Theory has concluded that consumers evaluate advertising not only based on what the advertiser's message aims to communicate, but also how the message is communicated. As the most popular activity on the world's largest social media channels is to upload and share photos, it has become crucial for advertisers to define strategies that maximize the reach of photo posts. Two observed variations of images used in posts are graphical images and digital photographs. The aim of this study is to investigate which of these two strategies that generate most positive impact on the sender and its brand. 230 users of the Chinese Facebook and Twitter counterpart, Sina Weibo, were exposed to manipulated Sina Weibo posts after which they answered a survey.

Many studies have been conducted of different types of business networks in recent years. Despite this, there is a lack of research concerning industry-transcending formal networks which are limited to a specific region. We have conducted a case study of Örebro Promotion, which is an industry-transcending network including over 500 members. Örebro is a medium-sized city in the middle of Sweden. The purpose with our study is to create an understanding of why enterprises choose to be a part of the network and what they feel is the gain of their membership.

In this bachelor thesis we have studied how interaction designers describe their profession. The research material is based on nine interviews with interaction designers. Questions cover areas such as interaction design tasks, what abilities they consider important, how they describe their relationship to the users, and cooperation with colleagues. We have analyzed the results using key terms such as habitus, field, and capital, as described by sociologist Pierre Bourdieu. The interviewees express humanistic views, and ask for more cooperation between interaction designers, as well as other people within the field of IT production.

Photography has a big role in information sharing today. Especially in the hotel industry where it is the closest thing a customer can get to the product that is being sold. This study intends to find out how you can make use of rhetorical models and techniques of photography to enhance the communication skills of photos of hotel rooms. The main focus was to understand the difference between informative and emotional photographs and what consumers themselves focus on when choosing a hotel, and also how to use the collected information to create a larger buying interest through hotel photography. Using previous research work and quantitative data collection method, we have concluded that the informational and emotional photography methods have obvious differences but also many similarities, and are most effective used together and that the hotel consumer is more aware of the images influence then we assumed..

Kulturvårdscentrum was a project that had great significance for local folklore societies in Bohuslän.Bohusläns museum was i charge of the project that lasted from 1987 until about 2001 when most ofthe original staff have retired. The staff was mainly recruited from a large shipyard, Uddevallavarvet,at it's closure due to recession. Financing was largely made by the government to help outthose unemployed who otherwise should have a hard time finding a new job. At start there was about25 employees who where trained for one year by staff from Swedish museums, conservation studios,and teachers the university. The education was aimed at serving local folklore societies, and dealingwith their special problems.

Innehåll: Peer-to-peer är idag en teknik som i de flesta fall förknippas med fildelning.I detta arbete har vi försökt klargöra vilka andra möjligheter tekniken erbjuder för företag och i dessa möjligheter försökt hitta fördelar och nackdelar med tekniken. Klient-server är en vanlig teknik idag bland företag och i arbetet undersöks om peer-to-peer kan vara en möjlig konkurrent till denna teknik.Syftet med rapporten är att se om det finns intresse bland företagen att använda sig av de möjligheter som peer-to-peer tekniken erbjuder samt att undersöka hur den skulle kunna användas..

Innehåll: Peer-to-peer är idag en teknik som i de flesta fall förknippas med fildelning.I detta arbete har vi försökt klargöra vilka andra möjligheter tekniken erbjuder för företag och i dessa möjligheter försökt hitta fördelar och nackdelar med tekniken. Klient-server är en vanlig teknik idag bland företag och i arbetet undersöks om peer-to-peer kan vara en möjlig konkurrent till denna teknik.Syftet med rapporten är att se om det finns intresse bland företagen att använda sig av de möjligheter som peer-to-peer tekniken erbjuder samt att undersöka hur den skulle kunna användas..

Today, we see tendencies of politicians being more active in social media using selfies. According to previous research using selfies is associated with being self-centered and narcissistic. It is not known though what implications the behavior will have for a selfie-using politician in terms of chances of being elected. This study aims to contribute to the research on political communication and social media behavior. More specifically the study intends to investigate whether there is a difference between voters' views if a politician uses selfies or not, and whether there is a difference by gender.

