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3127 Uppsatser om Place Branding - Sida 58 av 209

Gamla Hagalund möter nya Hagalund : en analys av en stämplad stadsdel i Solna

Arbetarstadsdelen Hagalund i Solna byggdes vid förra sekelskiftet och kom tidigt att anses förslummad men har sedan kåkstaden revs på 1960-talet omladdats till kulturhistorisk idyll. Som ett led i miljonprogramsbebyggelsen under tidigt 1970-tal byggdes nya Hagalund vilken snart kom att betraktas som nyslum. Mitt syfte är att analysera olika beskrivningar av gamla och nya Hagalund och undersöka varför en stadsdel kom att stämplas som ful, farlig och olämplig av utomstående men av de boende kom att upplevas som modern, trygg och bekväm. Jag har intervjuat arton personer som bor eller har bott i stadsdelen Hagalund och fått deras sense of place av sitt Hagalundsboende. Flera av familjerna har varit stadsdelen trogna i över 30 år och är in place med Hagalund.

Världsarvstaden Falun : Ett världsarvs påverkan på marknadsföringen av en destination

This paper discusses the world heritage of Falun and its influence on the marketing of Falun as a destination. The reason for this study is the fact that world heritage nominations can lead to an increased pressure on the destination and an increase in popularity for the place. A world heritage is something unique and odd that can be used in the marketing of the destination in the purpose of attracting tourists, company investments and so on. It has been vital for the study to interview people that work with marketing or have important rolls within the world heritage.With this background the study is focused on three major questions:What meaning does the world heritage have in the marketing of Falun?Is the world heritage important for Falun? If yes: For who and why?Which organisations/persons in Falun have the greatest influence on the marketing process?In order to answer or discuss this question there are discussions in the paper regarding the notions of place marketing as well as the importance of a well outlined marketing strategy as a basis for the formulation of a product portfolio and segmentation strategy as well as strategy for developing a strong profile on the market.The answers to the question are relative and can have a different view in the future.

I MITTEN AV CIRKELN - en etnologisk studie om nyhedniska identitetskonstruktioner

The aim of this study is to analyse how female neopagan practitioners form their identitiesindividually as well as collectively. Using Ernesto Laclau?s and Chantal Mouffe?s discourse theory and Anthony Giddens? descriptions of late modernity and self-identity, I intend toinvestigate my informants? construction and upholding of a meaningful identity and sense ofself. I will also look at how the neopagan movement can be viewed as a phenomenon closely interwoven with the overriding tendencies in our contemporary society. Neopaganism is an umbrella term that is used to describe a number of modern nature religions that take their inspiration from pre-Christian traditions.

Grafisk profil Citytryck

Sammanfattning Mitt arbete handlar om datorn som hjälpmedel i matematikundervisningen på Malmös gymnasieskolor. Syftet med detta arbete var att kartlägga tillgången till och använd-ningen av datorn som hjälpmedel i matematikundervisningen på Malmös gymnasiesko-lor. Utgångspunkt för detta arbete var att större tillgång till datorerna leder till större användning. För att uppnå syftet har jag formulerat några frågeställningar om i hur stor utsträckning datorer används i matematikundervisningen och vilka datorprogram mate-matiklärarna använder på dessa skolor. Jag har även undersökt om det finns några framtida planer för förändring av tillgångar till och användning av datorer i undervisningen.

Steg 18a : En kvalitativ analys av LUS

The purpose of this paper is to examine how teachers comprehend LUS as a development program, but also how they think about one of the points in the program. The study is based on interviews with five teachers working with ages between preschool to ninth grade.The results show that the development program is splendid, it doesn?t come with a lot of paperwork and it has a humanistic approach. When it comes to point 18a which is the main examination, the teachers mainly agree with each other. They all talk about preunderstanding, reading speed and the amount of literature as the main characteristics to be placed at point 18a.

Sverige - Naturens mecka eller blondinernas hemland? : En studie om VisitSwedens förmedlade bild av Sverige och hur bilden uppfattas av internationella turister

I dagens turismbransch ökar konkurrensen ständigt mellan olika besöksmål vilket har lett till att länder måste finna nya sätt att differentiera sig på. I Sveriges fall är det den statliga organisationen VisitSweden som har det yttersta ansvaret för att skapa ett konkurrenskraftigt land. Syftet med studien var att undersöka vilken bild VisitSweden förmedlar av Sverige som besöksland och vilken bild internationella turister har av Sverige. För att ta reda på detta valde studien att använda en hermeneutisk metod där det genomfördes en diskursanalys av VisitSwedens marknadsföringsmaterial 2014, intervjuer med VisitSweden samt intervjuer med internationella turister. Studien kom fram till att VisitSweden förmedlar en bild av Sverige genom kärnvärdena natur och orördhet, tradition, och unicitet.

Sponsor or Die - En studie om imageöverföring vid mindre events

Studies conducted on event marketing have mainly focused on larger events. Managerial implications, marketing techniques, and theories in the field have hence dominantly addressed events of larger nature. Event marketing however is a growing phenomenon in the marketing mix. Brands are using event marketing to a greater extent. Brands are increasingly using small events as a marketing tool in order to create brand awareness and brand image; this goes for both small brands and large brands.

