of carrying this out where grounded upon a qualitative study through observations and following interviews with a number of participants. By compositing tools of method we have started with the theories descriptions of usability tests and we have also used the theories to be able to reflect around and to understand the results from the tests.

Terrorism som medel för politiska mål? : En komparativ studie mellan nationell och internationell terrorism

Terrorism. A word that makes you think about different situations throughout the last decade that has passed. However, in this particular thesis the purpose is to examine both national and international terrorism from a Clausewitzian theory. The main point is to examine whether any of these types of terrorisms can fit in to this theory and as examples in this study are the terrorist organizations ETA and al-Qaida. The questions to be answered in this paper are if their aims can be explained as political and how far are they ready to go to have their way? Furthermore, the reason for this paper is to find an understanding for why the terrorist organizations act as they do.The result of this comparative study is that both terrorist organizations fit in to the theory because their goals can be seen as political and therefore can their aims justify their actions.

"Det är som en glaskupa runt hela prostitutionsstråket - vistas man där är allt tillåtet". En narrativ analys av två socialarbetares berättelser.

This essay focuses on two social workers talking about their working field in the prostitution area in a Swedish city. The study aims to investigate how the social workers talk about their field and clients that are in it through the use of narrative analysis. Furthermore we discuss the complications with qualitative interviews, narrative analysis from a feminist theoretical and methodological point of view. The study is based on an interview with the two social workers. The result reveals only tendencies rather than a general "truth".

Det fria ordets makt: En kvantitativ studie om effekten av kommentarer i anslutning till artiklar på nyhetssajter. Vad händer när elektronisk w-o-m blandas med traditionell pr?

This thesis treats the topic of user-generated comments connected with news stories on news sites, meaning electronic word-of-mouth combined with PR. The writers have examined how different types of comments affect consumers' perception of the article and also what communication effects these comments generate in terms of attitudes, purchase intent and word-of-mouth intent. The results interesting to the news site owners, is that lots of comments and negative comments generate a negative effect by making the actual article less credible, attractive and worth reading (relative to the subsequent comments). On the positive side, serious comments imply that the news story is perceived as more interesting, than a news story followed by non-serious comments. From a brand equity perspective, the interesting results show that few comments compared to lots of comments, generate a better attitude to the brand, even though there is no difference in how positive or negative the comments are.

Men vi tänker ju ta... : En fokusgruppstudie om undomars inställning till körkort

Due to the decrease in obtaining driver?s licenses among young people, the main purpose of this study was to acquire a deeper understanding of young people?s attitudes towards driver?s license and towards driver?s education. This is a qualitative study with a theoretical approach, which combines Bourdieu with post modern theories. By using focus groups a wide rage of attitudes among young people have been gathered. Having a driver?s license is still considered a standard among young people even though their attitude mostly depends on their need for one.

Bonusprogram och prestationsbaserade ersättningar till koncernchefer : en jämförande studie mellan svenska och amerikanska incitamentsprogram

In my essay I have examined how teachers look upon their role as leader in the classroom. I have interviewed six teachers, senior level ones and teachers from the upper secondary school, about how they look upon tasks that involve planning, control, motivation, groups, and individuals. Based on their answers, I have analyzed if there is anything that can be related to a common leader competence within their profession and, in that case, how it will appear.The result that I have found has been that it exists a common leadership style that teachers are more or less conscious of. The teachers decide on what level the classes or the pupils are andafter that decision they plan their education. The leadership in the classroom can be of different kinds depending on the situation.

Behovet av en genomtänkt kommunikationsstruktur- en studie av ett projektorienterat företag

Every organization goes through the same lifecycle. Through every step in the transformation to a better organization the communication structure changes. In this report there are examples of the communicational disadvantages that is connected to the communicational structure.By choosing to not have a formal communicational design, the manager takes a risk in spreading the information, the interaction, the control and the balance in creativity and constraint.This case organizations problem is that some parts of the organization has made more progress in the communicational structure than other parts. In this case the Collectivity structure has met the Formalized structure.Tha structural differences has came to affect the way of sharing information and it has become a situation where the information about the products is not stored in a safe way from a quality point of view. There is a gap between the two different ways of communicate.In this report I have created a model to identify problems in the communication structure.

Individanpassat arbetssätt

Meeting the pupils at work it is important to endeavor an adjustment of the education with the purpose of developing the individual person. To make this possible it requires, except for the intentions of teaching with an individual adjustment, the teacher to make oneself acquainted with the schools work and liability. This is especially important in the work with students with difficulties. for this group of students perhaps an alternative form of education would be to prefer.As method of investigation I used a qualitative case study with a teacher who uses, what I would call, an alternative way of teaching. as a teacher you should pay attention to, and be aware of, how you effect your pupils and with this as a starting point conduct oneself.

