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3122 Uppsatser om Place branding - Sida 47 av 209

Invandrarkvinnor i Borlänge och Gemensamma Krafters betydelse för kvinnorna

To end up as an immigrant in an unknown country and to try to participate in the majority society means both psychological and physical difficulties where their whole life is changing. Gemensamma Krafter is a prevention changing work in a housing area in Borlänge. It works among other things as a meeting place for people from different cultures. The aim with this study was to describe and to get increased understanding for the lives of a number of immigrant women who lives in Borlänge/Sweden and which importance ?Gemensamma Krafter? has had for them.

Alternate Reality Games : Framtidens Marknadsföringsform

An alternate reality game, often abbreviated as ARG, is a mix between a game and a crossmedia interactive story using mainly the Internet as a platform. The game is built around the idea of teamwork among its participants. The players cooperate to solve puzzles allowing them to go forward in the story of the game. The marketing element is in different ways included in the story.A few Alternate Reality Games such as The Beast, The Art of the H3ist and The Lost Ring have previously been launched as marketing campaigns. This bachelor thesis aims to examine the possibilities of Alternate Reality Games as an alternative marketing tool for profit-driven companies.

Lärare och skolbibliotekariers samarbete : Utifrån TLC-modellerna

This two year masters thesis is written in the scientific field of library- and information science. The purpose of the study is to investigate the collaboration between teachers and librarians in different types of school library organisations. Two school libraries with only the school as a target group, two integrated public- and school libraries, one school library division and one public library that provides the school with school library services has been studied. The study takes place in Uppland.The theoretical framework used is based on Montiel-Overall and her four models of collaboration: coordina-tion, cooperation, integrated instruction and integrated curriculum. The first research question focuses on the col-laboration between teachers and librarians based on each of the TLC-models.

Geoteknisk bärförmåga hos borrade injekterade pålar i åsmaterial Fältförsök: Slussen i Stockholm

This thesis describes the redesign ofequipment designed for drying bags thatis used in Fresenius Kabis´manufacturing of their nutritionmedicine in Uppsala. The need of thistask arise during the start of thedevelopment of a new packaging line werethis equipment were meant to be used. Anevaluation of the bagdryers capacity andcapability was necessary.The work started with gathering ofinformation from suppliers of the usedcomponents and from the responsibleengineers for this equipment. Aneducation to learn how the equipmentworked and how to operate it were taken.That was followed by the creation of astudy plan were the tests were plannedto test different parameters effect onthe drying result and to see if thebagdryer managed to handle the bags ofthe correct format in the pace that theequipment should be designed for.The test results detected a need ofdesigning a unit with a function thatholds the bags in place while passingthrough the dryer in order to attainhigh quality results. The results werelater used for optimization of thedesign.

Den hemliga staden. En analys av varumärket Helsingborg och ett förslag till en kompletterande nöjesguide på nätet.

Helsingborg är en dynamisk stad som utvecklas och expanderar enormt. Befolkningen ökar ständigt, handeln blomstrar och många har en positiv uppfattning av staden. Den har en mängd bra egenskaper och ett rikt nöjesutbud. Helsingborg kan emellertid upplevas som en hemlig stad eftersom det i princip bara är de boende som känner till vad som erbjuds. För många andra kan stadens egenskaper förbli dolda.

Kristna friskolor : En kvalitativ studie om föräldrars val av kristna friskolor

This paper is based on a study of the Christian religious school. In Sweden today, surveys have shown that there is a common fear and negative attitude towards Christian religious schools. Despite this fact these schools increase in numbers, which makes it relevant to investigate what reasons the parents base their decision on when making Christian religious schools their school of choice for their children. The formulation of the question in this paper is therefore based on why the parents choose to place their children in a Christian religious school. Previous research on this topic is very scarce and poor, which makes it a relevant topic to investigate more thoroughly.

Brand equity and corporate responsibility : a review of brand valuation methods

During the last decades, brand equity has been a priority topic for both practitioners and academics. In accordance with the structural changes in the economic settings caused by the so-called "new economy", corporations being confronted with a shift on perceived business value structure from tangible assets to intangibles. On the other hand firms increasingly are adopting more responsible behaviour towards their societies. In this context, one critical question is to understand how corporate conduct may affect brand equity. The purpose of this study was to find how brand equity (BE) measurement methods embrace corporate responsibility (CR), based on a literature review.

Elbilen på väg mot 2030 : Handlingsplan för införande av elbilen i Sverige

The aim of this study is to examine possibilities and barriers for an introduction of electric vehicles in Sweden. The study has an interdisciplinary approach and thoroughly examines the essential topics which influence the future of the electric vehicle. The study reaches from answering the question on why electric vehicles lost the game to petrol cars in the early 20th century, to sketch how the difference in total cost of ownership will be between electric vehicles and petrol cars for the coming 20 years. Apart from these subjects the main topics of the study are today?s and tomorrow?s situation regarding technology, charging, fuel, market and economic incentives from an electric vehicle perspective.

