Author: Linnea BrundellMentor: Gábor BoraCourse: Media and communication studies, C- level, advanced course. Communication, ethical and moral ? a survey based on news exposing companies which does not follow their own communication policies.Plot: In a leader in the newspaper Arbetarbladet, the writer says that the numbers of journalists are going to be reduced, while the numbers of informant officer are going to increase. Theory: The theory which has been used in the essay is Pierre Bourdieu´s field theories, Jürgen Habermas theories on representation and theories about the company?s values.Method: The method used in the essay is a qualitative text-analysis. The material in the essay is articles from the newspaper Svenska Dagbladet and Dagens Nyheter. Also two documentaries from the TV-show Kalla Fakta will be a part of the material. Adocument made by the trade union DIK, which tell about ethical guidelines for information officer, journalistic rules for their work are also a part of the material. Result: The survey shows that the companies have been failing to work after own policy documents. .

The present research examined both automatic and controlled processes in newpapers ability of priming racial stereotypes via the portrayals of people of foreign extraction. The automatic process were examined through articles which; a) involved an illegal act or b) the act was not illegal but morally questionable. Swedish-born subject?s explicit opinions against foreign people were also measured through ?The Modern Racial Prejudice Scale?. In the experiment participants read four different articles which included; Swedish person/noncrime, foreign person/noncrime, Swedish person/crime and foreign person/crime.

The aim of this Masters thesis is to examine how the image of the girl and her environment in the Swedish youth literature has changed during the 1980s to the 2000s. We have focused on how the girls creates gender in fiction. The introduction chapter in this essay covers a short history over Swedish youth literature and how the Swedish youth culture has developed, followed by a description of how the girl in the real world relates to gender. The books we have chosen are written by Swedish authors and the Plot partakes in Sweden with female protagonists. We decided to do a close-reading of the novels and analyse them by an analytical model, consisting of several questions.

This Bachelor?s thesis consists of two parts; one with prefabrication (prefab) in focus and thesecond part includes detail design of a house project. These parts are linked together by designingsome parts of the house project as prefabricated.The focus section investigates how prefabrication can act time-, costs- and environmentallyeffective to a building project. This is investigated by combining literary sources with sourcesbased on reality in the shape of interviews. The result of the investigation is that prefabcould acteffectively on previously mentioned factors,if this way of building is used in a proper way.The detail design of the house started in a residential area with a new local plan in Huddinge,named Sjöängen II.

Att ta tillvara på de erfarenheter och kunskaper som genereras i enorganisation är något som, enligt oss, bör ses som en självklarhet. Vårt syftemed uppsatsen är att ge Siemens Enterprise and Communication AB (SEC)en teoretisk referensram på hur man gör detta, samt att vi som författareskaffar oss en djupare förståelse för detta problem.SEC är en ganska nybildad organisation då de för inte allt för längesedanbröt sig loss från kontoret i Köpenhamn och skapade ett eget kontor iMalmö. På grund av att deras organisation är så pass ny har SEC uttryckt ettintresse om vad teorin säger om erfarenhet och kunskap inom organisationer.Vi har intervjuat tre avdelningschefer på företaget för att få en bild av derasnuvarande arbete med kunskap och erfarenhet, samt vad de har förförhoppningar på framtida kunskaps- och erfarenhetshantering.Då vi tycker att Knowledge Management (KM) är den teori som liggerproblemet närmst om hjärtat är det utifrån den vi valt att bygga vår uppsatskring. Till hjälp har vi valt att använda en berättelse om hur det kunde ha gåtttill när SEC implementerar KM i sin organisation. Berättelsen hjälper till attbelysa problemområdet samtidigt som den avslöjar hur organisationen äruppbyggd.Uppsatsen kommer inte visa någon färdig mall för hur erfarenhets- ochkunskapshantering skall gå till utan tenderar snarare till att, med hjälp av ennarrativ ansats, lyfta fram de punkter som KM litteraturen håller somviktigast..

In this essay I point out that the presence of  ?Otherness? plays a key role in the novel The Beach by Alex Garland, and that the text relates to a colonial literary tradition. I?ve mainly used the distinction of Otherness and cultural representation presented by the postcolonial theorist Edward W. Said to guide me.

This thesis concerns the feminist consciousness-raising novel of the 1970s. The aim of the thesis is to examine narrative strategies which, according to the consciousness-raising practice, are adapted to enlighten the political aspects of the personal. The focus is both on strategies that address the protagonist and on those that address the reader. I also examine in which way the use of these strategies is dependent upon ideas of class and gender.I find that the narrative situation, in this case the relationship between the protagonist and the narrator, is central to the use of the consciousness-raising narrative strategies. In Anna-Lisa Bäckmans Fia i folkhemmet och Fia med manifestet, the protagonist Fia is positioned as an oppressed working-class woman, which results in a narrative situation that gives the protagonist a limited space of action and that gives the narrator the power to interpret the experiences of the protagonist.

