The main issue of this master is to investigate what influence the phenomenon of postmodernity has on the Swedish public library. Is it possible to talk about the Swedish public library as postmodern, and if so, is it expressed by a postmodern discourse? The concept of postmodernity is defined as an open and inclusive value system where all kind of opinions and preferences take place. According to a postmodern point of view there is no such thing as an objective or general truth. A postmodern ideology does not talk about reality but about realities.

Concentration problems have been discussed from a variety of angles and have been problemized in different ways. One approach is to place the major part of the problem on the child independent of its environment. The terms used as an explanatory model are ?attention disorder, impulsiveness, difficulty at finding suitable activity levels, difficulty in understanding rules and instructions? (Kadesjö 2007). Others place the root of the problem in the environment prevalent at pre-school and school.

Bakgrund: Statliga och kommunala myndigheter, liksom privata företag och ickevinstdrivande organisationer verkar idag för att bekämpa samhällsproblem och negativa beteenden såsom drogberoende, rökning och dåliga matvanor. För att påverka samhället i en positiv inriktning kommuniceras hälsofrämjande och sociala budskap på olika sätt, dock med varierande framgång. Detta beror på organisationernas natur och verksamhetssyfte, men framför allt på de varierande resurser de olika aktörerna har att tillgå. Kännetecknande för icke-vinstdrivande organisationer är det ideella syftet och bidragsberoende från såväl privatpersoner, företag som statliga bidrag. På senare år har konkurrensen om givarnas pengar ökat, vilket har fått till följd att de icke-vinstdrivande organisationerna har utvecklat och fördjupat sitt engagemang i företagssamarbete.

Syfte: Syfte med uppsatsen är att öka vår kunskap om product displacement samt att utreda den påverkan product displacement har på mottagaren sett ur ett marknadsföringsperspektiv. Pararellt undersöks om fenomenet kan vara en fördel eller nackdel i marknadskommunikationen. Utgångspunkten i utredningen är att varumärkesinnehavare själva använder sig av product displacement.Metod: Denna studie har genomförts med en kvalitativ metod och induktiv ansats. Metodvalet har sin utgångspunkt i den bristande teorin då fenomenet product displacement är ett nytt begrepp sett ur ett marknadsföringsperspektiv. Undersökningen bygger på tjugo kvalitativa intervjuer med mottagare av product displacement samt två respondenter med yrkesanknytning inom marknadsföring.Avgränsningar: Denna uppsats behandlar endast product displacements effekter på mottagaren som i vårt fall är begränsat till studenter i ålder 20-25 år.

SammanfattningTitel: The one to one master thesis ? Implementeringsprocessen av one to one marketing ur ett sällanköpsperspektivKurs: FED 321, Marknadsföring i imaginära organisationer, Vt 2006Författare: Karolina Arestad, Christopher Horn, Christoffer RamstadiusHandledare: Stig G JohanssonExaminator: Stig G JohanssonNyckelord: One-to-one marketing, anpassning, lärande relation, värde, sällanköpsvarorBakgrund: Nytt fokus på kunden innebär att företag mer på en individuell nivå ska förstå kunden och dennes kräsenhet för att villkor och behov lättare ska kunna tillgodoses. Innebörden av detta leder till ett arbetssätt för marknadsföring som har blivit ett alltmer vanligt begrepp, nämligen one-to-one marketing, och som är myntat av Peppers och Rogers. De har teoretiskt presenterat ett tillvägagångssätt; implementeringsprocessen, för att införa one-to-one marketing. Processen innehåller fyra steg; identifiering, differentiering, interaktion och anpassning som ska hjälpa företag att mer optimalt förstå kunden så dennes behov kan tillgodoses genom anpassning av de produkter eller tjänster som erbjuds.

SyfteSyftet med uppsatsen är att vi ska identifiera nya potentiella utvecklingsmöjligheter med direktreklam.Vilken betydelse har DR för företagen?MetodDen här uppsatsen har vi valt att genomföra utifrån en deduktiv ansats med en kvalitativ karaktär. Det här valet gjorde vi därför att vår strävan har varit att kunna besvara vårt forskningsproblem. Vi har genomfört sex intervjuer, för att ha kunnat samla in våra empiriska data, med personer i ledande positioner på företag som arbetar eller är i kontakt med direktreklam. Tre av dessa har varit personliga intervjuer, två telefonintervjuer och en via e-post.SlutsatserVi har kommit fram till att direktreklam är en mycket stark och fortfarande mycket aktuell marknadsföringskanal.

This thesis addresses the library environment and how it affects the accessibility for the library users. A study is made of the public library in Eslöv. We wanted to find out how the library staff, the senior librarian and the architect discuss the library environment, considering:? The accessibility for the library users.? The possibility for the users to orientate themselves in the library.We also wanted to see how we as users experience the library environment and compare these experiences with the results from the interviews. The material used consists of qualitative interviews, observations of users and our own experience studies.

