The purpose of this essay was to find conceivable marketing- and business strategies that can be combined with a company?s lifestyle.This essay is dependent on a number of interviews with the owner of a maternity clothing trademark, PROUD. PROUD is a new company that has many different options concerning expansion, trademark and its existing and future products and also the knowledge regarding the client?s attitude towards PROUD.The authors of this essay believe that the trademark should represent a lifestyle. For a company to be able to deliver, it has to understand what the future clients want and need.

We came in contact with the project "Grönplan Danderyd" that aims to create a green structure plan for a municipality of Stockholm called Danderyds kommun. Our thesis is a part of this project and makes it's contribution through the gathering and systematization of the knowledge of the functions of an urban green structure. It also makes a contribution through suggesting how this knowledge can be applied during the construction of an urban green structure plan. We found that "Stadens parker och natur", published by the Swedish National board of Housing, Building and Planning, was a recurrent source of information in the green structure plans that we studied. We saw a need of complementary additions and updates to the rather old report and found literature that adds the developments of the last decade. First of all we have chosen to make themes based on the functions of a green structure that were presented by 'Stadens parker och natur'. The themes we suggest that a greenplanning document manage are: Recreation, Pedagogies and Heath, Biological Diversity, Green structure in the History of Building Cities, Cultural Identity, the Health of the City, Biological Technology in the Municipality and Use and the Users. We found good examples of how to handle these themes in documents that handle greenstructure planning from the municipalities of Göteborg, Strängnäs, Eskilstuna, Malmö, Lund, Västerås and Uppsala.

"Ta trappan till uppsatsen" är en hermeneutiskt inriktad empirisk studie baserad på en kvalitativ undersökning. I intervjuerna, som är gjorde i två fokusgrupper med hjälp av semi-strukturerade frågor, deltog åtta studenter som går magisterprogrammet i utomhuspedagogik 2007-2009 på Linköpings Universitet (LiU).Syftet med denna uppsats är att genom en empirisk studie undersöka hur studenter som läser utomhuspedagogik vid LiU upplever sin process att påbörja, genomföra och slutföra skrivandet av sin magisteruppsats. Jag fokuserar i studien på betydelsen av stöd och vilka eventuella hinder som studenterna upplever personligen, i sin nära omgivning och i relationen med universitetet.Resultatet visar att majoriteten av dessa vuxna studenter, som i snitt arbetar ca 90 % parallellt med deltidsstudierna på 50%, ansåg att de viktigaste motivationsfaktorerna inför påbörjandet av uppsatsen var den egna känslan av inre tillfredsställelse samt att få ökad respekt för sitt arbete från kollegor och chefer.Under genomförandet ansåg majoriteten att olika "mentala verktyg" varit till stöd, samt när det fanns en tydlig progression i trappstegsform gällande speciellt litteraturen och reflektionen. Positivt var även att starta med uppsatsen tidigt under kursen. Det fanns en oro för att inte få kontinuerlig handledning och tydlig och konkret information om uppsatsskrivandet från LiU, vilket upplevdes som hinder i skrivprocessen.Vid slutet av skrivprocessen hade betydelsen av yttre bekräftelse minskat och den egna inre motivationen var viktigast.

This qualitative study involves the implementation of Lean and Kaizen methods in a Swedish service industry. Lean philosophy is based on a method to achieve more with less. In practical terms this means that the use of an organization's resources is improved. The origin of Lean is the Toyota Production System. Now, Kaizen methods give managers and employees a better more efficient system to reach their goals within the organization or company.

In the late 20th century the Soviet Union collapsed and the eastern European countries were freed from the communist Russian oppression. However, during the Soviet period Marxism was a recurring life stance in the Swedish textbooks for religious education in the gymnasieskola. Today the Soviet Union has collapsed, but the Marxist philosophy has had a huge effect on both single individuals and the modern society as a whole. Nonetheless, the Marxist life stance is nowadays often being replaced by other non- religious life stances in the textbooks of religious education.Therefore, this analysis is a hermeneutic study of the presentation of the Marxist life stance in textbooks for Swedish religious education. The purpose of the paper is to investigate how these textbooks portray the Marxist life stance, and to prove that the societal context and the individual author have an immense effect in the portrayal of both religions and life stances in religious education.

AbstractEssay in political science, C-level, by Julia Leonsson, spring semester 2007Tutor: Susan MartonFreedom ? The political philosophy of our time?An analysis of the ideas of the international debate aboutChávez socialistic politicSince more than 2000 years there has been an ongoing discussion about whether state interference is a good thing or not. Most international organisations on the international political arena are today founded on neoliberal values, and it has developed in to the hegemonic ideology of the world. The socialistic politics of the Venezuelan president, Hugo Chávez is thereby a somewhat unusual strategy. The purpose of this essay is to examine to what extent the international debate about Chávez socialistic politic can be understood through a neoliberal perspective.

