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3122 Uppsatser om Place branding - Sida 32 av 209

En balanserad rapport? Om svenska medier i Egyptens andra revolution

This bachelor thesis is a critical study in which we are studying if the swedish reports of the so called ?second revolution? in Egypt have been objective. We have been studying this by using Jörgen Westerståhls objectivity model and we have chosen to investigate whether the reports have been objective balance-wise. The second revolution is a term which describes the protests and demonstrations that led to the military action in which the elected president Muhammad Mursi were forced to resign on the 4th of July, 2013The study includes articles from five leading Swedish newspapers, Aftonbladet, Dagens Nyheter, Expressen, Göteborgs-Posten and Svenska Dagbladet. We have been studying all the articles that include the word ?Egypt?.

Flöden och processer på Fristadstorget

This thesis is about Fristadstorget in the city of Eskilstuna and how the square flow together with the user orientation could be improved. This work focuses on how public spaces best satisfy users through architecture, cognition and information interpretation. I've looked at people's movement patterns in Fristadstorget, with the help of observation from strategic locations. While I also integrated the city?s surrounding and taking in information from already existing buildings around the square.

Beteende på offentliga platser

Several theoretic and environmental psychological models establish a connection between the environment and the reactions of humans and the research support that there is a mutual influence between individual, environmental and behavioral factors. You often assume that a person both can influence and be influenced by the surrounding environment. This is evident, but it is less obvious how a given physical design influence people?s immediate behavior in the city. The aim of this study was to investigate if the physical design of a place influences people in an urban environment and to investigate how the behavior is influenced.

Sant eller falskt? : hur skildrar de nätbaserade media SANA, BBC och CNN händelserna mellan 1.4. och 18.4.2012 i Syrien?

This essay will try to analyze how Syria?s official news agency, SANA, describes events taking place in Syria in the days between 1.4 and 18.4.2012. This will be contrasted with how BBC and CNN describe the events. These other two news agencies were chosen, because they represent media from democratic countries in Europe and the USA. This rebellion became a full scale civil war over time.

Varumärkesbyggande i kreativa näringar: en fallstudie på festivaler

The purpose of this thesis was to illuminate how festivals are building their brand. We aimed to investigate how festivals build their brand equity and how they use their web site as a brand-building tool. In order to understand the brand-building process within festivals, a case study was conducted based on interviews with three respondents from three different festivals. The study has shown that festivals are aware that the brand constitutes an important competitive advantage. They use both online and offline marketing tools in their brand building process.

Etableringskriterier : för lagerhållande verksamhet

The purpose of this thesis is to identify the most important establishment criteria for companies whointend to do a new establishment. There are differences between regions regarding attraction on startup.Some regions have few new businesses while others continuously expanded its activities in variousfields. The biggest focus on the thesis is the Gävle- Borlänge region where MellansvenskaHandelskammaren is active.Mellansvenska Handelskammaren saw a need for the assignment after the magazine ?IntelligentLogistik? ranked the Gävle region at 15:th place and Falun/Borlänge at 20:th place in the list over thetop 25 best logistics locations in Sweden. This made them wonder what could be made to develop intoa better area with more amenities and a better place in the ranking of the magazine.

Brand Personality and Gender ? How there is a woman inside Evian and a man inside Nike

The thesis provides with the broad overview about the consumer awareness of the gender dimension within brand personalities. The research contributes to branding theory and gender studies and demonstrates that consumer gender influences does not influence the perceived brand personality gender. However, it also shows that consumers prefer brands with a clear gender, but not necessarily the same gendered brands..

OS i mänskliga rättigheter Sommarolympiaden i Peking 2008

The eighth of august the Olympic games in Beijing started. The chinese regime promised to improve the human rights situation in the country if awarded the Olympic games 2008. The decision to place the games in Beijing arouse severe critique and many questioned how the International Olympic Committe could place the games in a country that so obviously violate basic human rights.The main purpose of this essay has been to analyse what consequences the Olympic Games has given the human rights situation in China. In order to accomplish this I have studied some specific human rights, which I consider to be directly linked to the games. I found that the situation for these human rights has infact worsened since 2001 when China was awarded the games.

