The purpose of this study is to analyze and specify the characteristics of servicescapes in the hotel industry and its role when building a brand. Further, the aim is to put forward how Management in this sector strategically utilizes the location to manage the staff in order to help build a strong lasting brand. To fulfill our purpose we have targeted one overall question - What purpose does servicescape have when building a solid brand name in the hotel sector?In today?s society brands play an integral part in influencing our buying behavior and are now considered to be a new business tool to communicate a business trough. Also services have become a widespread Phenomenon, which is seen as a competitive tool not only for companies in the service sector.

AbstractCorporate cultures have since the 80's, when the Phenomenon was associated with a company's economic success, been a frequent research object. Corporate culture is then often described as something that can create efficiency, success and loyal employees. Often discussed about strong corporate cultures are that members in the organization have accepted the same norms, values and goals. Research also mention unique corporate cultures, where no organization is alike, depending their different stories, leaders, backgrounds or geographical locations.?? This study aims, through observations and interviews on an ethnographic basis, to describe the corporate culture in Stena Bulk.

The BA thesis Front Yard Gardens ? spatiality, design elements, expression and social aspects is a summary of the entrance and front yard garden Phenomenon ? where the entrance is the set design and the designer is the director. The thesis touches the social context of which entrances have been and still are shaped. The various appearance of the entrance and front yard gardens throughout the history, starting with the first entrance by the edge of the wood and coming up to the front yard gardens of today, is described. It touches the present day through an analysis of some entrances and front yard gardens of modern residential areas.

Research has shown fear of childbirth to be as common among men as women, but the Phenomenon has not been as studied among men. Some men have trouble talking about their fear and therefore don?t get the support that they need. Where to go to get help is not so obvious for these men. The name mostly used for this clinic is Aurora.

The aim of this thesis is to study the Phenomenon of read/write OPAC by looking at how students at Pennsylvania University use PennTags in order to influence document descriptions in the library catalogue. The main questions to be answered are to what extent PennTags is being used in different subject areas and what users contribute to document descriptions through tagging in different subject areas. Studying the posts created by a sample of PennTags users from a quantitative approach I try to find out if there is reason to believe that the activity of users and users? possibility to make meaningful contributions are dependent of the subject matter being dealt with in documents described, as anticipated by the theory of pace layering. I find that user interest in influencing the library catalogue through PennTags appears to be low in general, with exception for in the subject areas of the main classes Language and literature and Social sciences in Library of Congress Classification.

Background: Young adults undergo a phase in life when they try to become independent individuals and are expected to take responsibility. The transition to adult life, cause hardship for all young adults, but with concurrent mental illness this transition can be more complicated. The young adults may need support from their parents in connection with care.Aim: The aim of this study was to describe nurses' perceptions of parental participation in the care of young adults with mental illness.Method: To describe the perceptions of a Phenomenon, qualitative interviews with a phenomenographic approach were conducted. The interview texts were analyzed into five description categories and 10 perceptions. In the study, eight nurses were interviewed.Results: The result shows that parental participation in the care is based on the young adult's decision.

This essay discuss if Bronze Age cult houses were present at Gotland during the Bronze Age. Bronze Age cult houses are a well know Phenomenon on mainland Sweden but because of inventory problems no Bronze Age cult houses have been found on Gotland. The main reason for the inventory problems are the Iron Age house foundations that are present in a large number on Gotland, the cult houses and the Iron Age houses have some design details that makes them difficult to separate from each other. In this essay a number of criteria are presented to help separate cult houses from the Iron Age house foundations. Three criteria?s regarding cult houses on Gotland is also presented in this essay.Two house foundations that PhD student Joakim Wehlin, University of Gothenburg and Gotland University, found in Vallstena parish, Gotland, are presented in this essay.

This essay discusses the decision of licensing for nursery and school teachers. In Swedish society there has for a long time been discourse about professionalisation within various industries, including teaching. One strategy towards achieving professional status is official authorisation of a profession, which occurs when a profession obtains licensing. In February 2011, the Swedish government announced the decision that nursery and school teachers would be licensed. This means that only those with an education can be employed as a teacher and obtain that license.