Språket vår Järnbörd : Språket spelar roll

In this paper I make an analysis of the play Järnbörd (By burning Iron) written by the swedish author Magnus Dahlström. In this play all the characters has committed horrible crimes wich they easily describes the violence. The starting-point of my analysis is the text itself and not any stage-setting. The reason for this is that I find it interesting to see what can be found in the text only. I investigate if the language itself can tell something.Furthermore I discuss Magnus Dahlström´s literary language and if he has any distinguishing quality, and if so what it may be.

Demokratiska värden som varumärke. En studie om "Göteborg 2021".

Alltfler kommuner har börjat tänka och arbeta som om det vore en produkt med konkurrens. Detta innebär att många städer idag också vill marknadsföra sig. Det kräver att staden blir ett varumärke. Att lyckas med utmaningen att kombinera varumärkesarbete med demokratiska värden är en problematisk uppgift som städer ställs inför när de vill göra staden till ett varumärke. Den här uppsatsen har som syfte att undersöka hur demokratiska värden tillvaratas i varumärkesarbetet med det så kallade ?Göteborg 2021?, firandet av Göteborgs 400-årsjubileum.

Den deliberativa mötesplatsens vara eller icke vara - En studie om Forumteaterns inverkan på det medborgligt goda samtalet

The theory of deliberative democracy believes in collective decision-making to achieve an expanded legitimacy and rationality in the political process. It is argued that those good public dialogues best take places in public spheres between citizens, where the common interest is carefully thought about. This thesis was done with the assumption that theatre can strengthen the idea of the public sphere and create a meeting place in the civil society, where a good public dialogue can appear. To create a good public dialogue you need citizens that are corresponding and participatory. Citizens who participate in the political process develop an increased knowledge about the society and the more knowledge about the society the larger reason to participate.

Motivation i arbetslivet

Syftet med studien var att belysa hur motivation på arbetsplatsen kan betraktas från ett inre och yttre perspektiv, med utgångspunkt från ett antal specifika faktorer såsom samhörighet, kompetens, autonomi och kontroll i tillvaron. 126 respondenter, 99 kvinnor och 27 män besvarade en enkät som bestod av demografiska frågor, frågor kring chefens stöttande av autonomi, frågor om samhörighet, kompetens och arbetsmotivation samt ett testbatteri bestående av IMI scale, Work Extrinsic and Intrinsic Motivation Scale och Locus of Control. Studiens resultat visar att chefens stöttande av autonomi påverkade de anställdas inre arbetsmotivation positivt. Studien visar även på att det finns ett svagt samband mellan inre arbetsmotivation och tillfredsställelsen av de anställdas behov av autonomi och samhörighetAbstractThe purpose of this study was to see how work place motivation can be seen from an intrinsic and extrinsic perspective, with starting point from specific factors such as relatedness, competence, autonomy and control. The 126 respondents of the study, 99 women and 27 men, answered a questionnaire that consisted of a few demographic questions, questions about if the boss is supportive of autonomy, questions about relatedness, competence and work place motivation.

Är Grönt Skönt?: En studie om hur effekten av grön marknadsföring påverkas av förekomsten av miljöargument inom produktkategorin

Al Gore may have helped put global warming on the agenda. However, it is not a new subject. Neither is so called green marketing a new phenomenon within branding and communication. As more and more companies establish environmental strategies there exist beliefs that the environmental focus is becoming a triviality, which is the reason for this study. Implementation of words such as ?environmentally friendly?, ?green? and ?global warming? is becoming more and more widespread and frequently used within marketing communication.

"Varf?r ska vi betala??: En studie om r?tten till bostad i Sverige och kvinnors upplevelser av sina bost?der, omr?det och renoveringar i L?vg?rdet.

The purpose of this study is to investigate how the process and result of renovations in socioeconomic vulnerable areas affect the residents' right to housing; with a focus on women's experiences of their homes, their area, the housing company's apartment renovations. The study is conducted through two research questions: How do the women in L?vg?rdet experience their homes and the area? And how do the women in L?vg?rdet experience the process and the result of the renovations of the rental apartments? The methodology used is qualitative research interviews. The empirical material was gathered through qualitative interviews. Eight women living in L?vg?rdet have been interviewed.

Folkbiblioteket en bildande samhällsinstitution i framtiden?

This masters thesis aims at a discussion about whether the public library will be an educating and cultivating society institution in the future. The method used is a combination of interviews with library staff in leading position and studies of the public librarys relationship to cultivation and adult education in a changeable society. The work concentrates on two main questions. One is about what, and in which way, changes, that are important for the public library and that take place in society now or within the next ten years, affect the future activities of the library. The other is about the public librarys relationship to cultivation in general and in the future.

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