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3403 Uppsatser om Place brands and place branding - Sida 33 av 227
Artistvarumärkens nya spelplan : Konkurrensklimatet i den moderna musikindustrin
Purpose and aimThe purpose of this thesis has been to create a deeper understanding about the impact that the digitalization of the music business in the early 2000s and also the latter change, that in this paper is referred to as the sociodigital change, has had on artist brands. We will also analyze the positive and negative effects that this development may have had on the already existing brand environment and lastly also review the true importance of the professional industry?s competence. We have chosen the following research question in relation to the purpose; In what way has the basic conditions for artist brands within the music industry changed since the digitalization of the music industry in the early 2000s? MethodFor this study we initially took an inductive approach as we formed hypotheses based on experiences and previous knowledge which we then corroborated with theories.
Skola i Annedal
This project concerns a new lower and mid level compulsory school in the currently developing area of Annedal, northwest of central Stockholm. According to the given program, the school should hold 500 pupils and 100 pre-school children. As an addition to the given program, my suggustion holds a sports hall and a public library.In my project, my ambition has been to investigate how to create an inspiring and exiting place for kids to inhabit and, at the same time, create an activated, central place in a developing suburb. The latter has resulted in the two program-related additions, which purposes is to extend the hours during which the area is activated and to create additional incitements for visiting the building. Both additions are chosen based on lack of service in the area. Architectually, I've been inspired by the medieval castle which has been used as an inspirational resource for the parts of the school holding classrooms.
Idrottens platser : en landskapsarkitekts syn på idrottsplatser
Sports facilities are a highly unexplored field, and as of the autumn 2008 no research is being conducted about sports fields at Swedish architecture universities. Very few people recognize the sports field as an area for the architecture profession, and to gain more information about sports fields I have discussed the subject with people with connections to architecture and/or sport. The sports field represents a type of sports facility, a permanent football and/or bandy field surrounded by running tracks with appropriate measurements. Like the city?s physical environment, the sports field is a public place, where outdoor activities take place.
Läsande lyssnare ? lyssnande läsare. En kvalitativ studie av ljudboksanvändare
The purpose of this thesis is to investigate peoples experience when listening at audio books. During recent years the use of audio books has increased significantly. With that knowledge and the fact that this is an almost unexplored area within Library- and Information science our interest grew even stronger. The thesis is based on two different theories. To be able to place audio books in a context we have applied a media- consumption perspective by asking questions like when, where and how the media-consumption takes place.
Employer Branding : Medias påverkan på Vattenfalls arbetsgivarvarumärke
Title:Employer Branding ? Medias Influence on Vattenfall?s Employer Brand (Employer Branding ? Medias påverkan på Vattenfalls arbetsgivarvarumärke) Purpose/Aim:The aim of this study is to examine how a negative media image influences the Employer Brand of the Swedish company Vattenfall. First of all I will examine if Vattenfall have a strong Employer Brand and then if the media image have any influence over the Employer Brand. My hypothesis is that Vattenfall?s Corporate Culture is a big part of the Employer Brand and because of that negative media images has no power to influence on Vattenfall?s Employer Brand.
Barn och sociala medier : Hur sociala medier påverkar elever och skolans arbete mot kränkande behandling
This work is about the rights of children, how students use social media and how effective teachers are using social media in their work against abusive treatment. The purpose of this work is to examine what students have rights in school, what and how students use social media and how schools and teachers are working to prevent the abuse that takes place over the internet and via mobile phones. The method used to investigate this is partly a survey of students in grades five and six at four different schools and interviews with four practicing teachers, working as a teacher in each class who made survey. My conclusion is that children have a variety of rights in school, and all schools and teachers are working on this through rules, values ??clarification and collaborative exercises. More and more younger children use out of social media, the survey shows that many of the students in grades five and six uses much social media.
En mötesplats med utsikt och ett öppet rum för insikt : En studie av folkbiblioteksarkitektur och synen på folkbiblioteksrummet - Exemplen Lomma bibliotek och Halmstads stadsbibliotek
The focus of this two year master?s thesis in Library- and Information science is the study of two Swedish Public Library buildings with the examples Lomma and Halmstad. The main goal and purpose of the thesis is to try to uncover which views and values of the public library are expressed in the examined libraries; and to what extent these views manifests are shown in its architecture.The theoretical framework is based on Raymond Williams?s cultural concepts of effective, dominant culture and the two extremities of this culture, called residual and emergent cultures. A second aspect is Yi-Fu Tuans concepts of Space and Place.
Find Your Place : En artefakt för tågstationen
Målet med examensarbetet har varit att formge en produkt för en tågstation. Tre viktiga ledord har följt mig genom projektets gång; hållbarhet, användning och vardagens estetik. Jag har med hjälp av observationer, intervjuer med tågresenärer och användarstudier kommit fram till ett produktkoncept för kontexten tågstation; möbeln Find Your Place, som består av komfortabla kuddar uppsatta på en vägg som är till för att stå och luta sig mot medan man väntar på tåget. Samtidigt med researchen skissade jag både i 2- och i 3D under arbetsprocessens gång. Som ett stöd i min designprocess gjorde jag i ett tidigt skede en ITK (Identity Tool Kit). Arbetet har gått ut på att utnyttja de lediga väggarna på en tågstation. Genom att montera upp kuddar på som en vägg blir den mer tillgänglig på ett dynamiskt sätt. Kuddarna är asymmetriska och påminner om soffdynor i gatstensliknande former.
