Sök:

Sökresultat:

3127 Uppsatser om Place Branding - Sida 50 av 209

När vi två blir en - en kvalitativ fallstudie om medial täckning vid varumärkessamarbeten inom fast-fashionbranschen

Titel: Negative campaigning: En kartläggning av politiska annonser i Dagens NyheterFörfattare: Olle Berntson och Eric SäweUppdragsgivare: Institutionen för journalistik, medier och kommunikation vid Göteborgs UniversitetKurs: Kandidatuppsats i medie- och kommunikationsvetenskap på Institutionen förjournalistik, medier och kommunikation vid Göteborgs Universitet.Termin: Höstterminen 2014Handledare: Gabriella SandstigSidantal: 31, inklusive bilagorSyfte: Att kartlägga omfattningen av negative campaigning i svensk dagspress under andra hälften av 1900-talet.Metod: Kvantitativ innehållsanalysMaterial: Annonsmaterial i Dagens NyheterHuvudresultat: Våra resultat visar att omfattningen av negative campaigning i svensk dagspress över tid har minskat. Andelen negative campaigning hade en tillfällig uppgång under 1970- och 1980-talen med en topp 1988, för att sedan slutet av 1990-talet försvinna helt. Under valrörelsen 1988 var andelen annonser klassade som negative campaigning som högst och låg på 13 %, för att under efterföljande decennium försvinna helt..

Kommuner och varumärken ? En studie om varumärkesbyggande i Osby och Örkelljunga kommun

Syfte: Syftet med uppsatsen är att analysera och jämföra hur kommuner arbetar med sitt varumärke. Metod: En kvalitativ undersökning har utförts med en cross-sectional design (tvärsnittsdesign). Personliga intervjuer med representanter för båda kommunerna har genomförts och kompletterats med sekundärdata. Analysen har därefter grundats på insamlad empiri och utvald teori. Teoretiska perspektiv: Uppsatsen bygger dels på klassisk varumärkesteori i form av Melins strategiska varumärkesplattform men också på teorier inom place marketing.

Varumärket Stockholm : En studie om imageutveckling

During my practical training I have seen what after-school offers children. Large groups of children and little staff, often results in that the children had to play freely until they go home. Few activities are offered to the children and the staff is busy looking after the children and ensures that they are not fighting.The purpose of this study is to find out how children feel about their leisure activities and if they think they are being offered a meaningful leisure. The main research questions were:How do children experience their leisure-time?Do after-school offers children a meaningful leisure and is it the children's interests and needs that govern the activities and the environment?How do the number of children in the leisure group affect the leisure time?The methods to collect data in the study are observations and interviews.

Sköldpaddsdammen som en naturlig oas på Mallorca : en fallstudie

This study shows how to plan a pond with an ecosystem which although it will have turtles living in it will not need to be cared. I will also demonstrate how this pond would be designed to work in the natural landscape on Mallorca. The background to the study is that I am interested to investigate how plants that we in Sweden are using as indoor plants are growing in their natural landscape and how to build a land-scape with them. The study highlights different cleaning-systems that can be used to clean a pond in a natural way. A comparison will be made between the conditions of an exterminated turtle-species which will live in this environment and a species that is easier to care for.

Algebra och ekvationer ? att underlätta lärande : Lärandet börjar byggas vid första kunskapsmötet

Abstract This study aims with a pragmatic approach to investigate the learning about how to solve simple equations, and what the teacher can do to help the student. Four questions asked are: (i) How and why will learning take place? (ii) What will complicate learning? (iii) How to support and facilitate learning? (iv) Is it possible to identify an influence between identity and learning? To answer these questions a qualitative study in elementary school is done. The results of the investigation are compared with previous research, and an interview with the teacher is presented. The recorded lessons are analyzed with PEA (practical epistemology analysis), and letters from the students with the Ecological Systems Theory of Bronfenbrenner.

Jämförande kostnadsanalys av retur- och engångsemaballage

This report analyzes disposable packaging and returnable packaging with the methods life cycle analysis and life cycle costs analysis. These two different packaging are analyzed through the company Clas Ohlson?s packaging-flow. To get a picture of how the flow works, a visit at the company and email contact have been done with Clas Ohlson to get relevant informationToday Clas Ohlson has a big flow of articles to the stores without larger variations in the demand, with the exception of autumn, which is when customers start shopping for Christmas. Clas Ohlson?s articles are placed on a pallet and are wrapped into plastic-film for protection and to make sure that nothing will be stolen.

Talent Management : Möjlighet eller hot? Sett ur HR-anställdas perspektiv.