Framtagning av analysverktyg för materialförbrukning inom motorunderhåll

Examensarbete beskriver hur ett analysverktyg har skapats för materialförbrukningen på Motorunderhållsavdelningen på Volvo Aero Corporation. Analysverktyget tar fram snittlistor och inköpslistor till motorn PW100. Dokumentering vid skapandet av analysverktyget sker i sju delar.Genom att skapa ett analysverktyg kan de strategiska materialplanerarna på Volvo Aero lätt generera en snittlista eller en inköpslista som baseras på historisk data. Tidigare var de strategiska materialplanerana tvungna att beräkna snittlistor manuellt och mycket handpåläggning gjorde att resultatet inte alltid var pålitligt.En förstudie gjordes för att få en bättre inblick i den nuvarande organisationen och hur arbetet styrs på motorunderhållsavdelningen på Volvo Aero. Intervjuer utfördes löpande samtidigt som en litteraturstudie inom området logistik gjordes.

Skolan som institution : En processtudie av skolpolitikens skeenden

This thesis has aimed to study steering process and institutionalization in the context of educational policy work. This has been conducted by using empirical material from the political decision-making process that preceded the implementation of a new national program on how principals should be educated and certified. By using an aggregated theoretical point of view containing new institutionalism and traditional Swedish curriculum theory, the process was analyzed from different perspectives. The results depict a process that contained several actors who tried to shape the principal education program differently. From the theoretical perspectives, the decision-making process could be understood as an act of both self-interest as well as trust in their own beliefs and cultural values.

Funktionshindrad och same : Att vara same och ha en funktionsnedsättning iett 1800-talets Jämtland.

In this essay the authors have searched to get an understanding of howthe situation where for a person being handicapped and of sámi heritage in Swedenduring the 1800´s to the beginning of 1900´s. In this qualitative study, church booksand local governmental records from the time has been the sources for data. Findingsregarding sámi and disability first of all shows that the sámi didn´t produce any ownwritten records, this means we had to use records produced by Swedish authorities.These are the only records available from the time. Records that gave us theauthorities point of view. When working with historical documents it is the contextwere they were produced in and their implied readership that is of great importance.Using this method gives the possibility to tell the story by the perspective of theexposed, in our case sámi people with disabilities.

Lojalitet genom bonusprogram, en framgångsrik strategi? : En studie av servicenäringen

Syfte: Syftet med denna studie är att undersöka vilka värden som på längre sikt har avgörande betydelse för att engagera en kund med avseende på lojalitetsprogram.Metod: I studien användes en kvantitativ metod där en enkät med stängda svarsalternativ skickades ut till ca 30 000 respondenter. Till enkäten användes ordinal- och nominalskala för att möjliggöra Spearman?s rho korrelationsanalys med hjälp av statistiska mjukvaran IBM SPSS. Analyserna användes sedan för acceptera eller förkasta de hypoteser som deducerats från teorin.Resultat: Resultatet visade att trots en pågående negativ trend för lojalitetsprogram så skapar de engagemang och är betydande för kunden. Det värde som visade sig ha signifikant betydelse för engagemanget var kundens mervärde.

Barnens fria lek

This thesis is based on research and observations of children on a preschool when playing in the free-play. What do the children choose to play with, when they get to choose for themselves? And how do they play? Do boys and girls together or do they divide themselves up? How important is the free-playing for the development of the child? Genus is also an important element which is interesting to observe and to see different patterns in. The abidance?s have been made while the children have been playing, and from discrete observations notes have been taken.I have been working with material, and literature from distinguished researchers within the subject.

Hållbarhetsredovisning : En branschkartläggning av samhällsansvar

The aim of this study is to look how the Social Service has handled custody issues. The study has a legal and social aspect with a purpose to investigate how the law affects the social administration as well as the family. During a period of one year a quantitative and qualitative study was performed within the social administration in a nearby community. The study focus is partly on the relationship between the law, family and society. The main questions have been: Which one of the parents, mother or father, did in fact get the custody and why? How has the children?s point of view been reported in the inquiry? A child needs a well organized everyday life in a preferably conflict free environment.

... vad säger chefen? En studie av chefers kommunikationsförmåga på en Volvo-arbetsplats

The purpose of this Master?s thesis is to examine what role the new city library in Halmstad has for its users. The questions posed in this study are: What do the users actually do at the library? What roles are the most significant according to the users? Have the politicians succeeded in their intention of realizing a modern library according to the users? The theoretical starting point is Andersson?s and Skot-Hansen?s theory of four different roles of public libraries. In order to extend the model we added a fifth function; the one of aesthetical experience.

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