The main purpose of this Bachelor´s thesis is to investigate the visions chief librarians have for their public libraries. The world around us and our way of living is changing as the society is changing ever more rapidly. This evolvement also influences the public library, its role for society and individuals, its activities and its design. The question is how the public library can face these changes and what function and role it can get and make for itself in the future. Through qualitative interviews with five chief librarians our aim is to answer the main question of this thesis: What are the visions that chief librarians on public libraries have for the public library´s future? This study also contain the role the chief librarians give the public library of today and what they mean is necessary for their visions to be achieved.

Employer branding, eller arbetsgivarvarumärke som det heter på svenska, handlar om att rätt människor ska attraheras, rekryteras och vilja stanna kvar i ett företag. Ett starkt employer brand är något som har blivit allt viktigare för företagen i kampen om värdefulla andelar på marknaden.  Studier har visat att anställda som är engagerade och trivs på sitt arbete också presterar bättre, vilket leder till ökad produktion och lönsamhetsfördelar. Många företag är inte medvetna om eller uppdaterade vad gäller sitt arbetsgivarerbjudande, det vill säga den anledning som arbetsgivaren ger till nuvarande och potentiella anställda att arbeta för denne. Det kan vara svårt att fastställa vilka områden som behöver utvecklas i företaget och vilka målgrupper som bör prioriteras. Tillgängliga mätmetoder för att få klarhet gällande nuvarande employer brand saknas, vilket har bidragit till studiens syfte att skapa ett mätverktyg för att utvärdera ett företags arbetsgivarvarumärke gentemot nuvarande anställda.

A study of southern pudu (Pudu puda) was performed at the zoo Nordens Ark in Bohuslän, Sweden during twelve days in Mars and April 2014. Observations were performed during twilight. Time budget and enclosure use was examined, when the animals had access to the whole enclosure of 1000 m2 or a smaller part of the enclosure of 200 m2. There was almost no difference in time budget between the two enclosure sizes. At both enclosure sizes the animals spent most of the time at a place that was hidden from outside the enclosure. The hidden place was situated in the house.

Abstract The aim of this paper is to investigate whether Vara municipality has a continuous picture of their identity, profile and image. Globalization has contributed to the increasingly growing of place marketing. Therefore, the study goes on to using the concepts of identity, profile and image to find out if Vara Municipality communicates similar throughout the whole organization and find out their all through core values. Globalisation will be an interpretive framework for the work that describes why the place marketing is becoming more pressing. The sense of place will be a central part of this study as it is the feelings and images of different places that will be described by the municipality together with the identity, profile and image.

   To work and live in the same place where ones employer also is the landlord, can create a situation with many special requirements for the individual. Constrains regarding time, space and impact on social life is likely to appear. Based on theory and empirical research about the Boundaryless work and the Psychological contract the purpose of this report is to examine employees who live and work at the same place. This is done by studying the regulation regarding time and space factors and the psychological contracts in expectations and in violation of the psychological contract and the risks associated with this like Locked-in factors. The study includes interviews with managers and employees (n=9).

Water constructions - as a design element in public spaces is the title of this Master thesis, with a focus on waters function and meaning in the urban environment. By way of introduction, mans relationship to places is described and the factors that contribute to the reality that we prefer some places more than others. A good place to stay is open but well defined, gives protection, offers a good view and is varying in topography and vegetation, together with contents of single landscape elements like visible water. This study then continues to discuss mans relationship to water and its means for our wellbeing. Despite the fact that people have a different relations to water due to personality, background and age, it?s an element that raises positive feelings, interest and aesthetic pleasure for most people.

The purpose of this study is to investigate whether Karlstad City Fiber Network visual elements in the form of a pair of speech bubbles fit into the organization's holistic external communication and branding. The study examines whether Karlstad City Fiber Network image of the organization and the speech bubbles match the stakeholders view and how the visual elements are perceived and recognized by stakeholders. The theory associated with the study is theories of corporate visual identity, image, identity and branding and visual communication. These three elements are important to be aware of when a generation of an effective external communications. Qualitative interviews with employees at Karlstad City Fiber Network and Karlstad municipality has undertaken to give an idea of ??what the organization wants to achieve and what their opinions are.

Denna uppsats handlar om hur privata företag och offentliga organisationer arbetar för att vara attraktiva arbetsgivare. Syftet är att undersöka hur de arbetar internt och externt för att se om det finns några skillnader eller likheter. Den teoretiska referensramen är uppbyggd i följande tre delar. Första delen redogör kort om privata och offentliga organisationer för att få en överblick över dess skillnader i rekrytering. Andra delen redogör för ämnet attraktiva arbetsgivare och hur organisationer internt arbetar för att vara attraktiva arbetsgivare.