This essay focus on the social media Twitter and how three Swedish PR practitioners view and use communication strategies for this social media. Twitter was created 2006 and is kind of a new channel in the digital world. The micro blog has over these few years attracted 175 million users across the world. In Sweden there is 91 000 registered users and according to a survey, 11 000 of them are active by tweeting once a day.Twitter is highly current and all kinds of people are using the social media, for example, artists, companies and individuals. Twitter is with its highly number of users building a new market for organizations to find their stakeholders.

Abstract Semester and year: Spring, 2008Writers: Victor Andersson and Filip ForslundTutor: Thomas HelgessonProgram: Marketing program, Halmstad University - School of Business and EngineeringTitle: Differentiation from a consumer perspective - How important is differentiation from a consumer?s perspektive when choosing a residence? Presentation of problem: How important is differentiation from a consumer?s perspective when choosing a residence?Purpose: The purpose is on basis from previous theories on the subject to describe what kind of differentiating that from a consumerperspective is the most important when choosing a residence. Key words: Differentiation, brand, apartment market Methodology: This thesis is built on an qualitative method, where eight open individual interviews have been made. Our choice of respondents was based on what kind of respondents that could give us the most accurate information on the subject which we based on relevant variables. Theory: The framing of the theories is based on a marketing perspective within the area of differentiating and focuses on how companies use different tools to differentiate their offer to create competitive advantages.

This Bachelor ?s thesis is about the conversations and meetings that take place in the mobile library. The research questions will try to answer: What do the staff talk about with each other, what conversations do the staff engage in with their users and what do the users talk about amongst themselves? The thesis main question is trying to answer of what is characteristic for the mobile library ?s conversations and meetings. Is the mobile library as a meetingplace any different in comparison with the city library? Focus lies on the eveningtours of the mobile library and excludes those tours that service schools and learning-centers.

The aim with this report is to investigate what influence the way playgrounds are used throw the case study in Vänersborg, and also to find methods for municipalities to collect information about how playgrounds are used. The methods were observations, interviews with parents and children, a questionary with questions about what playgrounds they used, how often and why they used them and what the children used to do there. There was also a demographic investigation and documentary research. The most popular playground, Skräcklan, gets visitors from all parts of the municipality. It is located in a park with a view over the lake Vänern, there is a parking place and a café and it has furthermore a large area and many play equipments. Many of the families make shorter trips and picnics to this place. In exception of this playground, the families almost always go to the playground in their neighborhood and their part of the town.

The legal right to take time off from work to care for one`s children has been regulated in Swedish law since late 1930. This right was limited to mothers and was provided under restricted forms. There was a long qualification period and the length of parental leave was limited.Since then, the right to parental leave has been extended through several modifications of the law. The question of equality in both the labour market and the private sector has been one of the greatest forces behind these changes. By including men in the right to take parental leave, the work place has become more equal and it is now considered a natural part of the employee?s life to request time off to care for children.Labour Arbitration Court has shown through its case law that equality in the work place is of the utmost importance and has shown its support in this matter through its judgements.

 Car seats for smaller children, offers very good protection incase of a collision. Unfortunately for the parents? sake , these car seats is heavy to handle outside the car. For example back and forth home and short errands around town. In other words, all those times when you decide to just take out the car seat and carry it instead of place the baby in a baby carrier.

During September 2010, Google decided to change their trade mark policy to allow keywords which is equal to an already own trademark to be offered to all who intend to link the word to their ad. They offered a service for this called Adwords. The update followed since The Court Of Justice (CoJ) stated that Google does not commit trade mark infringement by doing this. The question to answer is whether the proprietors of trademarks can do something to stop them from being used by competitors as keywords in Adwords. CoJ has stated that the advertisers are infringing the exclusive right of a trademark if the used keyword is identical to the trademark, the commercial focuses on products that is identical to the products which are registered on the trademark and if the commercial makes it difficult or impossible to an average internet user to decide whether the products originate from the proprietor, a company which has a financial connection to the proprietor or a third party.

The landscape is a great asset for Göteborg as a city and places in the landscape are much used by the public. This diploma work deals with the question of how nature in Göteborg can become more accessible and how a place in it can be supplemented with new landscape elements. It is a proposal for a new urban park at Björlanda peninsula in the western part of Hisingen, Göteborg, which today belongs to the Swedish Armed Forces and is a part of the Nature-2000 area "Nordre älvs estuarium". The reason for choosing this place is that it is the only area around the costal area in Göteborg that has not been built on and that it contains a very varied landscape. The proposal is presented as three different broschures, dated 10-20 years ahead: A map of a possible system of urban parks including a detail of such a park, Västra Hisingen (the western parts of Hisingen) The idea with a system of urban parks is to make the landscape generally more accessible and maybe open it for people that do not use it today. A broschure of the central area Välkommen, with my design proposal for an urban park at Björlanda peninsula The design aims to utilize the landscape elements water, mountains, vegetation and sky and to intensify the experience of them. A flora for Välkommen that shows a selection of plants for the design proposal.