Barns uppfattning om fåglar

Abstract The purpose of this work is to investigate children?s perception of Swedish birds. Through qualitative questions there were twelve children interviewed. I showed the pictures for the children of different animals that we discussed but with focus on birds. The children could partly distinguish which of the pictures that represented birds and who did not.

Arkitektonisk kvalitet med fokus på skönhet ? En fallstudie av hyresgästers betalningsvilja för skönhet i Garnisonen

In the Real Estate market there are a large number of commercial properties with offices. As acompany or business you are faced with many decisions when choosing your office space.This bachelor thesis examines the concept of architectural quality with focus on beauty and itsvalue for office tenants. The ambition is to find out if beauty is a decisive factor in theselection of office and if there is a willingness to pay for it.The selected question is studied in a case study of Garnisonen where tenants, a propertyowner and an architect are interviewed, all with connection to the examination object.Garnisonen is well suited as a case study because it is Stockholm's largest office complexwith buildings from three different architectural eras. Tenants in the survey represent allarchitectural styles and have different industry affiliation.As a theoretical framework a literature study is presented where the importance of beauty forthe individual, the built environment and society are treated, and also how the office can beused for branding purposes. The interviewees? views of beauty and their opinions on beauty atwork in Garnisonen are presented in the results.

Hus på väg : En kostnadsstudie över flyttning av tre enfamiljshus

This thesis treats Building Information Modeling, BIM, in the production stage. Brieflydescribed BIM is virtual model of a building object where all information about theobject is gathered. All the involved operators in the construction project have access tothe model and can gather or share information about the project. There are several waysto apply BIM in the production stage. This thesis primarily deals with visualization of theobject, preparation and planning, the ability to take amounts from the model andcoordination and clash control.The basic issue was highlighted by Byggdialog AB.

Väninnor, älskarinnor och goda styvmödrar : Kvinnliga vänskapsrelationer i tre svenska romaner 1836-1857

This study focuses on romantic friendship between women in three Swedish novels written between 1836 and 1857: Sophie von Knorring?s (1797?1848) Illusionerna (1836), Fredrika Bremer?s (1801?1865) En dagbok (1843) and Marie Sophie Schwartz? (1819?1894) En fåfäng mans hustru (1857). Also, the connection between women and passion as well as the interesting occurrence of step- and foster mothers is looked upon in the study.The romantic friendship is freely expressed in these novels; love between women is neither presented as unnatural or unchaste. It both challenges the heterosexual matrix? claim on intelligibility and its rules for how desire should be expressed.

Berättelser från kommunikativa mellanrum - Om socionomstudenters erfarenhetsbaserade lärande i projektet Unga möter Unga

In recent years there has been a growing interest directed towards focusing on the importance of clear evidence for interventions in social work. To enable the measurement it?s necessary to develop concrete models with manuals on how social work should be designed. Evaluation of the benefits is made in relation to how well the method can detect evidence of clear measurable results. When measuring the result it?s of importance to emphasis on pre and post the situation, not the situation where social work takes place.

En husurna i Fälle : En diskussion om husurnans och rösens betydelse under Bronsåldern i nordöstra Smålands kustlandskap

In this essay I aim to examine how the landscape of Mönsterås might have looked like during the Bronze age in order to get a better understanding of the house urn that C J Ekerot found in a cairn in Fälle. Mönsterås is an area which has a quality of permanence, from Stone Age to Iron Age with its culmination during the Bronze Age. I will discuss the use and symbolic meaning of the house urn. The house as a symbol during the Bronze Age seemed to have had an important place in the cosmology. I will also discuss the importance of cairns, especially in the archipelago areas.

På spaning efter den kropp som flyr : mellan kön och text i Nina Bouraouis Mina onda tankar

This is a study of the novel Mes mauvaises pensées (2005) by the French writer Nina Bouraoui. I use an intertextual comparative method, where I read the novel against three intertexts: Marie Cardinal Les mots pour le dire (1975), the David Lynch movie Mulholland Drive (2001) and novels and photographies by Hervé Guibert. Main focus is on the relation between body and language. Using the psychoanalytic theories by Julia Kristeva I examine the melancholy of the narrator in Mes mauvaises pensées. The melancholic subject mourns a Thing which is the unrepresentable archaic mother.

Det övergivna monumentet : Aveburymonumentets och landskapets förändring från ca 3000 f. Kr till ca 1500 f. Kr.

This master essay deals with the changes in the use of and the abandonment of the Avebury monument and the change of the surrounding landscape during the late Neolitihic, about 3000 B.C, and into the Bronze age, about 1500 B.C. The change in the way people supported themselves, the development of agriculture, brought along many other changes as well. I am in this paper dealing with these issues, how and what lead up to these changes, the peoples own part in the development, and I am also looking into the fact that these changes might not have meant an end of old ideologies, but rather a development in the expression of beliefs where the monuments of the neolithic no longer had a place in society..

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