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3232 Uppsatser om Point of purchase - Sida 13 av 216
Frysdisketiken : Vikten av att kommunicera Corporate Social Responsibility inom livsmedelsbranschen
The purpose with this essay is to explore the importance of Corporate Social Responsibility (CSR) within the food industry. We have decided to focus on how five different ethical labels are communicated towards students and the standpoint of the study is the students understanding of the communication. The labels that we have chosen to examine in the study are KRAV, Fairtrade, Svanen, Ekologiskt Jordbruk and Rainforest Alliance. The primary research question in the study is? How are the students purchase behavior affected by ethical labels in the food industry??.Throughout the study we will refer to CSR-products as products are stamped with one or several of the named ethical labels.
Snabbare, högre ...och det Tredje Könet : Om könsgränserna inom idrotten och överträdandet av dessa
This thesis examines the gender boundaries in sports. I do this by exploring three cases in which these boundaries, at least on the surface, have been questioned: the transsexual tennis player Renée Richards, the east European runners Marita Koch and Jarmila Kratochvilova and the Swedish golf player Annika Sörenstam. The results point out different mechanisms that contain the"danger"and restore"security". But they also point out a criticism against the struggle for equality in sports, which is based on the preserving of differences and therefore cannot challenge the ideological assumptions about gender in sports..
Interaction with long-term mentally ill seen from the caregivers point of view
Background. With the mental health care reform 1995, the long-term mentally ill patients were meant to be integrated in the society. Instead, they became ?deported? to mental health care. Aim.
Interaktionens betydelse mellan varuma?rken och konsumenter : En instrumentell fallstudie av varuma?rket Head and Shoulders och dess reklamfilm
In today?s society, people do not solely purchase a product for its promised use. Instead, a brand is purchased and along with that brand comes a variety of associations. The associations of a product?s brand are what contributes to the added value that, according to this study, is what distinguishes a brand?s power.
Heat Maps : En metod för att uvärdera banor
Denna rapport har undersökt om game metrics genom heat maps kan användas för att hitta en choke point i en bana gjord till spelet Team Fortress 2. Game metrics och kvantitativa metoder erbjuder ett objektivt och nästan automatiserat alternativ till kvalitativa metoder när det kommer till balansering. En bana har konstruerats med en choke point och har speltestats för att generera en heat map. För att undersöka om det går att hitta en choke point med hjälp av en heat map så har en enkät gjorts där respondenter bads hitta choke pointen med hjälp av den heat mapen som genererades från speltestningen av banan. Alla respondenter lyckades hitta mitten av choke pointen med hjälp av heat mapen. I framtiden skulle arbetet kunna utökas genom att undersöka om användandet av bottar eventuellt skulle helt kunna automatisera balanseringsprocessen. Det skulle också gå att undersöka hur olika klasser rör sig i en bana..
Nespresso - Ett koncept att sträva efter
Background: Nespresso is a part of the Nestlé group and was founded in 1986, in the liaison of the revolutionary new method of brewing coffee. The idea was that everyone should be able to brew themselves a cup of espresso that would taste as if a professional barista had done it. Nespresso has now turned in to a new coffee culture. From the beginning Nespresso only sold their products via their club, Nespresso Club, but in year 2000 they opened their first store in Paris. The first store in Sweden opened year 2006 in Stockholm, followed by one in Malmö year 2012.
Omstruktureringars betydelse för organisatoriska lärprocesser : Ett kunskapsperspektiv på att dela en verksamhet och köpa verksamhetsnära it-tjäsnter
The thesis aims to understand how learning processes are affected when an organization split into two separate organizations. The study is designed as a single case, covering a new government agency?s takeover of a core activity from another agency and the use of a purchase-provider split between the agencies, providing the new agency with IT-services. The findings revealed a difference in productive system and knowledge types between core- and IT-activities. The core activity was found to be dominated by explicit knowledge while the IT-activity seemed to be dominated by a mix of explicit and tacit knowledge.
