The purpose of my study is to give a good picture of what social media really is and how companies can make use of it, in their marketing strategy. It gets more important for every day that companies fully understand how social media works and how to act in the new digital channels. To be an updated marketer today, you need to fully understand social media and how it can be implemented in the company marketing strategy. This study gives you a snapshot over todays situation in the area of social media marketing.I have interviewed four different persons, who I believe have a great competence and are highly qualified for this kind of study. All of the interviewed persons work with social media marketing at a daily basis.

This paper examines Hannah Ho?chs photomontage Schnitt mit dem Ku?chenmesser Dada durch die letzte weimaren bierbauchkulturepoche Deutschlands. The paper has as its aims to understand and analyze the predominated allegorical interpretation of Schnitt and to develop a logic how meaning is produced when a viewer look at Schnitts surface. The paper finds that the predominated interpretation has been arbitrarily created out of a specific spectator that acts in a specific context and conclude instead that the predominated interpretation should be understood as a potential interpretation by a potential viewer. The paper continues to create an understanding of Schnitt as a flatbed picture to establish that as a postulate and to use it in the later semiotic dissection of Schnitts surface.

Title: Along one and the same road - a study of the people behind some hand written song books from around the turn of the 19th century. It is based on some hand written songbooks found in homes along the small byroad in Kruse, Alva, Gotland. My own connection to the place is that I was born in one of these houses. During the summer of 2008 interviews were made with four people who live or have lived along this road themselves. Some of them have even lived in the same houses as the owners of the books.

The purpose of my research has been to analyze the communi-cation of three cultural heritages and how they are being ex-posed on their respective webpages. The essay has also touched the subject as to how webpages can, through marketing of cul-tural heritages, create a connection to the marketed locations and their cultural environment. A phenomenon you could call ?creating a location?. My study has also resulted in an under-standing of how historical sites as cultural actors position them-selves to attract visitors to the location.

This thesis investigates and emphasises on the way students at Växjö police academy describe their socialization into their profession as police officers and the creation of profession identity. The scientist?s main questions are: In what way do the students at Växjö police academy describe their socialization process into the police profession? What role does the organisation play in the socialization process of the police students? How do the students develop their police identity? Which qualities are encouraged? The study is based on qualitative interviews with nine police students, performed in groups of three. Group theory, role theory, and organization theory are applied to the material to provide an understanding through which it is possible to understand the process of socialization. The study shows that there seems to be patterns in the description of a professional identity.

In today's society it is becoming more and more important with direct marketing. Some of the direct marketing is done through e-mail, in which companies see an easy way to advertise himself. I did this thesis work at WebDoc Systems. They have a product that creates web documents directly in your browser, also called CMS. The CMS has a module for sending mass e-mail, but this module does not function properly and WebDoc Systems customers are dissatisfied with that part of the product.

This study has been about the representation of the Swedish tourism company Swanson?s. They do trips in US and every year they do a brochure with many pictures. The objective of my study is to look how pictures help to constructs places. Its often problem with pictures because sometimes they are constructs.

The purpose of our study was to identify and present experiences encountered by parents with a child with diagnosis. Those narratives are made open for the public. Data has been collected through ten interviews with parents having children with a diagnosis. These interviews have also been complemented by interviews with one child and one youth. The parents and the children who have been interviewed, all have their own stories and experiences of how it is to live with a diagnosis in the family and for all families there are different diagnosis.

The purpose of this Master?s thesis is to investigate the descriptions of characters and settings in four autobiographies. The main question is: What picture of women and men, of the West and the Orient do these books provide? To answer this question we have formed three sub questions, which are: In what ways are main and minor characters described? In what ways are the key settings, and the Western and Oriental societies described? Which themes are dealt with, and from what points of departure? The theoretical framework is based on a postcolonial theoretical perspective, where the concept of binary opposites and Edward W. Said?s ideas about orientalism are crucial.

This essay focuses on the theory of classical realism from two points of views. Realism is often told to be quite immoral and cynical and only interested in the power relations among nations. In the first part I am arguing that this picture is wrong and should be revised. By using the ethical theories of deontology and utilitarianism I am arguing that both these perspectives can be used to analyse classical realism. By defining a value that should be guiding one can assert that realism is a good moral theory.

The purpose of this paper is to make a qualitative content analysis. The used articles are taken from the time period 2012-11-13 until 2012-11-30 and the questions that this paper is based upon are:How do the tabloid Expressen and the morning newspaper Dagens Nyheter define and diagnose the causes and problems of the iron pipe scandal during the period 2012-11-13 until 2012-11-20?What kind of valuations and solutions does the tabloid Expressen and the morning newspaper Dagens Nyheter provide of the iron pipe scandal during the period 2012-11-13 until 2012-11-30?Does the framing of the iron pipe scandal during the period 2012-11-13 until 2012-11-30 differ between the tabloid Expressen and the morning newspaper Dagens Nyheter?The result of this paper shows that through the tabloid Expressen and the morning newspaper Dagens Nyheter way of framing the Swedish democrats during the period 2012-11-13 until 2012-11-30, the society cannot get another picture of the Swedish Democrats than that they are a right wing populist party..

This Bachelors exam is about young adults and their use of Mobile Social Network System.The use of mobile social media has become more common in today?s society, ranging fromteenagers, the dominating internet users, to the elderly. The traditional purpose of use inmobile phones, the voice communication from one place to another, has in Sweden beendominated by text communication instead. Along with the development of Smartphones andthe mobile interface, the births of mobile social media have increased in the market.Reports have shown that of all the devices with the possibility to connect to social networks,the one kept closest to our bodies is the mobile phone. One of the advantages of using thephone for mobile social media is that you can easily and smoothly update whenever andwherever, within one arm?s reach.

The purpose of this study was to examine how a local newspaper, Landskrona Posten, describes the youth that commit crimes. More specifically the aim was to see what kind of discourse the newspaper had about the young criminal and to see if that picture could create and confirm stereotypes. The theory and method used in the study is a discourse analysis. The study was based on nearly seventy articles that were published in Landskrona Posten in 2006. Three items were identified in the newspaper's description of the youth.

The aim of this master thesis is to examine high school students? understandings and experiences of gender equality and to critically study the formulations and the basis of the project from Save the Children Sweden which are the basis for this master thesis. By using critical discourse analysis and gender theories the formulations and basis of the project and the interviews has been analyzed. The analysis of the project showed neglect for intersectional perspectives and taken for granted hidden opinions about masculinities and femininities. The interviews have been conducted with four high school students, and the students felt that they attend schools which are equal between genders.

The aim of this paper is to study if implementation of a school library management system called FreeLib has created favourable conditions for the school librarians to cooperate with other professions and become a more forward working place. I have studied relevant literature about school libraries, organisation, digital libraries and documents that regulate school and library activities today as well in the past. In order to fulfil my purpose I have done a qualitative survey with six school librarians from Swedish primary schools with pupils at the age of 6 -16 years old. To identify strengths, weaknesses, threats and opportunities I found in the material I used a method called SWOT analysis. According to this study the use of the digital FreeLib system has developed a better teamwork between school librarians at different schools.