Rapport och Nyheterna : - innehållsanalys av deras gemensamma nyheter
The purpose of this paper is to investigate contents in the news in order to search for similarities between the two television news reports, Rapport and Nyheterna. The news features that I examined in my investigation were broadcast in April and May 2006.SVT and TV4 are two Television channels both belonging to the analogue television network in Sweden, which means that they reach out to almost the whole country. Hence I thought it was interesting to investigate their reports on similar news.The question:- Which are the similarities and differences between how the two programmes describe their reporting on similar news?When I put together the information from the two programmes in the schedule I based my analysis on the following questions: topic, place, length, type of reporting and per-sons/sources.The method for this investigation is a quantitative content analysis. However, some part of the collection of information and description/interpretation of the material is qualita-tive.Rapport and Nyheterna had an average of 15 similar news features per week, of which foreign news dominated.
Employer Branding och Generation Y. Vilken betydelse har generationstillhörigheten för organisationers Employer Branding?
Bakgrund/Problem: I samband med generationsskiftet på arbetsmarknaden uppstår frågan hur arbetsgivarna ur ett rent strategiskt perspektiv kan ta ställning till Generation Y (födda under andra halvan av sjuttiotalet fram till ca år 2000) i arbetslivet. Generation Y verkar nämligen ha en förändrad syn jämfört med äldre generationer när det gäller hur man ser på arbetets roll i livet. Företagen måste börja uppmärksamma dessa förändrade värderingar för att genom sitt Employer Brand kunna locka till sig den yngre generationen på bästa sätt.Syfte: I denna uppsats presenterar jag sociologiska teorier och empiriska fakta om generationer, för att försöka se vilken betydelse generationstillhörigheten kan ha för organisationers Employer Branding. På detta sätt vill jag utveckla och föra fram ett tankesätt som grundar sig i en genera-tionssociologisk analys av fenomenet.Material: Mitt material kommer huvudsakligen från forskningsstudier, forskningsartiklar, littera-tur, medier och från teorier av sociologerna Hans Zetterberg, Ronald Inglehart och Karl Mann-heim.Slutsats: Generationstillhörigheten verkar ha en stor betydelse för företagens Employer Branding. Det finns idag en större fokus på fritid och person framför arbete.
Balanserad samhällsbyggnad i Eslövs kommun : fördjupning av översiktsplanen för östra Eslöv
This work has been made in cooperation with the municipality of Eslöv and the inventory area is a part of the deepening of the municipality plan of east Eslöv. The aim of the work is to test the principle of balance in the overall planning. Later in the detailed planning process a more detailed calculation is made and a suggestion of suitable measures for compensation is made. Then the method with green area factors can be used. The goal is to balance the negative influence on the environment from the planned impacts to gain a sustainable development of the city.
The principle of balance means that the one responsible for the development also has to compensate for the negative impacts on nature and landscape that comes with the development.
Biblioteksrum i förändring: Folkbibliotekariers upplevelser av ny-, om- och tillbyggnation
The aim of this study is to examine how librarians experience implementations of changes in the physical space of the public library. The study seeks to answer the following questions from the librarians? perspective: What are the underlying reasons for changes in the physical space of the library? What are the important functions of the public library to the community residents? What reactions do librarians get from community residents after changes in the physical space of the public library? The study is based on semi-structured interviews with librarians working at seven small public libraries in Sweden. A model of four library spaces, which was developed by Andersson and Skot-Hansen in 1994 and refined in 2012, is used as a theoretical framework to help analyzing the results. The majority of the libraries are structured according to the older version of the model.
Optimering av maskinprocess
Since 2007, I´ve been working in the steel industry in a place called ?SSAB?. That?s why itseemed right to contact them for this thesis.The SSAB concern is global, but SSAB Sweden involves raw steel producing in Luleå, heavyplate producing in Oxelösund, and sheet metal producing in Borlänge..
Stockholm temporary : relevancy & potentials for implementing temporary architecture in Stockholm
Temporary architecture is an alternative urban planning concept which has been adapted in many cities worldwide during the last decade. There is however no common definition for temporary architecture and it is diversely labelled and applied. In 2013 it also became publicly introduced in Stockholm via the approval of the city's first architectural guideline.
Temporary architecture is presented in the guideline as a potential tool for exploring public spaces among other architecture related themes. The ideas for temporary architecture are ambitious and promising. The problem is that they are vague and leaves questions regarding
performance unanswered.
Avsändare: Högskolan i Jönköping : - En studie av Jönköpings profil och inflyttade studenters uppfattning om staden
Svenska högskolor spenderar allt mer pengar på marknadsföring som används i arbetet med att attrahera studenter. Konkurrensen om studenterna är hård högskolorna emellan och resurser satsas på marknadsföring för att överleva i kampen om studenterna. Som i all marknadsföring bör den egna produkten särskiljas från konkurrenter och numera är det inte endast program och kurser som ägnas uppmärksamhet. Staden och dess attraktioner där den aktuella högskolan är belägen får idag en plats i den marknadsföring som sker.Högskolan i Jönköping presenterar Jönköping som stad i sin programkatalog med presumtiva studenter som målgrupp. Det förefaller oss som studenter vid Högskolan i Jönköping intressant att undersöka den bild som sprids av vår stad i programkatalogen.