Abstract The topic of this essay is to show why I regard the non fiction novel as a problematic genre and to compare two popular and famous swedish non fiction novels; Legionärerna (1968) by Per Olov Enquist and Gömda (1995) by Maria Eriksson and Liza Marklund.I start with giving a short introduction to modern genre theory and to non fiction novels as a genre. I also discuss different definitions of non fiction novels by, for example, Rolf Yrlid and Lars-Olof Franzén. Then I discuss Enquist?s Legionärerna and the critics? reception of it. I am also doing the same with Eriksson?s and Marklund?s Gömda before I compare these two novels with each other. My conclusion is that Legionärerna and Gömda have a lot in common although there are some differences.

There can be a gap between the author and the reader. This gap is especially remarkable when the author is an adult and the reader is a young person. The librarian has an important role as an intermediary of literature when it comes to selecting literature for young people. From this perspective the purpose of this paper has been to investigate how young people comprehend the problems and the stories of youth novels, first published in 2001, and to investigate to what extent descriptions of problems occur in this literature and what kind of problems that are described. The investigation consists of three parts: an examination of reviews of youth novels written by editors from Bibliotekstjänst and an examination of a number of youth to examine a number of youth novels that have been read, and sixteen interviews with college students in the first and third grade have also been done.

The aim of this Master?s Thesis is to study readers and authors of Harry Potter fan fiction, in order to answer the question of why they read and write fan fiction about Harry Potter, and which factors determine what kind of fan fiction stories they read. The empirical material consists of three qualitative interviews with fan fiction readers and authors, and a textual analysis of four internet forums for discussions about Harry Potter and fan fiction. The theoretical background is based on reception theory and reader-response criticism. The results show, that commitment to, and interest in, the source material is an important reason as to why the participants of the study read and write Harry Potter fan fiction.

Since time immemorial, nature has been conceived of as a female entity. This ancient concept is also a recurring element in contemporary Swedish horror fiction. The purpose of this thesis is to compare the feature of nature in the selected works of Anders Fager, Andreas Marklund and Frida Arwen Rosesund and in what ways these respective depictions rely on a tradition where nature is gendered female. The theoretical starting-point for this comparative study is ecocriticism and its subcategory ecofeminism, which are modes of literary criticism where the role of nature in general, and its female connotations in particular, are appreciated as significant literary features. For executing an analysis that goes beyond what is explicit, the exploration of these three writers? texts also adopts a psychoanalytical perspective.

Large amounts of birch-timber are imported to Sweden, from particularly the Baltic States, since the domestic production can?t support the pulp industry. The goal of this study was to show the potential of birch and the area?s most suitable for birch production. The study was limited to Gävleborg County. Using site characteristics, site index (SI) for birch was estimated on all National Forest Inventory Plots in Gävleborg County.

AbstractPurposeThe purpose of this thesis is to examine the Swedish students? habits regarding videos on Youtube and create an understanding towards what makes them viral. The purpose is also to state how companies should make use of visble and hidden viral marketing to get their message out to the customers.MethodThe thesis uses both a qualitative and a quantitative method. At first there was a qualitative focus group with 6 Swedish students. The focus group generated valuable information which later was used to create surveys.

Inventories of epiphytic lichens on Scots pine (Pinus sylvestris) were conducted at three sites in east central Sweden: along the newly build motorway (Road E4), along the old road (Road 600) and in a reference site, to compare the effects of traffic pollution on lichen diversities. At each site, species richness, lichen mean sensitivity value (MK), air quality index of the forest stand/sample Plot (LKI) and nitrogen impact value (N) were calculated and it was tested if there was any difference between the sites. Twenty-four species were observed in total, and Parmeliopsis ambigua and Hypogymnia physodes were the most common species at all sites. At Road E4, fewer lichen species were observed than at the other sites and this might be due to the impact of air pollution. The species richness at Road 600 was similar to that of the reference site, which might be explained by the improved air quality.

By applying a segmentation procedure to two different sets of computed tomography scans, two geometrical models of the abdominal aorta, containing one inlet and two outlets have been constructed. One of these depicts a healthy blood vessel while the other displays one afflicted with a Abdominal Aortic Aneurysm. After inputting these geometries into the computational dynamics software FLUENT, six simulations of laminar, stationary flow of a fluid that was assumed to be Newtonian were performed. The mass flow rate across the model outlet boundaries was varied for the different simulations to produce a basis for a parameter analysis study. The segmentation data was also used as input data to a surface description procedure which produced not only the surface itself, but also the first and second directional derivatives in every one of its defining spatial data points.