The purpose of this study has been to maintain a deeper understanding of how unestablished, professional musicians can get discovered by the music industry by communication, branding and positioning of their brand at social media.We found that fans have a greater impact on unestablished musicians than we previously thought. They have to create an identity for their brand, keep active on social media and engage their fans. Musical artists must maintain an ongoing dialogue to keep their fanbase, preferably with emotions involved. No fans equals minimum attention from the industry. Uniformity and professionalism is also important, because it evokes seriousness.

This thesis examines the power of developing countries within the World Trade Organization (WTO). The research question is if there is a change in the power relations between developing countries and developed countries from the establishment of the WTO in 1995 and until mid 2006, and if so, why this change is taking place? The thesis has its theoretical starting-point within regime theory and views it from a critical theoretical perspective. A multidimensional why of dealing with the concept of power is being used to answer if there is a change in the power relations? The conclusion is that there is a small change in the power relations and that the developing countries are gaining more, but limited power.

 The purpose of this study was to investigate registered nurses experiences about giving support to relatives to patients within palliative home care. This study was descriptive with qualitative approach. The data collection was made in the form of semi structured qualitative interviews which took place in a Swedish city of medium size, in an area for palliative homecare. Six registrated nurses were interviewed which all gave informed consent. The study suffered no losses and permission from the director of the concerned department had been given prior to the start of this study.

Background: Today many companies are competing to get space in our minds. Companies spend a tremendous amount of money on building strong brands. It is not just about making us aware of their logo, today it?s more about giving the brand a ?soul? and to load it with different values. Due to today?s globalization there is also interesting to look at it from a cultural perspective.

This essay is focused on the questions of and responsibility for where, when, how and why communication and meetings through archaeology should take place. I have critically studied Swedish public archaeology through three diverse archaeological excava­tions, one took place in the end of the 1980s, and two others in 2012.I have asked for under what circum­stances and with which goals the public efforts become possible. I have inter­viewed leaders for the archaeological excavations and/or the public efforts and questi­o­ned how and why they reached out to the public. I also searched for results and effects in order to problematize and value the public activities.Through interpretation of the resear­ched material it becomes clear that economic issues as well as archaeo­logists interests and engagements are of vital importance for public archaeology. Co-operation in the local community and archaeological documentation is crucial for the deve­lopment of archaeology and its role in society.Keywords: Public archaeology, Community archaeology, Heritage, Communication, Manage­ment, Historic environment education, Time Travel, Living history.

Problemformulering: Hur arbetar företagen i studien strategiskt med att attrahera arbetskraft via sitt arbetsgivarvarumärke ? Employer Branding?Syfte: Uppsatsens syfte är att beskriva samt undersöka hur företag arbetar strategiskt för att attrahera potentiell arbetskraft. Uppsatsen kommer även att jämföra om strategierna skiljer sig åt mellan företag som är verksamma inom olika branscher.Metod: För att genomföra uppsatsen används en kvalitativ undersökningsstrategi. Empiri samlades in genom kvalitativa intervjuer som genomförts utifrån en semistrukturerad intervjuguide.Empiri: Empiri har samlats in genom intervjuer som kategoriserats under fyra olika teman internt perspektiv, extern perspektiv, kommunikation och mål. De deltagande företagen i denna studie är företag X, Hi3G Access och Systembolaget.

Today, nine out of ten municipalities are active on social media and it has become increasingly popular among municipalities that make use of placemarketing to promote their particular region. A problem that is raised in this study is that the population of the municipalities in northern Sweden often is in decline. The purpose of this study is to investigate how a democratic-controlled organization such as Luleå Municipality uses the social media Facebook in its placemarketing, to highlight a place of scale and to attract new residents and stakeholders to move to or visit the city. In order to answer the purpose I have with the help of a critical discourse analysis examined how Luleå Municipality using social media Facebook in their marketing of Luleå as a place. The results were then analyzed using theories of placemarketing, Norrland and the market-oriented municipality.

Uppsats för avläggande av filosofie kandidatexamen i Kulturvård, Trädgårdens hantverk och design 21 hp.