Personliga varumärken på Twitter

Varumärken är idag viktiga för att sticka ut på marknader som kännetecknas av högkonkurrens. Uppkomsten av personliga varumärken har gett varje person möjligheten attutforma sitt eget varumärke för att differentiera sig från andra aktörer i branschen. Inommusikindustrin används personliga varumärken frekvent för att differentiera sig. Genom attanvända sociala nätverk kan artister kommunicera sina personliga varumärken i en ny kanal.Med sociala nätverk kan man ta del av kända artisters kommunikation oberoende av tid ochrum. Forskning kring kombinationen av personal branding och sociala nätverk, är idagbristfällig.

Arbetarkaféer i Göteborg

Uppsats för avläggande av filosofie kandidatexamen iKulturvård, Bebyggelseantikvariskt program15 hpInstitutionen för kulturvårdGöteborgs universitet2014:10.

Referenssituationen på högskolebiblioteket ? en arena för lärande?

The purpose of this master thesis is to investigate how librarians working in academic libraries are experiencing the reference situation from a pedagogical point of view, by applying a theoretical framework consisting of learning strategies and their different characteristics, to qualitative interviews. Other goals are to elucidate the fact that learning takes place every day at libraries during the reference situation and that this work must be seen as ?one of the most important activities that takes place at the library?, using the words from one of the interviewed librarians, but also to make place for more discussions regarding pedagogic and library work. This is done by posing questions about knowledge, learning, information literacy, communication, the reference encounter, the roles of the librarian, policy and also architectural aspects of the reference situation. The interviews were taped, transcribed and categorized according to the earlier mentioned areas of interest.

Facilea : hjälpmedel för hemtjänsten

With help from Hälsoteknikcentrum the need for storage of medical items in the home care section has come to our attention by an investigation that Hälsoteknikcentrum did. Facilea and the nursing stuff at Eketånga home care have developed a product specified to improve the work situation for both the nursing staffs and the patients.The trolley is equipped with a special module to make the trolley more adjustable for the recipients and the nursing staffs needs and desires. The product also collect all the care items in one place. Which gives the care patient and its relatives a possibility to gather all the medical items in one place and don?t have to put these in bookshelves etcetera.After surveys, interviews and home visits a prototype was built.

Att bo och arbeta på samma plats : Gränslöst arbete och psykologiska kontrakt

   To work and live in the same place where ones employer also is the landlord, can create a situation with many special requirements for the individual. Constrains regarding time, space and impact on social life is likely to appear. Based on theory and empirical research about the Boundaryless work and the Psychological contract the purpose of this report is to examine employees who live and work at the same place. This is done by studying the regulation regarding time and space factors and the psychological contracts in expectations and in violation of the psychological contract and the risks associated with this like Locked-in factors. The study includes interviews with managers and employees (n=9).

Employer Branding : ett första steg i att identifiera värdeerbjudandet utifrån tjänstemän och medarbetares föreställningar i ett service- och logistikföretag

Employer branding är en strategi som allt fler organisationer börjar använda sig av för att nå konkurrensfördelar genom att vara en attraktiv arbetsgivare. Medarbetare beskrivs vilja ha en långvarig och lojal relation till organisationen då de upplever fördelar i organisationens värdeerbjudande och genom det identifierar sig med organisationen. Strategin har vuxit sig starkare i takt med att medarbetarna allt mer ses som organisationers viktigaste resurs och medarbetarna ses som länken till organisationens prestation. Denna studie har som syfte att skapa en förståelse för vad som kännetecknar medarbetare och tjänstemäns föreställningar om deras arbetsgivare och hur dessa kan påverka arbetsgivarens employer brand för att kunna utveckla och stärka det. Vi har i studien inspirerats av den kritiska realismen och antagit en kvalitativ ansats.

Nya landskapselement i Infra City :

My work deals with large scale design of the urban fringe. The thesis is divided in three parts; ?Current viewpoints?, ?Infra City ? conditions ? and ?Infra City ? project?. In the first part, I go through the history of trade shortly. Then I discuss the concept of nature, which ends up in a linkage between natural science and aesthetics in landscape architecture. The link between those two makes a project stronger and more multifunctional. The object of my case, Infra City, is a mall situated north of Stockholm on both sides of the E4 motorway going to Arlanda airport.

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