This master thesis takes its point of departure in the conflicting worldviews of modernism and post-modernism. As traditional segmentation theory springs from the modernist worldview, this study aims to contribute to the understanding of the complexity regarding market segmentation for lifestyle brands in contemporary society, where the consumer is often claimed to be post-modern. The research was conducted in Malmö and Lund and involved 25 Converse users as respondents. The methods used in this thesis starts with observations as a sampling technique in order to locate the respondents. Short interviews and photo documentation followed.

The special relationship between Israel and the US has been subject to questioning, and good many theories have tried to explain why it is so strong. The most common explanation is rooted in the school of realism, where strategy and national interest decide who one's ally is. This essay aspires to examine another possible reason for allianceformation; identity. Several books, which make for the theoretical backbone of this study, have been written on the subject of sharing beliefs, identifying with others and the consequences of this. The question being asked is whether Israel and the US actually share beliefs and, if so, which ones.

SharePoint is a web based platform designed to provide internal communications and file sharing for businesses and organizations.In this project, we created a system consisting of multiple applications to be used together with SharePoint. These applications are meant to simplify the workflow for internal orders of products. The system is targeted towards companies that do not have a flexible approach to digital orders or companies that want to integrate this functionality into their SharePoint platform. The project includes, in addition to the creation of the system, installation of the software and the servers needed to run a SharePoint environment and their configurations.The system consists of four applications where one of these, the store application, is required for the system to be used at all. The other applications are an order management application, a purchase application and an incoming delivery application. Of these four, we have implemented the store application and the order management application. Our hope is that users will find the system easy to use and graphically appealing..

We have in this study preformed a quantitative examination on how hooligans use film and new technologies to spread private videos on the Internet. With today´s technologies it is very easy for hooligans to publish their videos. In this study, we have choosen to do a questionnaire poll based on seven questions about what people think of hooliganviolence on online video sharing sites. We have also conducted an online interview with a former swedish hooligan. The people who participated in our study are all anonymous, and therefore we have no age or gender included in our study.

In this report we make an attempt to analyze where Swedish Twitter users believe the line is drawn between the private and public. Our goal is to find out what the factors are that determine what they decide to write on Twitter and what not. A survey was sent out and spread amongst Swedish Twitter users during one week to provide us with the data to answer our question formulation. The results do not draw an exact line between the private and the public but it nevertheless provides us with an idea of what users think is inappropriate to write about on Twitter. Through the study we found out that our respondents believe that it is inappropriate to write private information about others than them self.

Every organization goes through the same lifecycle. Through every step in the transformation to a better organization the communication structure changes. In this report there are examples of the communicational disadvantages that is connected to the communicational structure.By choosing to not have a formal communicational design, the manager takes a risk in spreading the information, the interaction, the control and the balance in creativity and constraint.This case organizations problem is that some parts of the organization has made more progress in the communicational structure than other parts. In this case the Collectivity structure has met the Formalized structure.Tha structural differences has came to affect the way of sharing information and it has become a situation where the information about the products is not stored in a safe way from a quality point of view. There is a gap between the two different ways of communicate.In this report I have created a model to identify problems in the communication structure.

The aim of the study was to through a qualitative method with two focus groups investigate how young women percieve that their identity creation is influenced by them reading celebrities Blogs and in that case, whether this type of Internet activity affect their autobiographical memory, the foundation for personal identity. Since the main task of the autobiographical memory is to give the ego and its social mode a foundation by sharing memories with others, the Internet activity should be seen as an important factor for the identity formation of young people. Today, the young spend equally mauch time being connected to various media as they do socializing with family and friends. The results indicate that young women view the world and lifestyle that known Bloggers expose intheir Blogs as a kind of ideal. The young women got an aha reaction when they realized that what the Bloggers expose is not always equal to the real life..