The aim of this paper is to analyze the influence that aristocrats in Sweden had on the Swedish movement for the prevention of cruelty to animals, and why especially aristocrats started it. The sources I have been using are speeches and texts written by persons who were involved in the movement. I have also studied rapports from the three largest societies for the prevention of cruelty to animals. In the sources I looked for terms, expressions and opinions that can be paralleled whit the aristocratic ideal and opinion. Things that can relate to aristocratic urban people.

The consumption and energy use in today's society contributes to the on-going climate change that creates a debt of life quality for future generations (www, DN, 2007, a). The resources that are used by humans exceed by far what is sustainable (www, Regeringen, 2007, a). The purpose of this paper is to examine how a message about energy conservation should be designed to reach youths. This will be attempted by showing their thoughts on energy and environmental issues and also what it would take for them to get more involved in these issues. The views of the youths are gained by a number of focus group-interviews, which where carried out in the fall of 2007, with kids in the ages 12 to 19. Apart from these interviews, interviews where also conducted with representatives from different youth organisations in Sweden, which gave their views on how to get a message across to kids.

The Battle of Breitenfeld took place in 1631, during the 30-year war. It was the biggest battle the Swedish army has participated in. The essay analyses the battle from a Swedish-Saxon perspective, using the basic skills, ground tactical principles and management philosophy of decentralized command.The essay is based on a case study stemming from a qualitative text analysis, and is as such divided into three parts. The first part of the essay describes my theory, and explains what the different terms stand for. The second part narrates the battle and the participating armies.

Meditation, med ett ursprung från yoga, har blivit allt vanligare i friskvården mot fysiska stressymptom exempelvis för att minska muskelspänningar men även som ett verktyg för den egna personliga utvecklingen. Samtidigt som forskningsresultat visar på meditationens betydelse för fysisk kropp och det mentala finns rapporter från forskare som varnar för överdriven tilltro till undersökningar som inte verifierats eller varit undermåliga. Uppsatsens syfte har varit att studera meditation utifrån jungianskt och klassisk yogafilosofiskt perspektiv. Med detta som bakgrund har en intervjuundersökning gjorts för att få meditationsutövares svar på frågor om varför de börjat meditera, vilken effekt på den fysiska och mentala kroppen man upplever i samband med meditation och hur man vill beskriva meditationens betydelse för sin personliga utveckling. Metoden som använts är inspirerad av fenomenografi.

This essay criticizes common theories within the three traditional perspectives, conflict management, conflict resolution and conflict transformation, for not being able to explain and/or generate solutions to the problems of fundamentalism and religious terrorism in a satisfying manner. This essay is trying to synthesize an alternative analytical framework that better can explaining these phenomena and generate potential solutions. The frameworks ontological ground is laid out using different readings of Foucault, thereby seeing the subject as formed by discourses, material processes and institutions. Fundamentalism and terrorism are seen as a violent resistance to repressed subjectivity, but the form of resistance depends on the discursive and non discursive surroundings. This gives rise to different forms of resistance; the production of discourses and founding of groups and the entry of marginalized people in these groups.

Abstract   Cinematic time is the most complex of all: it is composed of public time (clock), personal time (experienced) and in addition, it can run backwards, be contingent, stored and (re)created. The present study examines some aspects of cinematic time, with special reference to the instant, the moment and the present. The strictly defined instant or moment does not exist. It is a passage between the past and the future and it is impossible to record on film or a photograph. One example is the moment of death, which is an abstraction with zero duration.

The aim of this thesis is to examine the Swedish model with attention to core values over time, as well as, explain recent changes. It examines changes of the social insurance system, with focus on political reforms in the unemployment insurance, health insurance and family policy, during the last two decades. The thesis is empirical but although a discourse amount political theories and normative conceptions.Conclusions are that the normative basis in the Swedish model contains general equally and uni-versally designed rights and consensus on growth and development as well as a strict focus on an employment oriented society. Important values have also been dialogue between actors as well as accountability, even if these facts appear to have declined in recent years.Relating to three leading theories in political philosophy - utilitarianism, Rawlsian communitarian-ism - explores the directions in later year political reforms. The results show that later years changes seem to go in relative strongly utilitarian direction.

Evaluating and choosing suppliers based on price alone, has traditionally been the dominant strategy for supplier selection within the purchasing function. With the origin of the Total Cost of Ownership (TCO)-concept in the early 1990s, a new philosophy dawned that promoted the importance of knowing the effects of supplier performance on the buying firm?s internal costs. Since then, scholars have been arguing the case of TCO as a viable model for making purchasing decisions and conducting supplier evaluation. Still, after two decades little is known about its penetration and impact on the practices of buying corporations, leaving the questions of which costs are included in the purchasing organisations? decisions unanswered, and even more importantly why certain costs are considered and others not.

School ground development is becoming increasingly popular in Sweden today and local community settings are also seen as an important resource for education. The debate today raises the question about the whole city?s pedagogic potential. Outdoor education is a pedagogy that comprises outdoor learning with focus on the sensual experiences. Connection to the classroom education is an important part of the pedagogy and so is the place for the tuition.But how should the place for the tuition, i.e.