The aim of our thesis is to study and analyze the components and features a brand should have to provide a solid foundation for brand building. Furthermore, we show how brands can make use of trends in a brand establishment.This paper is written from a qualitative approach. Through both structured and semi structured interviews, we obtained valuable information from our respondents. Our frame of reference and empirical foundation are linked together through an abductive approach which has resulted in our analysis and conclusions.A trend brings with a set of emotional characteristics, which companies can?t influence but must adapt to.

The purpose of this thesis is to investigate peoples experience when listening at audio books. During recent years the use of audio books has increased significantly. With that knowledge and the fact that this is an almost unexplored area within Library- and Information science our interest grew even stronger. The thesis is based on two different theories. To be able to place audio books in a context we have applied a media- consumption perspective by asking questions like when, where and how the media-consumption takes place.

This work is about the rights of children, how students use social media and how effective teachers are using social media in their work against abusive treatment. The purpose of this work is to examine what students have rights in school, what and how students use social media and how schools and teachers are working to prevent the abuse that takes place over the internet and via mobile phones. The method used to investigate this is partly a survey of students in grades five and six at four different schools and interviews with four practicing teachers, working as a teacher in each class who made survey. My conclusion is that children have a variety of rights in school, and all schools and teachers are working on this through rules, values ??clarification and collaborative exercises. More and more younger children use out of social media, the survey shows that many of the students in grades five and six uses much social media.

Voltage sag indices are a way of quantifying the performance of the power supply, as far as voltage sags are concerned. Indices can be defined for individual events, for individual sites, and for a whole system. A standard method for single-event methods is part of IEC standard 61000-4-30.This thesis emphasizes the importance of voltage sag indices and different methods for calculating three-phase voltage sag characteristics. Three-phase events measured in a medium network voltage over period of one month were analyzed, results examined and statistically evaluated. An algorithm for calculating voltage sag characteristics and indices was created in Matlab.

The focus of this two year master?s thesis in Library- and Information science is the study of two Swedish Public Library buildings with the examples Lomma and Halmstad. The main goal and purpose of the thesis is to try to uncover which views and values of the public library are expressed in the examined libraries; and to what extent these views manifests are shown in its architecture.The theoretical framework is based on Raymond Williams?s cultural concepts of effective, dominant culture and the two extremities of this culture, called residual and emergent cultures. A second aspect is Yi-Fu Tuans concepts of Space and Place.

 Målet med examensarbetet har varit att formge en produkt för en tågstation. Tre viktiga ledord har följt mig genom projektets gång; hållbarhet, användning och vardagens estetik. Jag har med hjälp av observationer, intervjuer med tågresenärer och användarstudier kommit fram till ett produktkoncept för kontexten tågstation; möbeln Find Your Place, som består av komfortabla kuddar uppsatta på en vägg som är till för att stå och luta sig mot medan man väntar på tåget.  Samtidigt med researchen skissade jag både i 2- och i 3D under arbetsprocessens gång. Som ett stöd i min designprocess gjorde jag i ett tidigt skede en ITK (Identity Tool Kit). Arbetet har gått ut på att utnyttja de lediga väggarna på en tågstation. Genom att montera upp kuddar på som en vägg blir den mer tillgänglig på ett dynamiskt sätt. Kuddarna är asymmetriska och påminner om soffdynor i gatstensliknande former.

The purpose of this paper is to investigate contents in the news in order to search for similarities between the two television news reports, Rapport and Nyheterna. The news features that I examined in my investigation were broadcast in April and May 2006.SVT and TV4 are two Television channels both belonging to the analogue television network in Sweden, which means that they reach out to almost the whole country. Hence I thought it was interesting to investigate their reports on similar news.The question:- Which are the similarities and differences between how the two programmes describe their reporting on similar news?When I put together the information from the two programmes in the schedule I based my analysis on the following questions: topic, place, length, type of reporting and per-sons/sources.The method for this investigation is a quantitative content analysis. However, some part of the collection of information and description/interpretation of the material is qualita-tive.Rapport and Nyheterna had an average of 15 similar news features per week, of which foreign news dominated.

This study addresses the issue of mergers between consulting firms. Previous research has shown that there are specific factors that determine the outcome of a merger and that success is more likely if companies are more similar. The purpose of the study is therefore to define relevant factors and understand when resemblance matter and under what conditions disparity may cause problems. Furthermore, the aim of the study is to find a pattern of which factors are more important in a successful merger. The problem of the study is addressed through a qualitative research approach and is conducted on six different mergers.