Prisetikettens roll i kundens köpprocess - En kartläggning av kundernas användande av prisinformation i den svenska dagligvaruhandeln
When patrolling grocery stores, customers engage in a purchase situation where they face great amounts of information, whereof price is one. This paper intends to shed light on the price information search behavior that customer's exhibit before choosing their products in grocery stores. In order to do so two studies have been conducted, one quantitative and one qualitative, to assemble the data needed to provide statistically significant results. The objective of the quantitative study is to gather data on customer's external price information search, and it is based on the most recent eye-tracking technology. The second qualitative study is complementary and based on interviews with randomly chosen customers that have responded to several questions regarding their price information search, shopping knowledge and experiences.
In-store retail environment ? A study if placement of ecological products has an impact on sales and attitudes towards buying.
The purpose of this thesis is to investigate whether placement, using a special display, of ecological products, will have an effect on consumer buying behaviour and thereby sales of these products. When talking about sales we refer to the amount of ecological products that are being bought, habitual and unplanned, as a response due to the placement of the products in-store. To further elucidate the purpose, the thesis will focus on if the placement of the products itself will have an impact on the customers? attitude towards buying ecological products. A deductive approach was applied where we did a quantitative study using triangulation to receive data to reveal if the placement of ecological products had any effect on the sales of these products.
Orientering av liv och död under Mellanneolitikum. : Irland, Orkneyöarna och södra England under perioden ca 4000 f.kr ? 2000 f.kr
Tovesson. R 2012: Orientering av liv och död under mellanneolitikum. Irland, Orkneyöarna och södra England under perioden ca 4000 f.kr ? 2000 f.kr.The orientation of life and death- Ireland, Orkney, and Southern England during c 4000-2000 BC.Magisteruppsats i arkeologi. Linnéuniversitetet Kalmar Vt.
Situationer och varumärkeslojalitet : Hur återkommande köp- och konsumtionssituationer är kopplade till konsumenters varumärkeslojalitet
The thesis focuses on the measurement of situational factors affecting brand loyalty in purchases and consumption. A survey is conducted using previously developed scales and 199 respondents. Results show that for the particular product category (ready-to-drink recovery drinks), purchase frequency and the product experience have stronger effects on loyalty than do situational factors such as type of activity and perceived stress. Implications for managers are discussed and suggestions for further research is presented..
Estimation of reindeer lichen biomass by image analysis
During consultation procedures between forest owners and the Sámi, data on, e.g., reindeer lichen biomass on the current site is needed. Hitherto, the existing methods of measuring lichen cover and biomass has been either objective methods such as the Point Intercept method, which is time consuming, or some sort of subjective visual estimation, which is faster but less accurate. However, both these methods are sensitive to different observers and/or to different inventories. This paper addresses the further development and evaluation of a photographical inventory method that uses colour distribution in images to estimate lichen biomass. During the autumn of 2011 six different locations, with different grazing pressure and lichen cover, in Norrbotten county were inventoried using both the Point Intercept method and the photographical method, complemented with collection of biomass samples.
Inverkan av olika joner och jonconcentrationer på porstorleksfördelningen i trämassa-fibrer
The basic ingredient of paper is the individual wood fibers. The property of the fibers depends on a variety of factors e.g., method of pulp production and processing. The final sheet quality depends in part on how the fibers interface between each other and therefore factors that affect the fiber size are of interest.The flexibility of the fibers depends in part on the pore water i.e., the fiber swelling. The sheet becomes less flexible at low water content which gives a loss in strength. Thus it becomes desirable to increase the water uptake.The experimental investigation described in this report consists of exposing the wood fibers to different ions and ionic strength and then measure the pore size by thermoporosimetry where a DSC (Differential Scanning Calorimeter) is used.
Generationsskifte : av familjeägda jord- och skogsbruksföretag
The aim of this thesis is to present, investigate and especially to analyse the legal rules that apply in the process of changing of the generation of the ownership of Swedish agriculture and forestry family business. The methods that this study include are: unplanned succession of ownership, i.e. inheritance, and planned succession of ownership, i.e. gift and purchase. The succession method that is the most cost efficient must be established in every single case depending on the situation of the current owners and the successors.
Priset på åkermark : påverkande faktorer
The price of farmland has risen sharply in the last 20 years. This has led to discussions about what creates the value of farmland. The aim in this study was to try and find what factors are affecting the price on farmland. The area that is studied is the counties around Mälardalen during the period 2005 to 2009.The method chosen to achieve the objective is the hedonic price model. The variables are chosen after a preliminary study where a literature search has been made and a number of interviews with people in the industry.