This study deals with branding at an individual level and aims to explore what a personal brand means, what benefits that?s obtained by actively working with a personal brand, as well as the strategies and methods used in the development of it. It has also meant a restriction in choice of interviewees made to informants who are familiar with and active in the personal branding process in their daily life. The essay is based on a qualitative research approach; six people working in various occupations were interviewed by a desire to generate information from different perspectives. The result shows that a personal brand is all about credibility, authenticity, and the image you present to others.

Nature and culture are often described as opposites, but at the same time nature is often de-scribed as culture and past. This essay examines how nature and the past are culture. I study how 51 people make shifting distinctions between nature and the past in relation to culture, the present and the future. By using the concept of Orientation of Sarah Ahmed I analyze how the informants direct themselves against nature, past and culture through a questionnaire, ob-servations and walk-alongs. I discuss how their ideas about nature and the past differ with their different starting points and are shaped through their physical meetings with them.

This study is made on assignment by the local board of forestry in Skåne, Blekinge and Halland. The change of the forest law 1994 brought a new type of management plan. A more active planning was introduced in order to equate the environment goal with the production goal. The purpose with this study is to give a better picture of how planning for nature conservation in production forest is made and to develop support for selection of silviculture methods for stands with combined goals. With combined goals means production forestry with a reinforced consideration to both nature and culture, called PF-classified stands. This was done by: ? Describing silviculture models from the literature that are possible to use for stands with combined goals. ? Describing silviculture models that is used in practice in stands with combined goals. ? Describing how the classification of stands with combined goals is used. Which means, were in the terrain, with which frequency and in which type of forest PF-classification is used. ? Comparing differences and similarities of theoretical and practical used models. The study was done partly as a literature study and partly as an interview study of forest planners.

This is a qualitative case study of young womens? experiences of blogging about One Direction on the social media/microblogging platform Tumblr. The aim of this study was to find out what fan blogging is and why fans blog. We did this by creating an account on Tumblr where we invited young women between the ages of 16?29, who had active fan blogs dedicated to One Direction, to answer an open-ended questionnaire.

This is a qualitative case study of young womens? experiences of blogging about One Direction on the social media/microblogging platform Tumblr. The aim of this study was to find out what fan blogging is and why fans blog. We did this by creating an account on Tumblr where we invited young women between the ages of 16?29, who had active fan blogs dedicated to One Direction, to answer an open-ended questionnaire.

This is a qualitative case study of young womens? experiences of blogging about One Direction on the social media/microblogging platform Tumblr. The aim of this study was to find out what fan blogging is and why fans blog. We did this by creating an account on Tumblr where we invited young women between the ages of 16?29, who had active fan blogs dedicated to One Direction, to answer an open-ended questionnaire.

This is a qualitative case study of young womens? experiences of blogging about One Direction on the social media/microblogging platform Tumblr. The aim of this study was to find out what fan blogging is and why fans blog. We did this by creating an account on Tumblr where we invited young women between the ages of 16?29, who had active fan blogs dedicated to One Direction, to answer an open-ended questionnaire.

This thesis explores how the Swedish magazine Morgonbris depicted women's new roles in the workforce during World War I and whether these depictions challenged or upheld contemporary gender structures. The study addresses two main questions, how Morgonbris portrayed women's new roles in the workforce and how this portrayal challenged or upheld contemporary gender structures. And also how the magazine integrated the ideal of respectability to engage and mobilize female workers, analyzed through Ronny Ambj?rnsson's descriptions of respectability ideals. Using Hirdman's gender system theory, which examines the maintenance of gender power structures through separation and hierarchy, and Ambj?rnsson's work on respectability ideals, the study employs a qualitative content analysis of articles from Morgonbris during the war years. By identifying and analyzing expressions of class and respectability ideals, the research uncovers strategies used to engage and mobilize female workers. The results show that Morgonbris portrayed women's entry into traditionally male-dominated labor sectors as a significant shift that challenged established gender roles.