Pictures are often used when marketing a tourist destination. Photographs of a place, a destination, are used to convince customers and stimulate daydreaming in order to turn a potential customer into a real customer. For some people the photographic representations of a place is the only one they experience. With this in mind, it is reasonable to question how representations of places and geographical imaginations are being (re)produced when marketing a destination by using photographs. This paper aims to study how representations of place and people are used when marketing a tourist destination via travel commercial.

Improved wireless datacommunication with the forest machines might be the next big step in the logging process. The use for wireless communicationsystems within the forestry is among other things to report the production from the forest machines, to supply the machine opera-tors with the right information and for safety. CDMA2000/ 450 is a third generation mobilecommunicationsystem which could replace the old NMT- 450 and for comparatively low costs. The reason for the low costs is that you only have to use the old NMT- 450 masts and supply them with new equipment. In the test of CDMA2000/450, that has taken place in northern Uppland, two kind of files have been sent.

Hedemora is the oldest town in Dalarna; traditionally acting as an important junction for trade. Nowadays, the town is suffering from a declining population and a poor economy. Therefore, it is important to explore how to best spend the money needed for Hedemora to become an attractive city once again. "Sociotops" are public spaces that have been evaluated by their users and by city planners, both working together. The result in the sociotop investigation will be used as a basis for city planning and as a foundation for discussing how to make the town a nicer environment. The sociotop investigation attempts to answer the questions: What places are popular and why? And What places are disliked? I approached the questions by using questionnaires, by arranging public walks in the city and by holding group interviews with children, along with my own observations. The information I have gathered is most detailed for children and youth between the ages of seven and twenty years old.

Bakgrund: "There is a war for talent, and it will intensify" skrev McKinsey Quarterly redan 1998 och syftar på den ökade konkurrensen som råder på arbetsgivarmarknaden om talangfull och kompetent personal som kan driva företaget framåt. Vikten av humankapital blir särskilt märkbart i dagens framträdande kunskapsintensiva företag, däribland revisions- och konsultföretagen, samtidigt som demografiska skiftningar gör att trenden går mot ett talangunderskott. Generation Y anses samtidigt vara karriärlystna och aktiva CV-jägare. Därför råder en kamp bland arbetsgivarna i att finna och vinna talangerna bland dessa. Detta kan göras genom utvecklandet av ett starkt arbetsgivarvarumärke och genom att lära känna sin målgrupp och skaffa kännedom om deras motivationsfaktorer och preferenser.Syfte: "Att ur en grupp ekonomstudenter identifiera talangegenskaper och förklara vilka avgörande faktorer som gör en arbetsgivare attraktiv ur de ansedda 'talangernas' perspektiv."Problemformulering: Vilka är nyckelfaktorerna när de ansedda "talangerna" väljer sin framtida arbetsgivare? Metod: Studien har antagit en huvudsakligen kvantitativ forskningsdesign och har en deduktiv inriktning.

In this Bachelor thesis an animal bone material from Västergarn parish is analyzed and discussed. The purpose of this thesis is to gain more knowledge about the Viking Age/Early Medieval Västergarn. Västergarn has a few remains from former days which have been discussed throughout the years and are still a bit of a mystery for archaeologists. The main focus is to inquire into whether Västergarn was an urban, complex society or a rural settlement. This will be done by studying the animal husbandry from the property of Snauvalds 1:2.

The aim of this essay has been to study six female seniors use and view of the library and its roles. The two Danish scientists Jochumsen and Rasmussen talk about the library in terms of a social center, cultural center, knowledge center and information center. Depending on what lifestyle the seniors belong to in the social room, they use the library differently. The social room consists of four lifestyles, north-west, north-east, south-west and south-east. The things that are important to consider in order to be able to place each senior within the different lifestyles are education level, economic standard, interests and so forth.

In December 22, 2010, the hockey clubs AIK and Djurgården played against each other in front of an audience of more than 11 000 people in Ericsson Globe Arena, Stockholm. Although it was one of the biggest games of the year, afterwards no one was talking about the actual game on the ice. The reason; several times during the game, hooligans from both sides started big quarrels and the hockey dome felt more like a war scene than a place for a hockey game. From a branding point of view, and along with similar incidents from the past, the night in December did not create a good situation for AIK and their image.  Therefore, in this essay I want to investigate how AIK communicated through the crisis. I also want to evaluate whether their communication was good or bad from the perspective of different crisis communication theories.The essay?s research questions are:How did media describe the crisis and AIK´s part in it?What effect did AIK´s previous history of similar problem have on the ongoing crisis?How did AIK communicate through the crisis?How was AIK´s image affected by the crisis?What did AIK do well/what could AIK have done better?To be able to answer these questions, several news articles from the sports paper ?Hockeyexpressen? has been analyzed as well as a text from AIK itself.