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3232 Uppsatser om Point of purchase - Sida 39 av 216

Affecting Consumer Behaviour to Increase the Willingness to Purchase More Fruit

The purpose of this study is to examine the change in consumer behaviour regarding the intention towards buying fruit when the layout of the fruit section has been altered. We want to increase the probability of making impulse purchases by altering the layout. In our study we have combined structured quantitative observations with structured quantitative as well as qualitative interviews, with secondary data in the form of sales data from two selected ICA-stores. We chose to use this triangulated approach in order to cross-examine our findings and overcome the limitations of one method by the use of another. Further, the Latin square design was used for the observations as a means to acknowledge the calendar effect during the experiment.

Friskis&Svettis London : ? en studie i internationalisering, entreprenörskap och organisationskultur

This thesis aims at; describing and creating an understanding of how Friskis&Svettis internationalization process, at the start-up in England, can be seen as entrepreneurial, to describe and analyze how various cultural factors can be identified and the impact they have on the internationalization process. The empirical data were obtained through two interviews and it appears that both the organizational culture and national cultural differences can be identified and that these affected the process. The results show that the entrepreneur is both a starting point and a key driver of the process and because of this it can be considered entrepreneurial..

Comparison of bird communities in stands of introduced lodgepole pine and native Scots pine in Sweden

The introduced lodgepole pine (Pinus contorta) occupies more than 650 000 hectares in Sweden. There are some differences between lodgepole pine and Scots pine (Pinus sylvestris) forests which could affect bird assemblages, for example differences in canopy density and ground vegetation. Birds were surveyed in 14 localities in northern Sweden, each characterized by one middle-aged stand of lodgepole pine next to a stand of Scots pine. The two paired stands in each locality were planted by the forestry company SCA at the same time and in similar environment to evaluate the potential of lodgepole pine in Sweden. In those 14 localities, one to three point count stations were established in both the lodgepole pine and the Scots pine stand, depending on the size of the area.

Internetbokhandelns rekommendationssystem : en undersökning av Amazon.coms Similar Items.

The aim of this thesis is to examine one part of Amazon.coms recommender systems: Similar Items. The purpose is also to show the difficulties with subject access, i. e. to find a similar book to the one you just read; problems with traditional systems versus the usefulness with recommender systems like Amazon.coms Similar Items. Similar Items presents a set, a cluster of related items to a given item based on customers co-purchase.

Native Advertising - En Ulv i Fårakläder

Along with the increasing trend of online advertising comes an increasing avoidance behaviour from the observers. The marketing communication now requires a valuable content, which leads to the creation of new online advertising forms; including content marketing, advertorials, online ads and the latest rising star - Native Advertising. The last-mentioned also constitutes the basis and object of study for this paper. The purpose of this study is to shed light into this relatively unexplored topic and concretize the true effects. There are many examples of how Native Advertising is framed and implemented, but little hard facts and real figures.

Energieffektivisering och solenergi i en universitetsbyggnad : Undervisningshuset och Biblioteket i Uppsala

Akademiska hus is a real estate company that specializes in providing Swedish universities with housing facilities for educational and research purposes. The company strives to reduce its use of energy by 40% between the years 2000 and 2025. The aim of this thesis is to determine which measures can be taken to reduce the need of purchased energy in a building that is used by theSwedishUniversityof Agricultural Sciences inUppsala.In order to determine the results of various changes to the building envelope and ventilation system, the building was modelled in the computer simulation program VIP-Energy. Other proposed changes to make the use of energy more efficient concerned water use and lighting. The need of purchased energy can also be reduced by producing electricity or heat on site, using solar energy.Results show that economically viable measures include upgrading windows and faucets, adjusting control systems for ventilation and lighting, and installing roof mounted solar panels for power production.

Ombildad hyresrätt ? påverkar den en delning av egendom? : Vid äktenskapsskillnad eller upplösning av samboförhållande

 When a couple divorce or when couples move apart a division of property can be done. A married couple's property constitutes of joint property and private property. In a division of property between spouses is only the value of the joint property included, not the value of the private property. In a division of property between couples that live together but not a married their joint property that are bought to be used by them together will be included. It is the value of the joint property that will be shared in the division of property.

En onlinebutik till klädmärket Jungletree : Avvägningar för onlinebutiker inom mode

The term "Project" have become a growing work model that exist in almost all bransches. A project is a work effort made over a finite period of time with a start and a finish to create a unique product, service, or result. Science shows that time limitation has an impact on humans to perform under pressure, which challanges the contributor to deliver. This report contains an examination about project management, both coming from scientific results and an external business. The point of this study is to bring ideas of improvement, which can make the work method more effective in this company..