Sweden has a great tradition of pattern in both wallpapers and fabric, where colours and shape matters a lot for the customer. I have through my examination project tried to expand the views and find new alternatives and shapes for the obvious pattern traditions. I have therefore worked with what could be on the verge of attractive or repelling. To create a curiosity of what is considered to be commercial. From the prospective of the body organs I have created physical patterns for fabric and wallpapers.

Syfte: Att kartlägga patientgruppen som förskrevs Fysisk aktivitet på Recept, FaR® och hänvisades till friskvårdslots i Uppsala läns landsting under perioden 090701-091231 samt att undersöka eventuell skillnad i fördelningen av kön beträffande förändringsbenägenhet för fysisk aktivitet vid första kontakt med friskvårdslots. Vidare var syftet att se om de patienter som avslutade kontakten med friskvårdslots visade ökad förändringsbenägenhet för fysisk aktivitet. Metod: Patientdata tillhörande patientgruppen (n = 193) sammanställdes och kartlades efter insamling av friskvårdslotsar i Uppsala läns landsting. Patienternas förändringsbenägenhet för fysisk aktivitet bedömdes av friskvårdslotsen, enligt Stages of change-modellen, i samband med telefonkontakt. Förändringsbenägenheten för fysisk aktivitet vid första och avslutande telefonkontakt undersöktes hos de patienter (n = 39) som inom tidsramen för detta uppsatsarbete hann avsluta sin kontakt med friskvårdslotsen.

The overall aim with this study is to elucidate outdoor education as an education method and on the basis of that illustration to examine active educators vision on it as a way to motivate students' learning. This study is based on a literature component and a qualitative study through interviews five teachers.The results of the interviews show how to interpret the motivation and how to work with students' motivation. As well as outdoor education as part of the activity.  The interviews show the importance of outdoor education can be to increase students'motivation for learning. They also show the importance of outdoor education is for student learning and test scores have shown the effectiveness of student learning through outdoor education.

Aim: The aim of the study is to show how a Bildung-oriented biology teaching could be designed, along with providing classroom examples of such teaching. In this study, the term Bildung, is defined based on the German Didaktik tradition as competences for self-determination, constructive participation in society, and solidarity. Theory: The study is based om Englund?s thoughts of teaching as didactic choices that express different views of meaning, socialisation, method, and context. This is referred to as companion meanings. Additionally, the theoretical framework is influenced by Gadamer?s thoughts on understanding through dialogue and Klafki?s didactic analysis of educational content for Bildung-orientated approaches. Method: The empirical qualitative study is based on ten semi-structured interviews of biology teachers at Swedish Folkh?gskola.

Through earlier research it has been established that more and more readers are turning to social media in their search for everyday news. In this report we zoom in on news concerning football and try to find out how readers reason in picking their sources, whether it is social, online or traditional media. By interviewing a group of six, all interested in football and active within social media, we have seen that allthough social media is becoming a major influence in news reporting, it does not seem to be competing with traditional online media. Instead the two are offering the readers very different things all together, and theese differences are what we try to show in this report. Our hope is that the research in sport journalism can be translated in to all kinds of areas and be an indication on how journalism and our society is evolving online..

This is a qualitative case study of young womens? experiences of blogging about One Direction on the social media/microblogging platform Tumblr. The aim of this study was to find out what fan blogging is and why fans blog. We did this by creating an account on Tumblr where we invited young women between the ages of 16?29, who had active fan blogs dedicated to One Direction, to answer an open-ended questionnaire.

The purpose of this thesis is to examine how e-commerce companies work with their relationships to customers. We have conducted a case study of two companies, Koll and Webbshoppen, both active in the e-commerce industry. Our empirical study has shown that it is important for e-commerce companies to create long-term relationships to their customers, but it can be difficult to create these relationships since the companies have little contact to the users of Internet. To build relationships, e-commerce companies market themselves through different types of media to create awareness. It is also essential to be situated high in search engines.