Swedish consulting companies within the architecture-and engineering business exist on a market that is distinguished by an increasing globalization and internationalization. The companies? commissions are based mostly on long-term, personal clientele. These relations are threatened by a huge number of coming retirements and high employee turnover.Consequently these companies need to improve and strengthen their relationships with existing customers, to create long-term employee and customer loyalty. The purpose of this essay was to analyze and evaluate consulting companies´ internal marketing.

This case study, ?The sense of place in a courtyard in Gothenburg?, examines whether the city planners? vision correspond to the residents? perception regarding the sense of place and the physical environment in a courtyard in Gothenburg. By carrying out a questionnaire survey, the inhabitants? perception has been explicated, which we have then compared to the total vision for the design of the courtyard that we have gathered from doing interviews with the planning executive, the developer and the landscape architect as well as reviewing the development plan. The study has shown that the vision coincides relatively well with the residents? perception, but it differenciates when it comes to social aspects.

ABSTRACT Title:                                                Retargeting- When display advertising builds                 loyalty Authors:                                           Mikaela Johansson och Anna Svensson Kjällberg Advisor:                                           Thomas Helgesson Level:                                               Bachelor´s in thesis in Marketing, (15 Swedish       credits) Spring 2014. Keywords:                                        Retargeting, branding Question:                                                    In branding, how should small e-enterprises            work with retargeting? Purpose:                                           The purpose with this essay was to identify how    retargeting should be used in small e-enterprises                             when branding. This was done by comparing two e-enterprises practical use of retargeting, with two                           brand consultants and two retargeting consultants theoretical knowledge within each expertise.   Method:                                            A qualitative method with a deductive approach    has been used to answer the problem statement.  Theoretical framework:                              Earlier theories about retargeting, brand building    and recommended practices, related to marketing                       on the internet, were presented in the frame of       reference. Empirical framework:                                 Primary data were presented by two respondents   representing each area: Companies, Retargeting                        consultants and Brand consultants.Conclusion:                                                   The          marketing tool allows companies and      their               brands to get the chance to appear in                        wide area                      networks on the internet.    The tool is primary used                                                                for a sales                      purpose but the tool also has potential in brand-                                                                       building purposes.

Byggbranschen är en av de mest könssegregerade branscherna på den svenska arbetsmarknaden, vilket innebär att män och kvinnor återfinns inom olika yrkesgrupper och därmed har olika möjligheter och villkor. Prognoser beräknar demografiska förändringar de närmsta femtio åren och ett krympande arbetskraftutbud av individer i arbetsför ålder. Därmed blir det allt viktigare för arbetsgivare att utforma hållbara HR-strategier och en strategi som kan hjälpa dem i den hårda konkurrensen kring en krympande arbetskraft är Employer Branding. Begreppet myntades 1996 av Tim Ambler och Simon Barrow och grundtanken är att marknadsföra företaget som den bästa arbetsplatsen att arbeta på, både mot anställda och arbetssökande.Syftet med uppsatsen är att analysera hur tre företag inom byggindustrin använder sig av Employer Branding, samt hur strategin används för att anställa kvinnor. Genom min studie vill jag också synliggöra den horisontella könssegregering som finns i byggindustrin.

Purpose/Aim: The purpose of this paper is to describe how a number of strategically selected employees at the Swedish Institute, with the purpose to promote Sweden in the world, look at the challenges facing Sweden concerning nation branding in the new era of cooperation within the European Union. I examine how these people look upon the work of public diplomacy and nation branding in order to actively participate and influence the EU's common communications platform.Material/Method: The method used in this thesis is qualitative interviews. The reason why I chose this method is because I consider it to be the most appropriate in order to collect information about how these selected employees at the Swedish institute regard the challenges that lay ahead in terms of nation branding within the European Union.Main results: On the basis of the results I have gained by dint of the analysis, it can be concluded that it is of utmost importance to take the societal changes, which are a result both of the worldwide globalization and the EU cooperation, into consideration when designing a future communication strategy for the Swedish Institute. The nation-state continues to play an important role in Sweden, but its importance is declining as the EU cooperation is progressing. The citizens? identity plays a crucial role in designing a nation?s communications strategy, and from the analysis I conclude that we move not from a Swedish to a European identity, but towards a pluralistic union where multiple identities meet under one umbrella; the EU..

Vätternrundan is an annual sporting event that takes place in the Swedish town Motala since 1966. It is one of the world largest recreational bicycle rides and attracts over 20 000 participants each year. This study focuses on event effects and how an event can be of value within the principles of place marketing. Within this study five representatives were interviewed with semi-structured interviews.The results show that the representatives describe Vätternrundan as a positive event which mostly generates positive effects for the city itself and for the people living and working there. The effects consist of the events ability to create awareness of the place, the possibility to extend the tourism season and several social effects like solidarity and interaction.The result also shows that Vätternrundan is a well-known brand and because of this it can be used as an advantage in place marketing.

Uppsatsen har som syfte att studera om, och i så fall hur, employer branding- tekniker tar sig i uttryck vid tre valda av författarna tidspunkter. Employer branding används av en organisation för att framstå som en attraktiv arbetsgivare. Vi har studerat platsannonsers bild och text, och åren som berörs är 1996, 2005 och 2014. Platsannonserna är hämtade från Dagens Nyheters platsannonsuppslag och summeras totalt till 60 platsannonser, fördelat jämnt på dem tre årtalen. Vi har valt att kategorisera materialets employer brandings komponenter i fyra delrubriker -materiella och immateriella erbjudanden, organisationskultur och organisationsimage.

