The purpose of this study has been to examine a few Swedish advertisment producers opinions on the subject of viral advertising and especially the ethical aspects of hidden viral advertising. The specified purpose of this paper is to:To clarify the underlying reasons for the use of viral advertising.To clarify the advertising producers ethical views on hidden viral advertising.The essay is based on a qualitive research metod of an abductive nature where the empirical data is derived from interviews with three advertisment producers. Through a stratified selection method we contacted agencies that in one way or another uses digital solutions as an advertisment method. All interviews were conducted via the digital chat room Skype, one of the interviews were conducted with both picture and sound and the other two with audio-only.The following points are the essential conclusions of our study:Hidden viral advertising is seen as a rare promotional method in Sweden today, however, the viral-spread effect is more commonly used.The economic factors together with the spreading capacity of the viral advertising is contributing to one of the biggest reasons behind the use of viral advertising. In addition to these, viral advertising is seen as an effective way to stand out from traditional advertising.Viral advertising where the sender is hidden or unclear is always seen as unethical.

This is the project of making a stage design for Batboy ? the musical, a cooporation with a network of musical artists. The aim of the project was to create a space on stage that strengthens and expands the experience of the story told, and find design solutions that give an extra dimension to the story. The prerequisites for my work were partly defined from the produc¬tion, as were my limitations. In the cast of ten artists some were to play more than one role, often one of the opposite sex.

As a great deal of people spend more time with their cell phones and computers than with magazines and TV, markets have begun to explore marketing possibilities in digital media. A common form of marketing in digital media is sponsorship of the cyber stars of the Internet - the bloggers. Sponsorship of bloggers has proven to be a highly efficient method for brands to gain attention and positive attitudes, as bloggers are regarded as fashion icons as well as reliable friends. Another up-to-date marketing strategy that has proved successful in gaining consumer attention is the use of incongruent elements in ads. Incongruence challenges consumer expectations and thereby demands attention.

I have worked with Bergum in different courses on the IntegratedConservation of Built Environments program and I thought it was a veryinteresting subject. This is the main reason why I chosen to write mybachelor paper about Bergum.In 1650s Bergum was situated on the border between Sweden and Norway,because of that it occurred some war conflicts.Today Bergum is a socioeconomic border and is situated in an areabetween the city?s concrete suburb and the countryside.The difference between the city?s concrete suburb and the countryside mayfeel like two different worlds, were the social contact is fractional.With this paper, I will indicate a countryside area on the boundary to the citythrough time and try to survey the building history. I will also try todemonstrate the socioeconomic differences between the areas.I will demonstrate Bergum history from prehistory to present time, were I willdiscuss the agriculture history, Vättlefjäll?s forest history and also thedeforestation and replanting.

Companies that sell digital products such as software and movies transfer large amounts of data to its customers. In order to send this amount of data using FTP or HTTP and still maintain a high speed transfer rate it is required that the company have a large number of servers and a huge bandwidth. Servers and bandwidth costs money which means they have great costs on the distribution of their products. In order to reduce distribution costs, P2P technology can be used and the most powerful technology to transmit popular files is called BitTorrent.BitTorrent requires users to share their bandwidth. Nowadays, BitTorrent is frequently used to transfer products that are free of charge; one example is the Linux distribution Ubuntu.

AbstractMany opinions are divided on what religious freedom should protect and the area is unexploredin preschool. Is it the parents, the child or preschool teacher right? The aim of the studywas to investigate Maria klasson Sundin´s concept and theoretical models of religious freedomfor children through three Swedish preschool settings and also how three teachers interpretsand expresses children's freedom of religion. Through a qualitative interview study theaim was to investigate how the concepts of religion, autonomy and freedom is interpreted andexpressed by the teachers so a picture through this three concepts can categorise the teachersin a model; freedom of thought, tradition and life interpretation model so a broader picturecan be made to understand how the children's freedom of religion is expressed in the preschoolsetting and how the teachers work. The Result showed through the analysis that themodels fail to categorise the teachers in any theoretical model but on the other hand the understandingof preschool teacher?s expression and interpretation of the concept of religion,autonomy and freedom showed both diversity and lack of knowledge on the subject mattersreligious freedom which fall within the child rights issues.

In May 2007 a committee called ??Ansvarskommittén??, assembled by the Swedish government, came with a proposal of changing the Swedish regional structure. The committee which consisted of representatives from all the sitting parties in the parliament proposed that the present regional structure consisting of 20 county council districts and 21 counties would be reduced to between 6-9  regions called ??regionkommuner??.The purpose of this study is to analyze how the committee?s proposal balances democratic and economic values by using a qualitative method. The committee?s proposal is analyzed by a comparison in five political areas with two differentiated regional theories called old and new regionalism.

