The aim of this paper is to investigate the subject matter of visual communication in presentation brochures of two Swedish regions: Region Halland and Region Dalarna. My focuses are the following questions: what is the aim of the brochures and in what ways does the visual material relate to that aim? How can strategic communication be defined through a visual perspective and in what ways is it useful in the context of presentation brochures of the regions? What sort of communicational functions are specific for the visual material in relation to the written language of the brochures? Lead by these questions, I start by analyzing the brochures through a textual analysis and a social semiotic approach. The result shows that the aim seems to be both political and commercial, but that the visual elements relate more strongly to the commercial aim than to the political aim by the way they strive to present a positive image of the region. The visual elements work in strategic ways that I define as visual strategies.

The swedish education system in general and the swedish gymnasium in particular is at the point of a thorough reform of the guidelines in education. One major difference given in the guidelines is that the former core subject of arts education is abandoned in favour of making history a mandatory class. This despite the curriculum outlined in 1994 remains. Through comparativ text analysis of the documents and reports outlining this reform and defining the curriculum as well as the guidelines for the education system this study aims to point out the reasons for this change. Through in depth interviews with teachers, educators and authorities in addition to readings of contemporary research on arts in education the study will depict a larger picture of the scheme of things.

The purpose of this essay has been to describe and compare the personal qualities that the Swedish newspaper Dagens Nyheter (DN) tried to associate Barack Obama and John McCain with during the American presidential election campaign 2008. The main question to be answered is: What social and physical characters as well as what personal experiences, interest and resources did DN tried to emphasize regarding John McCain and Barack Obama during the American presidential election campaign 2008. The theoretical starting-point has been John B Thompson?s theory of the mediated publicity and John Corner´s theory of political persona and spheres of action. Various DN news texts, in all 38 articles, have been examined by content analysis from 25th of august to the 4th of November.

This is a report for our thesis that was conducted as a conclusion of our bachelor degree in Business engineering at the Royal Institute of Technology (KTH). The work is done in cooperation with the firm Navigate Consulting Business Solutions AB.They have their leading expertise in Oracle E-Business Suite and has previously chosen to implement Oracle EBS R12. The modules that are planned to be implemented are general ledger (GL), accounts payable (AP), accounts receivable (AR), project module (PA), purchases, and CRM. For a consulting company like Navigate, it is particularly important to have a simple and effective time reporting process. We were therefore asked to provide new tabs with a decision-making process to determine if Oracle Time & Labor (OTL) is a useful time tracking system for their business.In order to achieve the company´s aim and objective we decided to follow a development method with five different phases.

This master thesis deals with questions concerning facts and fiction in the world of Beatrix Potter's rabbits. The purpose is first and foremost to find the connections between the pet rabbits, that she used as art models, and the rabbits that came to life through her "tales".The method has been to gather facts through biographic reading, and to analyse Beatrix Potter's rabbit tales, using tools developed by Swedish picture book experts. The rabbit characters are thoroughly examined and so are the settings where the tales take place. Matters concerning Beatrix Potter's painting technique and illustration style as well as her literary and pictorial inspirations are dealt with.Conclusions are, that the fictive rabbit characters have indeed a lot to do with the fact that Beatrix Potter was interested in natural history and studied animal behaviour and anatomy in detail. For a long time rabbits, both wild and domesticated, were her favourite study objects which provided conditions for her rabbit fantasies.

My project is based on a journey to India in thewinter of 2011-12. I knew that I wanted to dosome sort of travelouge based on my photos fromthe trip. I also knew I wanted to do some sort ofbook. How this, the story of my travels in India,would be told and what the theme was going to be,that was more elusive.I started out with the notion of a retelling of theold epic Ramayana and combining this with mytravels and the critical perspective of Edward W.Saids Orientalism. This proved to be an impossibleequation and I also had to rework my plan to fitthe tight timeframe I had.

Our intention with this work has been to examine if books in one particular subject share the same ideology, or if they contain several different ideologies. We have chosen to study and analyse books that deal with death and grief. We suggest that we will get an idea of how society looks upon death by examine how death is presented in books for young children. We have studied and adopted well-known writers on the topic to give sufficient background to our research. In the main public library of Gothenburg we found the latest bookindex of different themes recommended by Bibliotekstjänst.