The purpose of this study is to contribute with new knowledge of  how Talent Management can be seen as a an opportunity or threat for organizational development, concerning competence, on the basis of HR. The research questions asked are: Out of wich aspects can Talent Management be seen as an opportunity or threat on the basis of HR-employees? How can it affect the work of HR? To answer these questions qualitative interviews with five employees within HR from four different companies has been executed. The essay has been investigated on the basis of an explorative aim and with a qualitative method. The empirical results has indicated common themes such as director support, HRs view of Talent Management, HRs development and shifts of generations.

Man gör sitt jobb

It is a common-held belief that the social worker for the most part uses oneself as a ?tool? in working with clients. This study seeks to examine that ?tool? in the context of treatment of teenage boys with psychosocial problems such as criminal behavior, drug-abuse and/or abusive home environment. The main purpose is to identify the conceptions of masculinity, and more specific hegemonic and subordinated masculinity, of the professionals working with the boys.

Vad hör du? : ljudets betydelse för en plats

We are surrounded by sounds. There is always something that makes a sound: a breeze through the leaves, traffic on a distance or your own blood rushing through your veins. Human will always be surrounded by sounds which makes it an important part of our lives. Therefore the sound should have a big influence on how we perceive our surroundings and interpret our world. This essay inquires into what sounds can mean to an open space and urban spaces.

Fallstudie av kostnader i tornsilo och plansilosystem på en mjölkgård :

I have through a case study looked on a milkingfarm in Dalarna and been counting on what it would cost to increase the silagestorage. Today they have to little capacity on the existing towersilo because they built a bigger farm with more cows. The reason is that two families decided to start having the production on one farm together and moved all animals from one of the farms to the other farm. So for that reason I have looked on the costs to build a new towersilo or levelsilo. The goal has been not only to look at the buildingcost but also which operatingcost that is included with the different alternatives. I have taken tenders from two different towersilocompany, Bjurenwall and Svenska Neuero and taken tenders from Abetong for a levelsilo with roof and one without roof. The overall feed requirements on the farm is on 240 tonnes dry extract and the old towersilo hold 110 tonnes dry extract so the need for a new foundation is on 130 tonnes dry extract. I have through cost estimate been counting on the specific buildingcost for each buildingaltenative.

Uppfyllelseorten för den förpliktelse som talan avser : Artikel 5.1 b) Bryssel I-förordningen vid avtal om utförande av tjänster

Article 5.1 in the Brussels I-Regulation regulates special rules on jurisdiction for contractual disputes. The aims of this thesis are to determine the location as provided under Article 5.1 b), as the place of performance for the obligation in question. The focus of this thesis is the problems that occur when services, according to the contract, are to be performed in several Member States..

Föreställningen om Australiens outback : En diskursanalys av australiensiska officiella webbsidor

The Internet is a constant source of information about the world and has contributed to the globalization of texts and pictures. A part in the tourists process of consumption involves looking at pictures and read about places that create an image of places that they have never been to. Websites are therefore important as a first impression and it is here that places are being represented. Places are created on the Internet and the Australian outback is an example of this. The study is interesting because it can be used to understand the relationship between people and places.

Folkrätt och kärnvapen : Om tillämpningen av NPT som icke-spridning och nedrustningsavtal

To work in an unpredictable work environment requires communication that functions well. In every organization it?s important that employees receive information that is relevant yet not confusing. Due to that, our ambition with this study is to understand how rescue effort organizations communicate in meetings; and whether their communication is clear or not. Our subject for this case study is the Emergency Services in the region of Karlstad.

Män och kvinnor på museum : En genusorienterad uppsats om museianställda

Målet med denna uppsats är att undersöka vilken betydelse kön har för museianställda i deras uppfattningar om könsfördelning och arbetsituation. Resultatet analyseras med hjälp ett könsperspektiv. Materialet består av både intervjuer med ett flertal museianställda, statistiska uppgifter samt utvalt litteratur..

Den ständigt avvikande förorten : Medias diskriminering av förorten Andersberg

The emerging Swedish suburbs of the 1960- 1970s started out as a utopian vision: a new city for the modern people. Media presented a different view and emphasized the inhuman livingenvironment and the social problems of the suburbs. Nationwide there have been local attempts to avoid this negative publicity by adjusting identified suburban problems. Due to medial presentation the suburbs are still associated with segregation, criminality and social problems. The presentation of suburbs and immigrants affects not only the process of integration and the general public idea of integration processes, but also the individual perception of themselves and their living.

<- Föregående sida 50 Nästa sida ->