Since 2007, I´ve been working in the steel industry in a place called ?SSAB?. That?s why itseemed right to contact them for this thesis.The SSAB concern is global, but SSAB Sweden involves raw steel producing in Luleå, heavyplate producing in Oxelösund, and sheet metal producing in Borlänge..

I Sverige råder det hög konkurrens och låg kundrörlighet på bankmarknaden samtidigt som många banker har dålig kunskap om vad de ska erbjuda för att locka till sig nya kunder. Ett specifikt segment som Swedbank är intresserade av att locka till sig är universitetsstudenter. I dagsläget erbjuder Sveriges stora banker enbart klassiskt finansiella mervärden till dessa studenter. Detta innebär att bankerna inte särskiljer sig, vilket i sin tur gör att studenterna inte lockas till att byta bank eftersom samma mervärden redan erbjuds hos deras nuvarande banker. Därmed finns det en möjlighet att utforska nya mervärden som en student kan tänka sig att byta bank för.

3Det här examensarbetet syftar till att undersöka ett fenomen som uppstår när offentliga ytor är i privat ägo och där intentionen med platsen är att stärka ett varumärke. Ämnet, som är mycket sparsamt beskrivet i samband med landskapsarkitektur, undersöks genom ett antal platser som har en privat ägare eller donator och som är tillgänglig för allmänheten likt en offentlig yta. Exemplen hämtas från artiklar och böcker och kompletteras med ett par platsbesök. Uppsatsen syftar även till raffinera nomenklaturen kring ämnet och i och med detta läggs grunden för definitionen av ett brandspace. Utifrån de presenterade exemplen problematiseras och diskuteras konsekvenserna av brandspaces och privatägda offentliga ytor utifrån ett designer-, planerar- och brukarperspektiv..

The main purpose with this MA thesis is to examine how visually impaired, disabled and people with dyslexia define service quality at the public library of Linköping. The method that has been used is focus group interviews. A focus group consists of four to eight people who are joined together, without knowing each other before, to discuss a certain subject. The aim is to get a wide spread of answers. A secondary purpose is to examine how this method works.

In relation to the paradigm shift that took place between the marketing mix and relationship marketing, and the emergence of information technology in the 90:s, the Customer Relationship Management (CRM) has become a frequently used concept in marketing. Most definitions and approaches have been generated from previous studies, but the concept is still criticized for the number of failed implementation attempts. Along a discussion of the area has an elaborate theoretical foundation remained as the foundation for the study development and utilized in all the sections of the study. The study, with help from Gartner's eight building blocks of CRM, focus on how Swedish medium and large companies work with CRM, and if this is an indicator of the number of failed implementation attempts. The survey consists of two approaches, qualitative and quantitative, to provide both depth and generalizability of the study.

Injuries are considered to be a major public health issue. More than 4600 people die each year and 10 % of all hospitalization in Sweden is related to injuries. The cost in a societal perspective is estimated to 59 billion a year. Injuries are possible to prevent. However it needs knowledge that the injury has occurred and the surrounding circumstances.

AbstraktSyfte:Studiens syfte är att beskriva hur ett mätinstrument för att mätakonsumentbaserad brand equity ska utformas.Forskningsfråga:Vilka mätpunkter ska inkluderas vid mätning av konsumentbaserad brand equity?Metod:Då studien ämnar testa mätinstrumentet som skapats ur den befintliga litteraturen föllvalet på att genomföra en kvantitativ undersökning eftersom författarna avsågundersöka hur en stor mängd konsumenter uppfattar varumärken. För att samla in databad författarna 130 stycken respondenter delta i en enkätunderökning. Datananalyserades sedan i en faktoranalys.Slutsats:Efter genomförd faktoranalys kunde författarna behålla 9 stycken mätpunkter från detursprungliga 16 stycken mätpunkter. Utefter de nya mätpunkterna utformades ett nyttmätinstrument.

The role-playing game attracts a growing number of practisers. The aim of this master?s thesis is to examine role-playing literature as phenomenon in libraries through librarians´ attitudes. The paper is based on qualitative interviews with eight librarians: one personal interview with two librarians and six e-mail interviews with six librarians at different libraries. The paper starts with a definition of the term ?role-playing game?, its different categories and genres and a description of its background.

The theme of this essay is literacy training in pre-school. The theme takes it starting point in a project, where my colleagues and I noticed our children playing with writing and symbols. It leads to an exciting, reflecting and developing project, a project that will go on for six months together with twenty children in the age of five and six.The essay describes how I and the rest of the staff work with the project, and also how we try to find challenges that are meaningful for our children. When we worked with the project I ended up in a dilemma how I as a teacher was to retain the children?s joy and curiosity for writing without making it boring.

Purpose: The puspose with our essay is to investigate how an acquisition can affect leadership. We want to specialize us by analysing how a leadership and the employees in a smaller company can be affected by an acquisition by a larger organization. We also want to investigate how a good leadership should be in a small company due to an acquisition.Methodology: This essay is based on a qualitative method.Theoretical: We have used theories concerning leadership, theories about small and large organizations and theories about consequences after an acquisition. Empirical foundation: Our empirics are based on stories from our five interviews from employees and leaders in Experian.Conclusions: Consequences can appear due to an acquisition. Only mild consequences appeared in the case of Marknadsananalys.

?Think of the best for the child? that?s a sentence we been hearing before, but the question is, do we really? Does the child get the opportunities to develop to healthy, safe, creative, mobile,concentrated, invention, curious, harmony child? Preschool outdoors is about time. On a preschool outdoors, gets the child opportunities to shape materials and the place they are on, the environment on preschool outdoors is formable and the children fantasy is big. Nothing is decided on a preschool outdoors ahead and nothing is static, here is the place where the child creates together with the nature and landscape. The landscape has a central part in the child?s play and in the child development and there are often no limits.

The Swedish right-wing party the Sweden Democrats gathered much attention during the Swedish general election of 2010. The party?s immigration policy clashed with other major Swedish parties perceptions and the Sweden Democrats got major coverage in Swedish media even before the election had taken place. Despite controvercies surrounding the party, they eventually succeeded in getting into the parliament.This study explores how the coverage of the Sweden Democrats in five large Swedish newspapers has changed between 2009 and 2013. This was done by studying two periods, each period taking place a year before the next general election.

The purpose of this study has been to examine how collaborations between clothingcompanies and fashion designers can influence their brands. Our ambition has been todescribe this phenomenon by describing how collaborations can affect and influencethe clothing companies? brand identity, image and positioning. Furthermore, we wantto describe how these collaborations have changed the fashion industry and what thefuture holds for it. We find this topic relevant since collaborations are becoming anadvantage for companies in a competitive industry that is constantly in change.

The theme of this essay is literacy training in pre-school. The theme takes it starting point in a project, where my colleagues and I noticed our children playing with writing and symbols. It leads to an exciting, reflecting and developing project, a project that will go on for six months together with twenty children in the age of five and six.The essay describes how I and the rest of the staff work with the project, and also how we try to find challenges that are meaningful for our children. When we worked with the project I ended up in a dilemma how I as a teacher was to retain the children?s joy and curiosity for writing without making it boring.

Denna uppsats är allmän och offentlig handling.Författaren har upphovsrätten och uppsatsen får intebegagnas annat än för enskilt bruk utan författarens tillstånd..