"Jag var helt uppslukad" : svenska manliga bodybuilders livsstil och förhållningssätt till kost

 Prostitution has been intensely debated in Sweden for nearly four decades. Two major investigations have so far been initiated by the government and numerous propositions have been put forward in the Swedish parliament resulting in the sexköpslag from 1999 that criminalizes purchase of sexual services. The law aims at punishing the buyer and protecting the women in prostitution, thus making it possible for women to be helped by various social interventions rather than punished. Swedish society has undergone major changes in these decades. Globalization, the internet and the membership in the EU have changed the Swedish society and influenced the discourse on prostitution.This paper has a twofold aim, on the one hand investigating if and how these changes have had an impact on the prostitution discourse in texts produced by the government and analyze how female and male sexuality in connection to prostitution is constructed.

Den förvandlade kommunen : Ekonomisk och social tillväxt i Örnsköldsvik 1997-2007

The transformed municipality ? Economic and social growth in Örnsköldsvik 1997-2007Author: Kristina HanssonThis thesis focuses on the economic and social growth in the municipality of Örnsköldsvik. It is a single case study and the municipality is studied through economic theories concerning regional growth in the period of 1997-2007. The aim is to analyse whether these theories, such as Åke E. Anderssons and Ulf Strömquists K-society, and other more or less microeconomic assumptions, also are applicable in smaller local contexts.

Fönstershoppar du? : Den visuella kommunikationens roll i köpbeslutsprocessen

Visuell kommunikation är något som vi dagligen stöter på i vår vardag, i form av reklamannonser, reklamfilmer, skyltningar osv. Skyltfönster är en form av visuell kommunikation, och fungerar som företagens ansikte utåt och det skapar ofta en första bild hos mottagaren om företaget.  Enligt köpbeslutsprocessen är reklam den mest förekommande informationskälla som påverkar konsumenten i köpbeslutet. Denna studie kommer att utgå från Kotler och Kellers modell av köpbeslutsprocessen, som följer kunden före, under samt efter köpet. Modellen består av fem steg, problem erkännande, informationssökning, utvärdering av valmöjligheter, köpbeslut och efter köpbeteende.

Självscanning ? Ur butikens perspektiv

The underlying aim of this paper is to find out how the management and employees in a grocery store on a relatively small community in Sweden is experiencing Technology-Based Self-Service (TBSS), and self-scanning. And how store management and employees experience that the self-scanning ability is received by their respective consumers. Several open individual interviews were conducted with the administrative head of sales and various employees working at different departments at Coop Forum in Skara In offering self-scanning, we believe that the store provides consumers with an opportunity to perform their daily purchases by an easy and flexible approach, which we believe will have a positive impact on the entire store visit. A positive store visit, we believe play a major role in consumers choosing to do their shopping in the store.The issue to be elucidated in this paper is; How do management and employees in a grocery store perceive that self-scanning influence consumers' purchase and the service the shop offers? Why would a supermarket use self-scanning as part of the service they offer to their consumers? The report concludes the similarities and differences experienced by administrative sales manager and employees compared to previous research on the subject.

Viskleken : Ett gestaltande arbete från text till upplevelse

In my project, Cups on the run, I have studied the relationship between ceramic utility objects and different environments, when moving them off the table. My background as a potter has been the starting point. From there, I wanted to see if I could expand my craft to the space beyond. With the cup, which for most people has a clear function and a relation to us human, in repetitive structure I explored the spatiality and architecture in various environments. Life fascinates me through how everything is made up of tiny parts that together create the tangible and intangible.

Unga lagöverträdare - Samhällets kompromiss? : En studie av socialtjänstens yttranden

AbstractIn Sweden all persons under the age of 18 are considered children. The age when it is possible to be held responsible for a criminal act, and therefor convicted in court, is 15. Society?s and, perhaps first and foremost, the authority?s attitude towards juvenile crime is that they should not be equal adults in the process within criminal law. Because children are considered essential for the society of tomorrow, it is important to pay extra attention to crimes committed by juveniles.

Gymnasieungdomars självkänsla och fysiska självbild på Facebook : En kvantitativ studie sett ur ett könsperspektiv

AbstractThe banking industry has during later years gone through several technological changes (Svenska Bankföreningen 2014). These big changes have led to several advantages seen both from a customer ? and corporate point of view. Advantages in easier usage, increased availability and more competition have made the banks more cost effective at the same time as the customer is being offered better prices. Even though the advantages seem to weigh over the disadvantages there are still those who thinks that things where ?better in the past?.

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