During some time there has been a debate whether or not logging contractors? profitability can be considered poor. The contractors? situation is important for maintaining long term relationships and continuity in the forest industry. A thorough analytic picture is however missing.

This paper includes astudy of the mutual fund market investors during a selected timeperiod. The reader is given a descriptive picture of how people in different age groups have  acted  in  conjunction  with  the  last  major  financial  crisis.  It  has  been  studied whether people in the different age categories have saved,purchased or sold during this time  period  based  on  theories  and  analytic  material  from  one  of  the  largest  fund operators in Sweden. The result enlightens people?s activity and risk appetite in relation to the fund market. The essay results in an explanation of the underlying cause of the behavior        of         the         people         in         the         different         age         categories.The paper assumes that the market is cyclical and that more crises will occur in the future.

Title: Share anything Swedish ? a study of CommunityOfSweden.com (Share anything Swedish ? en studie av CommunityOfSweden.com).Number of pages: 57 (64 including attachments).Author: Daniela Brandel.Tutor: Else Nygren.Course: Media and Communication Studies C.Period: Fall 2008.University: Division of Media and Communication, Department of Information Science, Uppsala University.Purposes/Aims: To learn what happens when the public-private tourism organisation VisitSweden starts an online community, where anyone is free to post stories and photos about a Swedish experience, and to understand how a participatory culture can help an organisation develop relevant material and thereby reach a wider audience.Material/Method: The study is an analysis of VisitSweden's community CommunityOfSweden, its structures as well as VisitSweden's use of the information posted by the readers on the community. Hence the material consists mainly of content from the community www.communityofsweden.com and the webpage www.visitsweden.com. In addition, the study is also based on an interview with VisitSwedens communitydriver Tommy Sollén.Main results: Members of CommunityOfSweden help VisitSweden to promote Sweden. This is possible because the community posting format and the participatory culture within the community are well designed and planned by VisitSweden, even though the organisation was not completely sure about the outcome.

The intention of this study is to interview teachers in order to create a picture of how they look at their work with IUP (Plan of individual development). The main question formulated in my study is in what way IUP can become a contribution to the learner´s development. All teachers who participated in the interviews believe that the purpose of the document is to be proactive, developing and positive for the pupils. The teachers also believe that it is intended to serve as a clarification for pupils as well as teachers. It´s clear to see that the IUP generally is believed to be a supportive resource in education.

Our purpose with this study was to investigate whether there was any difference between high and low performing students from selected aspects such as choice of studies, achievement, self-image, motivation, confidence and career choices.A training professional in today's schools requires knowledge of how young people think about their lives for us to help students develop both high-and low-performing students. Students have different conditions, but no matter good or bad conditions, each individual pupil must be allowed to develop.The concepts used in the study are of study, self-image, motivation, achievement in the future and career choices. In the background, describes these concepts through literature study. The method we have used was semi-structured interviews. Which means a fixed structure, but with room for follow-up questions.The results of our study indicate that there were clear differences between high-and low-performing students.

Globalisation and diversity has increased the presence of different languages in Swedish municipalities. As the local administrative authorities with responsibility for the public crisis management, how are these municipalities coping with crisis communication recipients that are not speaking Swedish? Through an inductive approach, this thesis formulates a theory of crisis communication adaptation by studying Swedish municipalities with a large part of inhabitants with foreign backgrounds. This thesis finds that municipalities that are not adapting their crisis communication to non-Swedish speakers follows a discourse that paints a picture of these recipients as at least understanding the Swedish language. Municipalities that do adapt their crisis communication have drawn lessons from local incidents that complements this discourse.

In 2006 the government assigned the Council of Cultural Affairs the task of making an update, consisting of 50 literary titles, to be added to the existing list called Alla tiders klassiker ? en klassikerserie för skolan (All-time classics suited for school).      The idea of ??a literary canon can be considered to be a tool for transferring socially, historically and culturally constructed norms and values ??from one generation to the next in order to create and maintain a common frame of reference. The common frame of reference affect the individual's thoughts and actions as well as their sexual desires and their own perception of self as a sexual being.

BackgroundThere are different organizational structures and control and it has been proved difficult to find a combination between these that leads to goal congruence and improved efficiency. An organization can be structured according to hierarchical levels and the decision making can be either centralized or decentralized. Organizational control can be classified according to the amount of rules and balanced scorecard can be used to weld together the structure with the control.PurposeThe purpose is to create an understanding of how two types of structures and control in an organization appears and also to investigate how these differ from one another concerning the balanced scorecard as a control system. We will also investigate how the variables goal congruence and efficiency are affected by the implementation of the balanced scorecard.MethodTo answer the purpose of this thesis we have mainly used the qualitative method since we have studied two organizations thoroughly through interviews on different levels of the organization. The study also has some quantitative elements since we wanted to get a more truthful picture of the organizations.