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3122 Uppsatser om Place branding - Sida 45 av 209

En såndär som alltid gör fel : En litteraturstudie om upplevelser och hantering av stämpling av individer med en ADHD-diagnos.

This study intends to investigate the experiences of labeling on people with a ADHD diagnos and how individuals with an ADHD diagnosis handles labeling. In today's society normality is is something that is pursued and the individuals that do not meet the normality are perceived as deviant. The study is conducted with a qualitative method and is based on three autobiographies where individuals with an ADHD diagnosis writes about their life. The study deals with postmodern constructivism which is explaining that the normalization and deviances are constantly changing, both depending on time and context. The results and analysis of this study are presented under three main headings that are related to the study's research questions.

Det lilla modevarumärkets möjligheter på internet- Ur ett brand management perspektiv

Internets framkomst medför nya utmaningar för företags kommunikation ochvarumärkesbyggande på grund av den höga informationstillgängligheten. Transparensen påinternet innebär att företag inte har i samma kontroll av sin kommunikation, utankonsumenterna har större makt och således påverkar hur ett företags varumärke uppfattas avkonsumenter. Digitaliseringen medför dock även möjligheter för små modevarumärken medbegränsade resurser att aktivt arbeta med sin marknadskommunikation och att bygga sinavarumärken genom sina hemsidor och facebook. Studien syftar till att ge förståelse för hurunga och små modevarumärken använder sig av internet för att bygga upp sitt varumärke ochvilka möjligheter internet förser för företagen i sitt varumärkesbyggande. Studien har enkvalitativ approach där en semistrukturerad observationsstudie genomförts på tremodeföretag, därtill har två semistrukturerade intervjuer gjorts med 2 av företagen.

Nätverket som varumärke : En fallstudie av Glasriket

Destination branding is becoming increasingly acknowledged by regions working with tourism. Underlying is the fragmented web of actors in the supply chain of which the tourism product consists of. The main purpose of our thesis was, from a management perspective, to gain an understanding and describing how a network and the actors within it can build a consistent brand. We therefore chose to make a case study research on The Kingdom of Chrystal, or Glasriket, which is one of the most famous tourist destinations in Sweden. Our research is based on theoretical and empirical data.

Värdet av vinglaset : En studie om hur vinglasets sensoriska och estetiska egenskaper påverkar gästens vinupplevelse

The aim of this study is to examine how preschools contribute to the forming of identity in children, with a specific focus on the quiet and socially withdrawn child. How do the teachers describe the quiet child and the socially withdrawn child? Are there any opportunities for children to be quiet/withdrawn in preschools? These questions have also been analysed from a gender perspective. The method chosen is qualitative method. Nine preschool teachers from two Swedish preschools have been interviewed.

Den nya regleringen av Goodwill - dess påverkan på företagen

The purpose with this final assignment is to find out how the old and the new regulations about Goodwill affect the Swedish companies, how their results and value of Goodwill changed since the regulation from IFRS took place. We will attempt to find out if the companies are better of with a yearly write-off or an impairment test every year to see if a write-down is necessary..

Vivesholm : djurbenen belyser den gotländska medeltida borgens husdjurshållning samt husgrundernas användningsområden

The castle Vivesholm is located about two miles north of Klintehamn on the west side of Gotland. The castle was built around year 1395 and burned down in the end of the 14thcentury. Around the 17th and the 18th century the castle was re-used. However, the emphasis on its use is during the middle ages.This paper aims at getting an insight in the animal husbandry at Vivesholm by analyzing the osteological material. The analysis revealed that bones from sheep/goat were more common than bones from cattle.

Den kvinnliga rollen i nyutgivna bilderböcker : Och hur pedagoger resonerar kring sitt arbete med att motverka stereotypa könsmönster i förskolan med hjälp av bilderböcker

Problem statement: Nowadays, women have a greater place in literature, both as a writer but also the role of the book and that is why I have chosen to examine how educators reason about their use of literature in preschool to combat the stereotype of gender roles.Motivation: An earlier survey shows that women now have a greater place in the recently released children's literature and, therefore, it is interesting to see how educators see their work on countering gender patterns using picture books. It is also interesting to examine whether the female roles in the books are consistent with the research I've used.Approach: I chose to use qualitative interviews with teachers in two preschools and also examined the recently released children?s books they worked with.Results: The results of my survey shows that teachers thoughts about their work on combating gender pattern occurs on an individual plan and depend on how the teacher interprets the guidelines. My survey also shows that the gender roles in the newly released picture books are consistent with earlier research I?ve used.Conclusion: It is therefore important that educators are aware of how easily gender patterns are induced, it happens on a daily basis through words and expectations that educators have on children..

Den kommunala profilen och dess påverkan på den fysiska planeringen

Ronneby kommun har år 2009 antagit en ny profil, Den moderna kurorten, som ska förtydliga vad kommunen har att erbjuda och vilka mål den sätter för framtiden. Detta arbete syftar till att söka svar på om denna nyantagna profil och vad den står för har speglat av sig i kommunens fysiska planering. Detta görs genom att söka upp kommunala dokument med uttalade kopplingar till denna profil. Profilens betydelse kommer sedan att analyseras för att sedan jämföras med fallstudiernas åtgärder. På så sätt kan arbetet hitta kopplingar mellan den aktuella fysiska planeringen och kommunens profil och därmed avgöra om Den moderna kurorten har satt spår i planeringen.