Corporate Social Responsibility (CSR) is a concept that is growing increasingly important, with more and more companies acknowledging that they have an obligation to the environment in which they operate. We were interested in inquiring into why companies chose to do so, even though there are no laws that condition them to engage in CSR. One answer to this might be that companies use CSR as a way to distinguish themselves from the competition as well as to gain trust and goodwill from the stakeholders. When it comes to Corporate Social Responsibility, the question is no longer whether or not companies should engage in it, but how they can gain competitive advantage by doing so. This study aims at providing a framework for possible ways of integrating CSR and branding, as well as different strategies for CSR-communication. We also tried to define how, and why, consumers respond to CSR-initiatives.

Co-branding är samarbetet mellan två företag som utmynnar i en ny, unik produkt, där kopplingen mellan varumärkena samt gemensam marknadsföring från samarbetsföretagen leder till positiva synergieffekter. Intresset för marknadsföringsstrategin co-branding har ökat i takt med globaliseringen då företagens varumärke riskerar att försvinna i mängden av konkurrerande varumärken och på så sätt förlora viktiga marknadsandelar och varumärkeskännedom.Denna studie ämnar dels öka kunskapen om fenomenet co-branding samt för vilka skäl denna strategi kan vara lämplig att använda och dels hjälpa företag att utröna vilka som kan vara de kritiska framgångsfaktorerna, alltså de absolut viktigaste variablerna för att deras co-brand ska lyckas på marknaden. Vi har intervjuat tre fallföretag inom den svenska modebranschen för att undersöka vilka deras skäl till cobranding är och vilka de kritiska framgångsfaktorerna för dessa samarbeten är. Dessa företag har samtliga genomfört co-branding under de senaste tre åren. Resultatet av studien visar att skälen till co-branding kan vara att skapa en trovärdig varumärkesbreddning, försvara sig mot konkurrenter samt skapa en förhöjd uppfattad kvalitet för konsumenten något som möjliggör prispremium.

The main focus for this essay is to describe the relationship between human and nature through a material investigation that takes its shape through sculpture. With the help of a fairytale-like story the reader can share the creation of the sculpture and how my thoughts flow through the process that will result in an exam project. Rooted in earlier projects I discuss the crash between civilization and the wilderness as well as talking about the likeness of the creative process and child play. I also discuss the body's place in the forest and the loneliness that we humans created that has cut us off from the rest of the creatures and plants in the forest. My aim is that in the final piece I will create a fiction place where these can be joined together again.

Syftet med den här studien är att göra en nulägesanalys på Attendo Care för att undersöka hur de i dagsläget arbetar med att presentera sig som en attraktiv arbetsgivare. Vidare ska studien undersöka hur Attendo Care kan arbeta i framtiden för att attrahera och behålla kompetenta medarbetare.Teori/Tidigare forskning Om ett företag kan säkerställa att dess värderingar även delas av de anställda förbättras de senares hälsa och företagets lönsamhet (Edwards 2010:5). En organisations attraktivitet som arbetsgivare benämns employer branding (Backhaus & Tikoo 2004:501). Enligt Barrow och Mosley (2005:4) handlar employer branding om de fördelar en anställd får tack vare sin anställning. Dessa fördelar kan vara funktionella, ekonomiska och psykologiska.Metod I studien användes kvalitativ metod med semistrukturerade intervjuer som tillvägagångssätt för insamling av material.

This bachelor thesis aims to explore the public?s personal connection and attachment to place, as well as their perception of changes in the built environment that has occurred in close proximity to the area. Based upon a questionnaire carried out in a public square in Gothenburg, namely J?rntorget, the study examines the impact of the construction of two high-rise buildings that was initiated roughly five years ago adjacent to the square. The essays theoretical framework is based on the concept sense of place, a concept which derives from the discipline of Geography. Sense of place encompasses the relationship between people and spatial settings, which includes e.g.

The bachelor thesis examines conceptions behind the Swedish public librarian?s opinions of the public library as a meeting place. The study uses the critical discourse analysis, developed by Ernest Laclau and Chantal Mouffe, to analyze a focus group interview. The discourse analysis identifies four themes in the empirical material: the imagined arena of the meeting place, the behaviour in the meeting place, the meeting place?s librarian and the polemic against the meeting place.

Market capitalism sets the conditions for how the world is conceived, experienced and organized at various spatial scales (global to local). Currently, competitiveness, entrepreneurship and economic growth are key values that shape how the world is conceived, experienced and organized. Discourses of place marketing, Place branding, and the construction of places as (economic) products, are part and parcel of the heightened commodification of space. Tourism has been a major factor in the commodification of place and space. More often than not, tourism has been seen as a possibility for peripheral places, in their struggle finding new ways towards development.

Titel: Employer Branding- En fallstudie om hur Landstinget Gävleborg uppfattas som arbetsgivare ur de anställdas perspektivSyfte: Syftet med denna studie är att få en förståelse om hur arbetsgivare inom den offentliga sektorn och deras arbetsgivarvarumärke kännetecknas utifrån de anställdas perspektiv.Metod: Vår studie har utförts genom en kvalitativ metod eftersom syftet med uppsatsen handlar om att skapa en förståelse. Empiriskt material har samlats in genom semistrukturerade intervjuer med tio sjuksköterskor från Gävle Sjukhus. Utifrån vår teori har vi funnit teman som användes för att presentera empiri och analys. Dessa teman har valts för att skapa en röd tråd genom arbetet. Avslutningsvis presenteras slutsatsen som innehåller de resultat vi har funnit med studien. Slutsats: Den slutsats vi kommit fram till är att vi upplever att Landstinget Gävleborgs arbetsgivarvarumärke har brister för att attrahera potentiell arbetskraft och bibehålla sin nuvarande.