In this study I investigated whether the strength in the manual response for emotional and neutral stimulus search arrays can explain some of the difference in reaction times (RT:s) for emotional stimuli, or not. Earlier, perceptual, cognitive and attentional processes has mostly been used to explain the variance in RT:s. Thirtythree individuals were asked to, as fast as possible, detect a target picture among distractor pictures in 3 rows x 4 columns arranged search arrays. The pictures were categorized in fear relevant animals (snake, spider) and neutral animals (cat). The results showed, more correct responses for cat target.

This Bachelor thesis is a case study that explores the possibilities and complications to use social media in marketing purposes. The case involves a company that sells garments for men. The company, named Mouli, has decided to use social media as their marketing platform. The company makes an interesting case, since they are still quite new on the market and have all the possibilities to succeed.The purpose for the thesis is to examine Mouli?s use of marketing in social media and to evaluate what could be done to amend the communication.

AbstractPresentation of the problem: The goal with this graduation project is to produce a new visual concept for the student newspaper Campus, this will be expressed in the form of page templates. The page templates will have a visual concept that appears through graphical elements. The client's wishes were that the student newspaper should be audience appropriate, attractive, inviting, reliable, modern and functional to work with.Theory: In order to implement the wishes and in a good way produce a consistent visual concept, we took a starting point in theory of graphic design. This theory has taken many of its principles from aesthetic theory, and therefore have we also used aesthetics to provide a deeper theoretical aspect. The principles we used in graphic design is; how to create a unity in the layout by using basic elements such as text, images, and white space.

This essay discusses the import of cod (Gadus morhua) in Sweden during the Middle Ages through isotope analysis of cod vertebrae. The isotope analysis is used to trace the cods origin to either the Baltic Sea or the Atlantic Ocean. The bones were subjected to d13C, d15N and d34S analysis; 64 of  the analyzed bones met the quality criteria. The isotop data showed that import of Atlantic cod was significant in medeval Sweden. The analysis suggests that there is no specific time or event that the sites start to import cod but this varies from site to site. .

This paper deals whit the problems concerning social organisation in the county of Dalarna in middle Sweden during the Middle Ages 1050- 1528. This paper also deals whit the every day ife in Dalarna during the same period. In the paper archaeology, ethnology, history and osteology is used in order to create a so accurate as possibly picture of every day life at the farm, the villa and the keep. Each environment is compared to each other in order to try to see the social structure of the county. The geographic frame for the paper is the part of Sweden above the border zone of Limes Norrlandicus, or lower Norrland.The results presented in the paper shows that Dalarna most probably had a flat social organisation in the meaning that the every day life and its artefacts was much the same in all the environments.

The aim of this master's thesis is to describe the visibility of the university libraries in the strategic documents from the actual universities to which they belong. And also, the image of themselves they send out, are examined. By examining different kinds of descriptions we want to get a clearer picture of how and in what amount the libraries are mentioned in highest level strategies. By doing this we expect to find out the libraries' strategic role in higher education and research. The research questions are: What role and function are assigned to the university libraries in strategies created by the schools' highest administrative levels? How do the libraries present themselves in their own strategies? The approach is cross sectional and the time frame is year 2008.

Frigoscandia Freezer AB have seen themselves as an entrepreneur company for a long time, but have lately begun to realise that they have to go against a more administrative era. With that insight they have begun to examine their enterprise in order to achieve this. The division Team Spare Parts has started a project with the intention of checking-up the inventory management, and improving it for the future. To get support for this and other point of views, they decided to let us do our exam thesis as a part of the project.The first part of the thesis deals with the appropriate inventory theory. All calculations in the other parts of the thesis have been based upon this.

Författare: Linda HallqvistHandledare: Gabor BoraProjekt: C-uppsatsTitle: The Big Picture: En kvalitativ undersökning angående första intrycket av datorspelInnehåll: Undersökningens syfte är att se föräldrarnas första intryck av ett datorspel, dess omslag. De metoder som används i undersökningen är en bildanalys med en semiotisk inriktning samt gruppintervjuer med fokusgruppen föräldrar. Materialet som förekommer är tre stycken slumpmässigt utvalda omslag till spel för barn i åldrarna 3-6 år (PEGI 3). En enskild bildanalys har gjorts av författaren samt en analys av föräldrarnas åsikter av de det ser på omslaget. Detta resulterar i att föräldrarna förknippar det de redan känner till som någonting positiv då de känner trygghet av det tack vare sina erfarenheter medan i andra fall kan det de redan känner till leda till någonting negativt.Nyckelord: Datorspel, föräldrars syn på datorspel, bildanalys, semiotik, omslag..