Integration genom fysisk planering : Ungdomars inflytande i byggprocessen

We live in a time where the influence of citizens is taking a larger role in the spatial planning. The Swedish laws, such as PBL, deals with matters of citizen participation which advocates that the youth should be included in the consultation circuit, but there is no directive given.  The report's purpose is to demonstrate methods for how to get the young people's influence included in the spatial planning, with a main focus on the ages between 13 and 21. On the base of literature and two case studies, the goal is to illustrate how to integrate young people through a meeting place in Jonkoping, Sweden. The report is structured along with an analysis based on the literature, two case studies from previous projects and discussions/interviews with young people from four selected areas in Jonkoping.  The case studies from Malmo and Gothenburg show how the cooperation between different participants can be organized during the planning and how to give the users a greater involvement. Based on literature and case studies, we carried out a field analysis of the four most segregated areas of Jonkoping; Osterangen, Oxnehaga, Ekhagen and Raslatt.

När Sanningar Möts. Unga i interreligiös dialog

This study centres on the question of how interfaith dialogue can function as a meeting place for young people from different social and cultural backgrounds. The study is based on qualitative interviews with five young participants in an interfaith project taking place in Sweden in 2013 and 2014. For reading the material through a lens of late modern religiosity, Heelas and Woodheads thesis of a spiritual revolution was used. To be able to conclude whether the religiousness of the participants functions as a social resource, Hammack and Cohlers term narrative engagement is used. Lastly Knitters models of theologies of religions was used in the analysis of how the participants reads and understands their own and the others faiths.The study shows that the participants meet in the common aim of defining a religious identity in a late modern and pluralistic society.

Hur varumärkeslojaliteten påverkas av att konsumenten får utföra självservice : En kvantitativ studie applicerad på användandet av internetbank

Syfte: Syftet är att förklara hur tillfredställelse, förtroende och engagemang inverkar på varumärkeslojalitet i en kontext av självservice.Hypoteser: Följande hypoteser är uppsatta av författarna:H1: Tillfredställelse har en inverkan på konsumentens varumärkeslojalitet i en självservicekontext.H2: Förtroende har en inverkan på konsumentens varumärkeslojalitet i en självservicekontext.H3: Engagemang har en inverkan på konsumentens varumärkeslojalitet i en självservicekontext.Teori: Varumärkeslojalitet; tillfredställelse, förtroende och engagemang.Metod: EnkätundersökningSlutsats: Hypotes1 kan utifrån den här studien accepteras. Hypotes 2 kan utifrån den här studien accepteras. Hypotes 3 kan utifrån den här studien accepteras..

?Barnen behöver de att erbjudas mer än bara en sandlåda med hinkar och spadar? : en undersökning kring förskolepedagogers uppfattningar om förskolegården och dess relation till barns lärande

The aim of this study is through a teacher perspective illustrate and analyze how preschool teachers apprehend children´s learning in relation to the preschool yard.The main research questions asked were:How do preschool teachers apprehend the preschool yard in reference to it as a place?In what way do preschool teachers use the preschool yard in their work with the children?How do preschool teachers view the preschool yard and the significance it has on children´s learning?The research is based on data collected through interviews and observations at four different preschools in the same municipality. The research views place and people as social constructions, a theory of knowledge that is based on the view that the world, places and people are constructed in relation to each other. This perspective as well as previous research is used for analyzing the data collected through a qualitive study based on interviews. The data analyzed show that the preschool teachers involved in this research apprehend the preschool yard as a central part in the learning of young children.

S:t Sigfrids granne : en begravningsplats för alla

This paper is about cemetaries in a multireligious society. The aim of the work is to compare the physical expressions of different religions burial traditions, in order to plan a multireligious cemetary in Borås. I´ve studied the five worldreligions, Judaism, Chritstianity, Islam, Buddhism and Hinduism. I´ve also written about the Humanism, a nonreligious organization, and funerals without any religious connection. Litterature studies gave basic knowledge about the religions beliefs, and interviews with a person from each group deepend the knowledge, mainly regarding the burial traditions.

I medborgarnas tjänst?:En studie om avregleringens effekter på ansvarsfördelningen mellan offentliga och privata aktörer inom tre samhällsviktiga serviceområden i samband med orkanen Gudrun

The essay's aim is to explain how responsibility distribution between private and public bodies, primarily within three important service areas, can be visualised in light of the fact that they have experienced different forms of readjustment. We have chosen to study this by looking at the restoration work taking place after the hurricane Gudrun swept across southern Sweden on January 8-9, 2005; and we have chosen to concentrate on the service areas of electricity- and telephone supply, and public transport. The responsibility distribution has been depicted by carrying out qualitative interviews with employees within both private and public bodies included in the restoration work. The conclusion produced is that there were obscurities in the formal responsibility distribution between private and public actors taking place in conjunction with the hurricane restoration work.In a deeper analysis, the result can be explained by a ?several hands? problem arising since the number of actors has increased as the public sphere has adopted leadership forms influenced by the private business sector.

Förorten i ungdomslitteraturen: en studie av hur förortssamhället gestaltas i sex samtida ungdomsromaner

The society of suburbs is frequently discussed in media, which often focus on the problems related to these areas. The purpose of this Master?s thesis is to examine how Swedish contemporary youth literature may contribute to create, strengthen and articulate social representations of the society of suburbs. The analysis is based upon six youth novels published during 2003 to 2007. The theoretical framework consists of two parts and is based on Anthony Giddens? theories about late modern society in which the youth novels in our study take place, and those living conditions that this society creates.

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