Den senaste tiden har en mängd samarbeten, eller så kallade co-brandings, mellan olika företags varumärken vuxit fram. Avsikten är att förstärka sitt eller sina varumärken med hjälp av ett annat varumärke som är förknippat med någonting unikt. Hur bedömer man resultatet av denna co-branding? Har det egna varumärket förstärkts eller har det försvagats? För att klargöra detta resultat måste varumärkets Brand Equity mätas. Med brand equity menas det kapital som varumärket representerar.

Studien behandlar intern employer branding, företags interna arbete i syfte att skapa ett attraktivt arbetsgivarvarumärke. Intern employer branding innebär hur företagets ledning genom kommunikation förmedlar innehållet i arbetsgivarvarumärket till de anställda för att utveckla en arbetsstyrka som är trogen organisationens värderingar och målsättningar. Syftet med studien var att bidra till en ökad kunskap för hur medarbetares förståelse av den egna organisationens varumärke formas inom ramen för organisationens interna kommunikation.  Resultatet samlades in genom en kvalitativ metod med sex intervjuer av medarbetare från två organisationer. Vidare tolkades resultatet utifrån ett analytiskt ramverk och behandlades bland annat utefter en teoretisk utgångspunkt som berör kommunikativt lärande. Studiens resultat visade att företagen kommunicerar arbetsgivarvarumärket till medarbetarna via olika kommunikationskanaler på ett flerdimensionellt och tydligt sätt.

This is a final thesis on the landscape architecture program at the Swedish University of Agricultural Sciences. It is the end of five years of studies and comprises 30 ECTS. This thesis is about the camp area Sjöröd, located by Gyllebosjön (the Gyllebo Lake) on Österlen in Skåne, southern Sweden. The thesis results in plan for how the area could be used in the future. It also raises the questions; what scouting of today is, how it is to be developed for the future, what a camp is and which aims the scout movement has set up for itself and its activities. The thesis also treats what is typical for Skåne, for Österlen and for the area around Sjöröd as a starting point.

Within the last year many companies have proactively started to communicate their flaws and weaknesses, believing that this will lead to they being perceived as more personal and human. Dominos Pizza is one of many examples of a company using this practice as a strategic tool for communication. However, the problem concerning the above arises as we found that there was a very limited amount of research defining the effects of communicating flaws, where the company's both dispatcher and initiator. Our study aims to fill the gap between this growing trend and the limited research explaining the communication effects. The study was carried out as an experiment where a total of 420 respondents participated.

Communication between people who already know eachother, and who use a social online platform to do so, have been thouroghly studied for years. Thus, the majority of the people we connect with on a day to day basis are friends and acquaintances. As children we were taught not to talk to strangers, and as we grew older we learned to avoid people who act suspiciously. These and many other factors are part of the reason we avoid strangers, but are we doing so wrongfully? Studies have shown that there are many benefits in everyday interaction with strangers, some of which are an estimated increase in happiness and letting people seemingly forget about previous grievances.

Under första halvan av 1990-talet pågick den dödligaste konflikten i Europa sedan Andra världskriget. Som en direkt följd av Jugoslaviens upplösning tog Sverige under kort tid emot över 70000 flyktingar från konfliktområdet. I skenet av dagens flyktingströmmar från konfliktdrabbade områden i Mellanöstern rapporterade Arbetsmarknadsdepartementet 2013 om ett lyckat inträde på arbetsmarknaden för denna grupp jugoslaver. I bakgrund till detta är syftet med denna uppsats att genom statistisk analys undersöka sambanden mellan ett högt deltagande på arbetsmarknaden och en minskad grad boendesegregation. Området för studien är begränsat till Gävle kommun.

This essay discusses the development of swords in the southern region of Sweden, Skåne. It attempts to locate the areas in Europe where the swords were first made and, in doing so, trace the communication routes by which people traveled. The essay deals with aperiod of a few hundred years, from the late eighth century to sometime around 1300. In that sense, it is therefore also a time study tracing the cultural changes and developments in Skåne during the era of Christianization. Does the development of swords follow the overall changes in society, from an isolated pagan district to a Catholic European community, or not? In answering this question, eight swords were selected and put under closer observation.