The aim of this study is to examine how librarians experience implementations of changes in the physical space of the public library. The study seeks to answer the following questions from the librarians? perspective: What are the underlying reasons for changes in the physical space of the library? What are the important functions of the public library to the community residents? What reactions do librarians get from community residents after changes in the physical space of the public library? The study is based on semi-structured interviews with librarians working at seven small public libraries in Sweden. A model of four library spaces, which was developed by Andersson and Skot-Hansen in 1994 and refined in 2012, is used as a theoretical framework to help analyzing the results. The majority of the libraries are structured according to the older version of the model.

Voltage sag indices are a way of quantifying the performance of the power supply, as far as voltage sags are concerned. Indices can be defined for individual events, for individual sites, and for a whole system. A standard method for single-event methods is part of IEC standard 61000-4-30.This thesis emphasizes the importance of voltage sag indices and different methods for calculating three-phase voltage sag characteristics. Three-phase events measured in a medium network voltage over period of one month were analyzed, results examined and statistically evaluated. An algorithm for calculating voltage sag characteristics and indices was created in Matlab.

Since 2007, I´ve been working in the steel industry in a place called ?SSAB?. That?s why itseemed right to contact them for this thesis.The SSAB concern is global, but SSAB Sweden involves raw steel producing in Luleå, heavyplate producing in Oxelösund, and sheet metal producing in Borlänge..

Temporary architecture is an alternative urban planning concept which has been adapted in many cities worldwide during the last decade. There is however no common definition for temporary architecture and it is diversely labelled and applied. In 2013 it also became publicly introduced in Stockholm via the approval of the city's first architectural guideline. Temporary architecture is presented in the guideline as a potential tool for exploring public spaces among other architecture related themes. The ideas for temporary architecture are ambitious and promising. The problem is that they are vague and leaves questions regarding performance unanswered.

There is two dairy farms in Sweden with ability to be opened on both long sides, one outside Hjo and the other one, Brandstadholm, north of Sjöbo. When there is no measures and results or not enough literature about natural ventilation and especially on this kind of air inlet, makes my tests very interesting not only on Alnarp, but among other companies. I would like to find out if there is any air movements direct on the cows, how high/low temperature, air humidity, light intensity and noise standard inside the barn. Does Brandstadholm fulfil the rules and regulations when it comes to climate inside the barn? Could this system become the new dairy barn instead of the conventional barns in Sweden? I am going to focus on the animals environment, after all they are the one who is going to spend the most of the time in the barn. I used five electrical loggers distributed inside the barn to measure the temperature and one of the loggers measured the air humidity, every 15th minute. One logger were placed on the outside which measured both temperature and air humidity.

SammanfattningSyftet med studien var att studera skillnader i vilka mål bordtennisspelare använder sig av beroende på målinriktning. I studien deltog 103 bordtennisspelare (60 män och 43 kvinnor) tävlandes i division ett till tre. Metoden som användes i studien var en kvantitativ undersökning och bestod av enkäterna Collegiate Goal Setting in Sport Questionnaire (Weinberg, Burton, Yukelson, Weigand, 1993) och Task and Ego Orientation in Sport Questionnaire (Duda & Nicholls, 1992; ref i Duda, 1998). Resultatet i studien visade flera signifikanta skillnader mellan bordtennisspelarna med högre resultatinriktning och bordtennisspelare med en lägre resultatinriktning när det gäller uppfattning om målsättning. Resultatet visade exempelvis att bordtennisspelarna med högre resultatinriktning oftare satte resultatmål och prestationsmål jämfört med bordtennisspelare med en lägre resultatinriktning.

The aim of this study was to examine how children in ages 3 to 4 use the public library with the research questions: What does children?s, in ages between 3 and 4, information behavior look like when they visit a public library in leisure time with a parent? What is the nature of interaction between child and parent, child and the staff of the library, and between child and other visitors? What is the function of the cultural tools in relation to the children?s information behavior? The theoretical frame of reference consisted of Lev Vygotsky?s ?the zone of proximal development? and Roger Säljö?s theory about using cultural tools. To answer the questions I have observed 4 children together with their mothers and siblings at a public library. From the result of the observations I found that every child had their own information behavior. Two of the children only used one kind of cultural tool ? books.