The study discloses unaccompanied children´s socialization in their new society. The purpose of the study is to investigate how unaccompanied children's schooling is an important factor in their socialization and skills development in their new society. For example, we have chosen to illustrate how their school works and if and whether the teachers receive the support they need in order to help children develop their skills so they can find their way in society. The research is based on three different methods. The first method is based on literature research.

Episodic gaming is a relatively new Phenomenon, that hasn?t been as extensively explored as other areas in game research. In this paper we research how episodic narratives and gameplay engage players compared to regular continuous storytelling. By exploring this we get a better understanding of how to design games that captivate players to the point of them wanting to play the next episode.  A user study is conducted where ten players play two episodes each of an episodic game. We apply observations and interviews to capture a large amount of empirical data.

On the 1st April 2006 a new legislation came into effect in Sweden; The ProhibitingDiscrimination and Other Degrading Treatment of Children and Pupils Act (2006:67). TheAct is applicable to education and other activities referred to in the Education Act(1985:1100). This dissertation aims to examine how teachers work to combatdiscrimination, and establishes whether headmasters and teachers have changed their work procedures since the law came into force.In order to seek the answers to my questions I have conducted 8 qualitative interviews with headmasters and teachers from two schools in a community outside Karlstad, with both schools comprising of students from pre-school until year 6.Discrimination is not a new Phenomenon in schools, but neither is the fact that it is theschools? responsibility to work against discrimination. Discrimination is still taking place,despite discrimination laws being clearly stated within the Education Act (1985:1100) andthe school curriculum.

A number of chemical agents, and their degradation products, have been recognized as having estrogenic activity on animals. On fish they interfere with endogenous estrogen and in many cases mimic its activity, thus increase estrogenic reponse, with elevated levels of vitellogenin. Hence they are called Endocrine Disrupting Chemicals, EDCs. Vitellogenin levels is often used as a biomarker of exposure to estrogenic pollutants. Wastewater from sewage treatment works contains chemicals known as EDCs, and there are evidence of roach (Rutilus rutilus) living in recipients of such wastewater having traits of both gender, i.e. oocytes in male gonads (intersex) on histological examination. This study was done on roach living in Lake Funbosjön Uppland, Sweden.

The purpose of this study was to find out why the law that regulates downloading copyrighted material does not work and which of the most important main reasons lies behind downloading behaviour. The Phenomenon being well investigated earlier has actualized a new demand for normative investigation in connection with the hot debated IPRED-law.Using qualitative method comprising of interviews with three typical file sharers and anchored in Max Webers action typology, rational choice theory and the norm model followed by two assessment models, we found that four important reasons lies behind downloading behaviour: 1) economical reasons was the most central and frequent determinant followed by 2) accessibility and comfort, and 3) social acceptance and moral and also 4) habits. Although the content of the law was correctly provided by the interviewees, it was clear that they did not perceive the impact of the law as meaningful or threatening.The results, being compatible with previous research, are discussed in terms of the named theories and assessment models. We suggest further research to take into account peoples norms as the new IPRED-law soon will be functional as well as studies from a perspective of the legal rights of the individual..

The background to this study is the government’s investment in design and the increase of design education around the country. As a future design teacher (industrialdesign) at high school/college, it is of great interest for me to look closer at student’s attitude towards design and design educations at high school.Questions that have been investigated are student´s attitude towards design; design as a concept but also as a Phenomenon. How does the student counselor inform the students of the differentchoices before choosing high school?Does the students view on design correspond to what the student counselor say?What opinion does the student counselor have to the concept design as well as design in highschool? Is design just a craze or here to stay?To get answers I have made interviews with student counselors at two different schools, I have also been in contact with a student counselor on the internet. Their thoughts will clarify thesituation that the students might be in.

In a multicultural society such as Sweden opposition between different ethnical groups can be hard to avoid. In the educational arena there is legislation and there are guidelines that aim to avert any kind of xenophobia directed at individuals or groups. As teachers occupy the end point of the educational chain the execution of these guidelines is for the most part left up to them.This paper aims to study how teachers handle situations where xenophobia is present and if so how they work preemptively against it. It also takes a closer look into the notion of professionalism within the teacher force with the aim of trying to answer whether teachers reach the requirements of professionalism. To do so we apply Gunnar Berg?s definition of the term 'professionalism' together with other scholars' thoughts on the subject.